Category Archive : Guide

Ever hit “publish” on a podcast episode and then watch it seemingly fade into the digital abyss? You pour your heart and soul into creating valuable content, but if it’s not actively working for you, what’s the point? Don’t despair! If you have over 25 episodes, especially evergreen content (relevant any time of year), there’s a goldmine of opportunity waiting.

As a fellow podcaster and business owner, I know how precious your time is. Repurposing doesn’t have to be another overwhelming task. In fact, it can be quite simple and even enjoyable. Let me share my favorite strategies for breathing new life into past episodes and maximizing their reach.

Repurpose Past Episodes for Maximum Reach: A Podcaster’s Guide

Repurposing past episodes is a strategic approach that goes beyond giving unused podcast episodes a second chance. It involves creatively transforming existing content into new formats, channels, and contexts to maximize its reach, engagement, and overall impact. 

Related: Repurpose Past Podcast Content Using SEO Strategy with Erin Ollila (Erin is the host of Talk Copy to Me)

Here are some key reasons why repurposing matters:

  1. Extended Shelf Life: Content repurposing prolongs the lifespan of valuable information by presenting it in fresh and engaging formats. It allows your content to remain relevant and discoverable long after its initial release.
  2. Enhanced Accessibility: Repurposing content for different platforms and formats makes it more accessible to diverse audiences. For instance, transcribing a podcast episode into a blog post or creating an infographic from a research report opens up your content to visually inclined learners or those who prefer reading over listening.
  3. Increased Visibility and Reach: Repurposing content across multiple channels expands its visibility and reach. By sharing snippets, quotes, and key takeaways on your favorite social media platforms, you can attract new listeners who might not have encountered your content otherwise.
  4. Strengthened Brand Identity and Authority: Consistently repurposing high-quality content reinforces your brand identity and establishes your authority in your field. It shows you care about providing valuable information and reaching your audience where they are. 
  5. SEO Benefits: Repurposing content in different formats can boost your search engine optimization (SEO) efforts. Fresh, relevant content on your website or blog can improve your ranking in search results, attracting organic traffic.
  6. Time and Resource Efficiency: Repurposing content saves time and resources compared to creating entirely new content. It allows you to leverage existing material, reducing the need for additional research, writing, and production.
  7. Audience Engagement and Retention: Repurposing content can deepen engagement with your audience. By presenting information in various formats, you cater to different learning preferences and keep your audience engaged over time. It also provides opportunities for deeper discussions and interactions.

By embracing the power of repurposing past episodes, you can maximize the reach of your content, connect with a broader audience, strengthen your brand message, and drive long-term podcast growth and engagement.

15 Strategies to Repurpose Past Episodes for Maximum Reach

1. Reconnect with Past Guests

Reach back out to guests who are releasing new books, products, or major projects. Cross-promote your past interview with them again to a fresh audience. This is a win-win, as authors and experts always seek promotion.

Related: Securing High-Profile Guests with Courtney Elmer

2. Create Curated Episode Roundups

Compile lists or “playlists” of recommended episodes on specific topics your listeners care about—like parenting, career advice, and health and wellness. This will introduce your back catalog in an organized, easy-to-consume format.

3. Leverage Seasonal Themes

Republish timely episodes throughout the year. For example, share a “holiday boundaries” episode in November/December as well as Memorial Day weekend. Podcast listeners are always looking for relevant recommendations.

4. Repurpose Past Episodes as a Video Series

Select your most visual or engaging episodes and re-record the audio as a video podcast or YouTube series. Break it up into shorter, snackable clips to boost views and reach new audiences.

Related: Improve Your Video Content Strategy with Atiba De Souza

5. Transcribe and Repurpose as Blog Posts

Transcribe your episodes and edit them down into 500-1000 word blog posts. This allows search engines to index more of your podcast content, driving traffic to your website and podcast.

6. Create Episode Summaries

Provide brief 1-2 paragraph summaries of past shows on your website or in your podcast description. This will pique listeners’ interest and encourage them to return and listen.

Related: How to Write Podcast Show Notes

7. Repackage as Newsletter Content

Repurpose episodes into an email newsletter series. Extract key insights, stories, and action steps your subscribers will find valuable. Build an engaged list over time.

Related: Use Email Marketing to Grow Your Podcast

8. Highlight Episode Quotes

Pull impactful or memorable quotes from interviews and share them on social media. Give proper attribution and context to pique interest in the full episode.

9. Compile Episode Transcripts

Offer full transcripts of select episodes on your website. These are invaluable resources for students, professionals, and anyone consuming your content in alternative formats.

10. Create Episode Sneak Peeks

Craft 30-60 second clips or trailers from past shows to share on social media. Entice listeners to check out the full episode for more details and takeaways.

11. Repackage as Mini-Courses

Group related episodes into online mini-courses or workbooks. Provide exercises, worksheets, and additional context to deepen the learning experience.

Related: How to Monetize your Podcast by Selling your Own Services and Products

12. Guest Post for Other Sites

Approach websites in your niche and offer to write a guest post summarizing a valuable past episode. Generate backlinks and introduce your podcast to new audiences.

13. Automate with Social Scheduling

Use tools like Meet Edgar to share curated past content on a regular cadence automatically. This keeps your podcast top-of-mind without much ongoing work from you.

14. Analyze Performance Data

Look at download and engagement metrics to identify your most popular episodes. Consider repurposing and promoting less successful shows to boost their popularity.

Related: Where to Look for Podcast Charts, Ranking, and More

15. Leverage SEO Optimizations

Optimize episode pages, transcripts and related content with relevant keywords, internal links, images and more to boost search visibility and drive more organic traffic over time.

Related: Master Podcast SEO: Craft Show Notes That Boost Downloads

Don’t Let Your Hard Work Go to Waste!

You’ve invested so much time, energy, and resources into creating your podcast. Don’t let those valuable episodes languish in the archives. By implementing these simple yet effective repurposing strategies, you can breathe new life into your content.

Remember, your podcast is more than just audio files; it’s a treasure trove of knowledge and insights waiting to be shared.

When you repurpose past episodes, it allows you to continuously provide value from your back catalog while freeing up time and energy for new shows. Even simple strategies like curating playlists or reconnecting with past guests can pay off significantly. Let me know if you have any other questions!


Powerful Editing Hacks for Busy Podcasters: Cut Time and Boost Your Show's Success

Let’s face it, podcast editing can feel like a bottomless pit of time. You record a fantastic episode, brimming with valuable content, only to be met with the daunting task of transforming it into a polished, engaging listen. If you’re a busy podcaster juggling multiple responsibilities, the thought of editing can send shivers down your spine. This comprehensive guide teaches powerful editing hacks for busy podcasters.

Here at Galati Media, we’ve been in the trenches for over 2,500 episodes (and counting). We’ve seen it all, from the triumphs of a perfectly edited masterpiece to the despair of a seemingly never-ending editing session.

Learn more about the basics of podcast editing through this blog post by our Lead Editor.

