Category Archive : Guide

Show notes are often an afterthought for podcasters, but they play a key role in helping new listeners discover your show. In this post, I’m sharing some best practices to master podcast SEO. It will not only boost your podcast’s searchability but will help more people find your message.

When it comes to our show notes, it is so important that we optimize them for search engines. It doesn’t take a lot of extra effort to make sure that our podcast show notes are optimized for search engines.

Believe me, it’s worth the effort.

If you want to know more about increasing your downloads, check out these blog posts: 

10 Simple Tips to Increase Podcast Downloads

Where to Find Quality Guests for Your Podcast

How a Skilled Editor Can Take Your Podcast to the Next Level

Master Podcast SEO: Craft Show Notes That Boost Downloads

SEO (Search Engine Optimization) is the process of making your content more search-friendly. To put it plainly, you want your content to appear higher in the listings when someone searches for your topic. 

When it comes to podcasts, it’s just as important as any other long form content. You’ll want to ensure that new people who are looking for your specific topic can find it. 

If all you do is share the bullet points or takeaways, you do your audience a disservice. You do new potential listeners a disservice. 

Don’t forget to sign up for our Podcast SEO Workshop.

Why is Mastering Podcast SEO So Important?

Today’s question is: Are Show Notes Really Important? And the short answer is yes, they are extremely important. The long answer is a big resounding yes.

You may think you have everything you need to create SEO-friendly show notes, but if you aren’t doing these additional things, you are missing out on the true power of podcast SEO. 

Let’s explore the three things you can do to master podcast SEO. 

First, you’ll want to transcribe your podcast using an all-in-one tool like Otter.AI*. With this tool, you’ll be able to pull the transcript and provide an outline which we will use for the timestamps we’ll be adding to the episode.

#1. Add Transcriptions to Your Episode

You’ll see a lot of content telling you that transcripts are a gold mine of keywords and insights. And that’s true, but you shouldn’t simply copy and paste your transcripts into your podcast description or as an accompanying blog post.
Instead, you’ll want to transform that transcript into a compelling blog post. Add the keywords, takeaways, and quotes throughout the post to make it more enjoyable and compelling for readers. 

Transcripts are more critical than ever now. With Apple Podcast now supplying podcast transcripts for shows, you’ll want to make sure you are adding your transcripts to the backend of your podcast hosting platform.

In this example, I’m showing the backend of Buzzsprout*, our preferred podcast hosting platform. Not sure which hosting platform is right for you? Check out the blog: What’s the Best Podcast Hosting Platform?

Below, you’ll see on the right that once you’ve scheduled the podcast episode, you’ll have the option to add the transcript.

From there, you have two options. You can copy and paste the transcript into Buzzsprout. Or you can upload an SRT file from Otter.AI to simplify the process. 

Check out 3 Surprisingly Powerful Ways to Measure Podcast Success. It’s full of tips on how to determine if your podcast is successful. Spoiler: it’s probably more successful than you think.

#2. Add Key Takeaways to the Show Notes

The next thing you’ll want to do is optimize your show notes with everything they need for mastering podcast SEO. 

Here is a breakdown of what you’ll want to ensure is included in those show notes:

  1. Overview Paragraph – This will include a general idea of the episode and will be sure to include a long-tail keyword, episode number, podcast title, and episode title. This should only be 3-5 sentences.
  2. Guest Bio – I usually try to keep this short and sweet while still encompassing the qualifications of the guest. 
  3. Bullet Points – You’ll add your key takeaways and some more keywords into this section to give your audience (and the search engines) an idea of what the episode is about.
  4. Links for the Guest and Host – Don’t forget this part! Internal links are great for SEO.

Here’s a free template you can use: Podcast Show Notes Google Document Template

Related Blog: How to Write Show Notes for a Podcast

#3. Get Granular by Adding Timestamps

Timestamps are often overlooked golden SEO nuggets. They allow listeners to jump to specific points of interest, boosting engagement and keeping them interested to your episode. 

Some listeners use timestamps to navigate episodes. I know I do when I want to hear a specific section of an episode. It’s us to us to accommodate our listeners to the best of our abilities. Timestamps do that AND are great for SEO. It’s a win-win!

I use timestamps when listening to business or podcast industry episodes. This allows me to listen only to the points I want to hear about instead of listening to an episode that is hours long. 

Again, using Buzzsprout as your podcast host, you can add those timestamps under Chapter Markers. You can access this section once you’ve uploaded and saved the episode. 

From here, you’ll start by adding the episode title under 00:00 and then add your chapters or timestamps.

It should look like this when you add all your chapter markers.

Then, it will look like this on the front end of your podcast website page for that episode.

The listener can then use those chapter markers to skip around. Beyond that, it allows the podcast players and apps to understand what your episode is about. It’s great for SEO!

Bonus! Don’t forget about Google’s E-A-T Guidelines

SEO is important, but don’t forget EAT: Expertise, Authoritativeness, and Trustworthiness. It’s key that we create show notes that demonstrate your deep understanding of the topic. Cite credible sources, back up claims with data, and showcase your guest’s expertise – think of it as a mini-research paper condensed into digestible bites. Google’s E-A-T guidelines emphasize high-quality content and show notes that embody these values will resonate with audiences and search engines alike.

SEO shouldn’t come at the expense of user experience. You’ll want to format your show notes for easy reading with concise paragraphs, bullet points for key takeaways and visually appealing images. A visually appealing and structured layout creates a better user experience, which Google and its audiences appreciate. Happy listeners lead to more shares, backlinks, and higher rankings.

The #1 way people find new shows to listen to is by hearing about it from a friend or family. Make sure it’s easy for them to share.

So, ditch the generic bullet points and unleash the SEO beast within your show notes. Embrace these under-the-radar tactics, and watch your podcast rise to the top of search engines. Remember, it’s about creating valuable content that attracts listeners and search engines.

Want to work through your own podcast SEO with me? Reach out here to book a mini podcast audit and we can cover it together. 

Not sure you want me all up in your stuff? A Podcast SEO Workshop might be a better option for you.

Don’t forget to download your free Podcast Workflow Checklist to ensure you are making the most of every single episode. 

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Top 10 Do’s and Don’ts for Launching Your Podcast

With over 50 podcasts launched in the last four years, we’ve seen quite a few do’s and don’ts for launching your podcast. 

If you’ve already launched your podcast, there are still going to be some tips and tricks that I’ll have for you. 

For those who are thinking about launching, or maybe are at the beginning of I’m about to launch, these are some things you will want to consider.

Time to get straight with what you should and shouldn’t do when launching your podcast!

And don’t forget to download our FREE Podcast Launch Roadmap + Workbook.

The Top Do’s and Don’ts for Launching Your Podcast

Today, I’m sharing some of the ways we’ve not only helped clients launch their podcasts but also launched our podcasts for Galati Media

We’re going to start with the don’ts because those are the ones that people are usually doing and then we’re going to talk about what to do instead.

Don’t: Launch Just Because Someone Told You To

I heard a few summers ago that there was a prolific business leader who told their audience, “If you have a business, you should have a podcast.” 

I actually disagree with that.

I don’t think that a podcast is the first thing that you should do. Nor do I think that every business owner should have a podcast, every business owner should have some form of content that they are creating to engage with their audience connect with them in some way, and educate them. 

A podcast is not always the best way for business owners to do that. How to decide if launching a podcast is right for you.

The thing about podcasting is that it is a long game, you are going to be creating content for a very long time. And you may not always see that return on your investment of time and effort right away. It’s important that you go into it knowing this is what you want to do.

Do: Take Time to Plan out Your Podcast Concept

So instead of just following along with what the big names are telling you to do, what you should do is do your research to see if podcasting is even a format that you enjoy. 

Do you enjoy going in front of a microphone and speaking into it? 

Do you feel that you would need it to be scripted? Or do you feel that you can go off the cuff? Would you be too distracted to go off the cuff?

Choose a podcast format that works for you.

These are all things that you have to consider. Even beyond that, doing podcast market research can help you determine whether a podcast is necessary for your ideal listener, clients, or content viewers.

Don’t: Plan for Only the Launch Episodes

I see people do this so often that they get really excited about the launch. They have the trailer, and they’ve recorded three episodes and they get ready to launch it. 

Then they scramble to have the episodes ready for the next week. 

Oof! Don’t let this happen to you. There are things you can do to ensure you feel equipped to move forward with your shoe. 

Do: Plan Out Enough Content Ideas for at least ten episodes

Instead, plan out at least 10 podcast episodes

That puts you past the seven-episode mark, which is where most people fall off. 

And if you’re feeling ambitious, you can decide on having a season’s worth so if you are doing your podcast in seasons then you have enough for your season or at least planned out enough

If you’re feeling really ambitious, you can also do 25 episodes, which is where the majority of people stop creating their podcast. 

Quote: Only 10% of podcasts make it to 50 episodes.

With that in mind, if you can reach 25 episodes, you are likely to have already created the processes needed to keep your podcast going through to 50 episodes. 

Remember, planning 25 episodes does not mean you must be locked into these ideas.  These are simply ideas for you to use as options for your podcast content.

Don’t: Follow Someone Else’s Format

I have several different types of podcasts that I have created over my time in podcasting. 

The Honest Product Bench (podfaded in 2019) was an interview and solo podcast. 

In 2019 I launched Two Sisters and a Cult (podfaded in 2021) with my sister and we never had guests on the podcast. 

