Category Archive : Content

Tracking and Nurturing Relationships with Collaborators and Brands with Reena Friedman Watts | Listeners to Leads

There are so many behind-the-scenes elements of a successful podcast, from searching for sponsorships to navigating new business brought in by the show to keeping up with former guests. Reena Friedman Watts, with experience both in reality television production and over 350 episodes of her podcast, Better Call Daddy, has learned to navigate these waters efficiently and successfully. She’s here today to share her tips for nurturing your existing podcast relationships, landing sponsors whose products you believe in, and more! This week, episode 156 of Listeners to Leads is about tracking and nurturing relationships with collaborators and brands! 

Key Takeaways:

  • How to approach your podcast strategically to avoid burnout.
  • Connecting with and creating authentic relationships with podcast guests and potential collaborators.
  • The importance of choosing between focusing on listeners or guests for lead generation.
  • Partnering with brands whose products you already know and love.

Tracking and Nurturing Relationships with Collaborators and Brands with Reena Friedman Watts

I recently had the pleasure of interviewing podcasting expert Reena Friedman Watts on the Listeners to Leads podcast. As the host of Better Call Daddy with over 350 episodes under her belt, Reena has truly mastered the art of keeping meaningful connections alive.

Consistency Without Burnout

In our discussion, Reena shared invaluable insights into her approach to guest management, community building strategies, and partnering with brands. With a background in reality TV production, Reena launched her podcast to continue having impactful conversations. While starting off strong with 3 episodes per week, she soon realized the importance of consistency without burning out. Reena now releases one polished episode weekly.

Keeping Connections Top of Mind

Keeping connections top of mind is key to Reena’s success. She remains actively engaged with her guests through shoutouts on social media, collaborations, and invitations to her private Facebook group. 

Tracking Opportunities

Reena also suggests tracking connections by subscribing to newsletters and joining online communities. Staying plugged into what your guests and audience care about opens doors for future opportunities.

Partnering Strategically  

Partnering with the right brands in a strategic way has also benefited Reena’s business. She secured her first sponsor Manscaped by pitching her vision and planned guests. Reena negotiates dynamic content deals that run across her entire back catalog, maximizing value.

Inspiration and Insights

Whether you’re looking to grow your podcast downloads, land new speaking gigs, or create a deeper connection, Reena’s insights are invaluable. Tune into our full discussion for more golden nuggets from this podcasting superconnector. You can also connect with Reena on Instagram @reenafriedmanwatts to continue the conversation.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH REENA FRIEDMAN WATTS:

LinkedIn

Instagram

Better Call Daddy podcast

Website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media!

Become a Standout Speaker with Visibility Tips with Antoniette Roze | Listeners to Leads

Podcasting and public speaking can feel like they are very different worlds, but they’re really just two different methods of sharing your voice and message with the world. Because of this, many people, Antionette Roze and myself included, think that you should do both to maximize your opportunities to grow and connect with your audience. Antoniette is here this week to talk about sharing your message, tips for being a better speaker, and more! This week, episode 152 of Listeners to Leads is about becoming a standout speaker with visibility tips! 

Key Takeaways:

  • The importance of authenticity and connecting with your audience both in podcasting and speaking engagements. 
  • Navigating public speaking as an introvert.
  • The most important thing you can do when pitching a podcast or speaking gig.
  • Starting with small speaking engagements and working your way up with practice.

Become a Standout Speaker with Visibility Tips with Antoniette Roze

I recently had the pleasure of interviewing speaker booking expert Antoniette Roze on my podcast. She shared invaluable insights into how to become a successful speaker and podcast guest that can truly move audiences. In this post, I’ll dive deeper into some of Antoniette’s most impactful strategies.

Focus on Audience Value, Not Yourself 

One thing Antoniette couldn’t stress enough – your focus must be on the value you will provide to the audience, not on yourself. When pitching opportunities, answer the question “Are you a sure bet to bring transformation?” rather than talking about your own resume. Speak to the ultimate promise and outcome audiences will experience if they hear your message. 

Research, Research, Research

To truly connect with audiences, you must understand them inside and out. Do in-depth research on the host, event theme, likely attendees. Connect with some attendees beforehand if possible. Ask questions to learn their language and needs. This level of care and preparation is what separates great speakers who audiences remember from mediocre ones they forget. 

Start Locally for Experience

The best way to get started is locally – your own community is a great low-pressure place to gain experience and data. Speak for local podcasts, clubs, and organizations to build your skills. And don’t forget – every opportunity, whether paid or not, grows your abilities if done well. Treat every audience with importance.

Focus on Transformations, Not Words

As Antoniette pointed out, people rarely remember exactly what you said. But they do remember how you made them feel. Focus on bringing micro-transformations even in short moments. Your authenticity and ability to connect emotionally will be remembered far more than words.

Continue developing your skills by checking out my full interview with Antoniette for even more golden nuggets. Let me know in the comments which strategies you’ll start applying!

With Antoniette’s guidance, you have the keys to becoming an impactful speaker and podcast guest who truly moves audiences. Focus on them, do your research, start locally – and remember, it’s about the transformations, not yourself. I’d love to hear your thoughts on putting these strategies into action.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH ANTONIETTE ROZE:

LinkedIn

YouTube

SpeakPact podcast

Website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Ever hit “publish” on a podcast episode and then watch it seemingly fade into the digital abyss? You pour your heart and soul into creating valuable content, but if it’s not actively working for you, what’s the point? Don’t despair! If you have over 25 episodes, especially evergreen content (relevant any time of year), there’s a goldmine of opportunity waiting.

As a fellow podcaster and business owner, I know how precious your time is. Repurposing doesn’t have to be another overwhelming task. In fact, it can be quite simple and even enjoyable. Let me share my favorite strategies for breathing new life into past episodes and maximizing their reach.

Repurpose Past Episodes for Maximum Reach: A Podcaster’s Guide

Repurposing past episodes is a strategic approach that goes beyond giving unused podcast episodes a second chance. It involves creatively transforming existing content into new formats, channels, and contexts to maximize its reach, engagement, and overall impact. 

