Author: Sarah Conard

Tracking and Nurturing Relationships with Collaborators and Brands with Reena Friedman Watts | Listeners to Leads

There are so many behind-the-scenes elements of a successful podcast, from searching for sponsorships to navigating new business brought in by the show to keeping up with former guests. Reena Friedman Watts, with experience both in reality television production and over 350 episodes of her podcast, Better Call Daddy, has learned to navigate these waters efficiently and successfully. She’s here today to share her tips for nurturing your existing podcast relationships, landing sponsors whose products you believe in, and more! This week, episode 156 of Listeners to Leads is about tracking and nurturing relationships with collaborators and brands! 

Key Takeaways:

  • How to approach your podcast strategically to avoid burnout.
  • Connecting with and creating authentic relationships with podcast guests and potential collaborators.
  • The importance of choosing between focusing on listeners or guests for lead generation.
  • Partnering with brands whose products you already know and love.

Tracking and Nurturing Relationships with Collaborators and Brands with Reena Friedman Watts

I recently had the pleasure of interviewing podcasting expert Reena Friedman Watts on the Listeners to Leads podcast. As the host of Better Call Daddy with over 350 episodes under her belt, Reena has truly mastered the art of keeping meaningful connections alive.

Consistency Without Burnout

In our discussion, Reena shared invaluable insights into her approach to guest management, community building strategies, and partnering with brands. With a background in reality TV production, Reena launched her podcast to continue having impactful conversations. While starting off strong with 3 episodes per week, she soon realized the importance of consistency without burning out. Reena now releases one polished episode weekly.

Keeping Connections Top of Mind

Keeping connections top of mind is key to Reena’s success. She remains actively engaged with her guests through shoutouts on social media, collaborations, and invitations to her private Facebook group. 

Tracking Opportunities

Reena also suggests tracking connections by subscribing to newsletters and joining online communities. Staying plugged into what your guests and audience care about opens doors for future opportunities.

Partnering Strategically  

Partnering with the right brands in a strategic way has also benefited Reena’s business. She secured her first sponsor Manscaped by pitching her vision and planned guests. Reena negotiates dynamic content deals that run across her entire back catalog, maximizing value.

Inspiration and Insights

Whether you’re looking to grow your podcast downloads, land new speaking gigs, or create a deeper connection, Reena’s insights are invaluable. Tune into our full discussion for more golden nuggets from this podcasting superconnector. You can also connect with Reena on Instagram @reenafriedmanwatts to continue the conversation.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH REENA FRIEDMAN WATTS:

LinkedIn

Instagram

Better Call Daddy podcast

Website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media!

Creating Conversations Your Guests are Proud to Share with Mai-kee Tsang | Listeners to Leads

Sometimes it feels like getting your guests to share your episode is a full-time job. It’s frustrating when you put your heart and soul into the conversation and you go to share it with a guest and they maybe either don’t feel comfortable with it or they decide to completely ghost you. Mai-kee Tsang is here this week to talk about what she calls Converse with Consent, her strategy of creating a collaborative connection with your guests before, during and after the conversation to ensure that the guest feels comfortable and excited about their episode. This week, episode 155 of Listeners to Leads is about creating conversations your podcast guests are proud to share! 

Key Takeaways:

  • Prioritizing energy and creativity over strict posting schedules.
  • The three stages of the Converse with Consent™ method of communication with your guests.
  • Respecting guests’ boundaries and preferences during interviews.
  • Setting expectations from the beginning, starting with your intake form.

Creating Conversations Your Guests are Proud to Share with Mai-kee Tsang

Have you ever had a great podcast interview only to have your guest ghost you when it comes to promoting the episode? I know the frustration all too well. 

That’s why I was thrilled to recently chat with podcasting expert Mai-kee Tsang about her process for ensuring guests feel comfortable, respected and excited to share episodes. She calls it Converse with Consent(™) – and it starts from the very first communication.

Set Clear Expectations Upfront

Mai-kee recommends including questions in your guest intake form about sensitive topics they don’t want to discuss. Giving examples helps guests feel at ease to open up. 

