Category Archive : Content

How to Create an Engaging Podcast

Podcasting can feel like a one-way conversation, especially if you primarily create solo episodes. It’s natural to wonder if your content is actually resonating with your audience. Today we’re going to learn how to create an engaging podcast that encourages your audience to share with their friends. 

One of the four podcast goals we typically see is that podcasters want more engagement. They want their audience to interact with their content. The reason could be that they wish to get feedback on the content or they want to get more people to see their content. 

Let’s dive into how to determine if your podcast is engaging and explore powerful strategies to boost podcast listener interaction.

How to Create an Engaging Podcast: Tips and Tricks

What is Engagement?

It doesn’t mean more listeners, though, that can be a really excellent side product of engaging audiences. It doesn’t always mean that you’ll have an increase in download numbers or that you’ll rank in Apple Podcast charts

What it actually means is that your audience is engaging and interacting with your content. It means your audience is doing some or all of the following:

Actively responding

They’re taking the actions you suggest, whether sharing episodes, visiting your website, or subscribing to your newsletter. Maybe they are leaving podcast reviews because you’ve asked them to.

Inspired to think differently

Your content sparks new perspectives, challenges assumptions, and leaves listeners pondering your topic long after the episode ends. This can look like someone saying “I heard your voice telling me to do it this way!” We’ve actually had clients experience this and there’s no better feeling.

Sticking around for more

Listeners consume your episodes in their entirety, indicating that even elements like ads or mid-episode calls to action aren’t turning them away. You can look through your podcast stats to help you make better decisions about what should and shouldn’t be in your podcast. 

Signs of Engaging Content

But how do you know that you are creating engaging podcast content? What signs point to success? Here are some additional indicators that your podcast is hitting the mark:

Social media buzz: Are listeners tagging you in posts, sharing quotes from your episodes, or sparking discussions inspired by your content?

Direct feedback: Are you receiving thoughtful DMs, emails, or voice notes from listeners offering their insights or asking follow-up questions?

Community growth: Is your podcast-related Facebook group, subreddit, or other online community seeing increased activity and meaningful conversations?

Setting Engagement Goals

If building a more interactive and loyal audience is your priority, shift your focus away from growth for growth’s sake and towards creating goals that are directly tied to engagement. Here are three examples of audience engagement goals.

Increased listen-through rate

Are you looking to boost listener engagement and completion rates over the next six months? While a 60-75% completion rate might seem average, pushing for an 80% mark can make a big difference. Here’s how to get there:

  • Streamline your intro: Hook your listeners from the start. Trim unnecessary elements in your episode setup or introductions that might be dragging and causing drop-off.
  • Content is king: Ensure all content is relevant and engaging. Get rid of anything distracting or off-topic that might make listeners lose interest.
  • Strategic ad placement: Avoid placing ads within the first five minutes, especially for shorter podcasts. This prime real estate needs to grab attention, not push listeners away. By addressing these areas, you can create a more captivating podcast experience and keep your audience engaged throughout the entire episode.

More reviews and ratings

Don’t just passively ask for reviews. Offer incentives like exclusive content, giveaways of relevant products/services, or even personalized shout-outs on your show. 

Here’s how to double your review, rating, and follower numbers:

  • Call to action: Directly ask your audience to leave ratings and reviews during your episodes. Make it clear how helpful these are for the podcast’s visibility.
  • Incentivize engagement: Hold giveaways or contests where the entry requires a review or follow. Offer prizes that align with your audience’s interests (e.g., books, strategy sessions, product bundles).
  • Highlight your reviewers: Like your client, publicly celebrate new reviews and randomly select winners for special rewards like free memberships. This creates community excitement and encourages further participation.

Increased DMs

If your goal is to increase the number of DMs your listeners are sending you then you’ll want to encourage your audience throughout the episode to do so. Don’t just leave it for your outro. 

Want to get 10% of your listeners to actively engage with you? Here’s how:

  • Make strong calls to action: Encourage listeners to send you DMs throughout your episodes. Emphasize the value they’ll receive in return.
  • Sweeten the deal: Offer an exclusive perk to those who DM you. A free checklist, answering a question, or something related to your podcast’s niche works perfectly.
  • Promote the benefits: Explain how this interaction helps you understand your audience better and highlights the strong community you’re building around your show.

This strategy builds a two-way connection with your listeners, showing them that you care about their thoughts and feedback!

Pro Tip: Measuring your progress is crucial! Whether it’s a simple spreadsheet or more sophisticated analytics tools, track changes in your engagement metrics to see what strategies work for you.

Additional Tips for Boosting Engagement

  • Tell captivating stories: Humans are hardwired for storytelling. Use vivid anecdotes, relatable examples, and a touch of suspense to make your content irresistible.
  • Invite listener participation: Ask for questions in advance, host Q&A episodes, or feature listener-submitted voice notes for a sense of community.
  • Create behind-the-scenes content: Share outtakes, planning sessions, or glimpses into your recording process on social media to make listeners feel like insiders.
  • Be consistently excellent: Engaging content isn’t a one-time thing. Prioritize audio quality, thoughtful preparation, and a genuine passion for your topic in every single episode.

As you can see, there are many ways to gauge the engagement of your podcast – and they might not be what you initially expect! If you’re wrestling with your own podcasting questions, I’d love to hear from you. Send me a DM on Instagram at @successful.podcasting.unlocked, or submit your question directly at Successful Podcasting Unlocked

Feeling overwhelmed? We’ve got resources for you.