Related: Repurpose Past Podcast Content Using SEO Strategy with Erin Ollila (Erin is the host of Talk Copy to Me)

Here are some key reasons why repurposing matters:

  1. Extended Shelf Life: Content repurposing prolongs the lifespan of valuable information by presenting it in fresh and engaging formats. It allows your content to remain relevant and discoverable long after its initial release.
  2. Enhanced Accessibility: Repurposing content for different platforms and formats makes it more accessible to diverse audiences. For instance, transcribing a podcast episode into a blog post or creating an infographic from a research report opens up your content to visually inclined learners or those who prefer reading over listening.
  3. Increased Visibility and Reach: Repurposing content across multiple channels expands its visibility and reach. By sharing snippets, quotes, and key takeaways on your favorite social media platforms, you can attract new listeners who might not have encountered your content otherwise.
  4. Strengthened Brand Identity and Authority: Consistently repurposing high-quality content reinforces your brand identity and establishes your authority in your field. It shows you care about providing valuable information and reaching your audience where they are. 
  5. SEO Benefits: Repurposing content in different formats can boost your search engine optimization (SEO) efforts. Fresh, relevant content on your website or blog can improve your ranking in search results, attracting organic traffic.
  6. Time and Resource Efficiency: Repurposing content saves time and resources compared to creating entirely new content. It allows you to leverage existing material, reducing the need for additional research, writing, and production.
  7. Audience Engagement and Retention: Repurposing content can deepen engagement with your audience. By presenting information in various formats, you cater to different learning preferences and keep your audience engaged over time. It also provides opportunities for deeper discussions and interactions.

By embracing the power of repurposing past episodes, you can maximize the reach of your content, connect with a broader audience, strengthen your brand message, and drive long-term podcast growth and engagement.

15 Strategies to Repurpose Past Episodes for Maximum Reach

1. Reconnect with Past Guests

Reach back out to guests who are releasing new books, products, or major projects. Cross-promote your past interview with them again to a fresh audience. This is a win-win, as authors and experts always seek promotion.

Related: Securing High-Profile Guests with Courtney Elmer

2. Create Curated Episode Roundups

Compile lists or “playlists” of recommended episodes on specific topics your listeners care about—like parenting, career advice, and health and wellness. This will introduce your back catalog in an organized, easy-to-consume format.

3. Leverage Seasonal Themes

Republish timely episodes throughout the year. For example, share a “holiday boundaries” episode in November/December as well as Memorial Day weekend. Podcast listeners are always looking for relevant recommendations.

4. Repurpose Past Episodes as a Video Series

Select your most visual or engaging episodes and re-record the audio as a video podcast or YouTube series. Break it up into shorter, snackable clips to boost views and reach new audiences.

Related: Improve Your Video Content Strategy with Atiba De Souza

5. Transcribe and Repurpose as Blog Posts

Transcribe your episodes and edit them down into 500-1000 word blog posts. This allows search engines to index more of your podcast content, driving traffic to your website and podcast.

6. Create Episode Summaries

Provide brief 1-2 paragraph summaries of past shows on your website or in your podcast description. This will pique listeners’ interest and encourage them to return and listen.

Related: How to Write Podcast Show Notes

7. Repackage as Newsletter Content

Repurpose episodes into an email newsletter series. Extract key insights, stories, and action steps your subscribers will find valuable. Build an engaged list over time.

Related: Use Email Marketing to Grow Your Podcast

8. Highlight Episode Quotes

Pull impactful or memorable quotes from interviews and share them on social media. Give proper attribution and context to pique interest in the full episode.

9. Compile Episode Transcripts

Offer full transcripts of select episodes on your website. These are invaluable resources for students, professionals, and anyone consuming your content in alternative formats.

10. Create Episode Sneak Peeks

Craft 30-60 second clips or trailers from past shows to share on social media. Entice listeners to check out the full episode for more details and takeaways.

11. Repackage as Mini-Courses

Group related episodes into online mini-courses or workbooks. Provide exercises, worksheets, and additional context to deepen the learning experience.

Related: How to Monetize your Podcast by Selling your Own Services and Products

12. Guest Post for Other Sites

Approach websites in your niche and offer to write a guest post summarizing a valuable past episode. Generate backlinks and introduce your podcast to new audiences.

13. Automate with Social Scheduling

Use tools like Meet Edgar to share curated past content on a regular cadence automatically. This keeps your podcast top-of-mind without much ongoing work from you.

14. Analyze Performance Data

Look at download and engagement metrics to identify your most popular episodes. Consider repurposing and promoting less successful shows to boost their popularity.

Related: Where to Look for Podcast Charts, Ranking, and More

15. Leverage SEO Optimizations

Optimize episode pages, transcripts and related content with relevant keywords, internal links, images and more to boost search visibility and drive more organic traffic over time.

Related: Master Podcast SEO: Craft Show Notes That Boost Downloads

Don’t Let Your Hard Work Go to Waste!

You’ve invested so much time, energy, and resources into creating your podcast. Don’t let those valuable episodes languish in the archives. By implementing these simple yet effective repurposing strategies, you can breathe new life into your content.

Remember, your podcast is more than just audio files; it’s a treasure trove of knowledge and insights waiting to be shared.

When you repurpose past episodes, it allows you to continuously provide value from your back catalog while freeing up time and energy for new shows. Even simple strategies like curating playlists or reconnecting with past guests can pay off significantly. Let me know if you have any other questions!


Powerful Editing Hacks for Busy Podcasters: Cut Time and Boost Your Show's Success

Let’s face it, podcast editing can feel like a bottomless pit of time. You record a fantastic episode, brimming with valuable content, only to be met with the daunting task of transforming it into a polished, engaging listen. If you’re a busy podcaster juggling multiple responsibilities, the thought of editing can send shivers down your spine. This comprehensive guide teaches powerful editing hacks for busy podcasters.