She also asks what the host can do to make the episode one the guest will be proud to share. This sets the stage for a truly collaborative conversation where both parties’ needs are considered.

Check In During the Interview  

Taking time in the green room before recording allows you to reiterate expectations and see if the guest has any last minute questions. Mai-kee emphasizes making the guest feel heard.

She also advises obtaining ongoing consent throughout the interview process. This could mean checking in if a sensitive topic comes up or the conversation takes an unexpected turn.

Follow Up After Recording

Following up with the guest allows you to ask how they felt about the experience and if they’re comfortable with the content being shared. This gives them an opportunity to provide feedback or request changes. The goal is for both host and guest to feel ownership over the final product and be excited about promoting it to their networks.

Mai-kee’s approach of Conversing with Consent(™) ensures guests feel safe to share authentically. It reduces potential vulnerabilities they may feel after the fact that could prevent them promoting their episode.

By treating people – including guests – with care and respect, you also build trust that could lead to deeper professional connections down the line.

If you want to learn Mai-kee’s full process and tips, be sure to listen to my interview with her.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH MAI-KEE TSANG:

Instagram

The Quiet Rebels® Podcast

Inside the Invite™ Podcast (paid)

Website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

LINKS MENTIONED:

Mai-kee’s Behind-the-Business Newsletter

Aligning Your Podcast Marketing Strategy with Your Values with Becky Mollenkamp | Listeners to Leads

With so much information about marketing available from so many different experts, it can feel overwhelming finding what you ’should’ do to promote your work. But your marketing strategy, whether for your podcast or your business, does NOT have to look like everyone else’s! Becky Mollenkamp knows this better than most, having switched her email marketing strategy from Convertkit to Substack and finding a new marketing model that supports her business and personal values. Becky is here today to talk about the tool switch, thinking beyond lead generation, and more. This week, episode 154 of Listeners to Leads is about aligning your podcast marketing strategy to your values! 

Key Takeaways:

  • Defining feminism and exploring new ways of living and fulfillment.
  • How Becky’s podcast changed as she defined her values and shifted her coaching practice.
  • Using Substack for email marketing for your podcast and business.
  • Thinking beyond lead generation and towards community-building.

Aligning Your Podcast Marketing Strategy with Your Values with Becky Mollenkamp

As podcasters and online entrepreneurs, it’s all too easy to get caught up in chasing metrics and following outdated “best practices.” But as my recent guest Becky Mollencamp reminded me, true success is about so much more. It’s about building genuine relationships, continually adapting our strategies, and showing up authentically for our audiences. 

Becky’s journey exemplifies this evolution. She started in 2016 with a mindset coaching podcast, but realized over time that she wanted to have deeper discussions challenging systems of oppression. This led to shifting her focus to intersectional feminism with the Feminist Founders podcast. 

Along the way, Becky also made important changes to how she engaged with her email list and monetized her work. She discussed transparently letting go of feeling resentful on ConvertKit in favor of the more relational experience offered on Substack. There, paid subscribers directly support her labor in creating impactful content.

Three key lessons I took from our conversation:

Prioritize Relationships Over Quick Wins

Becky emphasized building community through in-depth conversations, not just growing her list or chasing leads. She challenges the notion that “one size fits all” in business by continually adapting to feel aligned. 

Continually Evolve Your Strategies 

The pandemic changed everything about how people engage online. Becky realized holding onto outdated practices like lengthy email sequences no longer served her or her audience. She embraced evolution.

Leverage Multiple Platforms For Connection  

In addition to her podcast, Becky utilizes Substack to foster deeper connections through bonus content and community forums. This shows how multiple complementary platforms can work together for greater impact.

If you’re looking to bring more heart and thoughtfulness into your work, I highly recommend checking out Becky’s podcast. She provides inspiring discussions on challenging norms to make positive change. Sometimes the best paths are those less followed – are you open to evolving your approach?

