Author: Alesia Galati

Mastering Paid Advertising Strategies with Robert Brill

We’ve all become accustomed to seeing a barrage of social media and Google advertisements wherever we go on the internet. But how do we take advantage of these paid advertising strategies to promote our podcast and bring in more valuable leads to our businesses? Robert Brill is an expert on all things advertising, and is here today to talk us through how to approach advertising for our podcast: from what to do before paying for ads to assessing your goals and more! This week, episode 153 of Listeners to Leads is about mastering paid advertising for your podcast and business! 

Key Takeaways:

  • The slippery slope of using other people’s content in your advertising.
  • Finding your product market fit as a podcaster and business owner.
  • Which platforms to start with when developing an ad strategy.
  • The importance and value offered by setting expectations and working with professionals.

Mastering Paid Advertising Strategies with Robert Brill

Paid advertising can be one of the most effective ways to grow your business when done right. However, as with any marketing strategy, there are both ethical and unethical ways to approach it. In my recent podcast interview with paid advertising expert Robert Brill, we dove deep into the dos and don’ts of running ads that will actually work for your bottom line. 

Understanding Your Audience and Goals

One of the biggest mistakes Brill sees is entrepreneurs throwing money at ads without first understanding who they’re trying to reach and why. “You have to have a strategy,” he emphasized. Take the time to research your target customer’s behaviors, pain points and goals. Define clear objectives for your campaign aligned to your business goals. 

Are you looking to generate leads, build brand awareness or drive sales? Your strategy and platform selection will depend on these factors. Brill recommends starting with platforms like Google and Meta that have powerful targeting abilities to reach the right people. 

Testing for Product-Market Fit

It’s also crucial to test if there is genuine demand or “product-market fit” for what you offer. Look for opportunities to solve urgent problems for a large enough audience before spending heavily on ads. Brill shared how he spent two years refining his messaging and offerings through testing to achieve the right fit.

Don’t be afraid to experiment on a small budget first to learn what resonates before scaling up spend. Tracking metrics like click-through and conversion rates will reveal what’s working and what’s not. Be willing to kill campaigns that aren’t performing.

Leveraging AI and Multiple Platforms 

While AI tools can help accelerate the testing process, Brill warns against relying on them alone without a foundation of consumer insights. Use AI to supplement your strategy, not replace it. The key is creating a “symphony” across platforms like Google, Meta, LinkedIn, TikTok and more that amplifies your messaging through different channels. 

People now see brands across a variety of touchpoints before taking action. Orchestrating campaigns harmoniously across platforms increases your chances of driving the right outcomes over time.

Setting the Right Expectations

Finally, Brill stresses the importance of realistic expectations when working with clients. Paid advertising is a long-term practice, not a quick fix. Educate customers that it takes consistent testing, learning algorithms and refining over months or years to truly optimize. 

Work with an expert agency or consultant who can help steward the process and provide real-time feedback to maximize ROI. The right partner will save clients wasted spend through strategic guidance.

With the right approach, paid ads can be a powerful driver for sustainable growth when done ethically and intelligently. Let me know if you have any other questions on paid advertising strategies for your podcast.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH ROBERT BRILL:

LinkedIn

Instagram

The LA Business Podcast

Brill Media website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media!


Mastering Paid Advertising Strategies with Robert Brill

Ever hit “publish” on a podcast episode and then watch it seemingly fade into the digital abyss? You pour your heart and soul into creating valuable content, but if it’s not actively working for you, what’s the point? Don’t despair! If you have over 25 episodes, especially evergreen content (relevant any time of year), there’s a goldmine of opportunity waiting.

As a fellow podcaster and business owner, I know how precious your time is. Repurposing doesn’t have to be another overwhelming task. In fact, it can be quite simple and even enjoyable. Let me share my favorite strategies for breathing new life into past episodes and maximizing their reach.

Repurpose Past Episodes for Maximum Reach: A Podcaster’s Guide

Repurposing past episodes is a strategic approach that goes beyond giving unused podcast episodes a second chance. It involves creatively transforming existing content into new formats, channels, and contexts to maximize its reach, engagement, and overall impact. 

Related: Repurpose Past Podcast Content Using SEO Strategy with Erin Ollila (Erin is the host of Talk Copy to Me)

Here are some key reasons why repurposing matters:

  1. Extended Shelf Life: Content repurposing prolongs the lifespan of valuable information by presenting it in fresh and engaging formats. It allows your content to remain relevant and discoverable long after its initial release.
  2. Enhanced Accessibility: Repurposing content for different platforms and formats makes it more accessible to diverse audiences. For instance, transcribing a podcast episode into a blog post or creating an infographic from a research report opens up your content to visually inclined learners or those who prefer reading over listening.
  3. Increased Visibility and Reach: Repurposing content across multiple channels expands its visibility and reach. By sharing snippets, quotes, and key takeaways on your favorite social media platforms, you can attract new listeners who might not have encountered your content otherwise.
  4. Strengthened Brand Identity and Authority: Consistently repurposing high-quality content reinforces your brand identity and establishes your authority in your field. It shows you care about providing valuable information and reaching your audience where they are. 
  5. SEO Benefits: Repurposing content in different formats can boost your search engine optimization (SEO) efforts. Fresh, relevant content on your website or blog can improve your ranking in search results, attracting organic traffic.
  6. Time and Resource Efficiency: Repurposing content saves time and resources compared to creating entirely new content. It allows you to leverage existing material, reducing the need for additional research, writing, and production.
  7. Audience Engagement and Retention: Repurposing content can deepen engagement with your audience. By presenting information in various formats, you cater to different learning preferences and keep your audience engaged over time. It also provides opportunities for deeper discussions and interactions.