Here at Galati Media, we’ve been in the trenches for over 2,500 episodes (and counting). We’ve seen it all, from the triumphs of a perfectly edited masterpiece to the despair of a seemingly never-ending editing session.

Learn more about the basics of podcast editing through this blog post by our Lead Editor.

If you want to learn more about Audacity, read The Beginner’s Guide to Podcast Editing in Audacity.

Powerful Editing Hacks for Busy Podcasters: Cut Time and Boost Your Show’s Success

In this blog post, I’ll discuss powerful editing hacks for busy podcasters, common challenges producers face, and some of the most effective strategies and tools for streamlining your workflow. By understanding the editing process more fully, you can feel empowered to produce your most polished episodes efficiently.

The good news is that editing doesn’t have to be a nightmare. With a few powerful hacks and a shift in mindset, you can dramatically reduce your editing time and get your fantastic podcast out to the world faster. 

Why Does Editing Take So Long?

The industry stat tells the tale: editing a podcast episode can take roughly four times the length of your raw audio. So, a 30-minute episode could easily mean a two-hour editing session. 

This can happen for a few reasons:

  • Removing unwanted sounds. Those frustrating “umms,” “uhhs,” and long pauses add up quickly.
  • Adding intro/outro and music. These elements enhance your podcast but take time to integrate seamlessly.
  • Fine-tuning the flow. Creating a smooth transition between sections and ensuring a clear, concise message requires careful attention. 

There’s also the added need to navigate editing the actual content of the episode. It’s important that the content not only adds value to your audience but also aligns with your values. A skilled podcast editor can truly make a difference here. 

Streamlining Your Podcast Editing Workflow

Here’s the secret weapon of efficient editing: planning ahead. By taking some proactive steps before you even hit record, you can significantly reduce the time spent editing later.

Embrace the Pause

We’ve all been there – you stumble over a word, your train of thought derails, and you keep powering through. But here’s the thing: pausing actually helps! It gives you a moment to collect yourself and restart cleanly. This translates to less editing magic needed later.

Pausing and restating it, giving yourself and your brain a pause can really help with the editing process.

Befriend the Script (or Outline)

Winging it might seem freeing, but for busy podcasters, a script or detailed outline is a lifesaver. It keeps you focused, prevents rambling, and ensures you cover all the key points. This translates to less content to edit out later, making your editing process smoother.

Practice Makes Perfect

Especially if you’re prone to side tangents (I’m definitely guilty of this!), a little practice can go a long way. Record yourself speaking beforehand, even on a simple topic, to get into the flow and refine your delivery. This helps you stay on track for the episode and minimizes editing needs.

Podcast Editing with Confidence

Now, let’s dive into the editing process itself. Here are some powerful hacks to help you conquer those audio files:

Utilize Technology (But Choose Wisely). There are many editing tools available, each with its own strengths and weaknesses. Explore some of these tools and find one that fits your workflow and budget. Remember, some tools offer AI-powered features that can help remove unwanted sounds or even transcribe your audio, saving you even more time.

Access our Podcasting and AI mini-course to help you edit your show using some of our favorite tools.

Don’t Be Afraid to Outsource. If editing feels like an insurmountable task, consider outsourcing it to a professional podcast editing service like Galati Media (shameless plug!). We specialize in taking your raw audio and transforming it into a polished gem, freeing you to focus on other aspects of your podcasting journey.

Beyond the Edit: The Power of a Well-Rounded Podcast

Remember, editing is just one part of the podcasting puzzle. A successful podcast requires consistent attention to various elements:

  • Show Notes: Well-written show notes are like a treasure map for your listeners, guiding them to key points and resources mentioned in the episode. Don’t underestimate their value!
  • Social Media Promotion: Spread the word about your podcast across social media platforms! Engaging posts and snippets can grab attention and attract new listeners.
  • SEO Optimization: Strategic use of keywords in titles, descriptions, and show notes can boost your podcast’s visibility in search results. This could potentially lead to more organic traffic and discoverability for your show.

It’s Time to Conquer the Editing Challenge!

By consistently implementing these simple but powerful editing hacks, you’ll transform your podcast workflow and gain back precious time. You might even start to find (gasp!) a little bit of joy in the editing process!

If you’re ready to level up your audio game and gain a powerful partner in your podcasting journey, don’t hesitate to reach out to me at Successful Podcasting Unlocked or on Instagram! We’re here to help you unlock the full potential of your podcast.

Ready to outsource your podcasting, let’s chat!

Learn more about Creating a Quality Podcast.

Until next time, happy podcasting!


The Ethical Use of AI in Podcasting

Even though the number of active podcasts has not changed much since 2020, podcasters are working smarter than ever using AI tools. With that in mind, what is the ethical use of AI in podcasting? 

The world of podcasting is expanding, and creators are constantly looking for ways to improve their workflow, reach a wider audience, and, ultimately, achieve their podcasting goals. Artificial Intelligence (AI) has emerged as a potential game-changer for podcasters as technology evolves.

But here’s the question: Can you ethically use AI in your podcast while still staying true to your voice and retaining that human connection with your listeners?

The answer is a resounding yes! However, navigating the world of AI tools requires a thoughtful approach. Let’s dive into the ethical use of AI in podcasting, explore how it can make your life easier, and discuss some common pitfalls to avoid.

Want to know how you can use AI to turn your podcast episodes into 10+ pieces of repurposed content? Access our Podcasting and AI Course today.

The Ethical Use of AI in Podcasting: Work Smarter, Not Harder

A year ago, we talked about the Truth about AI and Podcasting. Since then, AI has changed so much of our lives. 

While AI can offer helpful suggestions, directly copying generated content crosses an important line. As podcasters, we value sharing unique perspectives that resonate with listeners on a human level. 

Rather than outsourcing ideas, the key is viewing AI as a supportive tool that enhances – not replaces – our creative process. With that in mind, here are some best practices for ethically leveraging AI to streamline your podcasting workflow while maintaining authenticity:

AI as Your Podcast Intern

Think of AI as your intern. It’s there to support you, handle repetitive tasks, and free up your time to focus on what matters most: creating high-quality content and engaging with your audience. 

