Building Thought Leadership through Impactful Guest Appearances with Jason Cercone

Building Thought Leadership through Impactful Guest Appearances with Jason Cercone | Listeners to Leads

Guest appearances on other podcasts are an incredible way to increase your listenership and build your thought leadership in your industry. But there is a right way to pitch or present yourself to other podcasters so that they’ll take an interest in having you on their show. The secret? Set your ego to the side. Today, Jason Cercone is here to talk about all things podcast guests. This week, episode 108 of Listeners to Leads is about building thought leadership through impactful guest appearances! 

With nearly a decade of experience in the podcast world, Jason Cercone has built his brand around the consumptive power of storytelling and simplifying podcast guesting. He helps leaders craft their authentic story and tell it with confidence as a podcast guest while simultaneously maximizing the value of each guest appearance and establishing thought leadership in their niche. You’ll also find him hosting Evolution of Brand, a podcast featuring stories and strategies for building an authentic personal brand.

In this episode of Listeners to Leads, Jason Cercone is sharing the importance of ditching the ego from your podcast pitch and actionable steps you can take right now to show your value in your podcast pitch.

Jason and I also chat about the following: 

  • The biggest problem that plagues the podcasting industry.
  • Pitching to podcasts that align with your values and the values of your audience.
  • How bad podcast pitches read like obituaries.
  • Podcasts are conversations, not interviews – be yourself!

If you’re looking to improve your podcast pitch and be an awesome podcast guest, check out Jason’s 5-Star Guest Pitch course here!

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at




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