By embracing the power of repurposing past episodes, you can maximize the reach of your content, connect with a broader audience, strengthen your brand message, and drive long-term podcast growth and engagement.

15 Strategies to Repurpose Past Episodes for Maximum Reach

1. Reconnect with Past Guests

Reach back out to guests who are releasing new books, products, or major projects. Cross-promote your past interview with them again to a fresh audience. This is a win-win, as authors and experts always seek promotion.

Related: Securing High-Profile Guests with Courtney Elmer

2. Create Curated Episode Roundups

Compile lists or “playlists” of recommended episodes on specific topics your listeners care about—like parenting, career advice, and health and wellness. This will introduce your back catalog in an organized, easy-to-consume format.

3. Leverage Seasonal Themes

Republish timely episodes throughout the year. For example, share a “holiday boundaries” episode in November/December as well as Memorial Day weekend. Podcast listeners are always looking for relevant recommendations.

4. Repurpose Past Episodes as a Video Series

Select your most visual or engaging episodes and re-record the audio as a video podcast or YouTube series. Break it up into shorter, snackable clips to boost views and reach new audiences.

Related: Improve Your Video Content Strategy with Atiba De Souza

5. Transcribe and Repurpose as Blog Posts

Transcribe your episodes and edit them down into 500-1000 word blog posts. This allows search engines to index more of your podcast content, driving traffic to your website and podcast.

6. Create Episode Summaries

Provide brief 1-2 paragraph summaries of past shows on your website or in your podcast description. This will pique listeners’ interest and encourage them to return and listen.

Related: How to Write Podcast Show Notes

7. Repackage as Newsletter Content

Repurpose episodes into an email newsletter series. Extract key insights, stories, and action steps your subscribers will find valuable. Build an engaged list over time.

Related: Use Email Marketing to Grow Your Podcast

8. Highlight Episode Quotes

Pull impactful or memorable quotes from interviews and share them on social media. Give proper attribution and context to pique interest in the full episode.

9. Compile Episode Transcripts

Offer full transcripts of select episodes on your website. These are invaluable resources for students, professionals, and anyone consuming your content in alternative formats.

10. Create Episode Sneak Peeks

Craft 30-60 second clips or trailers from past shows to share on social media. Entice listeners to check out the full episode for more details and takeaways.

11. Repackage as Mini-Courses

Group related episodes into online mini-courses or workbooks. Provide exercises, worksheets, and additional context to deepen the learning experience.

Related: How to Monetize your Podcast by Selling your Own Services and Products

12. Guest Post for Other Sites

Approach websites in your niche and offer to write a guest post summarizing a valuable past episode. Generate backlinks and introduce your podcast to new audiences.

13. Automate with Social Scheduling

Use tools like Meet Edgar to share curated past content on a regular cadence automatically. This keeps your podcast top-of-mind without much ongoing work from you.

14. Analyze Performance Data

Look at download and engagement metrics to identify your most popular episodes. Consider repurposing and promoting less successful shows to boost their popularity.

Related: Where to Look for Podcast Charts, Ranking, and More

15. Leverage SEO Optimizations

Optimize episode pages, transcripts and related content with relevant keywords, internal links, images and more to boost search visibility and drive more organic traffic over time.

Related: Master Podcast SEO: Craft Show Notes That Boost Downloads

Don’t Let Your Hard Work Go to Waste!

You’ve invested so much time, energy, and resources into creating your podcast. Don’t let those valuable episodes languish in the archives. By implementing these simple yet effective repurposing strategies, you can breathe new life into your content.

Remember, your podcast is more than just audio files; it’s a treasure trove of knowledge and insights waiting to be shared.

When you repurpose past episodes, it allows you to continuously provide value from your back catalog while freeing up time and energy for new shows. Even simple strategies like curating playlists or reconnecting with past guests can pay off significantly. Let me know if you have any other questions!


Choosing a Podcast Title That Gets Noticed: A Podcaster's Guide

Choosing a podcast title may seem like a minor detail, but getting it right is incredibly important for attracting listeners and growing your show. A well-crafted title sets the stage for discovery, establishes your brand, and ultimately impacts your podcast’s long-term success. 

In this comprehensive guide, I’ll break down actionable strategies for brainstorming the perfect name and ensuring it resonates with your target audience.

Choosing a Podcast Title That Gets Noticed: A Podcaster’s Guide

Have you ever looked at a podcast title and thought, “I have no idea what this podcast is about?”  You’re not alone! Even though I often say I’m not the best at naming things, I’ve learned a few tricks along the way to create podcast titles that are clear, catchy, and help attract the right listeners. 

After launching over 25 podcasts with my agency, Galati Media, I’m excited to share my insights with you.

Additional Launch Resources: 

Why Your Podcast Name Matters (But Isn’t Everything)

While a catchy title won’t guarantee success, it’s definitely not something to overlook. A great title can pique interest, signal what your podcast is about, and even help with search engine optimization (SEO). But remember, high-quality content is king. If you consistently deliver value, your audience will find you, regardless of your title.