Maybe your listeners may have expressed some confusion about your episode titles, even though the content itself is fantastic. Here’s where AI can be a valuable asset.

AI tools are available that can analyze your podcast transcript and suggest SEO-friendly titles based on keywords and search trends. This doesn’t mean you have to blindly accept their suggestions, but it can be a fantastic starting point for brainstorming catchy and informative titles that will help listeners discover your podcast.

Let’s take a practical example. Imagine you just finished recording an episode on “Building a Sustainable Business Model for Non-Profits.” An AI tool could analyze the transcript and generate title suggestions. 

Here are a few possibilities:

  • The Nonprofit’s Guide to Sustainable Funding: Strategies That Last
  • Beyond Grants: Unlocking Sustainable Revenue Streams for Non-Profits
  • Building a Financially Secure Future – How Non-Profits Can Achieve Sustainability

These titles are all clear, concise, and relevant to the episode content, while also incorporating keywords that potential listeners might search for. You can then use these suggestions as a springboard to craft your own unique title, perhaps injecting some of your personality or a specific hook to grab attention.

The Power of AI Goes Beyond Creating Titles

AI tools can be helpful for a variety of podcasting tasks beyond SEO titles. For example, you could take an AI-generated outline and develop it into fully formed pieces of content with your own distinctive voice, flair, and personal stories. 

Here are a few additional examples:

Social Media Content Creation. Feeling overwhelmed by the constant need for fresh social media content to promote your podcast? AI tools can help you generate snippets, quotes, or engaging questions from your transcript to share on various platforms.

Transcription and Summarization. AI-powered transcription services can be a lifesaver, especially if you don’t have the time or resources to transcribe your episodes manually. Once you have a transcript, you can use AI summarization tools to create shorter summaries or blog posts that capture the key points of your episode.

Don’t forget to sign up for our Podcasting and AI mini-course today!

Want more ideas on how you can Use Chat-Based AI to Support Your Content Creation? Listen to the episode with Andréa Jones.

The Dangers of Overreliance on AI as Content Creators

While AI can be a powerful tool, it’s important to remember that it’s just a tool. The magic of podcasting lies in the human connection, the unique voice you bring to your content, and the stories you share.

Blindly relying on AI to write your entire script or generate your content is unethical; frankly, it won’t resonate with your audience. Listeners can spot generic, AI-generated content a mile away. It must have the authenticity and personality that keeps them tuned to your show.

Imagine a history podcast that relies solely on AI to create its content. The show might be factually accurate (heavy on the might). Still, it would likely sound like an encyclopedia reading instead of a fun podcast that people want to tune in regularly for. 

We had a recent episode with Karen Kenney on Unleashing the Power of Storytelling. How can you infuse more personality and stories into your show?

Transparency is Important

As the use of AI continues to grow, platforms like Apple Podcasts and YouTube are starting to require creators to disclose the use of AI-generated content. This transparency is crucial for building trust with your audience.

By being upfront about the tools you use and the role AI plays in your podcasting process, you demonstrate honesty and respect for your listeners.

The Future of Ethical AI in Podcasting

There’s an upcoming guest on the Listeners to Leads podcast who talks about “The Great Divide of AI.” Guest Atiba Da Souza says that there will be those who use AI ethically, leveraging its power to enhance their content and workflow while staying true to their voice.

On the other hand, some might use AI as a crutch, churning out generic content that lacks authenticity. The choice is yours.

Want to Learn More?

By utilizing AI thoughtfully, you can free up valuable time, explore creative possibilities, and ultimately, deliver an even better podcast experience for your audience. 

Access our affordable Podcasting and AI mini-course today!


How to Navigate Podcast Guest Removal Requests

It’s hard to navigate podcast guest removal requests, especially when you’ve spent so much time and effort creating quality content. Have you ever dreamt of launching a successful podcast that attracts amazing guests, sparks engaging conversations, and helps you achieve your business goals? But what happens when a guest you’ve interviewed, like the entrepreneur who confided a risky business move they weren’t quite ready to share publicly, reaches out and asks you to take down the episode entirely? 

While it’s frustrating, many podcasters face this situation. Today, I’m sharing tips and strategies to help you navigate these delicate situations smoothly, based on my own experience running a podcast and managing numerous guests.

Important Note: Though I’ll share insights based on my experiences, this isn’t a substitute for legal advice. Always consult an attorney if you need guidance on your podcast’s specific legal rights and practices.

How to Navigate Podcast Guest Removal Requests

Understanding Why Guests Might Ask for Removal

When a guest requests an episode removal, it’s important to take a step back and try to understand their motivations. Often, it has nothing to do with the quality of your work as a host. 

Here are the most common reasons why a guest might request to have their episode taken down:

They Regret Something They Said

They said something in the heat of the moment that they now wish they hadn’t, like the entrepreneur who revealed a risky business move they weren’t ready to announce. We’ve had this happen where a guest said something we felt wouldn’t paint them in a good light so we take it out. 

It No Longer Aligns

Their business direction or personal life has changed, and the episode is no longer relevant to who they are or what they represent.

A Relationship Had A Fallout

The interview might have touched on another person, perhaps a business partner, and there’s now tension in that relationship, prompting the guest to want to avoid further issues.

Proactive Protection: The Importance of Guest Intake Forms

One of the smartest ways to protect yourself is to have a comprehensive guest intake form. Clearly outline your right to record, distribute, and utilize the podcast content as you see fit. An attorney should help you draft the specific legal language, but the goal is to set expectations and cover yourself.

Here’s an example of a clause you can adapt:

“By participating in this podcast interview, you agree to allow [Your Company Name] to record, distribute, and disseminate the podcast in any manner. You also agree to allow [Your Company Name] to retain rights to the produced media for monetization or future use in speeches, books, and in all other public distribution.”

