Generally, we talk about how to utilize your podcast to generate leads, but I get a lot of questions about the best ways to monetize your podcast. These tips and strategies will help you whether you are looking to supplement your income or bring in more than that. This week, episode 26 of Listeners to Leads is about how to monetize your podcast; no matter what type of podcast you have!
In this episode of Listeners to Leads, I’m sharing the importance of strategic monetization tactics and actionable steps you can take right now to get paid for your podcast.
Here are a few resources to help you in your podcasting journey:
I chat in detail about the following ways to monetize your show, with examples:
Affiliate Marketing
Sponsors & Advertising
Donations
Premium Podcast Content
Products / Merch
Books
Public Speaking
Your Own Services, Courses or Consulting
Each of these are fantastic ways to monetize your show, but not every option will work for every podcast. It’s important to figure out what will work for you, your show, and your audience, and go from there.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
Starting to monetize a hobby podcast has its challenges, and not every podcast is meant to be a long series. No one understands this better than Betsy Wallace. Betsy is the founder of Capsule Podcast, where she serves small businesses and brands who want to grow through podcasting. Through her innovative Capsule Podcast framework, Betsy teaches authors, bloggers, and coaches how to produce a strategic, six-episode mini-series that provides all the benefits of podcasting with a fraction of the work. This week, episode 25 of Listeners to Leads is about creating an attractive podcast sponsorship deck with Betsy Wallace!
Here are a few resources to help you in your podcasting journey:
Betsy Wallace is the founder of Capsule Podcast, where she serves small businesses and brands who want to grow through podcasting. Through her innovative Capsule Podcast framework, Betsy teaches authors, bloggers and coaches how to produce a strategic, six episode miniseries that provides all the benefits of podcasting with a fraction of the work. She has produced Capsule Podcasts for a diverse range of clients including a cookbook subscription service, a wellness psychotherapist and a luxury handwoven goods e-commerce site.
Betsy is also the co-host, producer and editor for the Dinner Sisters podcast, a weekly cooking show launched in 2018, that has been downloaded 350K times and averages 13K downloads/month. She’s interviewed New York Times Best selling cookbook authors, James Beard award winning chefs, recorded on location with chefs and food writers in the foothills of the Appalachian Mountains and in Rome, Italy. She has an MBA from the University of Wisconsin and lives in Atlanta, GA with her husband, three kids and two dogs.
In this episode of Listeners to Leads, Betsy Wallace is sharing the importance of educating yourself and your potential sponsors and actionable steps you can take right now to start monetizing your show.
Betsy Wallace and I also chat about the following:
How making podcast mini-series can benefit businesses and help the new podcaster figure out if podcasting is something they enjoy and want to continue.
What Betsy Wallace learned when she went from a hobby podcaster to trying to monetize her show, from a podcast that was not aligned for a business strategy.
How she structures her own monetization sponsorships, her packages, and her results.
How to make your podcast attractive and the responsibility of the podcast host to educate potential sponsors.
Pivoting is common in podcasting, but it’s not always easy to do. Betsy’s openness to her journey is eye-opening, fun, and inspiring for all.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
Over the last few weeks, we’ve focused really heavily on your launch strategy and focusing really heavily on the launch part of your podcast. I want to go through ideas on how to plan out and strategize new podcast episodes. If you are not a new podcaster but struggling to come up with ideas or a strategy for planning episode content, you will also be able to utilize this episode for that! This week, episode 24 of Listeners to Leads is about how to plan out the first (or next) 10 episodes of your podcast!
In this episode of Listeners to Leads, I’m sharing the importance of planning out your content and actionable steps you can take right now to make sure your first 10 episodes on your podcast are optimized.
Here are a few resources to help you in your podcasting journey:
Review of the 5 strategies to never run out of content from a past episode.
How to strategically craft your trailer so you get the best google search engine optimization and can encourage future listening.
Cornerstone content; what it is and how best to use it to plan your next 2-4 episodes of your podcast that best reflects the core values and ideas around your podcast while staying high level in content.
How to title your podcast episodes for better searchability and higher listener conversions.
Utilize these tips and strategies to come up with your first or next 10 episodes for your show.and you’ll never run out of ideas! Shoot me a DM on Instagram when you listen to this episode and plan out your first or next 5 episodes!
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
Oftentimes new podcasters rush their launch, get podfade or burnt out, and frustrated. That’s not what I want for you! I want you to be intentional in how you launch your show for the best possible launch. This week, episode 23 of Listeners to Leads is about how to create a podcast launch strategy!
In this episode of Listeners to Leads, I’m sharing the importance of having a strategy for your launch and actionable steps you can take right now to make the most of your show.
Here are a few resources to help you in your podcasting journey:
Why it’s important to utilize the first two weeks of this strategy to plan out your first 10 episodes. Need help with planning your content? You can listen to the next episode coming next week, or listen to episode 3, episode 7, or episode 21.
The one thing you should do at about 5 weeks from launch to get raving fans before your first episode comes out; and why it’s so important.