If you want to learn more about Audacity, read The Beginner’s Guide to Podcast Editing in Audacity.

Powerful Editing Hacks for Busy Podcasters: Cut Time and Boost Your Show’s Success

In this blog post, I’ll discuss powerful editing hacks for busy podcasters, common challenges producers face, and some of the most effective strategies and tools for streamlining your workflow. By understanding the editing process more fully, you can feel empowered to produce your most polished episodes efficiently.

The good news is that editing doesn’t have to be a nightmare. With a few powerful hacks and a shift in mindset, you can dramatically reduce your editing time and get your fantastic podcast out to the world faster. 

Why Does Editing Take So Long?

The industry stat tells the tale: editing a podcast episode can take roughly four times the length of your raw audio. So, a 30-minute episode could easily mean a two-hour editing session. 

This can happen for a few reasons:

  • Removing unwanted sounds. Those frustrating “umms,” “uhhs,” and long pauses add up quickly.
  • Adding intro/outro and music. These elements enhance your podcast but take time to integrate seamlessly.
  • Fine-tuning the flow. Creating a smooth transition between sections and ensuring a clear, concise message requires careful attention. 

There’s also the added need to navigate editing the actual content of the episode. It’s important that the content not only adds value to your audience but also aligns with your values. A skilled podcast editor can truly make a difference here. 

Streamlining Your Podcast Editing Workflow

Here’s the secret weapon of efficient editing: planning ahead. By taking some proactive steps before you even hit record, you can significantly reduce the time spent editing later.

Embrace the Pause

We’ve all been there – you stumble over a word, your train of thought derails, and you keep powering through. But here’s the thing: pausing actually helps! It gives you a moment to collect yourself and restart cleanly. This translates to less editing magic needed later.

Pausing and restating it, giving yourself and your brain a pause can really help with the editing process.

Befriend the Script (or Outline)

Winging it might seem freeing, but for busy podcasters, a script or detailed outline is a lifesaver. It keeps you focused, prevents rambling, and ensures you cover all the key points. This translates to less content to edit out later, making your editing process smoother.

Practice Makes Perfect

Especially if you’re prone to side tangents (I’m definitely guilty of this!), a little practice can go a long way. Record yourself speaking beforehand, even on a simple topic, to get into the flow and refine your delivery. This helps you stay on track for the episode and minimizes editing needs.

Podcast Editing with Confidence

Now, let’s dive into the editing process itself. Here are some powerful hacks to help you conquer those audio files:

Utilize Technology (But Choose Wisely). There are many editing tools available, each with its own strengths and weaknesses. Explore some of these tools and find one that fits your workflow and budget. Remember, some tools offer AI-powered features that can help remove unwanted sounds or even transcribe your audio, saving you even more time.

Access our Podcasting and AI mini-course to help you edit your show using some of our favorite tools.

Don’t Be Afraid to Outsource. If editing feels like an insurmountable task, consider outsourcing it to a professional podcast editing service like Galati Media (shameless plug!). We specialize in taking your raw audio and transforming it into a polished gem, freeing you to focus on other aspects of your podcasting journey.

Beyond the Edit: The Power of a Well-Rounded Podcast

Remember, editing is just one part of the podcasting puzzle. A successful podcast requires consistent attention to various elements:

  • Show Notes: Well-written show notes are like a treasure map for your listeners, guiding them to key points and resources mentioned in the episode. Don’t underestimate their value!
  • Social Media Promotion: Spread the word about your podcast across social media platforms! Engaging posts and snippets can grab attention and attract new listeners.
  • SEO Optimization: Strategic use of keywords in titles, descriptions, and show notes can boost your podcast’s visibility in search results. This could potentially lead to more organic traffic and discoverability for your show.

It’s Time to Conquer the Editing Challenge!

By consistently implementing these simple but powerful editing hacks, you’ll transform your podcast workflow and gain back precious time. You might even start to find (gasp!) a little bit of joy in the editing process!

If you’re ready to level up your audio game and gain a powerful partner in your podcasting journey, don’t hesitate to reach out to me at Successful Podcasting Unlocked or on Instagram! We’re here to help you unlock the full potential of your podcast.

Ready to outsource your podcasting, let’s chat!

Learn more about Creating a Quality Podcast.

Until next time, happy podcasting!


Crafting Powerful Podcast Artwork That Converts

Aspiring and established podcasters often ask me about best practices for crafting powerful podcast artwork that converts listeners into leads. While it may seem like a small detail, your podcast artwork greatly attracts and engages listeners.

With the rise of on-demand audio platforms like Apple Podcasts, Spotify, and more, podcast listeners have endless options at their fingertips. In a saturated marketplace, you have mere seconds to grab someone’s attention as they browse.

Your podcast cover art is usually one of the first visual representations potential fans will see of your show. It needs to showcase your topic and brand in a compelling, professional way that makes listeners curious to hit play. If the artwork doesn’t intrigue people, most will simply scroll on without giving your content a chance.

Crafting Powerful Podcast Artwork That Converts

Today, I want to talk about something that might surprise you: your podcast artwork. While that square image seems like a small detail, it’s actually a silent salesperson working 24/7 to grab attention and get listeners to tune in.

We’ve all heard the saying, “Don’t judge a book by its cover.” But let’s be honest, we all do it to some extent. Scrolling through a sea of podcasts, are you more likely to click on something generic and blurry or something that pops and hints at the exciting content within? Exactly!

Your podcast artwork is prime real estate. It’s a billboard on podcast listening apps and social media – everywhere potential listeners might encounter your show. It’s your first impression, and you want it to be a good one.

My favorite way to create quality podcast cover art is using Canva.

Why Podcast Cover Art Matters

When considering your podcast cover art, it’s important to know the general podcast artwork requirements. Apple Podcasts tends to be the standard. They’ve stated that your cover art should be square and 3000 x 3000 pixels. It should also be simple and legible. 

Remember, your cover art will be about the size of a quarter on someone’s screen. That means any words and photos should take up as much space as possible. 

So, why should you invest some time and creativity into crafting strategic podcast artwork? It does way more than just look good. 

Artwork can help you: 

  • Cut Through the Noise
  • Communicate Your Brand and Value
  • Build Trust and Authority
  • Boost Brand Recognition
  • Drive Conversions

Ultimately, we all want our podcasts to achieve specific goals, whether it’s growing your audience, promoting your business offers, or driving traffic to your website. Clear and engaging artwork can spark listener interest, leading them to take action like following, visiting your website, or contacting you for services.

Strategically Crafting Podcast Artwork

The key is to create artwork that aligns with your unique brand identity and speaks directly to your ideal listener.

Take a look at any of the podcast charts on Apple Podcasts, Spotify, or GoodPods, or Chartable. From there, you can see some clear design decisions that make the podcast attractive to potential listeners. Here are just a few.

