Coming up with fresh ideas episode after episode is one of the biggest challenges as a podcaster. But you’re in luck today because we are going to go over four practical strategies for brainstorming podcast content ideas.
This is why most podcasters actually don’t make it past 20 to 25 episodes. They usually stop around that point because it can be so overwhelming to come up with brand-new content and new ideas and new episodes. But that’s why you have me in your corner to help you get through this.
There is no time like the present to get started, but sometimes trying to come up with new content ideas can hold you back.
Consider me your podcasting fairy godmother.
With the 4 actionable podcast content brainstorming strategies in this post, you’ll be on your way to tons of podcast episode ideas in no time!
Hint: You may find some freebie bonus content within this post to help you on your journey. Here’s the first one:
Download my free Podcast Launch Roadmap now.
4 Strategies for Brainstorming Podcast Content Ideas
Most blog posts and videos tell you journaling and sitting in silence are the keys to brainstorming. Write everything down, they say. But that isn’t very actionable for brainstorming podcast content ideas.
Those are not the tips we’re going to be giving today. We will give strategic, actionable things you can do to come up with and brainstorm more podcast episodes.
#1: Do Podcast Market Research
The first strategy is to do your podcast market research. I know this sounds so BORING but I promise that it will be worth it. It’s something we do for all of our launch clients and our management clients get yearly updated market research to ensure that they are moving their show in the right direction.
You can listen to my podcast episode on Listeners to Leads where I discuss how to do podcast market research.
Or you can download our free podcast launch roadmap which includes workbook space to do your own market research.
Or you can simply do these seven things to complete your podcast marketing research:
- Map out the purpose of the podcast.
- Decide on the purpose of the podcast’s content.
- Consider those who you’d like to listen to your show.
- Analyze competitor podcasts (both current and podfaded).
- Additionally, find similar but indirect competitors and analyze those as well.
- Give your podcast a general, unedited description.
- Map out the topics you are going to discuss on your show.
- Determine where your podcast fits into your funnel and what the next step is for listeners.
Podcast market research is so incredible because it helps you come up with tons of episode ideas but keeps your audience as the focus.
#2: Search Google, Pinterest, and YouTube – Then make it your own
The next thing you can do is search. Use search engines like Google, Pinterest, and YouTube to develop a general idea.
These search engines have a ton of information. Using them, you can see what other creators are talking about your topic of expertise.
For example, I wanted to see what other people said about brainstorming podcast content.
Most of the blog posts that landed on the first two pages of Google were about how to brainstorm. So usually, that includes things like journaling or meditating, but none of it was actually practical or strategic information when it comes to podcasting.
So I knew this was something that’s probably not being talked about enough so I took the topic and spun it into something educational and helpful for podcasters.
You can also go to Answer the Public, which is a website that allows you to search certain long-tail keywords to see what people are searching for. I love this for discovering how people are phrasing certain things.
This helps you come up with easy content ideas because you realize the things people are searching for and how they are searching for them.
#3: Ask your Audience
The next thing you can do is ask your audience. Here, you’ll actually have to talk to people and get in front of them.
Where you can look for interactions:
- Social media messages
- Comments on your educational content
- Emails from clients
- Responses to your weekly newsletter
- And more…
I use Otter.ai for all of our client calls. So I can go back in and they have an AI service in there that allows you just to say, “Otter, what are the questions that were asked during this conversation by [guest name]”.
This will help me come up with new content because I can go back and see what the questions are, how they are phrased, and how they are asked.
I find this helps me because I am someone who tends to think that everyone knows what I know, but the truth of the matter is that not everyone has the same knowledge about the topics I’m an expert in.
They’re going to have these questions, which is also why I created this podcast to be able to answer these questions in strategic and quick bite-size, digestible ways.
#4: Find Collections of Information Beyond Search Engines
The final thing that you can do, which is an actionable step, is to look outside of your Google and your search engines. This includes places like Reddit, where people ask questions, but maybe they’re not search engines. Places like Quora.
You can also look at communities where you hang out. So that could be Facebook communities, Mighty Networks communities, or Circle communities. These are all places where your ideal client, these are all places where your ideal listener is most likely asking the questions that you have answers to
By systematically applying these strategies, you can compile a strong lineup of potential episodes. This will keep your podcast fresh and valuable for listeners. Once you’ve looked at all of these places, you should have a very solid list of potential podcast episodes.
Remember, if you want help to brainstorm podcast content ideas, you can always book a podcast strategy session to get access to more personalized ideas.