Getting Started: Research and Brainstorming

Before you dive into a thesaurus, take a step back and think about your target audience. Who are they? What kind of content are they looking for? How can you differentiate yourself from other podcasts in your niche?

Learn how to do Podcast Market Research.

Answering these three questions will help you better understand what your podcast title should convey. Brainstorm a list of words and phrases that resonate with your ideal listener, keeping in mind your brand and the topics you’ll be covering.

Clear and Concise vs. Quirky and Creative

Your podcast title can be as straightforward or as creative as you want it to be. Some podcasts, like mine (“Two Sisters and a Cult,” “Listeners to Leads,” and “Successful Podcasting Unlocked“), are very specific and to the point. Others use more playful language or industry-specific terms.

There’s no right or wrong answer here. The most important thing is to choose a title that you’re comfortable with and that accurately reflects your podcast.

My Name or Not My Name?

If you’re a well-known figure trying to build a personal brand, using your name in your podcast title can be a great way to leverage your existing audience. But if you’re not a household name, it’s probably better to choose a title that clearly communicates what your podcast is about.

Remember, you can always include your name in the artist or author section of your podcast’s metadata so that people can find it if they search for you specifically.

SEO Considerations

While a clever pun might be tempting, don’t forget about SEO. Including relevant industry keywords in your title can help your podcast show up in top search results when potential listeners are looking for episodes that showcase content like yours.

Related Blog: Master Podcast SEO: Craft Show Notes That Boost Downloads

Tune in to this episode with Lauren Gaggioli on Mastering Keyword Research and SEO for your Podcast.

Think about the words and phrases your target audience might use when searching for podcasts. Incorporating these terms into your title can increase your visibility and attract more listeners.

It’s Okay to Change Your Mind (Later)

Don’t stress too much about finding the “perfect” title right away. It’s okay to experiment and see what works best. Give yourself at least 25 episodes before considering a change. This allows you to build some momentum and see how your podcast evolves.

Related Blog: Is It Time for a Podcast Rebrand? A Step-by-Step Guide

My Top Tips for Choosing a Podcast Title

1. Brainstorm a list of at least 5-10 potential titles.

2. Check if your chosen title is available (there are almost 3 million podcasts out there!).

3. Ask your ideal listeners for feedback (but ultimately, go with your gut).

4. Say your title out loud to make sure it’s easy to pronounce and remember.

5. Be clear, not quippy. Your title should be easy to understand and give listeners a good idea of what to expect.

Remember, choosing a podcast title is just the first step. The most important thing is to create high-quality content that resonates with your audience. Once you have that, the right listeners will find you, no matter what your podcast is called.

If you’re still struggling to come up with a title, feel free to reach out to me. I’m always happy to help!

Book a Podcast Strategy Session and take your show to the next level.


Powerful Editing Hacks for Busy Podcasters: Cut Time and Boost Your Show's Success

Let’s face it, podcast editing can feel like a bottomless pit of time. You record a fantastic episode, brimming with valuable content, only to be met with the daunting task of transforming it into a polished, engaging listen. If you’re a busy podcaster juggling multiple responsibilities, the thought of editing can send shivers down your spine. This comprehensive guide teaches powerful editing hacks for busy podcasters.

Here at Galati Media, we’ve been in the trenches for over 2,500 episodes (and counting). We’ve seen it all, from the triumphs of a perfectly edited masterpiece to the despair of a seemingly never-ending editing session.

Learn more about the basics of podcast editing through this blog post by our Lead Editor.

If you want to learn more about Audacity, read The Beginner’s Guide to Podcast Editing in Audacity.

Powerful Editing Hacks for Busy Podcasters: Cut Time and Boost Your Show’s Success

In this blog post, I’ll discuss powerful editing hacks for busy podcasters, common challenges producers face, and some of the most effective strategies and tools for streamlining your workflow. By understanding the editing process more fully, you can feel empowered to produce your most polished episodes efficiently.

The good news is that editing doesn’t have to be a nightmare. With a few powerful hacks and a shift in mindset, you can dramatically reduce your editing time and get your fantastic podcast out to the world faster. 

Why Does Editing Take So Long?

The industry stat tells the tale: editing a podcast episode can take roughly four times the length of your raw audio. So, a 30-minute episode could easily mean a two-hour editing session. 

This can happen for a few reasons:

  • Removing unwanted sounds. Those frustrating “umms,” “uhhs,” and long pauses add up quickly.
  • Adding intro/outro and music. These elements enhance your podcast but take time to integrate seamlessly.
  • Fine-tuning the flow. Creating a smooth transition between sections and ensuring a clear, concise message requires careful attention. 

There’s also the added need to navigate editing the actual content of the episode. It’s important that the content not only adds value to your audience but also aligns with your values. A skilled podcast editor can truly make a difference here. 

Streamlining Your Podcast Editing Workflow

Here’s the secret weapon of efficient editing: planning ahead. By taking some proactive steps before you even hit record, you can significantly reduce the time spent editing later.

Embrace the Pause

We’ve all been there – you stumble over a word, your train of thought derails, and you keep powering through. But here’s the thing: pausing actually helps! It gives you a moment to collect yourself and restart cleanly. This translates to less editing magic needed later.

Pausing and restating it, giving yourself and your brain a pause can really help with the editing process.