Consistency is Key for Recognition

Your podcast branding should maintain a consistent visual style to build recognition and drive traffic across platforms. This includes utilizing the same colors, fonts, and overall design aesthetic in your cover art as your social media profiles.

Keep your logo, show name treatment, and host photos aligned to reinforce your identity each time a listener encounters your brand. Consistency allows potential fans to easily identify your show no matter where they come across your name.

Highlight Guests with Episode Covers

Strong main artwork is essential, but consider creating episode-specific variations as well. These can include the episode title, guest name (if applicable), and relevant imagery – all while staying true to your overall brand aesthetic. This adds variety, keeps your content fresh on social media, and gives listeners a clearer idea of each episode.

Templates Streamline Updates

Rather than designing each episode cover from scratch, create reusable templates where you simply swap out details like the number, title, and guests. This approach saves time and ensures visual consistency across your catalog. 

We love Canva when we are creating and sharing podcast cover templates.

Align with Your Target Audience

Your cover art style should represent the tone and topics discussed on your show. Choose designs, colors and imagery your target listeners will find appealing and informative at a glance. Avoid overly generic or cluttered designs that don’t clearly convey what people can expect.

Measure and Refine Over Time

As with all marketing, continuously measure the performance of your various cover designs. Pay attention to what elements seem to drive the most clicks and listens. Refine your approach based on data to keep improving results. If you’ve been podcasting for a while, it might be time for an upgrade.

Thinking about rebranding your show? Check out our blog post on How to Successfully Rebrand Your Podcast.

Conclusion

So, podcasters, take a good, honest look at your current artwork. Does it make you excited to share your podcast with the world? Does it scream “This is professional, and this is for you!” to potential listeners? If the answer is no, it’s time for a refresh! A powerful redesign could be your ticket to boosting those listener numbers and achieving your podcast goals.

And remember, if you need some help brainstorming or want a fresh pair of eyes to assess your artwork, feel free to reach out! You can always book a strategy session to get the support you need. 


The Ethical Use of AI in Podcasting

Even though the number of active podcasts has not changed much since 2020, podcasters are working smarter than ever using AI tools. With that in mind, what is the ethical use of AI in podcasting? 

The world of podcasting is expanding, and creators are constantly looking for ways to improve their workflow, reach a wider audience, and, ultimately, achieve their podcasting goals. Artificial Intelligence (AI) has emerged as a potential game-changer for podcasters as technology evolves.

But here’s the question: Can you ethically use AI in your podcast while still staying true to your voice and retaining that human connection with your listeners?

The answer is a resounding yes! However, navigating the world of AI tools requires a thoughtful approach. Let’s dive into the ethical use of AI in podcasting, explore how it can make your life easier, and discuss some common pitfalls to avoid.

Want to know how you can use AI to turn your podcast episodes into 10+ pieces of repurposed content? Access our Podcasting and AI Course today.

The Ethical Use of AI in Podcasting: Work Smarter, Not Harder

A year ago, we talked about the Truth about AI and Podcasting. Since then, AI has changed so much of our lives. 

While AI can offer helpful suggestions, directly copying generated content crosses an important line. As podcasters, we value sharing unique perspectives that resonate with listeners on a human level. 

Rather than outsourcing ideas, the key is viewing AI as a supportive tool that enhances – not replaces – our creative process. With that in mind, here are some best practices for ethically leveraging AI to streamline your podcasting workflow while maintaining authenticity:

AI as Your Podcast Intern

Think of AI as your intern. It’s there to support you, handle repetitive tasks, and free up your time to focus on what matters most: creating high-quality content and engaging with your audience. 

Maybe your listeners may have expressed some confusion about your episode titles, even though the content itself is fantastic. Here’s where AI can be a valuable asset.

AI tools are available that can analyze your podcast transcript and suggest SEO-friendly titles based on keywords and search trends. This doesn’t mean you have to blindly accept their suggestions, but it can be a fantastic starting point for brainstorming catchy and informative titles that will help listeners discover your podcast.

Let’s take a practical example. Imagine you just finished recording an episode on “Building a Sustainable Business Model for Non-Profits.” An AI tool could analyze the transcript and generate title suggestions. 

Here are a few possibilities:

  • The Nonprofit’s Guide to Sustainable Funding: Strategies That Last
  • Beyond Grants: Unlocking Sustainable Revenue Streams for Non-Profits
  • Building a Financially Secure Future – How Non-Profits Can Achieve Sustainability

These titles are all clear, concise, and relevant to the episode content, while also incorporating keywords that potential listeners might search for. You can then use these suggestions as a springboard to craft your own unique title, perhaps injecting some of your personality or a specific hook to grab attention.

The Power of AI Goes Beyond Creating Titles

AI tools can be helpful for a variety of podcasting tasks beyond SEO titles. For example, you could take an AI-generated outline and develop it into fully formed pieces of content with your own distinctive voice, flair, and personal stories. 

Here are a few additional examples:

Social Media Content Creation. Feeling overwhelmed by the constant need for fresh social media content to promote your podcast? AI tools can help you generate snippets, quotes, or engaging questions from your transcript to share on various platforms.

Transcription and Summarization. AI-powered transcription services can be a lifesaver, especially if you don’t have the time or resources to transcribe your episodes manually. Once you have a transcript, you can use AI summarization tools to create shorter summaries or blog posts that capture the key points of your episode.

Don’t forget to sign up for our Podcasting and AI mini-course today!

Want more ideas on how you can Use Chat-Based AI to Support Your Content Creation? Listen to the episode with Andréa Jones.

The Dangers of Overreliance on AI as Content Creators

While AI can be a powerful tool, it’s important to remember that it’s just a tool. The magic of podcasting lies in the human connection, the unique voice you bring to your content, and the stories you share.

Blindly relying on AI to write your entire script or generate your content is unethical; frankly, it won’t resonate with your audience. Listeners can spot generic, AI-generated content a mile away. It must have the authenticity and personality that keeps them tuned to your show.

Imagine a history podcast that relies solely on AI to create its content. The show might be factually accurate (heavy on the might). Still, it would likely sound like an encyclopedia reading instead of a fun podcast that people want to tune in regularly for. 

We had a recent episode with Karen Kenney on Unleashing the Power of Storytelling. How can you infuse more personality and stories into your show?

Transparency is Important

As the use of AI continues to grow, platforms like Apple Podcasts and YouTube are starting to require creators to disclose the use of AI-generated content. This transparency is crucial for building trust with your audience.

By being upfront about the tools you use and the role AI plays in your podcasting process, you demonstrate honesty and respect for your listeners.

The Future of Ethical AI in Podcasting

There’s an upcoming guest on the Listeners to Leads podcast who talks about “The Great Divide of AI.” Guest Atiba Da Souza says that there will be those who use AI ethically, leveraging its power to enhance their content and workflow while staying true to their voice.

On the other hand, some might use AI as a crutch, churning out generic content that lacks authenticity. The choice is yours.

Want to Learn More?