Then I launched the Listeners to Leads podcast, which is more instructional and educational. I have regular guest episodes and have people share their podcasting experience. It’s more of a case study-style podcast. Then I intermittently do solo episodes that are educational and share my expertise. 

Finally, I launched Successful Podcasting Unlocked which gives my audience actionable tips they can achieve in 10 minutes or less. 

Each of my podcasts has been very different. It took time and effort to find a cadence and format that worked best for me.

Do: Take Time to Discover What Works for You

I found that all of these work best for me. I can create a podcast with any of these formats, but that doesn’t mean that it will work for you. 

And I didn’t know what would work for me when I first started podcasting. It took time for me to figure that out. 

I know that this can feel frustrating, because you might feel like you want to have this right the first time, but you’re not going to have it right the first time. 

Most likely, when you go back to listen to your initial podcast episodes, you won’t like them very much. And that’s okay. I don’t think anyone really likes those episodes very much.

Don’t: Share Only When You Launch

I’m going to put on my marketing degree hat for a second and get real. 

I see people try to do this in their marketing in general. They’ll tease that something exciting is coming but if you aren’t a well known brand with large pre-sales, this is not the strategy you shoul be using.

Do: Share it Early and Often

Instead, engage your audience with the podcast. 

Ask them which cover art they like best. 

Ask them which music feels like inspires them more for the topics, you can ask them. 

If you were to launch a podcast, which you are going to launch a podcast, what questions would you expect to be answered on that show? 

What kind of content would you expect to have? 

Or perhaps even what guests might they expect to see on your podcast? 

These are all ways to incorporate your audience and get them excited about what’s to come. 

If you’re only sharing about it the week of your launch, you’ll miss out on so many connections with your audience. 

Instead, promote your podcast at least a month ahead of your launch

Ask them what podcasts they listen to. 

These are all different ways to engage with your audience before you even launch. And before you have content for them to binge.

Don’t: Compare Yourself to Others

When we create a podcast or anything really, it’s very easy to get distracted by what other people are doing and the success they are having right away. 

Most often we compare apples to oranges when it comes to our podcast.

I promise you, that the success you see other people have will most likely not be your story. It will be incredible, but it won’t be identical.

Do: Understand Your Own Podcast Stats

Look at your stats, especially after that first three-month mark.

I actually don’t recommend looking at your stats before that point because it’s very easy to get distracted by those numbers. 

Instead, when you get to that three-month mark, review how you’ve done and then go from there. 

Don’t look at your friends or other podcasters. Only look at your numbers versus industry standards.

Did you know that if you get 40 downloads in the first 7 days an episode is live, that automatically puts you in the Top 50% of shows? (According to Buzzsprout Stats Jan 2024)

That is doable!

Learn to grow your podcast with these ten simple steps.

Why Do We Fall Into These Mistakes?

Believe it or not, it’s easy to make these mistakes. I see it happen all the time. 

But awareness is the first step. With these tips, you’ll be on your way to an incredible show!

I created this workbook to help you launch a strategic podcast.

Click here to download my free Podcast Launch Roadmap to get started today.



The Best Podcast Recording Options for Solo and Interview Style Podcasts

There are WAY too many options to help record an episode for your podcast. It’s easy to get mixed up and feel really overwhelmed by all of the options. Today, we are going to discuss what the best podcast recording options are for both solo and interview podcast episodes.

For years, we’ve been hearing all the best tools to record podcasts, but most of the time those are simply lists of all the possible tools to use. No one tells you exactly how to minimize your tech stack and get right down to it.

No, thank you!

I’m sure the advice is meant to be helpful, but it leaves you with more questions than when you started searching. 

You won’t find any theoretical ideas over here. These will be strategic and actionable steps to maximize your show.

Also, how do you know that the “experts” are following their advice? Does this process actually work for them? 

You may be feeling frustrated and like a failure but the process isn’t working because it’s meant as an overall concept. The problem isn’t you! I promise. 

I know because when I started podcasting, I used every tool I could find. My tech stack was redundant and left me feeling like I was wasting my time with podcasting.

You don’t have to feel that way. 

Remember, you just have to find what works for you. All the rest can be moved to the side. 

The Best Podcast Recording Options for Solo and Interview Style Podcasts

There are so many different ways to go about this. 

Today we’re gonna be breaking it down into interview styles that are both video and audio, and then what to do if you’re doing just video or just audio. 

We’ll also go through the tech you’ll need and the financial expectations for each process. 

Things to Consider When Finding Solutions

Consider Your Workflow

Here’s the thing. When deciding on which podcast recording option will work best for you, you have to keep your own workflow in mind. 

Do you like to batch record? 

Do you record solo, interview, or both types of podcast episodes?

You might be someone who needs a simple step-by-step process. You’re not trying to do a video podcast or maybe you just want to do audio. Or maybe you would like to have some video options for marketing. 

Consider Your Tech Comfort Level

The next thing that I want you to consider is your comfort level with tech. 

Everything that I will recommend or share with you will be so simple. The learning curve is not going to be that bad. 

We have resources available on a lot of these different things. Also note that most of these tools that we’re going to recommend have blog posts or tutorials that make it so simple.

Consider Your Budget

The last thing that we’re going to consider is the affordability. 

I’m going to give you price ranges for all of these things that I’m mentioning. Remember, these are high-quality options, so most of them will not be free, but you can anticipate spending less than $40 a month overall with these recording solutions.

We want quality and sometimes we have to pay a bit for it.

The Best Podcast Recording Options for Busy Podcasters

I know you’re busy, so let’s dive right into the tools and recording options you can use to make the best possible show you can. 

Tools to Use for Recording Your Podcast

Riverside

My first recommendation is Riverside*. I record all my podcast episodes on Riverside. Even this one which was a solo episode. 

The Listeners to Leads podcast and Successful Podcasting Unlocked are exclusively recorded on Riverside. We’ve been using their platform since 2021 and haven’t looked back since. 

Riverside makes it so easy to have everything within the frame that you need it to. It makes the quality of the upload fantastic.

It can be frustrating when using software that you have to re-record or dry to piece together. Riverside makes the process seamless and easy!

Audacity

The next recommendation is to put your audio into Audacity.

Audacity is a free software that allows you to edit your podcast. You can learn how to edit your podcast using Audacity using one of our in-depth blog posts. It’s the easiest tool out there and I’ve been using it since 2018 for my podcasts.

I like Audacity over the AI editing software tools because I can easily navigate editing dual-track conversations. 

If you do minimal editing for solo podcast episodes, you may want to consider an AI tool like Descript or 

Auphonic

Have you ever listened to a podcast and thought the guest’s audio was too low and the host was too loud? Or visa versa?

Our final tool can help with that.

Auphonic is a free or low-cost software that not only equalizes your audio and video but also has some pretty interesting AI features like silence and filler word removal. 

Be careful if you have sound effects in your audio, though, as some features (specifically the dynamic noise reduction) may affect those additions to your podcast. 

I’ve been using Auphonic since 2018 as well, and we use it to keep our clients’ audio leveled and up to podcast noise level standards. 

Best Podcast Recording Options for a Video or Audio Interview Podcast Episode

Riverside + Audacity + Auphonic (Less than $35/month)

An interview-style podcast will be the same as a video or an audio podcast. So it doesn’t matter if you are someone who just likes to do video or you want to have just that audio element.

Riverside is great for the video and audio components because it records the podcast audio (and video) to your computer before uploading it to the cloud. This means any issues with your internet shouldn’t impact the quality of the content.

You can edit your video right there in Riverside if you don’t need to add any intro or outro cards to the video. 

For the audio part of the podcast, you’ll run that through Audacity to edit and/or mix your episode how you’d like. 

Your final step is to run everything through Auphonic so that your audio is equalized.

Best Podcast Recording Options for a Video Solo Podcast Episode

Riverside + Audacity + Auphonic (Less than $35/month)

For a video solo podcast, I still recommend using Riverside as you can use all the same features mentioned for the Interview style podcast episodes. 

If your solo podcast is scripted, Riverside also has the capability for script view (think teleprompter) while you record. 

You can easily edit your video right there in Riverside and then export the video from there. 

For the audio portion, you would only use Audacity to mix and master the episode’s audio with the intro and/or outro.

You’d then export the audio to run through Auphonic to ensure your final mixed audio isn’t too loud for your listeners.

Best Podcast Recording Options for an Audio Solo Podcast Episode

Audacity + Auphonic (Less than $15/month)

With an audio-only podcast episode, you can cut Riverside right out of the equation. 

Simply record, edit, mix, and master your audio right there in Audacity 

Pro tip: With video (reels, shorts, TikTok, etc) being a prominent feature in the future of podcast marketing, I would encourage you to either create a separate short clip of what your episode is about or to record everything on on Riverside. They have a feature that allows you to export a 9:16 video clip with captions.

Next Steps

If this still feels overwhelming, you can book a basic podcast strategy session, and we can help you figure out which workflow and tools will best support you. 

Remember, a skilled podcast editor can truly take your podcast to the next level if you are feeling overwhelmed with everything that happens after you stop recording. 

That’s why I created Galati Media in the first place. I knew there were people just like you who only wanted to record the content and then move on with their to-do lists. 

For more on creating high-quality podcast content, you can check out any of the following:

And finally, I created a Podcast Workflow checklist to help you start making the most of your podcast.