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH BECKY MOLLENKAMP:

Instagram

LinkedIn

Feminist Founders with Becky Mollenkamp

Website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

LINKS MENTIONED:

Substack

Become a Standout Speaker with Visibility Tips with Antoniette Roze | Listeners to Leads

Podcasting and public speaking can feel like they are very different worlds, but they’re really just two different methods of sharing your voice and message with the world. Because of this, many people, Antionette Roze and myself included, think that you should do both to maximize your opportunities to grow and connect with your audience. Antoniette is here this week to talk about sharing your message, tips for being a better speaker, and more! This week, episode 152 of Listeners to Leads is about becoming a standout speaker with visibility tips! 

Key Takeaways:

  • The importance of authenticity and connecting with your audience both in podcasting and speaking engagements. 
  • Navigating public speaking as an introvert.
  • The most important thing you can do when pitching a podcast or speaking gig.
  • Starting with small speaking engagements and working your way up with practice.

Become a Standout Speaker with Visibility Tips with Antoniette Roze

I recently had the pleasure of interviewing speaker booking expert Antoniette Roze on my podcast. She shared invaluable insights into how to become a successful speaker and podcast guest that can truly move audiences. In this post, I’ll dive deeper into some of Antoniette’s most impactful strategies.

Focus on Audience Value, Not Yourself 

One thing Antoniette couldn’t stress enough – your focus must be on the value you will provide to the audience, not on yourself. When pitching opportunities, answer the question “Are you a sure bet to bring transformation?” rather than talking about your own resume. Speak to the ultimate promise and outcome audiences will experience if they hear your message. 

Research, Research, Research

To truly connect with audiences, you must understand them inside and out. Do in-depth research on the host, event theme, likely attendees. Connect with some attendees beforehand if possible. Ask questions to learn their language and needs. This level of care and preparation is what separates great speakers who audiences remember from mediocre ones they forget. 

Start Locally for Experience

The best way to get started is locally – your own community is a great low-pressure place to gain experience and data. Speak for local podcasts, clubs, and organizations to build your skills. And don’t forget – every opportunity, whether paid or not, grows your abilities if done well. Treat every audience with importance.

Focus on Transformations, Not Words

As Antoniette pointed out, people rarely remember exactly what you said. But they do remember how you made them feel. Focus on bringing micro-transformations even in short moments. Your authenticity and ability to connect emotionally will be remembered far more than words.

Continue developing your skills by checking out my full interview with Antoniette for even more golden nuggets. Let me know in the comments which strategies you’ll start applying!

With Antoniette’s guidance, you have the keys to becoming an impactful speaker and podcast guest who truly moves audiences. Focus on them, do your research, start locally – and remember, it’s about the transformations, not yourself. I’d love to hear your thoughts on putting these strategies into action.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH ANTONIETTE ROZE:

LinkedIn

YouTube

SpeakPact podcast

Website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Improve Your Video Content Strategy with Atiba De Souza | Listeners to Leads

As podcasters, we tend to think about our craft as an audio-based product. But we’ve all seen the rise in video content over the last few years, and that’s not going anywhere any time soon. How do we embrace video content as podcasters, especially those of us who are less comfortable on camera? Atiba De Souza, the Content Superman, is here this week to discuss all that and more. This week, episode 151 of Listeners to Leads is about how to improve your video content strategy! 

Key Takeaways:

  • Why the ego keeps podcasters from creating videos.
  • Improving our podcast video content to stop the scroll on social media.
  • Creating video for your audience, not yourself.
  • The future of AI and video content creation and why you should be learning!

Improve Your Video Content Strategy with Atiba De Souza

The podcasting and content creation landscape is constantly evolving, and one thing is clear – video is becoming more important than ever before. In my recent interview with video expert Atiba De Souza, we discussed how embracing video can take your podcast and business to the next level. 

Atiba De Souza is the CEO of Client Attraction Pros, a video marketing agency that specializes in helping busy expert entrepreneurs get more of the right kind of videos out in the world so they can book more speaking engagements, become a recognized authority, and spend less time chasing clients. Known as the Content Superman, Atiba’s decades of experience running his agency and focusing on SEO and video content put him at the leading edge of content specialists. Atiba also hosts several podcasts, including ‘Thoughts on Thought Leadership’ and ‘Traffic Keys’.