By utilizing AI thoughtfully, you can free up valuable time, explore creative possibilities, and ultimately, deliver an even better podcast experience for your audience. 

Access our affordable Podcasting and AI mini-course today!


Should You Quit Podcasting? 5 Signs It's Time to Re-Evaluate

Should you quit podcasting? Deciding whether to continue or stop your podcast can be a tough call. If you’re considering throwing in the towel, it’s common to feel frustrated, overwhelmed, and maybe even a little guilty. However, choosing to step away from a podcast that no longer serves you is a valid and sometimes necessary decision. 

As podcasters, we pour our hearts into creating engaging audio content for our listeners. However, deciding when it’s time to stop a podcast you’ve been working hard on for months or years can be a difficult choice. In this post, I’ll share my framework for evaluating whether your podcast concept has long-term potential or if it’s time to consider wrapping things up.

The Podcast Failure Rate

It’s no secret that most podcasts have short lifespans. Statistics show that 90% of podcasts don’t make it past 25 episodes (According to the AE Podcast Report). Only 5% reach the 100-episode mark, and under 3% go on to produce 200 or more episodes. This phenomenon is known as the “pod fade rate,” and it highlights the common struggle of maintaining a consistent podcasting journey. While passion alone can initially carry a show, sustained success requires more.

Hitting the Pause Button Without Shame

It’s important to remember that there’s absolutely no shame in deciding that a podcast isn’t the right fit for you anymore. If feelings of guilt or “failure” creep in, remind yourself that your time and energy are valuable resources. Instead of dwelling on what didn’t work, focus on the lessons learned and how to channel your skills into other productive avenues.

It’s easy to feel guilty or like you’ve “failed,” but here’s why you shouldn’t:

  • Your energy is precious: If your podcast is draining more than energizing, that’s a red flag.
  • Skills are transferrable: Podcasting teaches you interviewing, audio editing, marketing, etc. These are valuable elsewhere!
  • Evolution is natural: Your interests or business direction might change, and your content should reflect that.

5 Signs It’s Time to Re-Evaluate Your Podcast

1. Your Goals No Longer Align 

The first step is revisiting your original podcast goals and intentions. Are you still passionate about achieving what you set out to accomplish? For example, if your goal was to generate leads for your business, have you been tracking and analyzing metrics to see if your podcast is delivering results? It’s easy to get sidetracked from our goals as time goes by. Sometimes, taking a step back and re-evaluating what we’re doing is helpful.

Successful podcasts often start with a clear direction and achievable goals. Have you taken the time to set specific, measurable goals for your podcast? Are your content and marketing efforts genuinely aligned with those goals?

2. Consistency is a Major Struggle

You’ll also want to evaluate the effort you’ve put in. Consistency is key for building an audience but life gets busy. Have you been able to commit regular time and energy to your podcast for at least 6 months straight? Or has production become more touch-and-go lately? Understanding your capacity and commitment level is important for determining longevity.

Building a loyal audience demands a reliable publishing schedule. If you find yourself struggling to maintain consistent episode releases, it might be time to re-evaluate your workload and commitments.

3. Life Gets in the Way (and that’s okay!)

Life happens! Sometimes, significant life changes can make it challenging to maintain the same level of podcasting commitment. When major life events occur, it’s okay to shift to a seasonal format, take a temporary hiatus, or reconsider your overall podcasting strategy. Trust your gut. 

Pay attention if you feel burnt out, overwhelmed, or uninspired more often than not. As creators, we know our limits better than anyone. Consistently struggling with motivation, perfectionism or other challenges could be an important signal that it’s time to consider wrapping things up – at least for now.

4. Your Passion Has Fizzled

Your passion and excitement for the podcast topic should also be reassessed. Are you still energized about the material, or has your interest begun to fade? While podcasts can be a powerful platform, they thrive on genuine enthusiasm. 

A lack of enthusiasm will likely show through to listeners over time. If you no longer feel excited about your topics, or if creating episodes feels like a chore, it might be time to reassess whether your heart is still in it. There’s no shame in letting a concept go if your heart is no longer fully in it.

5. Oversaturated Market

Another factor to consider is audience fit. Have you taken the time to carve out a unique niche and perspective, or are you simply regurgitating content already covered by others? Standing out from the crowd in a way that resonates deeply with your target listeners is crucial for long-term engagement. 

Quality over quantity is key. In a crowded media landscape, differentiation will supercharge you. Take stock of your niche – are you offering something unique and valuable that stands out from the crowd? If your podcast feels too similar to others, consider how to reposition your content for maximum impact. Sometimes, that looks like allowing our personality to show through even more.

Quitting or Rebooting? Deciding What’s Right for You

Before pulling the plug entirely, ask yourself if a temporary break or a fresh start might be a better solution. Don’t rush the decision! Ask yourself if a temporary break or a fresh start might be the answer. Consider:

  • Shorter seasons: Gives you a breather with less pressure
  • New format: Solo to interviews, anyone? Revitalize the show
  • Refocus your niche: Is there a better way to truly serve your listeners?

The Bottom Line

It all boils down to an honest assessment of your goals, resources, passion, and the market. Take your time to make the right choice for you! Sometimes, gracefully stepping away paves the way for your next exciting project.

Whether it’s hitting pause, revamping your show, or fully walking away – trust your gut! Your listeners will love you for making a decision that aligns with who you are and what you want. Remember, the journey of creating is never-ending, and a course correction is often the smartest move!

Access the free Podcast Workflow Checklist if you want more support to producing a regular show.

Podcast Workflow Checklist Button

Is It Time for a Podcast Rebrand A Step-by-Step Guide

Have you been podcasting for over a year and feel like your show could use a podcast rebrand? Or maybe you’ve realized your content or audience has evolved in a new direction. Rebranding is a common consideration for podcasters at various stages. However, it’s important to do it right to keep your existing listeners engaged and attract new ones.

In this comprehensive guide, I’ll share everything I’ve learned from successfully rebranding my shows and advising clients through the process. By following these best practices, you can ensure your rebranding efforts succeed.

Is It Time for a Podcast Rebrand? A Step-by-Step Guide

As your podcast evolves, your original branding may feel misaligned. A rebrand can be an exciting revitalization, but it requires careful consideration. Here’s how to know if it’s right for you and how to make it a success:

Know When It’s Time for a Rebrand

The first step is asking yourself some key questions to determine if a rebrand makes sense. 

1. Have you reached at least 25 episodes?

Hitting this milestone is crucial as it helps you better understand your audience and speak confidently on your topic. I consider 25 episodes the minimum before making any major changes. This gives you time to understand your audience and yourself better as a podcaster. Consider if an upcoming milestone episode (like your 100th) makes a good rebrand point.

2. Are major changes needed?

Are you changing everything about the show, or is it simply a minor update? Does it only need fresh visuals/audio? A refresh might be all you need for a new spark.

Tune in to an episode I did with a client about her Podcast Refresh.