Click here to download the Podcast Workflow Checklist now.

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*This blog post contains affiliate links.


Future of Podcasting in 2024

One of my favorite things about the end of the year is the predictions that come out about what is to come in the new year. Some are just for fun and others are more business-related and give actionable and practical tips we can apply as we head into the new year. 

Podcasting Trends & What Happened in 2023

In 2023, we saw a shift in podcasting, not just in the way that people consume them, but also in the way podcasters are having to shift and adjust to meet the demands of the rise of AI. 

A lot of this can feel overwhelming. Take what you need from this information and leave the rest. You can look through our 2024 predictions at the bottom for the key things to remember as we head into another year of podcasting. I have also included action items for each of the predictions to help you be successful with each one.

The Rise in AI Podcast Tools

We saw a rise in AI tools that can help support podcasters in getting their podcasts out into the world. 

Here are some of the AI podcast tools we are using and loving: 

  • Riverside.FM – now has an AI tool to help create video clips of your podcast conversation so you can easily share videos on social media. Think reels, TikTok videos, YouTube Shorts and more. We’ll talk more about that below.
  • Otter.AI – We love using Otter AI for our transcripts. I also use it during meetings with clients and the team to help me stay on task. It offers action items from the conversation (*chefs kiss*), timestamps with a detailed summary, and an AI assistant you can ask to write an overview of the conversation and pull fun quotes. Those last two features are great for podcasters.  
  • Izotope RX – This is a high-quality audio editing software that we use to fix many of the common mistakes our clients make with their audio. This tool allows us to take our clients’ podcasts to the next level without having to have to learn audio engineering at our local community college. The tool is expensive but has been a fantastic investment for our team, which is processing over 3000 minutes of audio every month.
  • Auphonic – This tool has a new AI feature that’s currently in beta to remove “uh” and “um” from audio. We’ve found that this tool actually sounds better than the removal we’ve tried with the popular tool, Descript. We also use Auphonic to help equalize the audio at the end of our podcast production process.

See our episodes on Podcasting and AI

Podcasting and AI: What You Need to Know for the Future 

Using Chat-Based AI to Support Your Content Creation with Andréa Jones 

While a lot of these AI tools for podcasters are really incredible, there is this idea that AI could take the job of podcasters. We all remember Joe Rogan’s AI Experience podcast episode from April when he created an ENTIRE episode using ChatGPT. 

As cool (or downright weird) as that might be, it was certainly a cause for concern for many podcasters who wish to keep the medium human-centered. 

Add in that Apple launched AI-generated books early this year to combat Amazon’s place in the market, and then Amazon announced in October that they would test out virtual voice-narrated books, which would impact the spoken word market in a big way. As an avid member of the reading community, I’ve heard endlessly about how frustrating this is for both readers and narrators alike. 

The Fall (and Shift) of Podcast Listening Apps

In 2023 we also saw the fall of Stitcher, a podcast-listening app that had been around since I started listening to podcasts back in 2015. 

This was a big surprise, especially because they’d just been acquired in 2020 by SiriusXM for $325 million. But the numbers weren’t adding up for SiriusXM to continue. 

Google made some big changes this year that will continue into next year. The first came in February when they no longer showed playable podcasts (in carousel form) directly in search results. This impacted the Google Podcast manager, meaning we could no longer see what terms people were searching for when our podcast episodes showed up. It was a great tool for myself and our clients and helped us get clarity around SEO best practices. 

Two other announcements came out in September from Google when they said that YouTube Music is creating a centralized podcast destination, and they will sunset Google Podcasts in 2024. It will be interesting to see how this pans out over the next 12-18 months. This isn’t part of our predictions, but I do predict that YouTube Music will not be able to keep up and will shift away in the next 18 months from what they think they can do with YouTube Music. 

Regular Podcast Listening is Back on the Rise

In 2020 and 2021, we predictably saw the number of monthly podcast listeners rise collectively (Edison), only for it to fall in 2022. It’s estimated that those numbers have gone back up. This is great news as people are starting to find a balance and more people are becoming aware of what a podcast is. 

I can’t even count the number of times I’ve seen the “There’s a Podcast About That” Allstate commercial. It’s brought even more awareness to the medium which is exciting for people who are creating and producing them. 

Our 2023 Predictions

Our predictions for 2023 were fun. It was my first year creating something about where I saw the industry going. While I think many of these will continue to be important, there’s something to build on here.

  1. SEO will be more important than ever
  1. Video will not be the future of podcasting
  1. Content standards are going to be set high
  1. The importance of following the data
  1. Listeners (people) over downloads (numbers)

2024 Podcast Predictions: 

Evergreen Content will Reign Supreme

Listeners want to be able to binge through your episodes easily. When you mention timely things, it can feel frustrating for listeners, especially if those trends and topics no longer apply. If the content is timely, it’s important that you specify that and showcase where they can look for up-to-date information (more recent podcast episodes, your newsletter, etc.).

Creating evergreen content makes it easier for business owners to sell their stuff on the podcast because the message is consistent and the action is clear. You can also use dynamic content to monetize your show with your most current offerings. 

Take Action – Plan your next 8 podcast episodes with evergreen content in mind.

Video is the Future of Podcast Marketing

You might have to read that one again. Last year, we said that video was not the future of podcasting, and I still believe that to be true for most podcast creators.

While I don’t think that video podcasts are the future since the majority of podcast listeners still listen in their vehicles or while doing household tasks, I do think that we are seeing a shift in how podcasters can market their podcasts. We will have to be a little savvier in how we market our shows if we want to stand out from the crowd of other people vying for attention on social media.

Take Action – Find a way to automate your marketing more so that you can easily create video social content. Some tools I love right now are Riverside FM, Headliner, and Munch AI.

Bold and Thought Provoking Content Wins

We talked about the rise of AI at the top of this blog post and how it will continue to impact the audio medium. How can we stand out if AI content and voice are also in our space? 

Be bold in your content. Stop playing it safe. 

Push away people that don’t want or need your message. Create connections with the people who do. Share unique stories and push the boundaries in your conversations. No more fluffy content.

The only way you can make lasting change with your content is to create something that will actually change someone’s life. Playing it safe isn’t going to do that.

Take action – In your next solo episode, I want you to get vulnerable and real with your audience in a way you never have before.

Information is Abundant. Be Selective.

There will continue to be a lot of changes in podcasting in 2024. It’s clear as day to anyone in the space. Companies are picking up and dropping stuff left and right. 

With that in mind, who do you look to for information? Are you feeling overwhelmed and unsure? Did someone tell you, based on a single interaction, that you won’t be a successful podcaster? 

How do you know which changes to the industry you should join and which you shouldn’t? It can be a lot! This is where a podcast strategist can support you. When I’m creating a strategy for someone, I take into account their goals, industry, and capacity. Then I talk through what will actually work for them instead of a one-size-fits-all approach.

Take action – Decide on 2-3 sources of podcast information that you will follow in 2024 for your updates and how they might impact you.

Listeners (People) Over Downloads (Numbers)

This one stays the same because I think it will continue to be important as we head into another year of podcasting. It’s easy to look at the number of downloads as just that– numbers. 

What if we imagined them as actual people, though? Think about the number of people who listened to your podcast. Now imagine that number of people in a room, listening to you speak. 

How does that feel? Does it make you want to show up differently? Remember, there are human beings behind those downloads and they are choosing to take time out of their day to intentionally listen to you. 

Take Action: Connect (or reconnect) with one listener in your DMs this week. 

Conclusion

Podcasting has changed a lot this year and will continue as we see the rise and fall of more tools. It’s important that we keep a few things in mind as we head into 2024:

  • Think about your audience when you are creating content.
  • Focus on your goals when deciding on what actions to take.
  • Be consistent and persistent. 
  • Don’t forget to download the free workbook

Want to read more predictions we are following?

Startup Marketing Predictions for 2024 (Firebrand)

Visionary Execs at Whole Foods, Slack, Google, Amazon and More Share Their 2024 Predictions (Entrepreneur)

Will Social Media Marketing Look Different in 2024? My Big Predictions (OnlineDrea)


How a Skilled Editor Can Take Your Podcast to the Next Level - Blog Cover

Hiring a skilled editor is the key to elevating your podcast from an amateur to a professional production. With the rising popularity of podcasts, it is becoming increasingly important to stand out amongst competitors. We’ll show you how a skilled editor can take your podcast to the next level.

According to Edison Research’s Infinite Dial 2023 report, 64% of the total U.S. population over the age of 12 have listened to podcasts in the past, a steady increase from recent years. In addition, an impressive 42% of the U.S. population have listened in the last month. That’s an estimated 120 million listeners in the U.S. alone.

Data only shows that podcast popularity continues to increase year over year providing even more of an opportunity to get discovered (and loved) by your target audience. 

Why is Podcast Quality so Important?

How a Skilled Editor Can Take Your Podcast to the Next Level

Skilled editing is the key to taking your podcast to the next level through creating a captivating first impression, improving clarity and flow, enhancing the overall listener experience, crafting compelling content, maintaining professionalism, and time management and efficiency. 

Creating a Captivating First Impression

As a podcaster, you likely have a goal for your content. This could be reaching the masses to get your message out to as many people as possible or maybe you’re looking to target a niche audience to sell a product or educate on a specific topic. Regardless of your goals, your podcast’s first impression is what is going to drive you further toward these goals. 