Check Your Ego

Atiba shared invaluable insights into how to future-proof your podcast and connect with listeners in a more engaging way. One of the key takeaways was that our egos are often holding us back from the bigger impact we could have. While it may be uncomfortable at first, putting yourself on video allows your passion and expertise to shine through in a way that keeps audiences watching. 

Tools To Make Editing a Breeze

Tools like Riverside and Descript have made the video creation process seamless for podcasters. There’s simply no excuse to not be creating video content alongside your audio episodes. Both allow you to record high quality video and audio, and Descript’s editing features remove the need to spend hours perfecting each clip. 

Understand Your Target Audience

Most importantly, Atiba emphasized the importance of truly understanding your target audience and the problems or pain points they are facing. Your content needs to directly address these issues in order to build loyalty and drive real results for your business. Take the time to profile your ideal listener and focus your messaging on providing value to them at every opportunity.

Video Keeps Growing

For those still hesitant about making the switch to video, Atiba shared some powerful statistics. Video content simply performs better across all platforms – people want to see the faces behind the voices they listen to every day. And if you’re not embracing new formats like YouTube, TikTok and Instagram Reels, you risk becoming obsolete in today’s visual world. 

The opportunities that video presents are too great to ignore. Give this interview a listen for Atiba’s top tips like optimizing your video content for search and social platforms. The insights will help you future-proof your podcast and business in 2023 and beyond. It’s time to get comfortable on camera – your audience is waiting!

Ready to connect with Atiba? Head over to meetatiba.com to connect with him on LinkedIn! Once there, click “more” and then “connect”!

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH ATIBA DE SOUZA:

YouTube

Instagram

Podcasts

Website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media!

Insights from 1600+ Episodes with Alan Lazaros | Listeners to Leads

When most podcasts don’t make it to 25 episodes, it can be shocking to see that someone has over 1600 podcast episodes under their belt. While there’s no silver bullet or secret sauce to achieve instant success, Alan Lazaros has learned a thing or two about podcasting with his years of experience. He joins us this week to share what he has learned about consistency, success,feeling fulfilled, and more! This week, episode 150 of Listeners to Leads is about insights from over 1600 podcast episodes! 

Key Takeaways:

  • How Alan’s near-death experience led him to self improvement and permanently changed his outlook on life.
  • Maintaining energy and authenticity while producing a daily podcast.
  • The importance of starting small in building up your show over time.
  • Having two profitable trains: short-term profitability and long-term snowball.

Insights from 1600+ Episodes with Alan Lazaros

When it comes to building a successful podcast, consistency over the long haul is key according to Alan Lazaros – co-host of the massively popular Next Level University podcast.

In a recent interview on my show Listeners to Leads, Alan shared insights from his 6+ years of daily podcasting. With over 1600 episodes under his belt, he’s learned some valuable lessons about what it really takes to scale in this industry.

No Quick Fixes or Overnight Successes

Alan was very clear – there are no silver bullets or quick paths to success with podcasting. When they first started out, Next Level University only had 52 episodes in their first year. It took years of consistent effort before their audience and downloads began to meaningfully grow.

As entrepreneurs, we often look for shortcuts or get discouraged if overnight fame doesn’t happen. But Alan’s experience shows that sticking with it over the long haul is key. Consistency in publishing new content on a regular schedule allows your audience to truly connect with you and your message over time.

Maintain Multiple “Trains”

Another important lesson is having “two trains” – both short term and long term revenue streams. Alan stressed the importance of maintaining directly profitable ventures now to pay bills, while also investing in opportunities like YouTube channels that may take years to become self-sustaining.

As podcasters and entrepreneurs, we can’t rely solely on one longshot bet to support us. Having systems in place for consistent cash flow now, in addition to building assets for the future, sets you up much better for long term success and sustainability.

Embrace Your Rhythm

Finally, Alan agreed that recognizing your individual method for achieving consistency is vital. I shared how I batch record podcast episodes in the summer months so I have more flexibility. Approaching your work in a sustainable, seasonal way allows you to recharge when needed and avoid burnout.