Remember, I’m not a lawyer and in no way qualified to give contract advice. If you’d like to learn from a lawyer about podcasting contracts, we recommend connecting with Samantha Bradshaw and Gordon Firemark

Tune in to Legal Tips Every Podcaster Should Know with Samantha Bradshaw, Lawyer at InLine Legal on the Listeners to Leads Podcast.

Beyond Legalities: Building Strong Guest Relationships

While legal agreements are important, it’s equally crucial to foster positive relationships with your guests. 

Here are some tips to ensure a smooth interview process:

Pre-Interview Prep

Send a list of potential topics beforehand, encouraging guests to flag anything sensitive they’d rather avoid, like the entrepreneur who might have mentioned a product launch date they needed to delay.

Open Communication

During the interview, maintain a relaxed atmosphere. Remind the guest they can pause for clarification or rephrasing if needed, especially if they say something they’re unsure about.

Respectful Editing

As the producer, you have creative control. If you anticipate issues based on the pre-interview prep, inform your team to be mindful of potentially sensitive areas during editing, like accidentally leaving in the entrepreneur’s risky business move if they flagged it beforehand.

Options When a Removal Request Arrives

Even with precautions, you might still face removal requests. Here’s how to handle them:

  • Understand the ‘Why’: Ask the guest to explain their specific concerns. Did they reveal confidential information, like the entrepreneur, or has their business focus shifted significantly? This will guide your approach.
  • Consider Alternatives: Can you edit out the problematic segment, like removing the entrepreneur’s risky business move entirely? Or offer to do a clarifying addendum episode featuring the guest, allowing them to address any concerns or updates?
  • Assess the Impact: Weigh the effort required against the value of the episode and the importance of maintaining the relationship with this particular guest.

The Final Decision is Yours – But Be Mindful

Remember, you have the right to keep the episode up if you have a signed release and it doesn’t violate any ethical or legal standards. However, before exercising this right, carefully consider:

Are you prepared to potentially burn a bridge with this guest, like risking a negative review or losing access to their network?

Could refusing the removal request negatively impact your podcast’s reputation in your industry or niche, especially if the guest is a well-respected figure?

These are questions you’ll have to ask yourself.

Conclusion

Guest removal requests can be stressful, but with proactive planning, open communication, and thoughtful decision-making, you can navigate them successfully! Building trust and having clear guest agreements are key to a thriving podcast.

Bonus Tip!

Have a “guest agreement” page or section on your podcast website outlining your terms. This further reinforces expectations for your guests and protects you in the long-term.

Let me know if you have any other podcasting questions – happy to help!


Should You Quit Podcasting? 5 Signs It's Time to Re-Evaluate

Should you quit podcasting? Deciding whether to continue or stop your podcast can be a tough call. If you’re considering throwing in the towel, it’s common to feel frustrated, overwhelmed, and maybe even a little guilty. However, choosing to step away from a podcast that no longer serves you is a valid and sometimes necessary decision. 

As podcasters, we pour our hearts into creating engaging audio content for our listeners. However, deciding when it’s time to stop a podcast you’ve been working hard on for months or years can be a difficult choice. In this post, I’ll share my framework for evaluating whether your podcast concept has long-term potential or if it’s time to consider wrapping things up.

The Podcast Failure Rate

It’s no secret that most podcasts have short lifespans. Statistics show that 90% of podcasts don’t make it past 25 episodes (According to the AE Podcast Report). Only 5% reach the 100-episode mark, and under 3% go on to produce 200 or more episodes. This phenomenon is known as the “pod fade rate,” and it highlights the common struggle of maintaining a consistent podcasting journey. While passion alone can initially carry a show, sustained success requires more.

Hitting the Pause Button Without Shame

It’s important to remember that there’s absolutely no shame in deciding that a podcast isn’t the right fit for you anymore. If feelings of guilt or “failure” creep in, remind yourself that your time and energy are valuable resources. Instead of dwelling on what didn’t work, focus on the lessons learned and how to channel your skills into other productive avenues.

It’s easy to feel guilty or like you’ve “failed,” but here’s why you shouldn’t:

  • Your energy is precious: If your podcast is draining more than energizing, that’s a red flag.
  • Skills are transferrable: Podcasting teaches you interviewing, audio editing, marketing, etc. These are valuable elsewhere!
  • Evolution is natural: Your interests or business direction might change, and your content should reflect that.

5 Signs It’s Time to Re-Evaluate Your Podcast

1. Your Goals No Longer Align 

The first step is revisiting your original podcast goals and intentions. Are you still passionate about achieving what you set out to accomplish? For example, if your goal was to generate leads for your business, have you been tracking and analyzing metrics to see if your podcast is delivering results? It’s easy to get sidetracked from our goals as time goes by. Sometimes, taking a step back and re-evaluating what we’re doing is helpful.

Successful podcasts often start with a clear direction and achievable goals. Have you taken the time to set specific, measurable goals for your podcast? Are your content and marketing efforts genuinely aligned with those goals?

2. Consistency is a Major Struggle

You’ll also want to evaluate the effort you’ve put in. Consistency is key for building an audience but life gets busy. Have you been able to commit regular time and energy to your podcast for at least 6 months straight? Or has production become more touch-and-go lately? Understanding your capacity and commitment level is important for determining longevity.

Building a loyal audience demands a reliable publishing schedule. If you find yourself struggling to maintain consistent episode releases, it might be time to re-evaluate your workload and commitments.

3. Life Gets in the Way (and that’s okay!)

Life happens! Sometimes, significant life changes can make it challenging to maintain the same level of podcasting commitment. When major life events occur, it’s okay to shift to a seasonal format, take a temporary hiatus, or reconsider your overall podcasting strategy. Trust your gut. 

Pay attention if you feel burnt out, overwhelmed, or uninspired more often than not. As creators, we know our limits better than anyone. Consistently struggling with motivation, perfectionism or other challenges could be an important signal that it’s time to consider wrapping things up – at least for now.