Creating and Keeping Podcast Goals

Have you ever discovered a new podcast and were turned off in the first few seconds due to poor audio quality? The rise of podcast popularity has opened the door making podcasts an easily accessible platform for anyone to join. That being said, just because you can set up a mic, freely talk into it and upload your content to the interweb in an instant doesn’t always mean you should. While it’s not rocket science, good audio quality does take some amount of effort and a skilled editor can help you achieve the results you’re looking for.

On average, people listen to 9 podcasts a week (an increase from previous reports). Making a good first impression is the first step in making sure your podcast falls into your audience’s rotation of shows. Effective editing can hook (or turn away) listeners in just the first couple of seconds. 

Improving Clarity and Flow

So you’ve hooked your new listener into continuing past the first couple of seconds of your podcast. That’s great! You still want to make sure the audio quality paired with the overall clarity and flow is up to par throughout the entirety of your episodes to live up to the listener’s expectations. 

A skilled editor can help improve the cadence and delivery of your speech. By eliminating pivots in thought, awkward pauses, or speakers talking over one another, your editor can clean up your audio making for a smoother listen for your audience.

Intentional pauses and well-paced dialogue also have an impact on how the listener perceives the content. For example, well-timed pauses can be strategically inserted to emphasize important points or allow the audience to absorb information before moving to the next talking point.

Like audio quality, the clarity and flow of your content are just a few more of the many factors a skilled editor focuses on to deliver a polished final product.

Enhancing Overall Listener Experience

A skilled editor is the key to having a smooth and seamless listening experience. I think we can all relate to sitting down watching a TV show when all of a sudden a commercial comes on that is so jarringly loud we have to reach for the remote to adjust the volume. This is a major turnoff and the same goes for podcasting. 

Good editing can take the peaks and valleys in your audio and balance it to a steady volume level throughout the main episode content, between different segments, and ads, and even match the levels of other podcast episodes across different platforms. The last thing you want to do is to have to adjust your volume when transitioning to a new episode and your editor is responsible for making these transitions as seamless as possible. 

Depending on the genre of your podcast, you may also consider adding transition music between segments, sound effects, or background music to add ambiance. Not only will a skilled editor facilitate the editing of these features into your episode, they likely will know just the place to source the perfect royalty-free sound effects and music to really enhance the listener experience. 

Crafting Compelling Content

Whether you’re recording with a guest or just yourself, you may notice either of you going off on a tangent or making side comments that aren’t necessarily relevant to the main topic of conversation. While this may be common in our natural day-to-day conversations, it can be distracting and take away from the main points in your podcast episode. 

Listeners click on your episodes because they are pulled in and interested in the topic your title advertises. Unless somehow relevant to the story, they don’t want to suddenly be pulled away by a side tangent about your family’s trip to Disney World in 2007. It’s distracting and can cause listeners to disengage from your content. 

Remember, the goal of your content is always to provide value to your audience. A skilled editor will find these side comments or irrelevant tangents and cut them to keep you and your guest seemingly on topic thus keeping your listener more engaged. 

What to Do When You Have a Bad Podcast Guest

Maintaining Professionalism

The beautiful thing about podcasting is that you can make mistakes without anyone ever knowing. A skilled editor will remove your word stumbles, mistakes, and filler words so you sound as professional as possible. While you may not notice when your friend stumbles through their words while recapping a story, I guarantee you’ll notice when your favorite podcast host stumbles through the episode or cannot stop saying ‘um’ between every thought. A good editor removes all of the unwanted fillers and fumbles so you come across as the confident and professional host we all know you are. 

Check out this before and after showing how much more professional Alesia sounds after some editing cleanup. 

BEFORE:

AFTER:

On a similar note, how many times have you seen a creator get called out for something they accidentally said on a podcast or from a clip that was wildly taken out of context?

Now, I would like to highlight the difference between creators being rightfully called out on a comment they confidently stand behind and being called out on an uneducated or accidental mistake. 

While it is obviously important to educate yourself enough to avoid saying harmful or offensive things in the first place, we all make mistakes from time to time. Perhaps you didn’t even say something offensive but instead misquoted a famous poet or credited the wrong author of a book you referenced. A good editor will go through your audio, fact-check if necessary and remove these misspeaks before it ever hits the listener’s ears. 

Keep in mind that not every production company promises to listen to every word of your podcast and edit for context. Here at Galati Media, our team is intent on listening to every word of your podcast so that we can ensure both hosts and guests sound as clear, concise, and professional as possible. 

Time Management and Efficiency 

At first glance, it may not seem like there is a lot that goes into podcasting. In reality, there is a lot of behind-the-scenes work that you may not be ready for or quite frankly, have the time for.

Time Management

It is no secret that editing a podcast episode is time-consuming. On average, it takes an editor 4 times the length of the podcast audio just for editing. Take that and factor in writing the copy for your show notes, uploading to your hosting platform, creating promotional graphics, actually promoting the episode, and any other task you can think of. That is a considerable amount of time dedicated to just one episode and that can add up, especially for someone releasing new episodes weekly. 

You likely didn’t start a podcast with the dream of spending time editing. Hiring a good editor can take the time spent editing off of your hands so that you can focus on what really matters- planning valuable content and engaging with your audience.

For tips and guides on planning your podcast content:

Bonus: Hiring a full production team can free up even more of your time. Check out our services page to see how we might be able to help you.  

Efficiency

Time is not the only factor a good editor can help with. When you’re recording an episode knowing you’ll have to sit down later and edit yourself, you may be hyperfocused on the way you speak being diligent to avoid making mistakes that you’ll have to take out later. Hiring a trusted editor takes the stress off your hands knowing you can speak freely and that your editor will make you sound amazing in post-production. As a bonus, they act as an extra set of ears to catch the mistakes you may have missed yourself.


A skilled editor is no doubt an investment. While we would never frown upon someone making the decision to edit their podcast themselves, we also see the value that a skilled editor can bring to the success of a podcast. 

If you want to take a crack at editing yourself, check out The Basics of Podcast Editing and A Beginner’s Guide for Podcast Editing in Audacity.

OR 

If you’re interested in hiring a podcast production team to handle your editing and take your podcast to the next level, click here to learn more about working with our team. 


10 Things I Wish I Knew Before Starting a Podcast | Listeners to Leads

There are a lot of things to think about before starting a podcast, and it can get overwhelming quickly. After launching three podcasts for myself and 25 for clients in the past 5 years, I’ve learned a thing or two about what to know before you launch. I’m behind the mic this week sharing what I think are some of the most important things to consider before you release your show to the world. This week, episode 116 of Listeners to Leads is about the ten things I wish I knew before starting a podcast! 

In this episode of Listeners to Leads, I’m sharing the importance of launching your podcast with purpose and actionable steps you can take right now to make recording easier by batching your episodes. 

I also chat about the following: 

  • The importance of goals and why you shouldn’t be afraid to change them.
  • Your audience doesn’t care until they do – make them care!
  • You cannot market the same way as Taylor Swift (sorry).
  • Allowing yourself to use the podcasting style that works best for you.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

LINKS MENTIONED:

Listeners to Leads Ep 32: Is Launching a Podcast Right for You?

Listeners to Leads Ep 102: 10 Things to Do Before You Start a Podcast

Listeners to Leads Ep 23: How to Create a Podcast Launch Plan

Listeners to Leads Ep 49: Launch a Podcast [Tech Tips Series]

Listeners to Leads Ep 61: The Power in Doing Solo Podcast Episodes

Listeners to Leads Ep 24: Plan out the First (or Next) 10 Episodes of your Podcast

Step by Step How to Start a Podcast

Your 2024 guide to starting a podcast 

Starting a podcast can feel overwhelming, but with the right plan in place and tools by your side, it’s a whole lot easier. 

After reading this blog, we highly recommend you check out our blog Is it Easy to Start a Podcast: 10 things to consider before you take the leap! That blog will give you questions to consider before starting so you can be sure you’re taking a strategic approach to starting a podcast. 

We also encourage you to subscribe to Listeners to Leads, a podcast for podcasters looking to grow their business through podcasting. On the show, we provide you with tons of resources and episodes specifically focused on launching and starting your podcast, so you have the tools you need to make it a success. 

Step-by-Step: How to Start a Podcast

This blog will break down step by step of how to start a podcast and guide you towards helpful resources every leg of the journey! Consider this blog your official checklist to getting started and on your way. 

1. Pick a Name for Your Podcast

The name of your podcast will be the first thing potential listeners see and hear and it’s important to make it easy for them to find. When choosing a podcast name, pick one that’s catchy, memorable, and relevant to your topic and area of expertise. 

We recommend keeping it simple, clear, and descriptive and avoiding words that are hard to spell or difficult to pronounce. 

Look to see if your podcast’s name is already taken or trademarked by someone, and look into podcast directories to see what else comes up when you type in the name. Getting feedback on the name can be helpful (from people you trust) but ultimately, it’s your show and you have to feel good about what the name is and why you’ve chosen it. 

Be creative and be YOU to make your name stand out! 

Choose a Hosting Platform 

How on earth is one to choose from the many many many podcast hosting platforms that are out there? Before you just choose the cheapest podcast host or the one your friend told you they use, read our blog on the Eight Top Podcast Hosting Platforms and why we chose them! 

Your podcast hosting platform is what will be pushing your show out to podcast players (think Spotify, Apple, Stitcher, etc.) as well as where you’ll upload audio, show notes, and get data and analytics to help you in the creation of your show. 