If you want to take your podcast or business to the next level, Alan’s transparent insights into what really works are invaluable. Consistency, multiple revenue streams, and embracing natural rhythms are keys to scaling over many years according to this podcasting rockstar.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH ALAN LAZAROS:

Next Level University

Instagram

LinkedIn

Website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Grow with an Aligned Podcast Network with Karen Roberts | Listeners to Leads

Podcasting can feel like a lonely venture when first starting out, when you’re doing everything yourself and worrying about whether or not the statistics you’re seeing are “normal”. Finding a podcast network that aligns with your mission and values allows you to collaborate with other podcasters, grow your audience, and feel a little less like an island in the sea of podcasting. Karen Roberts is here today to share her experience going from fitness coach to podcaster, starting a podcast network, and more! This week, episode 149 of Listeners to Leads is about growing your show with an aligned podcast network! 

Key Takeaways:

  • Allowing your show to grow with and align with your business.
  • Podcasting as an introvert-friendly alternative to speaking at in-person events.
  • Building trust with your listeners through consistent, quality content.
  • Don’t wait for things to be perfect – just get started.

Grow with an Aligned Podcast Network with Karen Roberts

https://youtu.be/31le4CvXA6w

How One Podcaster is Building Community Through Collaboration

When the pandemic hit in 2020, many of us were forced to pivot our businesses and the ways we connect with others. For Karen Roberts, formerly a fitness studio owner, this meant transitioning from in-person coaching to the world of podcasting.

Through her journey over the past few years, Karen has realized the power of community over competition. On this week’s episode of the Listeners to Leads podcast, Karen shared with host Alesia Galati how she launched her own podcast network called Raising Vibrations to foster collaboration in the industry.

From Fitness to Podcasting

Karen had always enjoyed motivating and inspiring others through her fitness work. When COVID disrupted her in-person classes, she decided to try podcasting as a new way to share her message. Karen launched “A Cup of Positivity” to interview coaches from various backgrounds.

Through these conversations, Karen noticed many guests struggled to attract paying clients despite offering valuable insights. She realized a lack of connection and community was holding people back. This inspired Karen to create something that could connect coaches and clients in a collaborative way.

Raising Vibrations Podcast Network

Karen launched Raising Vibrations as a platform for diverse voices to support one another. The network provides podcast hosting, promotion, and coaching to help members grow sustainable businesses through their messages.

Rather than seeing others as competition, Karen emphasizes that we all have unique audiences and approaches. By working together, everyone can expand their reach and better serve clients. Her approach has already helped many find their niche and implement strategies to attract ideal customers.

Focus on Quality Over Quantity

Karen advises aspiring podcasters to focus on quality content and connections rather than download numbers. Through monthly workshops on her process, Karen teaches the importance of just getting started rather than waiting for perfection.

As Karen says, “I think if people are waiting for things to be perfect, well, they’ll never get it done. Just get it done. Just start.” By taking consistent action and collaborating with others, anyone can build a meaningful podcasting career.

If you’re feeling isolated in your business or want to connect with a supportive community, consider checking out Raising Vibrations. Karen is proof that community and collaboration can lift each other up far more than competition ever could.

Be sure to check out Karen’s Podcast Profits Unleashed monthly FREE workshop!

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH KAREN ROBERTS:

LinkedIn

Instagram

The Podcast Profits Unleashed Podcast

Website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media!

The Benefits of Podcasting for Mental Wellness with Donald Dunn of Heroes Voice Media | Listeners to Leads

Podcasting has a way of bringing together like-minded people and creating tight knit communities. While beneficial in a lot of ways, that feeling of connectedness can do incredible things for people’s mental health. Donald Dunn is using his platform to support veterans in their civilian life after service, including sharing how podcasting can be the first step in healing from trauma. This week, episode 148 of Listeners to Leads is about the benefits of podcasting for mental wellness! 

Key Takeaways:

  • Finding a new direction with your podcast over time.
  • The challenges of rebranding a podcast that has changeover time.
  • Podcasting as an outlet and means of connecting people, especially veterans.
  • How honesty and vulnerability in podcasting can be the first step to healing trauma.