4. Your Passion Has Fizzled

Your passion and excitement for the podcast topic should also be reassessed. Are you still energized about the material, or has your interest begun to fade? While podcasts can be a powerful platform, they thrive on genuine enthusiasm. 

A lack of enthusiasm will likely show through to listeners over time. If you no longer feel excited about your topics, or if creating episodes feels like a chore, it might be time to reassess whether your heart is still in it. There’s no shame in letting a concept go if your heart is no longer fully in it.

5. Oversaturated Market

Another factor to consider is audience fit. Have you taken the time to carve out a unique niche and perspective, or are you simply regurgitating content already covered by others? Standing out from the crowd in a way that resonates deeply with your target listeners is crucial for long-term engagement. 

Quality over quantity is key. In a crowded media landscape, differentiation will supercharge you. Take stock of your niche – are you offering something unique and valuable that stands out from the crowd? If your podcast feels too similar to others, consider how to reposition your content for maximum impact. Sometimes, that looks like allowing our personality to show through even more.

Quitting or Rebooting? Deciding What’s Right for You

Before pulling the plug entirely, ask yourself if a temporary break or a fresh start might be a better solution. Don’t rush the decision! Ask yourself if a temporary break or a fresh start might be the answer. Consider:

  • Shorter seasons: Gives you a breather with less pressure
  • New format: Solo to interviews, anyone? Revitalize the show
  • Refocus your niche: Is there a better way to truly serve your listeners?

The Bottom Line

It all boils down to an honest assessment of your goals, resources, passion, and the market. Take your time to make the right choice for you! Sometimes, gracefully stepping away paves the way for your next exciting project.

Whether it’s hitting pause, revamping your show, or fully walking away – trust your gut! Your listeners will love you for making a decision that aligns with who you are and what you want. Remember, the journey of creating is never-ending, and a course correction is often the smartest move!

Access the free Podcast Workflow Checklist if you want more support to producing a regular show.

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Is It Time for a Podcast Rebrand A Step-by-Step Guide

Have you been podcasting for over a year and feel like your show could use a podcast rebrand? Or maybe you’ve realized your content or audience has evolved in a new direction. Rebranding is a common consideration for podcasters at various stages. However, it’s important to do it right to keep your existing listeners engaged and attract new ones.

In this comprehensive guide, I’ll share everything I’ve learned from successfully rebranding my shows and advising clients through the process. By following these best practices, you can ensure your rebranding efforts succeed.

Is It Time for a Podcast Rebrand? A Step-by-Step Guide

As your podcast evolves, your original branding may feel misaligned. A rebrand can be an exciting revitalization, but it requires careful consideration. Here’s how to know if it’s right for you and how to make it a success:

Know When It’s Time for a Rebrand

The first step is asking yourself some key questions to determine if a rebrand makes sense. 

1. Have you reached at least 25 episodes?

Hitting this milestone is crucial as it helps you better understand your audience and speak confidently on your topic. I consider 25 episodes the minimum before making any major changes. This gives you time to understand your audience and yourself better as a podcaster. Consider if an upcoming milestone episode (like your 100th) makes a good rebrand point.

2. Are major changes needed?

Are you changing everything about the show, or is it simply a minor update? Does it only need fresh visuals/audio? A refresh might be all you need for a new spark.

Tune in to an episode I did with a client about her Podcast Refresh.

3. Will your audience and content shift?

You’ll also want to assess if your content or target audience has significantly shifted from your original focus. A full rebrand with a new name and direction may be needed. But if it’s more of a minor evolution, a simple refresh with updated graphics and minor format tweaks could suffice. Taking the time for self-reflection upfront will guide your rebranding approach.

Important Note: If your show’s content and audience will be completely different, it might be wise to end your current show and launch a brand new one to avoid alienating existing listeners.

You’ve Decided to Podcast Rebrand. Now What?

Treat It Like a New Launch

Once you’ve decided a rebrand is the right move, treating it like an entirely new podcast launch is crucial. Have a strategic plan in place with timelines, promotional campaigns, and goals. Run audience research to define your new positioning and messaging. Podcast market research is always the best first place to start.

Promote your rebrand heavily on social media with behind-the-scenes content, giveaways, and more. This excites your existing listeners and introduces new ones to your refreshed show. Make sure to optimize your new brand for search engines. You can do this by incorporating relevant industry keywords into your podcast title and description. Proper planning sets you up for success.

Download our Podcast Launch Roadmap and use these resources to support your relaunch.

Generate Excitement for Your Podcast Rebrand

Effective communication is critical throughout the entire rebranding process. Let your audience know beforehand that changes are coming and what they can expect. Share your new direction and why you feel it’s a better fit. Be transparent; you may lose some listeners through the shift, but those who stay will be your ideal audience.

Here are some ways to keep the excitement going:

  • Tease the changes: Build anticipation with hints about what’s coming.
  • Behind-the-scenes: Share your rebranding process and decision-making.
  • Sneak Peeks: Offer glimpses of new graphics or theme music.

Get Support From Your Launch Team

I’ve talked endlessly about having a launch “street” team. These are your friends and cheerleaders. The ones you call when something incredible happens in your business. And the ones you call when you need advice.

Enlist loyal listeners and past guests as early ambassadors. Their enthusiasm for your new direction will be contagious. I’ve seen the lack of a launch team make a world of difference for our clients. Don’t skip this part.

Don’t Forget the Tech Updates

Remember the nitty-gritty! Once your new brand assets and first refreshed episode are ready, it’s time to implement the changes fully across all platforms.

You’ll want to check all of the following to ensure you’ve made the proper adjustments:

Hosting Platform: Update your podcast’s title, cover art, and description within your hosting platform (Buzzsprout, Libsyn, etc.)

Podcast Directories: You might need to manually update info on Spotify, Apple Podcasts, etc., to ensure a seamless display of your new branding.

Your Website: Reflect the changes everywhere your show is showcased.

You want listeners to have a seamless experience finding and enjoying your refreshed show. 