We often refer people to Buzzsprout, thanks to it’s ease of use, great user interface, reasonable pricing, and dynamic ad insertion options. 

What we think makes Buzzsprout the Best Podcast Hosting Platform: 

  • You can customize your podcast site with a unique domain name and your branding 
  • Buzzsprout automatically uploads your podcast to podcast directories 
  • They offer a transcription service (for an additional fee) and can help ensure better audio quality as well! 
  • They provide advanced analytics
  • They have affordable pricing tiers 

One of our favorite features of Buzzsprout is the ability to promote your business and offerings with dynamic ad insertions, which are ads anywhere in the show (pre-roll, mid-roll, or post-roll). 

Buzzsprout is very easy to use and allows you to pay monthly without commitment, so it’s a great way to get started and still have access to in-depth analytics. 

Click HERE to sign up for Buzzsprout!*

3. Design the Artwork for Your Show 

If you’re not a graphic designer, or a super Canva genius, we recommend hiring someone to design the artwork for your show. Your artwork is really important and not to be overlooked! Like the name of the show, it’s the first thing people will see when they discover your show (usually before even pressing PLAY to listen!).  

Unless it’s a hobby podcast, your branding and artwork for your podcast should align with your current business branding. Your podcast is an extension of your brand, so it’s important for the two to be cohesive and work together. 

In addition to your cover art, your podcast may also need individual episode graphics, graphics for your podcast website, and other social media graphics for things like quotes and audiograms. 

Want more visual and artwork tips? Listen to Episode 96 of Listeners to Leads: How to Design Eye-Catching Podcast Graphics with Lauren Felter

4. Write Your Show Description 

A podcast description (also called a show description) summarizes the who, what, and why of your podcast to potential audience members. It explains the topic of your show, and a simple but concise description that lets them know if they’re in the right spot as a listener. 

We have a blog (complete with examples and a template!) for you on How to Write a Podcast Show Description here! 

Example of the Listeners to Leads podcast description.

5. Choose Your Music 

It’s the little things that make a huge difference in setting your show apart from all the noise from other podcasts. It’s also the little things – like your music – that help you to welcome your listeners in with the vibe they can expect from the show and show off your personality too! 

Choose music that’s a reflection of you, your brand, will appeal to your listeners and that you plan to consistently use each and every episode. 

Our top two recommendations for affordable, royalty-free, and unique music you can purchase for your intro, outro, or transition podcast music: 

  1. NEO Sounds
  2. Audio Jungle on the Envato Market

You can also have someone record your music for you, such as a friend or family member who’s a musician which will also help to prevent copyright issues (as long as they’ve given you proper licenses and permission to use it)! 

It’s also optional to look for free music, but remember that it won’t be nearly as unique as buying your music from the sites noted above. You’ll also need to make sure that you are following the requirements for the free licenses. 

Choose music that’s catchy and helps your listeners remember your podcast and recommend it to others. 

6) Record Your Intro / Outro 

Things should start to be feeling much more real to you by this point! You have the podcast art, the music, you’ve chosen a name, and a content theme, and now you’re ready to hit RECORD for the first time and create the introduction and “See ya’ next time!” for each show. 

The intro does exactly that – it introduces your show, you, and any co-hosts, acknowledges your audience however you like (Welcome, friends!, etc.) and sets the tone for the show by briefly (we do mean briefly) sharing who the show is for and what it’s about. 

The outro is where you thank listeners for enjoying your content, and often invite them to take next steps, whether that be:

  • Working with you or visiting your website
  • Finding you on social media 
  • Sharing the episode with someone else 
  • Writing a review 
  • Subscribing to the show to make sure they don’t miss an episode
  • Signing up for your freebie

Just remember not to give them too many things to do at the end. One or two options to connect with you further is plenty! 

7) Plan Your Content Strategy 

Current stats show that 50% of podcasters don’t make it past the first seven episodes. After they hit that point, they do what we call in our industry “podfade”. 

We don’t want you to podfade! It’s important to remember that podcasting is a long game and your topic should, ideally, be something you can keep on talking about for as long as you intend to play it! One way to avoid the podfade is to map out your content strategy. 

What does your audience need to know first? 

How can each episode build off of the other to give them everything they need? 

We recommend mapping out at least your first 10 episodes before getting started. 

Here are our four top Listeners to Leads Episodes on planning your podcast content and how to make it easier: 

Streamline Your Podcast Content Creation Process  (Ep 3)

5 Ideas to Never Run Out of Podcast Content  (Ep 7)

How to Organize and Plan Your Podcast Content  (Ep 21)

Plan out the First (or Next) 10 Episodes of your Podcast (Ep 24)

8) Develop Your Podcast Launch Strategy 

We don’t recommend you go this alone! We repeat: we don’t recommend you go this alone! A strategic podcast launch is key to helping you attract maximum listeners right away with your show and share it with the world when it airs. With a whole lot of launches under our belt, we know what goes into a successful podcast launch and can guide you every step of the way.  

We offer full-service podcast launch management, which takes the pressure off you to know exactly what is involved in launching a successful podcast. We’re the experts in podcast launching so you don’t have to be. All you need to do is play an active role in making crucial decisions along the way, and show up with your unique brilliance and expertise! 

If you do decide to do it by yourself or you’re on a budget and DIY-ing while starting your podcast, we recommend listening to Episode 23 of Listeners to Leads: How to Create a Podcast Launch Plan

The more intentional you are at the beginning, the better. When you launch in a thoughtful, strategic way, it can help your show be more successful from the start, and save you a lot of frustration! 

9) Record and Upload Your Episodes 

And you thought the intro/outro was exciting! Now, it’s time to sit down and record your first episodes and upload them to your podcast hosting platform.

You need to do this with your trailer/welcome episode (some call it Episode 0) PRIOR to launch day because it takes time for podcast hosting platforms to get your show in podcast directories so people can listen on their app of choice. 

We recommend giving yourself two weeks (minimum) from date of launch to date of uploading your first episode to ensure that everything goes smoothly in getting them into all the podcast directories and everyone can find your podcast on launch day. 

Your first official episode (Episode #1) will be scheduled for launch day (we’ll get to that in a minute) and ideally, you’ll have two more behind it for people to listen to and discover! 

10) Launch Your Podcast! 

You want to start telling people about your podcast weeks prior to launch day! 

Don’t keep it a secret! We recommend you assemble a launch team, people who will support you by listening to your show, as well as help you market and share when the episodes go live! This launch team will be by your side, helping you get your initial first downloads and writing ratings and review that will help podcast directories recommend your show to like-minded listeners. 

On launch day, your first official episode drops and you’ll want to market it far and wide, letting your community know that your episodes are LIVE and guiding them to listen and share. You can do a Facebook LIVE or Instagram LIVE to promote it on social media and in your newsletter. 

Recommended Listeners to Leads episodes on launching strategy: 

Episode 17 of Listeners to Leads: Podcast Launch Q & A 

Episode 23 of Listeners to Leads: How to Create a Podcast Launch Plan

Important reminder: Don’t stop talking about your podcast after launch day. (Louder for the ones in the back!)

You need to continue marketing and promoting your show with regular social media posts for about a solid week after launch.

Launching can feel overwhelming and daunting, and it’s crucial to take a strategic approach in this step to ensure the most successful podcast possible right out of the gate. 

Using this step-by-step guide in starting your podcast, you’ll be well on your way to enjoying all the many benefits of podcasting and sharing your content and thought leadership with your listeners! 

Launch Your Podcast With Support

If you’re looking for support, book a chat with us. We handle these steps (and more) soup-to-nuts and take it entirely off you’re plate! We’re able to get some incredible launch results for our clients and we’d love to do the same for you! 

*Buzzsprout affiliate link: www.alesiagalati.com/buzzsprout

This blog post contains affiliate links. That means we may make a small commission on items purchased through links in this post at no extra cost to you!


cover-a-beginners-guide-for-podcast-editing-in-audacity

Welcome to your beginner’s guide to podcast editing in Audacity! This guide is designed to walk you through step-by-step everything you need to know to start editing podcasts using Audacity. We’ll take you through importing your audio, cleaning up, cutting and repairing your audio tracks, and exporting your finished product. 

If you’re new to podcast editing and looking for a free, user-friendly software to get started, Audacity might be for you. Audacity is a popular audio editing software that you can download on your Mac or PC.

With the increasing popularity of podcasting, the expectations of a quality, well-produced show is on the rise. The podcast content itself is undoubtedly the most important aspect but poor editing and audio quality will not only lead leaders to click off the episode but may also lessen the host’s professionalism and trustworthiness. While we can expect overall quality to improve over the course of a show’s lifetime, it is important to get the hang of it quickly to increase potential listenership. A well-produced podcast is a sign that the host takes their content seriously and wants to provide a well-rounded experience for their listeners. 

Why is Podcast Quality so Important?

Like anything, you’ll need to find your groove when it comes to editing your podcast. We’ll walk you through what you need to know to familiarize yourself with the platform, tools, and settings so that you can feel comfortable getting started. Refer back to our post: The Complete Beginner’s Guide to Podcast Editing for more insight on editing your podcast for context, clarity, and cleanliness.  

If you try editing out for yourself and find that it just isn’t for you, get in touch and see how we can help! Our team of professionals can handle everything from editing your content, podcast monetization, and marketing strategy to the implementation of the entire podcast strategy. So if you want to sit back and record your episodes and let someone handle the rest, we’re the team for you. 