How to find and utilize a launch team throughout the whole launch process to get the most valuable support from people in your inner circle.
I walk through my podcast launch checklist, and the benefits to each section, including things to keep in mind that may not be just part of your strategy for your launch, like equipment and software.
This podcast will help you break down your launch strategy into an easy to follow framework to intentionally launch your show.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
One of the biggest things I see podcasters get wrong when launching a podcast is that they don’t do their market research. Through this research, you can set up your podcast for success and set it apart from your competition. That’s why this week, episode 22 of Listeners to Leads is about the Importance of Podcast Market Research and how to do it!
In this episode of Listeners to Leads, I’m sharing the importance of market research for your podcast and actionable steps you can take right now to show up differently from your competitors.
I also chat about the following:
What is market research for your podcast, the different sections you need, and why it’s vital to a successful podcast.
Why you need to determine the purpose of your podcast before you can perform market research, and how it helps you complete the research effectively.
How to analyze competitor podcasts for title, content, and style, and understand the difference between a competitor and a direct competitor.
How to determine good topic ideas based on other podcasts in your niche, without copying someone else’s work, and make sure it aligns with your podcast purpose.
Without the market research, you won’t be able to determine what makes you different from your competitors. By doing this limited research and coming at it from the mindset described in this episode, you’ll have a successful podcast from the start.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
It doesn’t matter if you are a new or a seasoned podcaster, it’s important to know how to organize and plan your podcast content. I was on Clubhouse last week and I got a question about planning content when his wife likes to plan and organize and he doesn’t. This question turned into a fantastic discussion, and it’s a great conversation to bring here to this platform. This week, episode 21 of Listeners to Leads is about organizing and planning your podcast content!
In this episode of Listeners to Leads, I’m sharing the importance of organizing your podcast content and actionable steps you can take right now to plan and organize in the ways that make the most sense with how you work best.
I also chat about the following:
How to organize your podcast with a project management tool like Trello, Asana, or Air Table if a solopreneur, or ClickUp if you have a team.
Why you want to plan a few weeks or a few months at a time and how to map it out visually in various ways from boards to lists with due dates.
The importance of doing your research before the episode, and why, even though podcasting is an audio platform, it’s important to cite books and resources you mention.
How you can use a full script, talking points, or an outline to plan each episode so you stay on task and engage with the audience listening.
Before you start implementing the ideas in this episode, make sure you think about ways you work best, and which of these align with how you work best.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
I recently tried to get back into listening to podcasts, but the poor quality in so many podcasts made it very difficult to find ones I could listen to without being distracted. When we are talking about converting listeners to leads, we need to have quality podcast episodes, with engaged and intrigued audiences who want to hear what we have to say or share. This week, episode 20 of Listeners to Leads is about creating a quality podcast!
In this episode of Listeners to Leads, I’m sharing the importance of quality content and actionable steps you can take right now to increase the quality of your podcast.
Here are a few resources to help you in your podcasting journey:
Why quality content is important as a business-based podcast, and why you cannot show up in the same way celebrity podcasters do.
How to create a quality podcast experience via your audio so that people want to listen and it’s a good listening experience for your audience.
How to ensure that you are creating content that is going to engage and entice your audience and keep them listening.
Where to put your monetization ads in your episode so they are most effective, and not turning away listeners before they get the chance to trust you.
You don’t have to do all of this today. You should start with one of these, and slowly change things to make the quality better, and once you’ve got it mastered, you can move on to the next category.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
Managing a weekly podcast workflow is enough to be a full-time job. I would know since I run a full-service podcast management company. There are a lot of things that get missed when podcasters don’t have a workflow that tackles each of the parts of launching a new podcast episode every week. Here I’m giving you the exact steps I use to manage a weekly podcast workflow for my own podcast and my clients.
And remember, if you’re still in the planning process, here are a few resources to help:
I’ll walk you through the exact podcast workflow that will take your episode from idea to out into the world with amazing listeners. I hope this doesn’t feel too overwhelming and will be laid out in a way that should make the most sense. This is great to help address any areas where you podcast workflow might be lacking.
Step 3: Record the content and pre-roll (content before your intro that pulls the audience in to the content) all in one sitting.
Step 4: Upload your episode audio and pre-roll to the cloud ie. Google Drive or Dropbox.
This part is important because it will keep you from losing anything if your computer were to crash. I’ve kicked myself because I lost something on my computer. It’s a lesson you learn once and I don’t want you to make the same mistake.
Phase 2: Edit your Show
The editing phase is the number one thing that podcasters will outsource. This is something that we help our clients with who are looking to offload one part of their podcasting process. If you want to know more about how you can hand off the editing of your show, be sure to check out our services page.
Step 1: Upload your audio to your editing program.
Step 2: Edit the episode for anything you’d like to take out
Usually this includes an “ums”, “ers”, false starts, and weird mouth noises.
Step 3: Integrate your pre-roll, intro, outro, and ad (if applicable)
Step 4: Export your audio as an mp3. If you are using Auphonic to optimize your audio, you could export it as a .wav file.