Befriend the Script (or Outline)

Winging it might seem freeing, but for busy podcasters, a script or detailed outline is a lifesaver. It keeps you focused, prevents rambling, and ensures you cover all the key points. This translates to less content to edit out later, making your editing process smoother.

Practice Makes Perfect

Especially if you’re prone to side tangents (I’m definitely guilty of this!), a little practice can go a long way. Record yourself speaking beforehand, even on a simple topic, to get into the flow and refine your delivery. This helps you stay on track for the episode and minimizes editing needs.

Podcast Editing with Confidence

Now, let’s dive into the editing process itself. Here are some powerful hacks to help you conquer those audio files:

Utilize Technology (But Choose Wisely). There are many editing tools available, each with its own strengths and weaknesses. Explore some of these tools and find one that fits your workflow and budget. Remember, some tools offer AI-powered features that can help remove unwanted sounds or even transcribe your audio, saving you even more time.

Access our Podcasting and AI mini-course to help you edit your show using some of our favorite tools.

Don’t Be Afraid to Outsource. If editing feels like an insurmountable task, consider outsourcing it to a professional podcast editing service like Galati Media (shameless plug!). We specialize in taking your raw audio and transforming it into a polished gem, freeing you to focus on other aspects of your podcasting journey.

Beyond the Edit: The Power of a Well-Rounded Podcast

Remember, editing is just one part of the podcasting puzzle. A successful podcast requires consistent attention to various elements:

  • Show Notes: Well-written show notes are like a treasure map for your listeners, guiding them to key points and resources mentioned in the episode. Don’t underestimate their value!
  • Social Media Promotion: Spread the word about your podcast across social media platforms! Engaging posts and snippets can grab attention and attract new listeners.
  • SEO Optimization: Strategic use of keywords in titles, descriptions, and show notes can boost your podcast’s visibility in search results. This could potentially lead to more organic traffic and discoverability for your show.

It’s Time to Conquer the Editing Challenge!

By consistently implementing these simple but powerful editing hacks, you’ll transform your podcast workflow and gain back precious time. You might even start to find (gasp!) a little bit of joy in the editing process!

If you’re ready to level up your audio game and gain a powerful partner in your podcasting journey, don’t hesitate to reach out to me at Successful Podcasting Unlocked or on Instagram! We’re here to help you unlock the full potential of your podcast.

Ready to outsource your podcasting, let’s chat!

Learn more about Creating a Quality Podcast.

Until next time, happy podcasting!


Crafting Powerful Podcast Artwork That Converts

Aspiring and established podcasters often ask me about best practices for crafting powerful podcast artwork that converts listeners into leads. While it may seem like a small detail, your podcast artwork greatly attracts and engages listeners.

With the rise of on-demand audio platforms like Apple Podcasts, Spotify, and more, podcast listeners have endless options at their fingertips. In a saturated marketplace, you have mere seconds to grab someone’s attention as they browse.

Your podcast cover art is usually one of the first visual representations potential fans will see of your show. It needs to showcase your topic and brand in a compelling, professional way that makes listeners curious to hit play. If the artwork doesn’t intrigue people, most will simply scroll on without giving your content a chance.

Crafting Powerful Podcast Artwork That Converts

Today, I want to talk about something that might surprise you: your podcast artwork. While that square image seems like a small detail, it’s actually a silent salesperson working 24/7 to grab attention and get listeners to tune in.

We’ve all heard the saying, “Don’t judge a book by its cover.” But let’s be honest, we all do it to some extent. Scrolling through a sea of podcasts, are you more likely to click on something generic and blurry or something that pops and hints at the exciting content within? Exactly!

Your podcast artwork is prime real estate. It’s a billboard on podcast listening apps and social media – everywhere potential listeners might encounter your show. It’s your first impression, and you want it to be a good one.

My favorite way to create quality podcast cover art is using Canva.

Why Podcast Cover Art Matters

When considering your podcast cover art, it’s important to know the general podcast artwork requirements. Apple Podcasts tends to be the standard. They’ve stated that your cover art should be square and 3000 x 3000 pixels. It should also be simple and legible. 

Remember, your cover art will be about the size of a quarter on someone’s screen. That means any words and photos should take up as much space as possible. 

So, why should you invest some time and creativity into crafting strategic podcast artwork? It does way more than just look good. 

Artwork can help you: 

  • Cut Through the Noise
  • Communicate Your Brand and Value
  • Build Trust and Authority
  • Boost Brand Recognition
  • Drive Conversions

Ultimately, we all want our podcasts to achieve specific goals, whether it’s growing your audience, promoting your business offers, or driving traffic to your website. Clear and engaging artwork can spark listener interest, leading them to take action like following, visiting your website, or contacting you for services.

Strategically Crafting Podcast Artwork

The key is to create artwork that aligns with your unique brand identity and speaks directly to your ideal listener.

Take a look at any of the podcast charts on Apple Podcasts, Spotify, or GoodPods, or Chartable. From there, you can see some clear design decisions that make the podcast attractive to potential listeners. Here are just a few.

Consistency is Key for Recognition

Your podcast branding should maintain a consistent visual style to build recognition and drive traffic across platforms. This includes utilizing the same colors, fonts, and overall design aesthetic in your cover art as your social media profiles.

Keep your logo, show name treatment, and host photos aligned to reinforce your identity each time a listener encounters your brand. Consistency allows potential fans to easily identify your show no matter where they come across your name.