A Beginner’s Guide for Podcast Editing in Audacity

Since we’ve tried to capture as much information as possible in this beginner’s guide to podcast editing in Audacity, there’s a lot of info to digest. In this guide, we will walk through the following details:

  1. Getting Familiar with Audacity
  2. Importing and Managing Your Files
  3. Editing Tools and Techniques 
  4. Enhancing Audio Quality
  5. Adding Final Touches
  6. Exporting Your Final Product

Getting Familiar with Audacity

Once you’ve downloaded Audacity onto your computer, you’ll want to familiarize yourself with the program. You can both record and edit within Audacity so if you’re looking for an all-in-one tool, this might just be the one for you. 

Upon opening Audacity, you’re met with a blank canvas. At the top of the page, you’ll find the menu and toolbar. This is where you’ll find a lot of the tools and settings we’ll talk further about in this blog post that you will use to edit your podcast in Audacity. 

The middle gray area is your timeline. This is where your tracks will appear once they are imported. Not pictured in the above photo is each track’s control panel that will appear on the left-hand side. Each track you import will have its own controls giving you options to adjust volume, mute track, move track, etc. 

On the bottom, you will see both the transport toolbar and the status bar. The transport toolbar allows you to navigate the full length of your audio tracks and the status bar provides information including the current time during playback or the length of the selection. 

Keep in mind that Audacity’s layout may evolve with new updates and some tools and settings may shift. If you’re having trouble finding something, please refer to Audacity’s official website for up-to-date information. 

The 3 Common Tools You’ll Use Most Often When Podcast Editing in Audacity

Now that you’re familiar with the layout, let’s dive deeper into 3 of the most commonly used tools when editing a podcast in Audacity. 

Selection Tool

The selection tool is one that you will undoubtedly use the most in editing. This tool allows you to select segments of the audio by clicking and dragging within the track. 

This tool also allows you to pinpoint a specific playback point making it easy to move around to different parts of the track. Simply select a timestamp on the track and press the play button in the toolbar (or the spacebar on your keyboard) to begin the playback. 

Envelope Tool

The envelope tool is helpful when it comes to controlling audio levels within the track. You can use this tool to adjust the audio levels on the entire track or pinpoint specific points on the track to adjust apart from the rest. 

I find myself using this tool most often when adding in background music and transition effects. I can lower the volume to my desired levels and create custom fade-in and fade-out effects. 

Zoom

The zoom tool allows you to zoom in and out on the track. It is helpful when you’re editing a track and want to select and remove a specific part of the waveform. By zooming in, you are able to see the waveform at a very granular level and see exactly where the portion you wish to remove begins and ends. This tool is equally as helpful to zoom out and view your project as a whole. This can help you visualize where the different elements of your podcast overlap and ensuring you don’t have any unwanted dead space in the project. 

Importing and Managing Your Files 

Now that you’re familiar with the layout, it’s time to begin editing. If you didn’t record your track in Audacity or want to add in your intro and outro or background music, you’ll need to know how to import. 

  1. Go to the Menu Bar. 
  2. Under File, select Import. 
  3. Select Audio.
  4. When the window appears, locate the audio file on your computer and click Open. 

You can also use the keyboard shortcut Ctrl + Shift + I to quickly import files without going into the Menu Bar. 

PRO TIP: You always want to make sure you’re editing in WAV format to achieve better results. MP3 is great for storing and delivering files as it compresses the audio and keeps it small. 

Once you’ve imported the files you are working with, you can arrange them in whatever way you work best. To move tracks up or down on the timeline, click the dropdown arrow in the track’s control panel on the left-hand side. A menu will pop up with options to move track up, down, or to the top or bottom.

Audacity automatically creates a separate track for each new piece of audio you import. If you wish to combine files onto one track, you can click and drag the clip you wish to move. Alternatively, if you wish to split a clip and move a portion of it onto a new track, you can do this as well. 

  1. In the Menu Bar, click Tracks.
  2. Click Add New.
  3. Select the type of track you wish to add to your project.

Keep in mind, only like tracks can be combined together. If you wish to combine a section of audio from a stereo track with a mono track, you’ll have to split the track before moving it. 

To slide audio files across the timeline, hover your mouse over the top of the track where a hand shows. You can then click and drag the track into your desired location. 

Editing Tools and Techniques

Now that your tracks are imported and organized, it’s time to start editing. How you edit your podcast is going to go hand in hand with your content to establish how you show up as a professional in the space. 

When it comes to editing, there are several tools and techniques you’ll commonly use that are important to know. 

Splitting Tracks

There are quite a few reasons you may want to split a track. In podcast editing specifically, I find myself using this tool most often to endcap sections of audio I want to move or delete as a whole. I also use it to mark sections from the episode I plan to pull out to repurpose for social media content. 

14 Ways to Repurpose Your Podcast Content

To split a track:

  1. Use your selection tool to pinpoint the exact location on the track you wish to split.
  2. Right-click on that section and click Split Clip (you can also use the keyboard shortcut Ctrl + I) to split the track.

Copying and Pasting

While editing, you may want to move around and reorder certain sections of audio. One easy way to do this is to copy and paste the content you wish to move. In Audacity, copying and pasting content is as simple as it is on any other platform. 

  1. Select the portion of audio you wish to move. 
  2. Right-click on the audio and click Copy (you use the keyboard shortcut Ctrl + C) to copy the content. 
  3. Use the selection tool to select where you wish to paste the content on the track. 
  4. Right-click on this area of the track and click Paste (you can also use the keyboard shortcut Ctrl + V) to paste the audio to your desired location. 

Removing Unwanted Sections

Every piece of content you work with will need some work to clean up things like long pauses, heavy breaths, filler words, misspeaks, etc. You can easily remove these sections of audio by:

  1. Using the selection tool to highlight the portion of audio you wish to remove.
  2. Right-click on that section and click Cut (Ctrl + X) or use either the Backspace or Delete key on your keyboard to remove the section. 

Generating Silence 

There may be instances in editing where you come across a heavy breath or filler words you wish to remove without completely deleting that section of audio. This is where the silence tool comes into play. You can obviously use this tool for a variety of other reasons, these are just examples of where I tend to use it most often. 

  1. Using the selection tool, highlight the track or section of audio you wish to silence. 
  2. In the Menu Bar, select Generate. 
  3. Click Silence (or use the keyboard shortcut Ctrl + L). 

Fade In and Fade Out

The Fade In and Fade Out tool is incredibly useful for creating transitions between different audio tracks. I use these tools most often when creating a seamless transition between the podcast’s intro and outro tracks and the episode content itself as well as when I am adding in transition sounds.

The fade tools can also be used to clean up harsh cuts when removing words that may be connected. You may notice after cutting out unwanted sections that the audio no longer sounds as smooth as you would like. To fix this you can use the fade tool to smooth out any of these areas for a seamless transition into the speaker’s next set of words. 

  1. Using the selection tool, highlight the portion of audio you wish to apply the effect to. 
  2. In the Menu Bar, select Effect. 
  3. Click Fading. 
  4. Choose either Fade In or Fade Out. 

There are some situations you instead will use the crossfade tool. With this tool, you can select two tracks (usually that overlap) and have one fade out as the other fades in, simultaneously. I may use this in instances where the ending of the intro music overlaps with the opening of the episode content. 

Enhancing Audio Quality

When it comes to audio quality, it is first and foremost important that you record in a quiet and controlled environment. This will ensure you achieve the best audio quality possible. In the technology-forward environment we live in, you can absolutely achieve a professional-sounding podcast from home. But unless you have built an at home studio, there are always going to be noises and distractions that come up that are out of our control. 

Tips for Better Podcast Audio Quality

As a general rule of thumb when cleaning up your audio quality, you want to make sure you don’t overdo it. You can use the following tools to help improve your audio quality for a more professional-sounding podcast episode. 

Noise Reduction

Were you sitting too close to an HVAC system during recording and there’s fan noise on your track? Was your neighbor cutting their lawn and you didn’t think it would appear in your recording but it did? Sometimes there is background noise that is difficult to avoid. Audacity makes removing some of this background noise simple using the following steps:

  1. Use the Selection Tool to highlight a portion of the audio where the background noise exists. Try highlighting a section without any other noise or speaking over it. 
  2. In the Menu Bar, select Effect.
  3. Click Noise Removal and Repair.
  4. Click Noise Reduction. 
  5. Click Get Noise Profile. 
  6. Select the full track or portion of the track where the background noise appears. 
  7. Go back into the Noise Reduction tool and click OK (or adjust the settings and click OK).

PRO TIP: Always edit wearing headphones. This allows you to pick up on minuscule background noises that you otherwise may have missed. 

Equalization (EQ) 

EQ allows you to adjust the balance of different sound frequencies on your audio track. This tool helps enhance your audio by correcting frequency imbalances, managing plosives and sibilance, and enhancing overall voice clarity. 

Audacity currently has 2 EQ options: Filter Curve EQ and Graphic EQ. The Filter Curve EQ option provides more control as you can manually adjust the settings and target specific frequencies. Graphic EQ is more of a fixed set of frequency bands, providing less precise control but more of a straightforward approach. If you’re new to this setting, Graphic EQ may be the better option to start with. To use this setting:

  1. In the Menu Bar, select Effect. 
  2. Click EQ and Filters. 
  3. Select either Filter Curve EQ or Graphic EQ.

Filter Curve EQ: 

Graphic EQ:

Compressor

You may be working with a piece of audio that has spikes where the volume is either too high or too low. The compressor tool helps even out the volume minimizing these spikes and making for a smoother listen. 