3. Will your audience and content shift?

You’ll also want to assess if your content or target audience has significantly shifted from your original focus. A full rebrand with a new name and direction may be needed. But if it’s more of a minor evolution, a simple refresh with updated graphics and minor format tweaks could suffice. Taking the time for self-reflection upfront will guide your rebranding approach.

Important Note: If your show’s content and audience will be completely different, it might be wise to end your current show and launch a brand new one to avoid alienating existing listeners.

You’ve Decided to Podcast Rebrand. Now What?

Treat It Like a New Launch

Once you’ve decided a rebrand is the right move, treating it like an entirely new podcast launch is crucial. Have a strategic plan in place with timelines, promotional campaigns, and goals. Run audience research to define your new positioning and messaging. Podcast market research is always the best first place to start.

Promote your rebrand heavily on social media with behind-the-scenes content, giveaways, and more. This excites your existing listeners and introduces new ones to your refreshed show. Make sure to optimize your new brand for search engines. You can do this by incorporating relevant industry keywords into your podcast title and description. Proper planning sets you up for success.

Download our Podcast Launch Roadmap and use these resources to support your relaunch.

Generate Excitement for Your Podcast Rebrand

Effective communication is critical throughout the entire rebranding process. Let your audience know beforehand that changes are coming and what they can expect. Share your new direction and why you feel it’s a better fit. Be transparent; you may lose some listeners through the shift, but those who stay will be your ideal audience.

Here are some ways to keep the excitement going:

  • Tease the changes: Build anticipation with hints about what’s coming.
  • Behind-the-scenes: Share your rebranding process and decision-making.
  • Sneak Peeks: Offer glimpses of new graphics or theme music.

Get Support From Your Launch Team

I’ve talked endlessly about having a launch “street” team. These are your friends and cheerleaders. The ones you call when something incredible happens in your business. And the ones you call when you need advice.

Enlist loyal listeners and past guests as early ambassadors. Their enthusiasm for your new direction will be contagious. I’ve seen the lack of a launch team make a world of difference for our clients. Don’t skip this part.

Don’t Forget the Tech Updates

Remember the nitty-gritty! Once your new brand assets and first refreshed episode are ready, it’s time to implement the changes fully across all platforms.

You’ll want to check all of the following to ensure you’ve made the proper adjustments:

Hosting Platform: Update your podcast’s title, cover art, and description within your hosting platform (Buzzsprout, Libsyn, etc.)

Podcast Directories: You might need to manually update info on Spotify, Apple Podcasts, etc., to ensure a seamless display of your new branding.

Your Website: Reflect the changes everywhere your show is showcased.

You want listeners to have a seamless experience finding and enjoying your refreshed show. 

Nothing ruins a rebrand like technical glitches, so taking the time for quality control upfront avoids frustration later on.

Prepare for change as you go through a podcast rebrand. It’s natural to potentially lose some followers during a rebrand as you become even more niche-focused. Remember, the ones who stay will be even more invested in your podcast’s new direction.

Revamping your podcast’s branding can be a great way to give it a fresh start and attract new listeners. By being strategic, communicating with your audience, and treating it like a fresh launch, you’ll set yourself up for long-term success.

Have your own podcasting questions? Send them over at Successful Podcasting Unlocked.


Find Your Podcast Frequency Choose Consistency Based on Capacity_ Blog Cover

When choosing a podcast frequency, it’s important to consider what you actually have the capacity to handle. So many podcasters jump in head first with a weekly show, but fizzle out becuase they don’t have the ability to keep up with that type of podcast frequency.

I recently heard the phrase, if the content is king, then consistency is queen. I want to take that a step further today and say that if content is king, and consistency is queen, then your capacity is the key.

As a content creator, you understand the power of consistent, high-quality output. But should your podcast be weekly, bi-weekly, or even monthly? The truth is, there’s no one-size-fits-all answer. The right frequency depends on your unique capacity.

Find Your Podcast Frequency: Choose Consistency Based on Capacity

Content is King, But Consistency is Queen

We’ve all heard the saying that “content is king.” But to keep audiences engaged with your content, you need to show up consistently. This is where the phrase “consistency is queen” comes in. Consistency gives your listeners a reliable cadence to expect new episodes.

But who decides what consistency looks like? 

Sadly, the pressure to be “consistent” can lead podcasters to burn themselves out. I’ve seen many give up after just a few months, unable to keep up with an unrealistic schedule. This is why capacity is so important to consider.

BONUS: Are you consistently tired of being consistent? My friend Emily has a great blog post and podcast episode on the topic. This perspective is from someone who has been consistently showing up as a copywriter and it gives a great overview of content creation as a whole, not just from the podcasting perspective we discuss here.

Define Consistency Based on Your Capacity

Your capacity refers to how much you can reasonably produce and promote given your schedule, resources, and lifestyle. It’s different for everyone. Don’t feel pressured by benchmarks like daily or weekly shows if that’s not sustainable for you.

We often equate consistency with relentless daily output. But true consistency is about the commitment you make to your audience, and your ability to honor it. Here’s how to reframe consistency:

  • Set your own rhythm: If “weekly” is unsustainable, don’t force it. Bi-weekly or monthly, delivered reliably, is far more valuable than sporadic weekly bursts followed by burnout.
  • Quality over quantity: A less frequent release schedule allows you to prioritize depth and polish in each episode, ensuring consistent quality for your listeners.
  • Honesty is key: Be upfront with your audience about your release schedule. Transparency builds trust and manages expectations.

The key is choosing a frequency you know you can maintain long-term based on your capacity. This establishes consistency in a way that doesn’t lead to burnout. You set the expectations for your listeners and yourself.

For example, if you can only commit to one episode every other week, own that schedule. Release your episodes biweekly without fail. This biweekly consistency will serve you and your listeners better than promising a weekly show you can’t deliver on consistently.

How to Know if a Podcast Frequency is Right for You

Now that we’ve defined that consistency that will work for us, we must audit our capacity to see if it’s still working for us. Life happens. Things shift. And that means that our ability to show up consistently will have an effect on our podcast frequency.

Regularly re-evaluate your schedule with these questions:

Am I resentful of my podcast? This signals burnout. It might be time to scale back temporarily or reassess how you produce content.

Am I sacrificing other important areas? If podcasting consistently harms your health, relationships, or core business tasks, it’s time to adjust.

Is the content suffering? If rushed production lowers quality, fewer but better episodes might be the solution.

Adjust Your Consistency as Your Capacity Changes

Your capacity isn’t static – it will fluctuate depending on your circumstances. Be willing to re-evaluate your frequency as needed. For example, you may shift to monthly during busy seasons. Listeners will understand as long as you communicate schedule changes clearly.

Think of capacity like your personal “content container.” It’s influenced by time, energy, resources, and life.

Time Capacity

How many hours can you realistically dedicate to planning, recording, editing, and promoting each episode? If done correctly, you can create a quality podcast without it taking up your entire week. You can also only focus on the recording and outsource the rest of the production to a team you can trust to enact your vision.