Highlight Guests with Episode Covers

Strong main artwork is essential, but consider creating episode-specific variations as well. These can include the episode title, guest name (if applicable), and relevant imagery – all while staying true to your overall brand aesthetic. This adds variety, keeps your content fresh on social media, and gives listeners a clearer idea of each episode.

Templates Streamline Updates

Rather than designing each episode cover from scratch, create reusable templates where you simply swap out details like the number, title, and guests. This approach saves time and ensures visual consistency across your catalog. 

We love Canva when we are creating and sharing podcast cover templates.

Align with Your Target Audience

Your cover art style should represent the tone and topics discussed on your show. Choose designs, colors and imagery your target listeners will find appealing and informative at a glance. Avoid overly generic or cluttered designs that don’t clearly convey what people can expect.

Measure and Refine Over Time

As with all marketing, continuously measure the performance of your various cover designs. Pay attention to what elements seem to drive the most clicks and listens. Refine your approach based on data to keep improving results. If you’ve been podcasting for a while, it might be time for an upgrade.

Thinking about rebranding your show? Check out our blog post on How to Successfully Rebrand Your Podcast.

Conclusion

So, podcasters, take a good, honest look at your current artwork. Does it make you excited to share your podcast with the world? Does it scream “This is professional, and this is for you!” to potential listeners? If the answer is no, it’s time for a refresh! A powerful redesign could be your ticket to boosting those listener numbers and achieving your podcast goals.

And remember, if you need some help brainstorming or want a fresh pair of eyes to assess your artwork, feel free to reach out! You can always book a strategy session to get the support you need. 


The Ethical Use of AI in Podcasting

Even though the number of active podcasts has not changed much since 2020, podcasters are working smarter than ever using AI tools. With that in mind, what is the ethical use of AI in podcasting? 

The world of podcasting is expanding, and creators are constantly looking for ways to improve their workflow, reach a wider audience, and, ultimately, achieve their podcasting goals. Artificial Intelligence (AI) has emerged as a potential game-changer for podcasters as technology evolves.

But here’s the question: Can you ethically use AI in your podcast while still staying true to your voice and retaining that human connection with your listeners?

The answer is a resounding yes! However, navigating the world of AI tools requires a thoughtful approach. Let’s dive into the ethical use of AI in podcasting, explore how it can make your life easier, and discuss some common pitfalls to avoid.

Want to know how you can use AI to turn your podcast episodes into 10+ pieces of repurposed content? Access our Podcasting and AI Course today.

The Ethical Use of AI in Podcasting: Work Smarter, Not Harder

A year ago, we talked about the Truth about AI and Podcasting. Since then, AI has changed so much of our lives. 

While AI can offer helpful suggestions, directly copying generated content crosses an important line. As podcasters, we value sharing unique perspectives that resonate with listeners on a human level. 

Rather than outsourcing ideas, the key is viewing AI as a supportive tool that enhances – not replaces – our creative process. With that in mind, here are some best practices for ethically leveraging AI to streamline your podcasting workflow while maintaining authenticity:

AI as Your Podcast Intern

Think of AI as your intern. It’s there to support you, handle repetitive tasks, and free up your time to focus on what matters most: creating high-quality content and engaging with your audience. 

Maybe your listeners may have expressed some confusion about your episode titles, even though the content itself is fantastic. Here’s where AI can be a valuable asset.

AI tools are available that can analyze your podcast transcript and suggest SEO-friendly titles based on keywords and search trends. This doesn’t mean you have to blindly accept their suggestions, but it can be a fantastic starting point for brainstorming catchy and informative titles that will help listeners discover your podcast.

Let’s take a practical example. Imagine you just finished recording an episode on “Building a Sustainable Business Model for Non-Profits.” An AI tool could analyze the transcript and generate title suggestions. 

Here are a few possibilities:

  • The Nonprofit’s Guide to Sustainable Funding: Strategies That Last
  • Beyond Grants: Unlocking Sustainable Revenue Streams for Non-Profits
  • Building a Financially Secure Future – How Non-Profits Can Achieve Sustainability

These titles are all clear, concise, and relevant to the episode content, while also incorporating keywords that potential listeners might search for. You can then use these suggestions as a springboard to craft your own unique title, perhaps injecting some of your personality or a specific hook to grab attention.

The Power of AI Goes Beyond Creating Titles

AI tools can be helpful for a variety of podcasting tasks beyond SEO titles. For example, you could take an AI-generated outline and develop it into fully formed pieces of content with your own distinctive voice, flair, and personal stories. 

Here are a few additional examples:

Social Media Content Creation. Feeling overwhelmed by the constant need for fresh social media content to promote your podcast? AI tools can help you generate snippets, quotes, or engaging questions from your transcript to share on various platforms.

Transcription and Summarization. AI-powered transcription services can be a lifesaver, especially if you don’t have the time or resources to transcribe your episodes manually. Once you have a transcript, you can use AI summarization tools to create shorter summaries or blog posts that capture the key points of your episode.

Don’t forget to sign up for our Podcasting and AI mini-course today!

Want more ideas on how you can Use Chat-Based AI to Support Your Content Creation? Listen to the episode with Andréa Jones.

The Dangers of Overreliance on AI as Content Creators

While AI can be a powerful tool, it’s important to remember that it’s just a tool. The magic of podcasting lies in the human connection, the unique voice you bring to your content, and the stories you share.