  1. Select the track or section of audio you wish to compress. 
  2. In the Menu Bar, select Effect. 
  3. Click Compressor. 
  4. Adjust the settings (or leave them as default until you are more familiar) and click OK.

Normalization

Similar to the EQ tool, there are 2 different normalization settings you should know about. 

  • Normalize: Adjusts the overall volume level of a track so the loudest peak reaches a specified level. 
  • Loudness normalization: Adjusts the volume to a target industry standard. (The standard LUFS, or loudness units relative to full scale for podcasts is between -16 LUFS and -20 LUFS).

To apply normalization settings:

  1. In the Menu Bar, select Effect. 
  2. Click Volume and Compression. 
  3. Select Normalize/ Loudness Normalization. 

With any of the audio-enhancing tools, Audacity has the option to create custom pre-sets so you can save time in the future by using the settings you know work best for you. 

Adding Final Touches

Adding final touches may not be Audacity specific but definitely important when it comes to editing a podcast on any platform. Depending on the genre of the podcast you’re creating, some final touches may include adding transitions, sound effects, or background music. If you don’t have a hosting platform that includes dynamic ads, this may be the time to add in any baked-in ads. 

After all of the initial edits are made, it is best practice to listen through your podcast episode one more time to review and tweak your edits as needed. When you’re editing on a granular level, you may find yourself cutting down the speaker’s natural speaking cadence and wish to add in more silence between words OR maybe now that you’re listening back you notice unwanted filler words you missed or choppy transitions. This may also be the time you take to write the episode’s show notes and pull out audio clips or quotes that can be repurposed for additional content. 

Exporting Your Final Product

Once you have taken the time to review and make any necessary revisions to your episode, it is time to export your final product! Before doing so, be sure to check into which format your hosting platform requires. If you use a hosting platform like Buzzprout, export your episode as a .WAV file as Buzzsprout will automatically convert the file into the correct format. Hosting platforms like Spotify for Podcasters (formally known as Anchor) require your file to be exported as an MP3. 

To export:

  1. In the Menu Bar, select File. 
  2. Click Export. 
  3. Choose the format you wish to export in (WAV or MP3). 

Keep in mind, Audacity is a very comprehensive editing software that we only scratched the surface of today. Once you get the hang of the basics, you can take your time exploring all of the other features Audacity has to offer. 

As you get into the groove of editing, you may be able to do all of your editing in one session. If you’re just starting out, I suggest taking a few passes on the episode focusing on different areas each time. While Audacity is a fairly user-friendly software, podcast editing in general takes practice. If podcast editing in Audacity feels overwhelming, take it step-by-step and learn as you go. You will grow and evolve your skill over time and with some practice, you’ll be a pro in no time. 

Be sure to check back in on our resources page for additional tutorials and information to improve upon your skills.


How to Write a Description for a Podcast

How to Write a Description for a Podcast

Whether your listeners stumble across your podcast on Google, hear about it from a friend, or discover it on their favorite podcast app, chances are they’ll see your podcast description and use it as a quick way to identify whether or not your show is for them! 

You can use your podcast description as a place to more about you as the host, what type of content your show delivers, and who specifically it’s for!

In this blog, we’ll show you how to write a description for a podcast with examples and an easy template you can adapt for your show and unique audience. You’ll get our best podcast description tips so yours can stand out amongst the noise. 

What’s the difference between a podcast description and show notes? 

So glad you asked! We get asked this question a lot, so we’re not surprised you did. 

A podcast description (also called a show description) summarizes the who, what, why of your podcast to potential audience members. It explains the topic of your show, and a simple but concise description that lets them know if they’re in the right spot as a listener. 

It can also be helpful if your show and another has a similar or same name to distinguish between the two. Done right, a great podcast description can attract new listeners.

Podcast show notes give an overview of the individual episodes. They contain information specific to what’s in a show such as guests, topics covered, and takeaways. Show notes are written unique to every episode you produce, while a podcast description is written once and doesn’t need to be change unless something about the content or audience changes. 

When you’re done reading this one, be sure to check out our blog How to Write Show Notes for a Podcast here (don’t worry, we’ll remind you of the link again at the end). 

How to Write a Description for a Podcast

Give a headline

Start with a headline that conveys the main topic or theme of your podcast clearly and concisely while grabbing attention of your ideal audience. 

Examples: 

Listeners to Leads, hosted by Alesia Galati, teaches new and aspiring podcasters how to use their podcasts to grow their business. 

In The Binge Factor podcast for aspiring podcasters and seasoned podcasters, podcast strategist Tracy Hazzard explores whether your podcast has what it takes to create and grow a bingeable podcast – where listeners binge on your every word and get to know, like, and trust you in an accelerated way.

The Positively Living podcast is a self-improvement podcast with specially curated content to support multi-passionate creatives and entrepreneurs. 

Summarize the Episode

Write a summary that gives listeners a brief overview of what your podcast is about. Make sure to include topics or themes that are covered in your podcast, and your unique spin or perspective that sets your podcast apart and makes it stand out! This is also the portion of the podcast description in which many hosts will share who they are and what they do to bring the content to you in their own way. 

Examples: 

Astrologer and cosmic consultant, Madi Murphy, combines her spiritual teachings with practical, actionable steps– and usually with a dash of pop culture and high-vibe humor thrown in to keep it real. Weekly episodes will give our listeners their astro weather aka “energy report” for the week ahead and digestible doses of no-BS advice to fuel their personal evolution… and revolution!

We aspire to share what is possible and encourage more women to leap, striving for these board and c-suite positions themselves to change the path towards a more inclusive future. This podcast will share stories on how women lead and how their leadership opens the doors for the greater value of opportunities for others.

Go Over the Format

Speak to the format of the show to give your listeners and potential audience members an idea of what they’re in for with the show. Will you be doing guest interviews? Bringing in expert insights? Releasing only solo episodes? Do you share in short bite-size episodes or is it longer form? Or perhaps a combination?

Examples: 

Hi, I’m Barb! I share my experience, strength and hope from 12 step recovery in each episode. They’re all 20 minutes or less. Unlike most recovery podcasts where you hear a person’s whole story, in this one, each episode is about a specific topic.

Sam and Karyn focus on the mindset, challenges, triumphs, and intentional strategies of running an aligned web design & development business. Each week, you’ll hear about everything from refining your business vision, crafting relevant packages & services, intentional networking & marketing, and creating a magical client experience.

Call to Action

Wrap up with a call to action to listen now, visit your website to learn more (or both!). Some also use the conclusion to offer up a reminder to review, subscribe, and share as well as speak to when new episodes air. We recommend focusing on one call to action that’s in line with the goals of your specific show. Remember, this is the last impression a potential listener will have before they hit play and start listening. 

Examples: 

Casey provides tools, advice, resources, support, and encouragement for extra passionate women entrepreneurs who want to leave their legacy in this world. Learn more about Casey and Female Founders Breaking Boundaries at https://c-suiteboutique.com/podcast

Check out thebingefactor.com for even more FREE infographics, tips, downloads, and masterclasses for podcasters.

Learn more about Alesia and Listeners to Leads at www.listenerstoleads.com

Tune in every other week to hear episodes that will help you be mindful in the present & open to the future. Learn more about Sarah and Poised Powerful Parenting at https://poisedpowerfulparenthood.com/interviews

Want to learn how to write a podcast show description using our template? 

You can use this easy podcast description template to tailor a podcast description that’s right for your show and listeners. 

[PODCAST TITLE], hosted by [FULL NAME OF HOST], (shows, teaches, helps, etc.) [IDEAL LISTENER] to [WHAT YOU WANT THEM TO GET FROM THE SHOW]. [ABOUT THE HOST AND WHY THIS PERSON SHOULD SPEAK ON THESE THINGS]. [WHEN EPISODES GO LIVE IE. EVERY WEEK OR EVERY OTHER WEEK], you’ll (learn, hear, get) episodes that talk about [GENERAL TOPICS BEING DISCUSSED ON THE SHOW]. Learn more about [HOST AND PODCAST TITLE] at [PODCAST WEBSITE].

Here’s a full example so you can see the template in action:

Listeners to Leads, hosted by Alesia Galati, teaches new and aspiring podcasters how to use their podcasts to grow their business. Alesia uses her experience as the owner of Galati Media, a full-service podcast management company, to help business owners get leads, land speaking gigs, and create deeper connections with their audiences through their podcasts. Alesia and her guests will discuss everything from launching a podcast to marketing a podcast. Learn more about Alesia and Listeners to Leads at www.listenerstoleads.com

A Few More Podcast Description Tips and Best Practices: 

  • Remember to be concise and to the point. Avoid long paragraphs and run on text and stick to short, easy-to-read sentences. Anything else can be distracting. 
  • Include relevant search terms and keywords to help new listeners discover your podcast when they’re searching the internet or their podcast player for a specific topic or resource. 
  • Update your description when content, hosts, or target audience changes. Be sure to keep this description up to date and accurate. 
  • Don’t be afraid to use your personality and language in your podcast description to give your listeners and potential audience members the flavor and style of your show.