The Benefits of Podcasting for Mental Wellness with Donald Dunn of Heroes Voice Media

I recently had the pleasure of interviewing Donald Dunn, the CEO of Heroes Voices Media Foundation, an author, and 20 year military veteran. Donald’s podcast, Spirits and Stories with Donald Dunn highlights the struggles and the successes of the veteran community. Donald has  dedicated his life to serving those who served through innovative programs focused on healing through creative outlets. As the founder of Heroes Voice Media Foundation, Donald understands the challenges veterans face on a deeply personal level.

Donald openly shared his own powerful journey with PTSD and how he used podcasting to process trauma and reconnect with loved ones. Through initiatives like Military United Podcast Streams and Words from Warriors, Donald is providing therapeutic tools and community for veterans to heal and pursue their dreams. The programs teach skills like podcasting, writing, and public speaking while connecting individuals with mentors for long-term support.

Donald also operates Veteran Voice Radio, formerly Gunroom Radio, a multi-channel online radio station dedicated to showcasing veteran talent. With genres ranging from country to rock to comedy, the station gives a platform to musicians, comedians and more trying to build careers in creative fields. A major goal is celebrating the talents and achievements of veterans to change stereotypes associated only with mental health issues.

Donald dreams of events like the proposed Veteran Music Awards that would honor artists on a national televised stage. Recognizing veterans not just for their service but for who they are as artists and creators could help more fully integrate them into civilian life. Donald’s nonprofit approaches mental health from both a therapeutic and practical perspective.

Through personal anecdotes, he emphasizes the importance of accountability partners, finding purpose beyond trauma, and grassroots community support over large, impersonal programs. Donald leads by example, dedicating endless hours on top of career responsibilities to serve his fellow veterans.

As someone with family members who served, I am inspired by Donald’s mission and moved by the impact of his work. To learn more about supporting Heroes Voice Media Foundation’s initiatives, check heroesvoicemediafoundation.org or follow @heroesvoicemediafoundation. You can also tune into Veteran Voice Radio online or via Roku to enjoy the talented veterans it features.

Our service members deserve all the help and recognition we can offer. By celebrating their humanity through the arts, Donald Dunn and others are changing lives and challenging perceptions in a deeply meaningful way. Their grassroots efforts remind us that true healing often happens at the individual level through compassion and community.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH DONALD DUNN:

YouTube

Instagram

Podcast

Heroes Voice Media Foundation

Veteran Voice Radio (formerly Gun Room Radio)

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

6 Podcast Marketing Myths That Are Holding You Back | Listeners to Leads

With so many opinions out there on the “correct” way to market your podcast, it’s no wonder myths can take hold and gain traction quickly. Today, I’m busting 6 common myths about podcast marketing that might be keeping you from seeing the results you want with both your podcast and your business. This week, episode 147 of Listeners to Leads is about the six podcast marketing mistakes that are holding you back! 

Key Takeaways:

  • You’re not the only one disenchanted with social media marketing for your podcast.
  • Podcasting is a long game – seeing results will take time.
  • SEO is more important than ever for podcasters.
  • Never compare yourself to other podcasters, whether they have ten followers or 10,000.

6 Podcast Marketing Myths You Need to Stop Believing

Myth #1: Social Media is All You Need

We’ve been conditioned to think social media is the end-all-be-all of marketing. But the truth is, it’s just one piece of the puzzle. Relying solely on social won’t cut it long-term. You need a well-rounded, multifaceted strategy that meets listeners where they are – whether that’s local events, industry conferences, or niche forums. Don’t neglect other marketing channels.

Myth #2: Patience Isn’t Required

The slow burn is real in podcasting. Most shows don’t see meaningful growth for 6-12 months as you build an archive and audience over time. Consistency is more important than quick wins. If you expect overnight success, you’ll only experience frustration. Managing realistic expectations around the long game is vital to success.

Myth #3: You Can’t Compete with Celebrity Podcasters

Don’t ever discount the importance of your unique voice and perspective. Someone out there needs to hear what you have to say. Resist the urge to compare yourself to celebrities – your message is just as meaningful for your target listeners. Have confidence that your content has value regardless of download counts.