Blindly relying on AI to write your entire script or generate your content is unethical; frankly, it won’t resonate with your audience. Listeners can spot generic, AI-generated content a mile away. It must have the authenticity and personality that keeps them tuned to your show.

Imagine a history podcast that relies solely on AI to create its content. The show might be factually accurate (heavy on the might). Still, it would likely sound like an encyclopedia reading instead of a fun podcast that people want to tune in regularly for. 

We had a recent episode with Karen Kenney on Unleashing the Power of Storytelling. How can you infuse more personality and stories into your show?

Transparency is Important

As the use of AI continues to grow, platforms like Apple Podcasts and YouTube are starting to require creators to disclose the use of AI-generated content. This transparency is crucial for building trust with your audience.

By being upfront about the tools you use and the role AI plays in your podcasting process, you demonstrate honesty and respect for your listeners.

The Future of Ethical AI in Podcasting

There’s an upcoming guest on the Listeners to Leads podcast who talks about “The Great Divide of AI.” Guest Atiba Da Souza says that there will be those who use AI ethically, leveraging its power to enhance their content and workflow while staying true to their voice.

On the other hand, some might use AI as a crutch, churning out generic content that lacks authenticity. The choice is yours.

Want to Learn More?

By utilizing AI thoughtfully, you can free up valuable time, explore creative possibilities, and ultimately, deliver an even better podcast experience for your audience. 

Access our affordable Podcasting and AI mini-course today!


How to Navigate Podcast Guest Removal Requests

It’s hard to navigate podcast guest removal requests, especially when you’ve spent so much time and effort creating quality content. Have you ever dreamt of launching a successful podcast that attracts amazing guests, sparks engaging conversations, and helps you achieve your business goals? But what happens when a guest you’ve interviewed, like the entrepreneur who confided a risky business move they weren’t quite ready to share publicly, reaches out and asks you to take down the episode entirely? 

While it’s frustrating, many podcasters face this situation. Today, I’m sharing tips and strategies to help you navigate these delicate situations smoothly, based on my own experience running a podcast and managing numerous guests.

Important Note: Though I’ll share insights based on my experiences, this isn’t a substitute for legal advice. Always consult an attorney if you need guidance on your podcast’s specific legal rights and practices.

How to Navigate Podcast Guest Removal Requests

Understanding Why Guests Might Ask for Removal

When a guest requests an episode removal, it’s important to take a step back and try to understand their motivations. Often, it has nothing to do with the quality of your work as a host. 

Here are the most common reasons why a guest might request to have their episode taken down:

They Regret Something They Said

They said something in the heat of the moment that they now wish they hadn’t, like the entrepreneur who revealed a risky business move they weren’t ready to announce. We’ve had this happen where a guest said something we felt wouldn’t paint them in a good light so we take it out. 

It No Longer Aligns

Their business direction or personal life has changed, and the episode is no longer relevant to who they are or what they represent.

A Relationship Had A Fallout

The interview might have touched on another person, perhaps a business partner, and there’s now tension in that relationship, prompting the guest to want to avoid further issues.

Proactive Protection: The Importance of Guest Intake Forms

One of the smartest ways to protect yourself is to have a comprehensive guest intake form. Clearly outline your right to record, distribute, and utilize the podcast content as you see fit. An attorney should help you draft the specific legal language, but the goal is to set expectations and cover yourself.

Here’s an example of a clause you can adapt:

“By participating in this podcast interview, you agree to allow [Your Company Name] to record, distribute, and disseminate the podcast in any manner. You also agree to allow [Your Company Name] to retain rights to the produced media for monetization or future use in speeches, books, and in all other public distribution.”

Remember, I’m not a lawyer and in no way qualified to give contract advice. If you’d like to learn from a lawyer about podcasting contracts, we recommend connecting with Samantha Bradshaw and Gordon Firemark

Tune in to Legal Tips Every Podcaster Should Know with Samantha Bradshaw, Lawyer at InLine Legal on the Listeners to Leads Podcast.

Beyond Legalities: Building Strong Guest Relationships

While legal agreements are important, it’s equally crucial to foster positive relationships with your guests. 

Here are some tips to ensure a smooth interview process:

Pre-Interview Prep

Send a list of potential topics beforehand, encouraging guests to flag anything sensitive they’d rather avoid, like the entrepreneur who might have mentioned a product launch date they needed to delay.

Open Communication

During the interview, maintain a relaxed atmosphere. Remind the guest they can pause for clarification or rephrasing if needed, especially if they say something they’re unsure about.

Respectful Editing

As the producer, you have creative control. If you anticipate issues based on the pre-interview prep, inform your team to be mindful of potentially sensitive areas during editing, like accidentally leaving in the entrepreneur’s risky business move if they flagged it beforehand.

Options When a Removal Request Arrives

Even with precautions, you might still face removal requests. Here’s how to handle them:

  • Understand the ‘Why’: Ask the guest to explain their specific concerns. Did they reveal confidential information, like the entrepreneur, or has their business focus shifted significantly? This will guide your approach.
  • Consider Alternatives: Can you edit out the problematic segment, like removing the entrepreneur’s risky business move entirely? Or offer to do a clarifying addendum episode featuring the guest, allowing them to address any concerns or updates?
  • Assess the Impact: Weigh the effort required against the value of the episode and the importance of maintaining the relationship with this particular guest.