Writing a description for your podcast can feel overwhelming at first. You want to make a great first impression and make sure you’re describing your listeners with accuracy while capturing their attention. 

When it comes to how to write a podcast description, it’s about showing your audience who you are and what you stand for in a way that allows them to clearly understand whether or not your show is a good fit for them. With this small step done well, it also gives you the podcast host an anchor point to keep your podcast focused on delivering what you promised. That’s what’s going to keep them coming back for more each and every week, and attract new listeners to your unique thought leadership.

At Galati Media, writing your podcast description is one of the many pieces we handle and take off your plate entirely with our full service podcast management service

You don’t have to be an expert in podcasting (or writing podcast descriptions for that matter) to captivate the attention of your listeners, gain leads and speaking gigs, and change the lives of your audience. 

Learn more about how we support podcasters like you!

Next recommended Galati Media Blog: 

How to Write Show Podcast Show Notes

Recommended Listeners to Leads Episode:
Listeners to Leads Episode 97) Repurpose Past Podcast Content using SEO Strategy with Erin Ollila’s


cover-how-to-measure-podcast-success(1)

​​When you first set out to measure your podcast success, the mere idea of it might keep you up at night. You compare yourself to other people on social media and get caught in a cycle of shame. My one podcast friend recently hit a million downloads. Why aren’t I there yet? Am I missing some magic secret success ingredient? What does podcast success even look like? Is it a multi-million dollar deal with Spotify?

Chances are, there’s no one “thing” your friend is doing that you aren’t. It’s more likely they have a different audience than you, and they likely have different podcast goals.

I recently chatted with a business friend on her podcast, She Built This, about this exact topic, and I knew I had to make sure you could access it. So in this post, I’m going to help you shake off that pesky comparisonitis and start feeling excited about the podcast success you’ve had so far.

Listen to me talk through all these and more on the She Built This Podcast.

I’m breaking down 3 strategies to measure podcast success without feeling stressed out or overwhelmed because you don’t know where to start.

Make sure you read to the end because I’ve got a bonus strategy that is essential for measuring your podcast success!

3 Surprisingly Powerful Ways to Measure Podcast Success

One question that comes up for our clients regularly is this: how can I measure podcast success?

If you do a quick google on the topic, you’ll find everything from looking at your downloads to seeing your social media engagement. Those numbers can help sometimes, but there is so much more you have to take into account when you are trying to measure your own podcast success.

#1. Forget about the Podcast Downloads

If you want to have a better understanding of measuring your podcast success, you have to get past the arbitrary download numbers.

This is #1 on the list because it’s the thing almost all podcasters get caught up on. They see the downloads and decide that those are the numbers that only matter.

via GIPHY

While it’s essential to have a pulse on the download numbers, that only tells us part of the story. As podcasters (and business owners), there’s more that we should be tracking.

When you are trying to measure your podcast success by looking only at the downloads, it can lead to giving up on your podcast before you’ve really had a chance to get it off the ground.

Did you know 90% of podcasters don’t make it to 25 episodes? My goal with all the content I create and the services we offer at Galati Media is to support you so that you don’t just become another statistic.

Instead, let’s look at the numbers for what they can actually tell us. Your downloads tells you how many people have streamed or downloaded your show. 

Note: Depending on the podcast listening app, it might actually consider someone following your show as downloading ALL your episodes. That’s why the more episodes you create, the easier it is to get more significant download numbers.

So when you look at your download numbers, all you see is that someone decided to take a 2-second chance on your show.

Instead of looking at just the downloads, we should be looking at all the possible information available to us.

For example, we were looking over a client’s statistics during our monthly strategy session (every client gets them) and saw that her guest episodes were getting about half the downloads as her solo episodes. She asked if it was worth it to stop doing guest episodes entirely. 

My response was this: well, is your goal in having that guest about connecting with the guest or about giving your audience content they want? 

This gave the client another perspective and she realized that her goal was actually about the connection, not about the download numbers.

RELATED POST: Creating and Keeping Podcast Goals

#2. Always Go Back To Your Goals

Regardless of what your goals are, reviewing your podcast statistics is always smart. If you take the time to get clear on your goal first, though, it helps you decide which information is actually important.

So let’s break down a few popular podcast goals and how we can actually measure the podcast success based on the specific goal.

Potential Goal #1 – Get more leads from your podcast

This is one of my favorite goals and is something I specialize in. You can hear all my thoughts about the topic on my podcast, Listeners to Leads. 

If your goal is to get more leads from your podcast, you’ll want to have a few key things to track this. Add a How did you find me section to your contact form so you can see how many leads are coming from your show. 

Another thing you’ll want to track is your links. You can use a bit.ly to easily show how many podcast listeners are clicking on certain links. That tells you which services listed in your show notes are getting traction.

You’ll also want to ensure that the content on your show is directing people to actually work with you. Seems like a no-brainer, but a lot of podcasters forget to let their audience know how they can buy from them.

Potential Goal #2 – Interview potential leads or collaborators

This goal is something that doesn’t take a ton of effort to track. You’ll simply note how many podcast guests turned into leads or collaborators. 

If you do go this route, you’ll want to ensure you are following ethical strategies and not hounding guests to become clients. That never feels good. If they can use your support, you can offer it; but I don’t think your podcast should turn into an end-to-end funnel.

RELATED PODCAST EPISODE: Finding Where Your Podcast Fits in Your Funnel with Nicole Hesse

Potential Goal #3 – Show up as an expert or thought leader

With the goal of showing up as a thought leader, you’ll want to dive deep into your download numbers. And I’m not just talking about how many people listened to each episode. 

Here you want to know how much of an episode do people listen to. On Spotify, this is called the listener retention and on Apple Podcast, it’s call your average consumption. It doesn’t matter what it’s called. Put simply, it’s how much of an episode is consumed by listeners, on average.

This is important for the thought leadership goal because it can easily show you where most of your audience drops off. 

Spotify Episode Performance

Spotify Episode Performance

Apple Podcast Average Consumption

Apple Podcast Average Consumption

Both of these graphics above show the listener behavior on both Apple Podcast and Spotify for the same episode.

Looking this over, I can tell this solo episode was very popular. You might think that most listeners only listening to about 69% – 75% is terrible. But what you probably don’t know is that from the information I’ve gathered with our clients, most podcast episodes get about 50%-60% completion. 

That means that, on average, your listener will only listen to about half of your episode. But don’t let that discourage you! If you are using your podcast to be a thought leader, you’ll want your solo episode to do better than 60%, and you’ll want to get some interactions from your audience that they are taking action on the things talked about.

Potential Goal #4 – Make an impact with your content

If your goal is to make an impact, then the download numbers may or may not be important to you. It depends on what you believe is impact.

Your impact could be toward your guests. Then the downloads don’t matter. 

Your impact could be that you want to have a certain number of people listening to your message. Then your downloads are definitely going to matter to you.

Or your impact could potentially be that you want to turn those listeners into leads and make an impact on clients that way. Then you will need to look at more than just your download numbers.

These are only a few of the goals you can have around your podcast. So go ahead and take a few moments to decide what your podcast goals actually are so you can see if your show is successful or if you need to make tweaks.

Pro tip: You don’t have to pick just one goal. You can decide that you have two or three goals tied to your podcast.

#3. Get Support When You Need It

It’s easy to get stuck. 

Maybe you’re putting the time in but still unable to reach your podcast goals. Maybe you’re struggling to make your podcast work the way you want it to.

It’s one thing to get stuck temporarily and feel confused about what you should be doing. But when it goes on too long, you can fall into a rut and lose your motivation to even keep the show going.

That’s what happened with my friend, Emily. She was struggling with how her show of over 200 episodes. While hitting that podcast milestone is a big deal, she wanted to focus her efforts on using her podcast to bring in more leads to her business.

After working through her statistics, listener feedback, and more, my recommendation was to start a new podcast that would have content that her potential clients would be attracted to. Her first podcast was focused too much on all the business owners, not the ones who would want her copywriting services.

So she put in the work…and in less than ten episodes, she got her first client from her new podcast! 

If you’re struggling to understand your statistics or measure your podcast success, it may be time to reach out to a podcast strategist like me for guidance and clarity.

There are many ways that a podcast strategist can help:

  • Creating clarity around your podcast goals
  • Giving you tips, tricks, and strategies to achieve those goals
  • Measuring (and celebrating) your podcast success

If you’d like to work with me, click here to book a strategy session.

Bonus! Listen to the Podcast!

It’s easy to feel overwhelmed by all the work you’ve done for you podcast and understanding your numbers, so I have some resources to make it easier.

Over on the Listeners to Leads podcast, I have plenty of episodes where my guests and I talk about understanding your numbers and which numbers you should actually be tracking. Here are a few of my favorites: 

Podcast Stats: What do they mean and how to measure success

Tracking and Understanding your Podcast Metrics with Danielle Hayden

Using Podcast Listening Statistics to Make Better Decisions

Wrapping it up

I hope this post showed you that every step you take is a HUGE win and no one can take that away from you.

So raise your hand, reach around and pat yourself on the back! Figuring out how to measure podcast success doesn’t come easy, but you’re doing it!

Every step is getting you closer to your finish line. And at the end of the day, that’s all that really matters.

So now I want to turn it over to you. Which of these strategies will you be trying first?  

Are you going to book a strategy session? Or listen to the podcast?

Let me know by leaving a comment below!