Step 5: Upload audio mp3 to the cloud
Phase 3: Write all the Copy for the Show
The written copy for your show is just as important as the graphics so make sure you are giving it the same effort and love that you give the graphics. The copy will also help you show up on Google searches so make sure you are keeping SEO in mind when you do this.
Step 1: Write out the show notes with SEO in mind so you can show up better on Google searches.
Step 2: Pull social copy from the show notes and quotes for your social graphics. We recommend using a template to write the show notes since it will make things easier for you in the long run.
Step 3: Transcribe the episode to ensure your podcast content is accessible to those who might be hard of hearing or may want to read along while they listen. We use Otter.ai to transcribe for our clients.
Step 4: Take your transcription (or written episode if you read something already pre-written) and turn that into a readable blog post or extended show notes.
Your graphics are going to help your audience visually see your show. Remember, if you are active on Instagram and Facebook, you would only create graphics for those platforms. One standard graphic and one quote graphic would mean a minimum two for each platform or six in total for this example.
Step 1: Create at least one standard graphic that shows your podcast cover art and one quote graphic from the episode per platform.
Step 2: Create an audiogram graphic. I usually like to create 1 square size and 1 Story Size
Since you’ve already spent the time organizing the content for this phase, it shouldn’t take you too long to copy and upload to your podcast host. We recommend Buzzsprout since that is our preferred podcast host.
These are the steps for uploading to your podcast host:
Upload audio file
Add show notes
Add SEO tags
Schedule episode for date and time
Phase 6: Upload your Show to your Website
A lot of podcasters forget to put the content on their website. I’ve totally been guilty of this, but it’s really important for SEO ranking so make sure it’s on your list.
These are the steps for uploading to your website:
Create a new post
Add show notes or blog post, quotes, and link to transcription
Insert embed code for hosting player
Check for seo driven title, url, and long-tail keywords
Schedule post for the same date and time as episode
Phase 7: Market and Promote your Show
The marketing and promotion part of your show is what gets your podcast out in front of your current and new audience.
Step 1: Schedule your graphics and copy onto the social media platforms
Step 2: Schedule your pins to Pinterest and all applicable boards
As a podcast management company, I get a lot of questions around how to give good interviews, and I usually will send clients to listen to Lisa Zawrotny’s podcast for a perfect example of someone who always gives good interviews. As an interviewer or as an interviewee, it’s important to stay present and focused, go in with a plan, and really have the proper presence to show up as your best self. Lisa Zawrotny is the founder of Positivity Living Systems and the host of the podcast The Positivity Living Podcast. She’s a productivity coach who This week, episode 18 of Listeners to Leads is about how to plan an interview, with guest Lisa Zawrotny!
In this episode of Listeners to Leads, Lisa is sharing the importance of being prepared for an interview and actionable steps you can take right now to show up as a great interviewer or interviewee.
Lisa Zawrotny is the founder of Positively Productive Systems and the host of the Positively Living Podcast. After experiencing a deeply overwhelming time in her life juggling multiple roles as a caregiver, wife, mother, and business owner, she is now a Productivity Coach certified in time and stress management helping other multi-passionate entrepreneurs who are trying to balance business and family.Through her podcast, online programs, and video coaching, she shows you how to boost productivity and avoid burnout while making it feel simple and sustainable.When she’s not sharing about the wonders of simplicity, self-care, and systems, she’s playing music, drinking iced coffee, and watching movies with her husband and kiddos, or reading while trapped under a cat.
Here are a few resources to help you in your podcasting journey:
Lisa Zawrotny and I also chat about the following:
Processes for picking and planning your content
Planning for an interview, no matter what side of the mic you’re on
How to stay on track during the interview so no one gets distracted
How to come back from a guest derailing the conversations, and other difficult moments in interviewing.
Being interviewed or interviewing guests gets easier over time with practice, but following the tips laid out today in this conversation will make sure you show up focused, calm, and present so you rock either side of the mic.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
I absolutely love launching podcasts, which is why my company has launched over 15 podcasts in the last year and a half, and we are currently working on 3 more launches! One of the biggest hang-ups for new podcasters is their launch. I get a lot of questions about launching a podcast, like the process and strategy behind a launch, and so I wanted to take the time to answer those this week. That’s why episode 17 of Listeners to Leads is answering your frequently asked launch questions!
Here are a few resources to help you in your podcasting journey:
In this episode of Listeners to Leads, I’m sharing the importance of being strategic with your launch and actionable steps you can take right now to set your new podcast up for success.
I also chat about the following:
The importance of a two month launch – and why you shouldn’t launch a podcast in two weeks.
What a launch team is, and why you need one before you release your first episode, and why they are your golden ticket to a successful launch.
How to market your launch on Instagram and Facebook before you even publish an episode.
The exact list of what you need to submit your podcast to most platforms.
How many episodes to publish on launch day, and how many to store in advance.
Launch strategy is so important, especially if you plan on getting leads from your listeners. These simple yet effective methods to increasing listeners and getting engaged audience members will help you have a successful launch, and a successful podcast.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