Myth #4: SEO Doesn’t Apply to Podcasts

This one blows my mind. SEO is just as critical for podcasts as any other content medium. Take the time to optimize your episodes for relevant keywords and you’ll see your show ranking in podcast apps and search engines. Leaving discoverability on the table by ignoring SEO is a missed opportunity.

Myth #5: You Need Big Name Guests

Chasing big celebrities for the download bump is a trap. While high-profile guests have their place, focus first on providing value for your listeners. Variety is key – diversify your guests beyond fame to include subject matter experts and thought leaders in your niche. Quality over quantity will serve you better in building a loyal fanbase

Myth #6: Only Promote Your Latest Episode

Evergreen content is gold! Repurpose and reshare your past episodes on social media, your website, and industry forums. This keeps your show top of mind with new and old listeners alike. With an archive of evergreen content, you have unlimited marketing potential at your fingertips – so put it to use!

Have any of these myths been holding you back? Send me a DM and let me know! 

Join me for my upcoming Podcast Marketing Workshop on April 30th to learn proven strategies for breaking through misconceptions and supercharging your growth. 

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

LINKS MENTIONED:

FREE Podcast Marketing Workshop

Personality Types for Content Creation: Human Design Strategies with Karyn Paige

As a podcaster and content creator, staying consistently creative while keeping your audience engaged can feel like a constant challenge. However, the one-size-fits-all approach is losing its appeal especially when our personality types have an impact on our content creation. Karyn Paige believes that human design is the response that will help everyone find strategies that work for them. This week, episode 146 of Listeners to Leads is about using your Human Design to create more effective content! 

Key Takeaways:

  • What is Human Design?
  • Using Human Design to understand your strengths and weaknesses.
  • The end of the “one-size-fits-all” approach to work and content creation.
  • Taking time to reflect on your actions and decisions to see if they align with your goals.

Personality Types for Content Creation: Human Design Strategies with Karyn Paige

As a podcaster and content creator, staying consistently creative while keeping your audience engaged can feel like a constant challenge. I know the struggle of hitting creative roadblocks, feeling burnt out, or questioning if I’m communicating my message effectively.

That’s why I was so excited to recently chat with human design practitioner Karen Page about using this system to completely revamp my approach. Human Design looks at your unique energy signature or “aura” to understand how you’re wired to create, communicate, and show up in the world.

By learning your aura type, you can gain invaluable insights into how to streamline your process, focus your energy where it’s meant to be, and develop strategies customized for your natural strengths.

What is Human Design?

Human design is a synthesis of ancient wisdom and modern science that maps out your unique energy blueprint. It examines your aura through five main types – Generators, Manifesting Generators, Manifesters, Projectors, and Reflectors.

Each aura has its own gifts and challenges when it comes to creativity, communication styles, decision-making, and more. For example, Generators make up the majority of the population and thrive creating consistently through action. Manifesters excel at communicating their vision verbally.

By understanding your aura type, you gain clarity on your natural strengths and where you may need to develop strategies to stay energized and effective. It’s like having a personalized roadmap for how to approach content in a way that flows with your energy, rather than against it.

Personality Types for Content Creation

A key insight is how your aura determines whether you have strong sacral (creative) energy or throat (communication) energy. Generators love creating content consistently while Manifesters shine communicating their message.

Projectors are natural mentors and Reflectors absorb energy – both benefit from collaborative content over solo episodes. Generators and Manifesting Generators can handle multiple podcast tasks but all types gain by focusing on strengths.

Your aura also provides clues to manage energy levels. Not feeling satisfied? Check your emotions – frustration means your energy is misaligned. Follow signature emotions like satisfaction to stay on track. Outsource tasks outside your zone to avoid burnout.

Customizing Your Strategy

By understanding my Generator aura, I realized consistency and responding to trends energizes me most. Solo episodes leave me drained so I collaborate frequently.

Manifesters may thrive with seasonal shows and sharing their vision solo. Projectors mentor best while Reflectors protect their boundaries. No matter your type, honor what energizes you and outsource the rest.

Compare notes with friends – their strategies may not work for you. Validate your experiences instead of following one-size-fits-all plans. 

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

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