The Final Decision is Yours – But Be Mindful

Remember, you have the right to keep the episode up if you have a signed release and it doesn’t violate any ethical or legal standards. However, before exercising this right, carefully consider:

Are you prepared to potentially burn a bridge with this guest, like risking a negative review or losing access to their network?

Could refusing the removal request negatively impact your podcast’s reputation in your industry or niche, especially if the guest is a well-respected figure?

These are questions you’ll have to ask yourself.

Conclusion

Guest removal requests can be stressful, but with proactive planning, open communication, and thoughtful decision-making, you can navigate them successfully! Building trust and having clear guest agreements are key to a thriving podcast.

Bonus Tip!

Have a “guest agreement” page or section on your podcast website outlining your terms. This further reinforces expectations for your guests and protects you in the long-term.

Let me know if you have any other podcasting questions – happy to help!


Should You Quit Podcasting? 5 Signs It's Time to Re-Evaluate

Should you quit podcasting? Deciding whether to continue or stop your podcast can be a tough call. If you’re considering throwing in the towel, it’s common to feel frustrated, overwhelmed, and maybe even a little guilty. However, choosing to step away from a podcast that no longer serves you is a valid and sometimes necessary decision. 

As podcasters, we pour our hearts into creating engaging audio content for our listeners. However, deciding when it’s time to stop a podcast you’ve been working hard on for months or years can be a difficult choice. In this post, I’ll share my framework for evaluating whether your podcast concept has long-term potential or if it’s time to consider wrapping things up.

The Podcast Failure Rate

It’s no secret that most podcasts have short lifespans. Statistics show that 90% of podcasts don’t make it past 25 episodes (According to the AE Podcast Report). Only 5% reach the 100-episode mark, and under 3% go on to produce 200 or more episodes. This phenomenon is known as the “pod fade rate,” and it highlights the common struggle of maintaining a consistent podcasting journey. While passion alone can initially carry a show, sustained success requires more.

Hitting the Pause Button Without Shame

It’s important to remember that there’s absolutely no shame in deciding that a podcast isn’t the right fit for you anymore. If feelings of guilt or “failure” creep in, remind yourself that your time and energy are valuable resources. Instead of dwelling on what didn’t work, focus on the lessons learned and how to channel your skills into other productive avenues.

It’s easy to feel guilty or like you’ve “failed,” but here’s why you shouldn’t:

  • Your energy is precious: If your podcast is draining more than energizing, that’s a red flag.
  • Skills are transferrable: Podcasting teaches you interviewing, audio editing, marketing, etc. These are valuable elsewhere!
  • Evolution is natural: Your interests or business direction might change, and your content should reflect that.

5 Signs It’s Time to Re-Evaluate Your Podcast

1. Your Goals No Longer Align 

The first step is revisiting your original podcast goals and intentions. Are you still passionate about achieving what you set out to accomplish? For example, if your goal was to generate leads for your business, have you been tracking and analyzing metrics to see if your podcast is delivering results? It’s easy to get sidetracked from our goals as time goes by. Sometimes, taking a step back and re-evaluating what we’re doing is helpful.

Successful podcasts often start with a clear direction and achievable goals. Have you taken the time to set specific, measurable goals for your podcast? Are your content and marketing efforts genuinely aligned with those goals?

2. Consistency is a Major Struggle

You’ll also want to evaluate the effort you’ve put in. Consistency is key for building an audience but life gets busy. Have you been able to commit regular time and energy to your podcast for at least 6 months straight? Or has production become more touch-and-go lately? Understanding your capacity and commitment level is important for determining longevity.

Building a loyal audience demands a reliable publishing schedule. If you find yourself struggling to maintain consistent episode releases, it might be time to re-evaluate your workload and commitments.

3. Life Gets in the Way (and that’s okay!)

Life happens! Sometimes, significant life changes can make it challenging to maintain the same level of podcasting commitment. When major life events occur, it’s okay to shift to a seasonal format, take a temporary hiatus, or reconsider your overall podcasting strategy. Trust your gut. 

Pay attention if you feel burnt out, overwhelmed, or uninspired more often than not. As creators, we know our limits better than anyone. Consistently struggling with motivation, perfectionism or other challenges could be an important signal that it’s time to consider wrapping things up – at least for now.

4. Your Passion Has Fizzled

Your passion and excitement for the podcast topic should also be reassessed. Are you still energized about the material, or has your interest begun to fade? While podcasts can be a powerful platform, they thrive on genuine enthusiasm. 

A lack of enthusiasm will likely show through to listeners over time. If you no longer feel excited about your topics, or if creating episodes feels like a chore, it might be time to reassess whether your heart is still in it. There’s no shame in letting a concept go if your heart is no longer fully in it.

5. Oversaturated Market

Another factor to consider is audience fit. Have you taken the time to carve out a unique niche and perspective, or are you simply regurgitating content already covered by others? Standing out from the crowd in a way that resonates deeply with your target listeners is crucial for long-term engagement. 

Quality over quantity is key. In a crowded media landscape, differentiation will supercharge you. Take stock of your niche – are you offering something unique and valuable that stands out from the crowd? If your podcast feels too similar to others, consider how to reposition your content for maximum impact. Sometimes, that looks like allowing our personality to show through even more.