Energy Capacity

Podcast creation can be mentally and emotionally demanding. Factor in your optimal energy to avoid feeling depleted. If you are someone who batch records episodes, you’ll need to create space before and after batching to give your voice a break before jumping into your other duties.

Resources Capacity

Does your budget allow for outsourcing tasks like editing, or do you need to handle everything yourself? Be honest with yourself about the resources that you have available to you. Does your podcast have to be edited to perfection or can you create something that is still high quality without spending HOURS on it?

Life Capacity

So often we look at what other people are doing to create consistent content and try to replicate that, but the truth is that we all have different life capacities. If you’re a new mom, your ability to have a weekly podcast frequency will be very different than the person who has no children. Caregiving duties, busy work seasons, or health changes can all impact your capacity. 

Consistency is still important. But it’s more about sticking to the schedule you set rather than rigidly sticking to an arbitrary benchmark. Focus on delivering quality content at a pace you can sustain long-term. This builds trust with your audience over time.

Find the Right Frequency for Your Goals and Audience

When choosing your frequency, also consider your podcast goals and target listeners. For example, a weekly show may better demonstrate listener loyalty and engagement metrics if you want to attract sponsors.

But if your goal is long-form conversations, you may prefer fewer episodes that allow for deeper dives. Survey your target listeners to get a sense of their preferred consumption habits as well.

The right frequency is unique to your podcast’s objectives and your capacity to produce consistently at that level. Don’t be afraid to start with a schedule you can realistically maintain, even if it’s not weekly. You can always increase frequency as your skills and resources grow. The most important thing is showing up for your listeners without fail on your chosen schedule.

Remember: A less frequent podcast that you love creating and can sustain consistently is infinitely more valuable than a high-frequency show that leads to burnout.

With some self-reflection on your true capacity, you can establish the right definition of consistency for sustainable long-term success with your podcast. Remember – you set the pace, so choose wisely and stick to it. Let me know if you have any other podcasting questions!

Show notes are often an afterthought for podcasters, but they play a key role in helping new listeners discover your show. In this post, I’m sharing some best practices to master podcast SEO. It will not only boost your podcast’s searchability but will help more people find your message.

When it comes to our show notes, it is so important that we optimize them for search engines. It doesn’t take a lot of extra effort to make sure that our podcast show notes are optimized for search engines.

Believe me, it’s worth the effort.

If you want to know more about increasing your downloads, check out these blog posts: 

10 Simple Tips to Increase Podcast Downloads

Where to Find Quality Guests for Your Podcast

How a Skilled Editor Can Take Your Podcast to the Next Level

Master Podcast SEO: Craft Show Notes That Boost Downloads

SEO (Search Engine Optimization) is the process of making your content more search-friendly. To put it plainly, you want your content to appear higher in the listings when someone searches for your topic. 

When it comes to podcasts, it’s just as important as any other long form content. You’ll want to ensure that new people who are looking for your specific topic can find it. 

If all you do is share the bullet points or takeaways, you do your audience a disservice. You do new potential listeners a disservice. 

Don’t forget to sign up for our Podcast SEO Workshop.

Why is Mastering Podcast SEO So Important?

Today’s question is: Are Show Notes Really Important? And the short answer is yes, they are extremely important. The long answer is a big resounding yes.

You may think you have everything you need to create SEO-friendly show notes, but if you aren’t doing these additional things, you are missing out on the true power of podcast SEO. 

Let’s explore the three things you can do to master podcast SEO. 

First, you’ll want to transcribe your podcast using an all-in-one tool like Otter.AI*. With this tool, you’ll be able to pull the transcript and provide an outline which we will use for the timestamps we’ll be adding to the episode.

#1. Add Transcriptions to Your Episode

You’ll see a lot of content telling you that transcripts are a gold mine of keywords and insights. And that’s true, but you shouldn’t simply copy and paste your transcripts into your podcast description or as an accompanying blog post.
Instead, you’ll want to transform that transcript into a compelling blog post. Add the keywords, takeaways, and quotes throughout the post to make it more enjoyable and compelling for readers. 

Transcripts are more critical than ever now. With Apple Podcast now supplying podcast transcripts for shows, you’ll want to make sure you are adding your transcripts to the backend of your podcast hosting platform.

In this example, I’m showing the backend of Buzzsprout*, our preferred podcast hosting platform. Not sure which hosting platform is right for you? Check out the blog: What’s the Best Podcast Hosting Platform?

Below, you’ll see on the right that once you’ve scheduled the podcast episode, you’ll have the option to add the transcript.

From there, you have two options. You can copy and paste the transcript into Buzzsprout. Or you can upload an SRT file from Otter.AI to simplify the process. 

Check out 3 Surprisingly Powerful Ways to Measure Podcast Success. It’s full of tips on how to determine if your podcast is successful. Spoiler: it’s probably more successful than you think.

#2. Add Key Takeaways to the Show Notes

The next thing you’ll want to do is optimize your show notes with everything they need for mastering podcast SEO. 

Here is a breakdown of what you’ll want to ensure is included in those show notes:

  1. Overview Paragraph – This will include a general idea of the episode and will be sure to include a long-tail keyword, episode number, podcast title, and episode title. This should only be 3-5 sentences.
  2. Guest Bio – I usually try to keep this short and sweet while still encompassing the qualifications of the guest. 
  3. Bullet Points – You’ll add your key takeaways and some more keywords into this section to give your audience (and the search engines) an idea of what the episode is about.
  4. Links for the Guest and Host – Don’t forget this part! Internal links are great for SEO.

Here’s a free template you can use: Podcast Show Notes Google Document Template

Related Blog: How to Write Show Notes for a Podcast

#3. Get Granular by Adding Timestamps

Timestamps are often overlooked golden SEO nuggets. They allow listeners to jump to specific points of interest, boosting engagement and keeping them interested to your episode. 

Some listeners use timestamps to navigate episodes. I know I do when I want to hear a specific section of an episode. It’s us to us to accommodate our listeners to the best of our abilities. Timestamps do that AND are great for SEO. It’s a win-win!

I use timestamps when listening to business or podcast industry episodes. This allows me to listen only to the points I want to hear about instead of listening to an episode that is hours long. 

Again, using Buzzsprout as your podcast host, you can add those timestamps under Chapter Markers. You can access this section once you’ve uploaded and saved the episode. 

From here, you’ll start by adding the episode title under 00:00 and then add your chapters or timestamps.

It should look like this when you add all your chapter markers.

Then, it will look like this on the front end of your podcast website page for that episode.

The listener can then use those chapter markers to skip around. Beyond that, it allows the podcast players and apps to understand what your episode is about. It’s great for SEO!

Bonus! Don’t forget about Google’s E-A-T Guidelines

SEO is important, but don’t forget EAT: Expertise, Authoritativeness, and Trustworthiness. It’s key that we create show notes that demonstrate your deep understanding of the topic. Cite credible sources, back up claims with data, and showcase your guest’s expertise – think of it as a mini-research paper condensed into digestible bites. Google’s E-A-T guidelines emphasize high-quality content and show notes that embody these values will resonate with audiences and search engines alike.