Nothing ruins a rebrand like technical glitches, so taking the time for quality control upfront avoids frustration later on.

Prepare for change as you go through a podcast rebrand. It’s natural to potentially lose some followers during a rebrand as you become even more niche-focused. Remember, the ones who stay will be even more invested in your podcast’s new direction.

Revamping your podcast’s branding can be a great way to give it a fresh start and attract new listeners. By being strategic, communicating with your audience, and treating it like a fresh launch, you’ll set yourself up for long-term success.

Have your own podcasting questions? Send them over at Successful Podcasting Unlocked.


Find Your Podcast Frequency Choose Consistency Based on Capacity_ Blog Cover

When choosing a podcast frequency, it’s important to consider what you actually have the capacity to handle. So many podcasters jump in head first with a weekly show, but fizzle out becuase they don’t have the ability to keep up with that type of podcast frequency.

I recently heard the phrase, if the content is king, then consistency is queen. I want to take that a step further today and say that if content is king, and consistency is queen, then your capacity is the key.

As a content creator, you understand the power of consistent, high-quality output. But should your podcast be weekly, bi-weekly, or even monthly? The truth is, there’s no one-size-fits-all answer. The right frequency depends on your unique capacity.

Find Your Podcast Frequency: Choose Consistency Based on Capacity

Content is King, But Consistency is Queen

We’ve all heard the saying that “content is king.” But to keep audiences engaged with your content, you need to show up consistently. This is where the phrase “consistency is queen” comes in. Consistency gives your listeners a reliable cadence to expect new episodes.

But who decides what consistency looks like? 

Sadly, the pressure to be “consistent” can lead podcasters to burn themselves out. I’ve seen many give up after just a few months, unable to keep up with an unrealistic schedule. This is why capacity is so important to consider.

BONUS: Are you consistently tired of being consistent? My friend Emily has a great blog post and podcast episode on the topic. This perspective is from someone who has been consistently showing up as a copywriter and it gives a great overview of content creation as a whole, not just from the podcasting perspective we discuss here.

Define Consistency Based on Your Capacity

Your capacity refers to how much you can reasonably produce and promote given your schedule, resources, and lifestyle. It’s different for everyone. Don’t feel pressured by benchmarks like daily or weekly shows if that’s not sustainable for you.

We often equate consistency with relentless daily output. But true consistency is about the commitment you make to your audience, and your ability to honor it. Here’s how to reframe consistency:

  • Set your own rhythm: If “weekly” is unsustainable, don’t force it. Bi-weekly or monthly, delivered reliably, is far more valuable than sporadic weekly bursts followed by burnout.
  • Quality over quantity: A less frequent release schedule allows you to prioritize depth and polish in each episode, ensuring consistent quality for your listeners.
  • Honesty is key: Be upfront with your audience about your release schedule. Transparency builds trust and manages expectations.

The key is choosing a frequency you know you can maintain long-term based on your capacity. This establishes consistency in a way that doesn’t lead to burnout. You set the expectations for your listeners and yourself.

For example, if you can only commit to one episode every other week, own that schedule. Release your episodes biweekly without fail. This biweekly consistency will serve you and your listeners better than promising a weekly show you can’t deliver on consistently.

How to Know if a Podcast Frequency is Right for You

Now that we’ve defined that consistency that will work for us, we must audit our capacity to see if it’s still working for us. Life happens. Things shift. And that means that our ability to show up consistently will have an effect on our podcast frequency.

Regularly re-evaluate your schedule with these questions:

Am I resentful of my podcast? This signals burnout. It might be time to scale back temporarily or reassess how you produce content.

Am I sacrificing other important areas? If podcasting consistently harms your health, relationships, or core business tasks, it’s time to adjust.

Is the content suffering? If rushed production lowers quality, fewer but better episodes might be the solution.

Adjust Your Consistency as Your Capacity Changes

Your capacity isn’t static – it will fluctuate depending on your circumstances. Be willing to re-evaluate your frequency as needed. For example, you may shift to monthly during busy seasons. Listeners will understand as long as you communicate schedule changes clearly.

Think of capacity like your personal “content container.” It’s influenced by time, energy, resources, and life.

Time Capacity

How many hours can you realistically dedicate to planning, recording, editing, and promoting each episode? If done correctly, you can create a quality podcast without it taking up your entire week. You can also only focus on the recording and outsource the rest of the production to a team you can trust to enact your vision.

Energy Capacity

Podcast creation can be mentally and emotionally demanding. Factor in your optimal energy to avoid feeling depleted. If you are someone who batch records episodes, you’ll need to create space before and after batching to give your voice a break before jumping into your other duties.

Resources Capacity

Does your budget allow for outsourcing tasks like editing, or do you need to handle everything yourself? Be honest with yourself about the resources that you have available to you. Does your podcast have to be edited to perfection or can you create something that is still high quality without spending HOURS on it?

Life Capacity

So often we look at what other people are doing to create consistent content and try to replicate that, but the truth is that we all have different life capacities. If you’re a new mom, your ability to have a weekly podcast frequency will be very different than the person who has no children. Caregiving duties, busy work seasons, or health changes can all impact your capacity. 

Consistency is still important. But it’s more about sticking to the schedule you set rather than rigidly sticking to an arbitrary benchmark. Focus on delivering quality content at a pace you can sustain long-term. This builds trust with your audience over time.

Find the Right Frequency for Your Goals and Audience

When choosing your frequency, also consider your podcast goals and target listeners. For example, a weekly show may better demonstrate listener loyalty and engagement metrics if you want to attract sponsors.

But if your goal is long-form conversations, you may prefer fewer episodes that allow for deeper dives. Survey your target listeners to get a sense of their preferred consumption habits as well.

The right frequency is unique to your podcast’s objectives and your capacity to produce consistently at that level. Don’t be afraid to start with a schedule you can realistically maintain, even if it’s not weekly. You can always increase frequency as your skills and resources grow. The most important thing is showing up for your listeners without fail on your chosen schedule.

