10 Simple Tips to Increase Podcast Downloads

10 Simple Tips to Increase Podcast Downloads

Is one of your goals to increase your podcast downloads? Achieving podcast audience growth doesn’t have to be the colossal headache everyone makes it out to be.

There are too many podcasts out there that talk about the same thing. No one wants to listen to what I have to say. I can’t do this. It’s too difficult.

Sound familiar?

You’re not alone. Believe it or not, thoughts like these are common when you’re just starting out, and even if you’re a seasoned podcasting pro. We all have fears when we try new things.

But they’re definitely holding you back from increasing your podcast downloads to what you’d like them to be. 

So take a deep breath and settle in to learn ten actionable ways to grow your audience today. 

Start With Your Goals in Mind

I’ve seen so many people start with the goal of growing their podcast audience, but they don’t take the time to understand their podcast statistics or understand their audience

You need to be clear on your goals before you begin. There are four goals we tend to see podcasters use as a baseline for their focus: 

  1. Audience Growth
  2. Audience Conversion
  3. Audience Engagement
  4. Audience Impact

Which of these feels like the thing you are focusing on for the next six months? If you’re here, audience growth is probably high on your list. 

So let’s get into it.

10 Simple Tips to Increase Podcast Downloads

#1. Keep Creating Podcast Episodes

I know this sounds super easy and super simple and kind of dumb, but I promise you the more episodes you have, the better and more likely you are to increase your download numbers.

Podcast listeners are bingers. They want to listen and listen and listen to more podcasts. And so if you only have a few, there’s not much for them to binge. 

But if someone finds you and they have a hundred podcast episodes to dive into, I promise they will get into them, especially if it is valuable and informative content.

Pro Tip: Planning out your podcast content in advance can really help you stay consistent.  

#2. Refer Back to Previous Episodes

This is something that we encourage our clients to do constantly. 

How can you build and go deeper with your content instead of wider

Find ways to refer back to previous episodes where you talk about very similar topics or you’re building on a previous topic.

This will encourage your listeners to return to those episodes and listen, which is a win-win because it will increase your download numbers.

#3. Utilize Top Podcast Marketing Strategies

You might want to hit those top podcast charts, but that’s actually not one of the ways we discuss to help you increase your podcast downloads. It’s one that a lot of strategists will recommend but they don’t always share that it’s virtually impossible to rank as a top 15 overall podcast. 

Don’t worry, the tips we are discussing can help you still get the results you want.

Spotify Podcast Charts
Source: Spotify January 2024

This year, there are some changes we anticipate seeing in the podcast marketing space. While the podcasts may be audio, one of the best ways to market your podcast is using video. 

Even if you have an audio podcast, I think that your marketing really has to have some type of video base to it.

Create reels, TikTok videos, stories, shorts, and all of that type of content to stop people from scrolling past your content. This can also help them engage with your content in meaningful ways. 

Also, make sure that you are connecting with ideal listeners outside of just posting about your new episodes. 

This is something we see podcasters do wrong constantly.  They post about their show and then they ghost on the followers of that platform. 

Social media is meant to be social. SO BE SOCIAL! Connect with people and get to know your listeners on a deeper level.

#4. Be Everywhere

Make sure that your podcast is available on different mediums. This could be through a transcript, video with captions or other additional ways for your listeners. 

Pro Tip: When someone says that they want to listen to your podcast or you’re sharing about your podcast, don’t just share your Apple Podcast link. People do this so often and it drives me bananas. I’m not an Apple user. So when people do this, I (along with the majority of the world) have to go out of my way. If you want an international podcast, you should be sharing your podcast webpage.

Share your podcast in a way that people like to consume their podcasts and be available on all of the different platforms.

Here’s a list of some popular podcast directories as of January 2024: 

  • Apple Podcasts
  • Spotify
  • Google Podcasts (will become YouTube Music in Spring 2024)
  • Amazon Music & Audible
  • Podcast Index
  • TuneIn Radio
  • Pandora
  • iHeart Radio
  • Listen Notes
  • Goodpods
  • And more
10 Simple Tips to Increase Podcast Downloads

#5. Create High-Quality Content

You want to make sure that the things that you’re creating and the conversations that you’re having are high quality. They should be encouraging people to move from the place that they’re at right now into a new place.

That transformation is what’s going to make your content great. Along with that, make sure you have high-quality audio as well. Get a microphone that works well. Have video equipment that is easy for you to use and will help you create quality visuals. 

This way you can create an experience for your listeners that feels really good for them.

And remember we have resources to help you edit your podcast in quick and easy ways.

#6. Be a Guest on Other Podcasts

The number one way to grow your show is to be a guest on other people’s podcasts. 

We have a client who doubled her podcast downloads and was on another podcast a year later and tripled her downloads. 

This strategy is tried and true and quite frankly allows you to get right in front of your ideal listener quickly. Those new listeners then decide to listen to your backlog (since podcast listeners are binge listeners) to increase the number of downloads your podcast is getting.

#7. Connect and Collaborate with Quality Guests

I’m not saying popular guests or the most influential guests.

But you should connect with high-quality people. People who are going to put your audience first. People who are going to provide value and share the podcast episode.

That’s what we want as podcast hosts. We want our guests to share the episode to be excited about the time, effort, and investment we spent creating the show.

You can be an effective podcast host without losing your mind. It’s all about setting and creating boundaries that align and feel good for you.

There are tons of ways to find high-quality guests for your podcast. An underutilized strategy is asking your business or podcasting friends who they would recommend for the topic.

#8. Optimize your Podcast for Search

This can be through the title of your podcast. This can be through the title of your episodes, your podcast description, and your show notes. Those are all places you need to make sure that you are utilizing SEO so that your podcast can be found not only via Google, YouTube, or Pinterest but also through podcast listening apps. 

Did you know that most podcast apps have a way to search for a topic via episode and not just through podcasts? So you want to make sure you are making the most of all the places to optimize your show for search.

Here are a few of the places we recommend optimizing your show:

  • Episode title
  • Episode graphic alt text
  • Episode description (also known as show notes)
  • Episode transcript
  • Episode chapter markers

#9. Ask Your Audience to Share Your Show

This is something that I have not seen enough people do either. People just aren’t implementing this so be sure that you are.

Ask your audience to share this episode with a friend who needs it. Ask them to share the content if they find value

That will really help you push the content and get it in front of new people.

With that in mind, if you enjoy this podcast, I would love it if you shared it with a friend.

#10. Create and Use an Email List

This is one way where you can take your listeners and really turn them into engaging people. But it also allows you to get those listeners to come back every single time and listen to those new episodes, especially if they’re high quality content like we talked about before and you keep producing.

There you have it! 

Did you find these tips helpful? Share your top tips to stay motivated on the path to increase your podcast downloads in the comments below!

If you still need support, book a basic or premium podcast strategy session. There are no silly questions, and I am always happy to hear from my audience. 

For more on growing your podcast, including how to market your podcast or monetize your show, check out the posts below:

And finally, I created a Podcast Workflow checklist to help you start making the most of your podcast.

Click here to download the Podcast Workflow Checklist now

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