SEO shouldn’t come at the expense of user experience. You’ll want to format your show notes for easy reading with concise paragraphs, bullet points for key takeaways and visually appealing images. A visually appealing and structured layout creates a better user experience, which Google and its audiences appreciate. Happy listeners lead to more shares, backlinks, and higher rankings.

The #1 way people find new shows to listen to is by hearing about it from a friend or family. Make sure it’s easy for them to share.

So, ditch the generic bullet points and unleash the SEO beast within your show notes. Embrace these under-the-radar tactics, and watch your podcast rise to the top of search engines. Remember, it’s about creating valuable content that attracts listeners and search engines.

Want to work through your own podcast SEO with me? Reach out here to book a mini podcast audit and we can cover it together. 

Not sure you want me all up in your stuff? A Podcast SEO Workshop might be a better option for you.

Don’t forget to download your free Podcast Workflow Checklist to ensure you are making the most of every single episode. 

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Top 10 Do’s and Don’ts for Launching Your Podcast

With over 50 podcasts launched in the last four years, we’ve seen quite a few do’s and don’ts for launching your podcast. 

If you’ve already launched your podcast, there are still going to be some tips and tricks that I’ll have for you. 

For those who are thinking about launching, or maybe are at the beginning of I’m about to launch, these are some things you will want to consider.

Time to get straight with what you should and shouldn’t do when launching your podcast!

And don’t forget to download our FREE Podcast Launch Roadmap + Workbook.

The Top Do’s and Don’ts for Launching Your Podcast

Today, I’m sharing some of the ways we’ve not only helped clients launch their podcasts but also launched our podcasts for Galati Media

We’re going to start with the don’ts because those are the ones that people are usually doing and then we’re going to talk about what to do instead.

Don’t: Launch Just Because Someone Told You To

I heard a few summers ago that there was a prolific business leader who told their audience, “If you have a business, you should have a podcast.” 

I actually disagree with that.

I don’t think that a podcast is the first thing that you should do. Nor do I think that every business owner should have a podcast, every business owner should have some form of content that they are creating to engage with their audience connect with them in some way, and educate them. 

A podcast is not always the best way for business owners to do that. How to decide if launching a podcast is right for you.

The thing about podcasting is that it is a long game, you are going to be creating content for a very long time. And you may not always see that return on your investment of time and effort right away. It’s important that you go into it knowing this is what you want to do.

Do: Take Time to Plan out Your Podcast Concept

So instead of just following along with what the big names are telling you to do, what you should do is do your research to see if podcasting is even a format that you enjoy. 

Do you enjoy going in front of a microphone and speaking into it? 

Do you feel that you would need it to be scripted? Or do you feel that you can go off the cuff? Would you be too distracted to go off the cuff?

Choose a podcast format that works for you.

These are all things that you have to consider. Even beyond that, doing podcast market research can help you determine whether a podcast is necessary for your ideal listener, clients, or content viewers.

Don’t: Plan for Only the Launch Episodes

I see people do this so often that they get really excited about the launch. They have the trailer, and they’ve recorded three episodes and they get ready to launch it. 

Then they scramble to have the episodes ready for the next week. 

Oof! Don’t let this happen to you. There are things you can do to ensure you feel equipped to move forward with your shoe. 

Do: Plan Out Enough Content Ideas for at least ten episodes

Instead, plan out at least 10 podcast episodes

That puts you past the seven-episode mark, which is where most people fall off. 

And if you’re feeling ambitious, you can decide on having a season’s worth so if you are doing your podcast in seasons then you have enough for your season or at least planned out enough

If you’re feeling really ambitious, you can also do 25 episodes, which is where the majority of people stop creating their podcast. 

Quote: Only 10% of podcasts make it to 50 episodes.

With that in mind, if you can reach 25 episodes, you are likely to have already created the processes needed to keep your podcast going through to 50 episodes. 

Remember, planning 25 episodes does not mean you must be locked into these ideas.  These are simply ideas for you to use as options for your podcast content.

Don’t: Follow Someone Else’s Format

I have several different types of podcasts that I have created over my time in podcasting. 

The Honest Product Bench (podfaded in 2019) was an interview and solo podcast. 

In 2019 I launched Two Sisters and a Cult (podfaded in 2021) with my sister and we never had guests on the podcast. 

Then I launched the Listeners to Leads podcast, which is more instructional and educational. I have regular guest episodes and have people share their podcasting experience. It’s more of a case study-style podcast. Then I intermittently do solo episodes that are educational and share my expertise. 

Finally, I launched Successful Podcasting Unlocked which gives my audience actionable tips they can achieve in 10 minutes or less. 

Each of my podcasts has been very different. It took time and effort to find a cadence and format that worked best for me.

Do: Take Time to Discover What Works for You

I found that all of these work best for me. I can create a podcast with any of these formats, but that doesn’t mean that it will work for you. 

And I didn’t know what would work for me when I first started podcasting. It took time for me to figure that out. 

I know that this can feel frustrating, because you might feel like you want to have this right the first time, but you’re not going to have it right the first time. 

Most likely, when you go back to listen to your initial podcast episodes, you won’t like them very much. And that’s okay. I don’t think anyone really likes those episodes very much.

Don’t: Share Only When You Launch

I’m going to put on my marketing degree hat for a second and get real. 

I see people try to do this in their marketing in general. They’ll tease that something exciting is coming but if you aren’t a well known brand with large pre-sales, this is not the strategy you shoul be using.

Do: Share it Early and Often

Instead, engage your audience with the podcast. 

Ask them which cover art they like best. 

Ask them which music feels like inspires them more for the topics, you can ask them. 

If you were to launch a podcast, which you are going to launch a podcast, what questions would you expect to be answered on that show? 

What kind of content would you expect to have? 

Or perhaps even what guests might they expect to see on your podcast? 

These are all ways to incorporate your audience and get them excited about what’s to come. 

If you’re only sharing about it the week of your launch, you’ll miss out on so many connections with your audience. 

Instead, promote your podcast at least a month ahead of your launch

Ask them what podcasts they listen to. 

These are all different ways to engage with your audience before you even launch. And before you have content for them to binge.

Don’t: Compare Yourself to Others

When we create a podcast or anything really, it’s very easy to get distracted by what other people are doing and the success they are having right away. 

Most often we compare apples to oranges when it comes to our podcast.

I promise you, that the success you see other people have will most likely not be your story. It will be incredible, but it won’t be identical.

Do: Understand Your Own Podcast Stats

Look at your stats, especially after that first three-month mark.

I actually don’t recommend looking at your stats before that point because it’s very easy to get distracted by those numbers. 

Instead, when you get to that three-month mark, review how you’ve done and then go from there. 

Don’t look at your friends or other podcasters. Only look at your numbers versus industry standards.