Remember: A less frequent podcast that you love creating and can sustain consistently is infinitely more valuable than a high-frequency show that leads to burnout.

With some self-reflection on your true capacity, you can establish the right definition of consistency for sustainable long-term success with your podcast. Remember – you set the pace, so choose wisely and stick to it. Let me know if you have any other podcasting questions!

How to Create an Engaging Podcast

Podcasting can feel like a one-way conversation, especially if you primarily create solo episodes. It’s natural to wonder if your content is actually resonating with your audience. Today we’re going to learn how to create an engaging podcast that encourages your audience to share with their friends. 

One of the four podcast goals we typically see is that podcasters want more engagement. They want their audience to interact with their content. The reason could be that they wish to get feedback on the content or they want to get more people to see their content. 

Let’s dive into how to determine if your podcast is engaging and explore powerful strategies to boost podcast listener interaction.

How to Create an Engaging Podcast: Tips and Tricks

What is Engagement?

It doesn’t mean more listeners, though, that can be a really excellent side product of engaging audiences. It doesn’t always mean that you’ll have an increase in download numbers or that you’ll rank in Apple Podcast charts

What it actually means is that your audience is engaging and interacting with your content. It means your audience is doing some or all of the following:

Actively responding

They’re taking the actions you suggest, whether sharing episodes, visiting your website, or subscribing to your newsletter. Maybe they are leaving podcast reviews because you’ve asked them to.

Inspired to think differently

Your content sparks new perspectives, challenges assumptions, and leaves listeners pondering your topic long after the episode ends. This can look like someone saying “I heard your voice telling me to do it this way!” We’ve actually had clients experience this and there’s no better feeling.

Sticking around for more

Listeners consume your episodes in their entirety, indicating that even elements like ads or mid-episode calls to action aren’t turning them away. You can look through your podcast stats to help you make better decisions about what should and shouldn’t be in your podcast. 

Signs of Engaging Content

But how do you know that you are creating engaging podcast content? What signs point to success? Here are some additional indicators that your podcast is hitting the mark:

Social media buzz: Are listeners tagging you in posts, sharing quotes from your episodes, or sparking discussions inspired by your content?

Direct feedback: Are you receiving thoughtful DMs, emails, or voice notes from listeners offering their insights or asking follow-up questions?

Community growth: Is your podcast-related Facebook group, subreddit, or other online community seeing increased activity and meaningful conversations?

Setting Engagement Goals

If building a more interactive and loyal audience is your priority, shift your focus away from growth for growth’s sake and towards creating goals that are directly tied to engagement. Here are three examples of audience engagement goals.

Increased listen-through rate

Are you looking to boost listener engagement and completion rates over the next six months? While a 60-75% completion rate might seem average, pushing for an 80% mark can make a big difference. Here’s how to get there:

  • Streamline your intro: Hook your listeners from the start. Trim unnecessary elements in your episode setup or introductions that might be dragging and causing drop-off.
  • Content is king: Ensure all content is relevant and engaging. Get rid of anything distracting or off-topic that might make listeners lose interest.
  • Strategic ad placement: Avoid placing ads within the first five minutes, especially for shorter podcasts. This prime real estate needs to grab attention, not push listeners away. By addressing these areas, you can create a more captivating podcast experience and keep your audience engaged throughout the entire episode.

More reviews and ratings

Don’t just passively ask for reviews. Offer incentives like exclusive content, giveaways of relevant products/services, or even personalized shout-outs on your show. 

Here’s how to double your review, rating, and follower numbers:

  • Call to action: Directly ask your audience to leave ratings and reviews during your episodes. Make it clear how helpful these are for the podcast’s visibility.
  • Incentivize engagement: Hold giveaways or contests where the entry requires a review or follow. Offer prizes that align with your audience’s interests (e.g., books, strategy sessions, product bundles).
  • Highlight your reviewers: Like your client, publicly celebrate new reviews and randomly select winners for special rewards like free memberships. This creates community excitement and encourages further participation.

Increased DMs

If your goal is to increase the number of DMs your listeners are sending you then you’ll want to encourage your audience throughout the episode to do so. Don’t just leave it for your outro. 

Want to get 10% of your listeners to actively engage with you? Here’s how:

  • Make strong calls to action: Encourage listeners to send you DMs throughout your episodes. Emphasize the value they’ll receive in return.
  • Sweeten the deal: Offer an exclusive perk to those who DM you. A free checklist, answering a question, or something related to your podcast’s niche works perfectly.
  • Promote the benefits: Explain how this interaction helps you understand your audience better and highlights the strong community you’re building around your show.

This strategy builds a two-way connection with your listeners, showing them that you care about their thoughts and feedback!

Pro Tip: Measuring your progress is crucial! Whether it’s a simple spreadsheet or more sophisticated analytics tools, track changes in your engagement metrics to see what strategies work for you.

Additional Tips for Boosting Engagement

  • Tell captivating stories: Humans are hardwired for storytelling. Use vivid anecdotes, relatable examples, and a touch of suspense to make your content irresistible.
  • Invite listener participation: Ask for questions in advance, host Q&A episodes, or feature listener-submitted voice notes for a sense of community.
  • Create behind-the-scenes content: Share outtakes, planning sessions, or glimpses into your recording process on social media to make listeners feel like insiders.
  • Be consistently excellent: Engaging content isn’t a one-time thing. Prioritize audio quality, thoughtful preparation, and a genuine passion for your topic in every single episode.

As you can see, there are many ways to gauge the engagement of your podcast – and they might not be what you initially expect! If you’re wrestling with your own podcasting questions, I’d love to hear from you. Send me a DM on Instagram at @successful.podcasting.unlocked, or submit your question directly at Successful Podcasting Unlocked

Feeling overwhelmed? We’ve got resources for you.

Read the blog: 10 Simple Tips to Increase Podcast Downloads

Download the Freebie: Podcast Workflow Checklist

Access the Free Workshop: Podcast Marketing Workshop

Book a Strategy Session