Quitting or Rebooting? Deciding What’s Right for You

Before pulling the plug entirely, ask yourself if a temporary break or a fresh start might be a better solution. Don’t rush the decision! Ask yourself if a temporary break or a fresh start might be the answer. Consider:

  • Shorter seasons: Gives you a breather with less pressure
  • New format: Solo to interviews, anyone? Revitalize the show
  • Refocus your niche: Is there a better way to truly serve your listeners?

The Bottom Line

It all boils down to an honest assessment of your goals, resources, passion, and the market. Take your time to make the right choice for you! Sometimes, gracefully stepping away paves the way for your next exciting project.

Whether it’s hitting pause, revamping your show, or fully walking away – trust your gut! Your listeners will love you for making a decision that aligns with who you are and what you want. Remember, the journey of creating is never-ending, and a course correction is often the smartest move!

Access the free Podcast Workflow Checklist if you want more support to producing a regular show.

Podcast Workflow Checklist Button

Is It Time for a Podcast Rebrand A Step-by-Step Guide

Have you been podcasting for over a year and feel like your show could use a podcast rebrand? Or maybe you’ve realized your content or audience has evolved in a new direction. Rebranding is a common consideration for podcasters at various stages. However, it’s important to do it right to keep your existing listeners engaged and attract new ones.

In this comprehensive guide, I’ll share everything I’ve learned from successfully rebranding my shows and advising clients through the process. By following these best practices, you can ensure your rebranding efforts succeed.

Is It Time for a Podcast Rebrand? A Step-by-Step Guide

As your podcast evolves, your original branding may feel misaligned. A rebrand can be an exciting revitalization, but it requires careful consideration. Here’s how to know if it’s right for you and how to make it a success:

Know When It’s Time for a Rebrand

The first step is asking yourself some key questions to determine if a rebrand makes sense. 

1. Have you reached at least 25 episodes?

Hitting this milestone is crucial as it helps you better understand your audience and speak confidently on your topic. I consider 25 episodes the minimum before making any major changes. This gives you time to understand your audience and yourself better as a podcaster. Consider if an upcoming milestone episode (like your 100th) makes a good rebrand point.

2. Are major changes needed?

Are you changing everything about the show, or is it simply a minor update? Does it only need fresh visuals/audio? A refresh might be all you need for a new spark.

Tune in to an episode I did with a client about her Podcast Refresh.

3. Will your audience and content shift?

You’ll also want to assess if your content or target audience has significantly shifted from your original focus. A full rebrand with a new name and direction may be needed. But if it’s more of a minor evolution, a simple refresh with updated graphics and minor format tweaks could suffice. Taking the time for self-reflection upfront will guide your rebranding approach.

Important Note: If your show’s content and audience will be completely different, it might be wise to end your current show and launch a brand new one to avoid alienating existing listeners.

You’ve Decided to Podcast Rebrand. Now What?

Treat It Like a New Launch

Once you’ve decided a rebrand is the right move, treating it like an entirely new podcast launch is crucial. Have a strategic plan in place with timelines, promotional campaigns, and goals. Run audience research to define your new positioning and messaging. Podcast market research is always the best first place to start.

Promote your rebrand heavily on social media with behind-the-scenes content, giveaways, and more. This excites your existing listeners and introduces new ones to your refreshed show. Make sure to optimize your new brand for search engines. You can do this by incorporating relevant industry keywords into your podcast title and description. Proper planning sets you up for success.

Download our Podcast Launch Roadmap and use these resources to support your relaunch.

Generate Excitement for Your Podcast Rebrand

Effective communication is critical throughout the entire rebranding process. Let your audience know beforehand that changes are coming and what they can expect. Share your new direction and why you feel it’s a better fit. Be transparent; you may lose some listeners through the shift, but those who stay will be your ideal audience.

Here are some ways to keep the excitement going:

  • Tease the changes: Build anticipation with hints about what’s coming.
  • Behind-the-scenes: Share your rebranding process and decision-making.
  • Sneak Peeks: Offer glimpses of new graphics or theme music.

Get Support From Your Launch Team

I’ve talked endlessly about having a launch “street” team. These are your friends and cheerleaders. The ones you call when something incredible happens in your business. And the ones you call when you need advice.

Enlist loyal listeners and past guests as early ambassadors. Their enthusiasm for your new direction will be contagious. I’ve seen the lack of a launch team make a world of difference for our clients. Don’t skip this part.

Don’t Forget the Tech Updates

Remember the nitty-gritty! Once your new brand assets and first refreshed episode are ready, it’s time to implement the changes fully across all platforms.

You’ll want to check all of the following to ensure you’ve made the proper adjustments:

Hosting Platform: Update your podcast’s title, cover art, and description within your hosting platform (Buzzsprout, Libsyn, etc.)

Podcast Directories: You might need to manually update info on Spotify, Apple Podcasts, etc., to ensure a seamless display of your new branding.

Your Website: Reflect the changes everywhere your show is showcased.

You want listeners to have a seamless experience finding and enjoying your refreshed show. 

Nothing ruins a rebrand like technical glitches, so taking the time for quality control upfront avoids frustration later on.

Prepare for change as you go through a podcast rebrand. It’s natural to potentially lose some followers during a rebrand as you become even more niche-focused. Remember, the ones who stay will be even more invested in your podcast’s new direction.

Revamping your podcast’s branding can be a great way to give it a fresh start and attract new listeners. By being strategic, communicating with your audience, and treating it like a fresh launch, you’ll set yourself up for long-term success.

Have your own podcasting questions? Send them over at Successful Podcasting Unlocked.