Did you know that if you get 40 downloads in the first 7 days an episode is live, that automatically puts you in the Top 50% of shows? (According to Buzzsprout Stats Jan 2024)

That is doable!

Learn to grow your podcast with these ten simple steps.

Why Do We Fall Into These Mistakes?

Believe it or not, it’s easy to make these mistakes. I see it happen all the time. 

But awareness is the first step. With these tips, you’ll be on your way to an incredible show!

I created this workbook to help you launch a strategic podcast.

Click here to download my free Podcast Launch Roadmap to get started today.



The Best Podcast Recording Options for Solo and Interview Style Podcasts

There are WAY too many options to help record an episode for your podcast. It’s easy to get mixed up and feel really overwhelmed by all of the options. Today, we are going to discuss what the best podcast recording options are for both solo and interview podcast episodes.

For years, we’ve been hearing all the best tools to record podcasts, but most of the time those are simply lists of all the possible tools to use. No one tells you exactly how to minimize your tech stack and get right down to it.

No, thank you!

I’m sure the advice is meant to be helpful, but it leaves you with more questions than when you started searching. 

You won’t find any theoretical ideas over here. These will be strategic and actionable steps to maximize your show.

Also, how do you know that the “experts” are following their advice? Does this process actually work for them? 

You may be feeling frustrated and like a failure but the process isn’t working because it’s meant as an overall concept. The problem isn’t you! I promise. 

I know because when I started podcasting, I used every tool I could find. My tech stack was redundant and left me feeling like I was wasting my time with podcasting.

You don’t have to feel that way. 

Remember, you just have to find what works for you. All the rest can be moved to the side. 

The Best Podcast Recording Options for Solo and Interview Style Podcasts

There are so many different ways to go about this. 

Today we’re gonna be breaking it down into interview styles that are both video and audio, and then what to do if you’re doing just video or just audio. 

We’ll also go through the tech you’ll need and the financial expectations for each process. 

Things to Consider When Finding Solutions

Consider Your Workflow

Here’s the thing. When deciding on which podcast recording option will work best for you, you have to keep your own workflow in mind. 

Do you like to batch record? 

Do you record solo, interview, or both types of podcast episodes?

You might be someone who needs a simple step-by-step process. You’re not trying to do a video podcast or maybe you just want to do audio. Or maybe you would like to have some video options for marketing. 

Consider Your Tech Comfort Level

The next thing that I want you to consider is your comfort level with tech. 

Everything that I will recommend or share with you will be so simple. The learning curve is not going to be that bad. 

We have resources available on a lot of these different things. Also note that most of these tools that we’re going to recommend have blog posts or tutorials that make it so simple.

Consider Your Budget

The last thing that we’re going to consider is the affordability. 

I’m going to give you price ranges for all of these things that I’m mentioning. Remember, these are high-quality options, so most of them will not be free, but you can anticipate spending less than $40 a month overall with these recording solutions.

We want quality and sometimes we have to pay a bit for it.

The Best Podcast Recording Options for Busy Podcasters

I know you’re busy, so let’s dive right into the tools and recording options you can use to make the best possible show you can. 

Tools to Use for Recording Your Podcast

Riverside

My first recommendation is Riverside*. I record all my podcast episodes on Riverside. Even this one which was a solo episode. 

The Listeners to Leads podcast and Successful Podcasting Unlocked are exclusively recorded on Riverside. We’ve been using their platform since 2021 and haven’t looked back since. 

Riverside makes it so easy to have everything within the frame that you need it to. It makes the quality of the upload fantastic.

It can be frustrating when using software that you have to re-record or dry to piece together. Riverside makes the process seamless and easy!

Audacity

The next recommendation is to put your audio into Audacity.

Audacity is a free software that allows you to edit your podcast. You can learn how to edit your podcast using Audacity using one of our in-depth blog posts. It’s the easiest tool out there and I’ve been using it since 2018 for my podcasts.

I like Audacity over the AI editing software tools because I can easily navigate editing dual-track conversations. 

If you do minimal editing for solo podcast episodes, you may want to consider an AI tool like Descript or 

Auphonic

Have you ever listened to a podcast and thought the guest’s audio was too low and the host was too loud? Or visa versa?

Our final tool can help with that.

Auphonic is a free or low-cost software that not only equalizes your audio and video but also has some pretty interesting AI features like silence and filler word removal. 

Be careful if you have sound effects in your audio, though, as some features (specifically the dynamic noise reduction) may affect those additions to your podcast. 

I’ve been using Auphonic since 2018 as well, and we use it to keep our clients’ audio leveled and up to podcast noise level standards. 

Best Podcast Recording Options for a Video or Audio Interview Podcast Episode

Riverside + Audacity + Auphonic (Less than $35/month)

An interview-style podcast will be the same as a video or an audio podcast. So it doesn’t matter if you are someone who just likes to do video or you want to have just that audio element.

Riverside is great for the video and audio components because it records the podcast audio (and video) to your computer before uploading it to the cloud. This means any issues with your internet shouldn’t impact the quality of the content.

You can edit your video right there in Riverside if you don’t need to add any intro or outro cards to the video. 

For the audio part of the podcast, you’ll run that through Audacity to edit and/or mix your episode how you’d like. 

Your final step is to run everything through Auphonic so that your audio is equalized.

Best Podcast Recording Options for a Video Solo Podcast Episode

Riverside + Audacity + Auphonic (Less than $35/month)

For a video solo podcast, I still recommend using Riverside as you can use all the same features mentioned for the Interview style podcast episodes. 

If your solo podcast is scripted, Riverside also has the capability for script view (think teleprompter) while you record. 

You can easily edit your video right there in Riverside and then export the video from there. 

For the audio portion, you would only use Audacity to mix and master the episode’s audio with the intro and/or outro.

You’d then export the audio to run through Auphonic to ensure your final mixed audio isn’t too loud for your listeners.

Best Podcast Recording Options for an Audio Solo Podcast Episode

Audacity + Auphonic (Less than $15/month)

With an audio-only podcast episode, you can cut Riverside right out of the equation. 

Simply record, edit, mix, and master your audio right there in Audacity 

Pro tip: With video (reels, shorts, TikTok, etc) being a prominent feature in the future of podcast marketing, I would encourage you to either create a separate short clip of what your episode is about or to record everything on on Riverside. They have a feature that allows you to export a 9:16 video clip with captions.

Next Steps

If this still feels overwhelming, you can book a basic podcast strategy session, and we can help you figure out which workflow and tools will best support you. 

Remember, a skilled podcast editor can truly take your podcast to the next level if you are feeling overwhelmed with everything that happens after you stop recording. 

That’s why I created Galati Media in the first place. I knew there were people just like you who only wanted to record the content and then move on with their to-do lists. 

For more on creating high-quality podcast content, you can check out any of the following:

And finally, I created a Podcast Workflow checklist to help you start making the most of your podcast.

Click here to download the Podcast Workflow Checklist now.

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