Read the blog: 10 Simple Tips to Increase Podcast Downloads

Download the Freebie: Podcast Workflow Checklist

Access the Free Workshop: Podcast Marketing Workshop

Book a Strategy Session 


How To Improve Your Podcast’s Accessibility with Maxwell Ivey | Listeners to Leads

According to the World Health Organization, an estimated 1.3 billion people around the world currently experience a significant disability. As more clarity and information around how disabilities affect people and as technology progresses, we are more equipped now than ever to improve accessibility and inclusiveness in our media to reach wider audiences and allow everyone to enjoy what we create. Maxwell Ivey is here today to help us explore the myriad of options we have to make everything from our podcast to our website to our social media channels more inclusive. This week, episode 141 of Listeners to Leads is about how to improve your podcast’s accessibility! 

Maxwell Ivey, known as “The Blind Blogger”, is an accessibility expert advocating for more inclusion of people with disabilities through communication & collaboration instead of compliance & shame. With over 15 years of experience as a serial entrepreneur, Maxwell knows the value of customer and audience loyalty, and talks about how a more accessible website, podcast, or business will have the most loyal following out there. Maxwell has a new podcast, “The Accessibility Advantage”, coming soon.

In this episode of Listeners to Leads, Maxwell Ivey shares the importance of using audio descriptions in your podcasts and actionable steps you can take right now to improve the accessibility of your social media content. 

Maxwell and I also chat about the following: 

  • The significant potential reach and brand loyalty that can result from prioritizing accessibility and inclusion.
  • Checking your podcast player for accessibility features and configuring settings.
  • How Alt text affects your podcast SEO, not just its accessibility.
  • What you can do to improve your social media’s accessibility.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH MAXWELL IVEY:

LinkedIn

Instagram

What’s Your Excuse? Network

The Accessibility Advantage

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

LINKS MENTIONED:

AudioEye

According to the World Health Organization, an estimated 1.3 billion people around the world currently experience a significant disability. As more clarity and information around how disabilities affect people and as technology progresses, we are more equipped now than ever to improve accessibility and inclusiveness in our media to reach wider audiences and allow everyone to enjoy what we create. Maxwell Ivey is here today to help us explore the myriad of options we have to make everything from our podcast to our website to our social media channels more inclusive. This week, episode 141 of Listeners to Leads is about how to improve your podcast’s accessibility! 

Maxwell Ivey, known as “The Blind Blogger”, is an accessibility expert advocating for more inclusion of people with disabilities through communication & collaboration instead of compliance & shame. With over 15 years of experience as a serial entrepreneur, Maxwell knows the value of customer and audience loyalty, and talks about how a more accessible website, podcast, or business will have the most loyal following out there. Maxwell has a new podcast, “The Accessibility Advantage”, coming soon.

In this episode of Listeners to Leads, Maxwell Ivey shares the importance of using audio descriptions in your podcasts and actionable steps you can take right now to improve the accessibility of your social media content. 

Maxwell and I also chat about the following: 

  • The significant potential reach and brand loyalty that can result from prioritizing accessibility and inclusion.
  • Checking your podcast player for accessibility features and configuring settings.
  • How Alt text affects your podcast SEO, not just its accessibility.
  • What you can do to improve your social media’s accessibility.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH MAXWELL IVEY:

LinkedIn

Instagram

What’s Your Excuse? Network

The Accessibility Advantage

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

LINKS MENTIONED:

AudioEye

Show notes are often an afterthought for podcasters, but they play a key role in helping new listeners discover your show. In this post, I’m sharing some best practices to master podcast SEO. It will not only boost your podcast’s searchability but will help more people find your message.

When it comes to our show notes, it is so important that we optimize them for search engines. It doesn’t take a lot of extra effort to make sure that our podcast show notes are optimized for search engines.

Believe me, it’s worth the effort.

If you want to know more about increasing your downloads, check out these blog posts: 

10 Simple Tips to Increase Podcast Downloads

Where to Find Quality Guests for Your Podcast

How a Skilled Editor Can Take Your Podcast to the Next Level

Master Podcast SEO: Craft Show Notes That Boost Downloads

SEO (Search Engine Optimization) is the process of making your content more search-friendly. To put it plainly, you want your content to appear higher in the listings when someone searches for your topic. 

When it comes to podcasts, it’s just as important as any other long form content. You’ll want to ensure that new people who are looking for your specific topic can find it. 

If all you do is share the bullet points or takeaways, you do your audience a disservice. You do new potential listeners a disservice. 

Don’t forget to sign up for our Podcast SEO Workshop.

Why is Mastering Podcast SEO So Important?

Today’s question is: Are Show Notes Really Important? And the short answer is yes, they are extremely important. The long answer is a big resounding yes.

You may think you have everything you need to create SEO-friendly show notes, but if you aren’t doing these additional things, you are missing out on the true power of podcast SEO. 

Let’s explore the three things you can do to master podcast SEO. 

First, you’ll want to transcribe your podcast using an all-in-one tool like Otter.AI*. With this tool, you’ll be able to pull the transcript and provide an outline which we will use for the timestamps we’ll be adding to the episode.

#1. Add Transcriptions to Your Episode

You’ll see a lot of content telling you that transcripts are a gold mine of keywords and insights. And that’s true, but you shouldn’t simply copy and paste your transcripts into your podcast description or as an accompanying blog post.
Instead, you’ll want to transform that transcript into a compelling blog post. Add the keywords, takeaways, and quotes throughout the post to make it more enjoyable and compelling for readers. 

Transcripts are more critical than ever now. With Apple Podcast now supplying podcast transcripts for shows, you’ll want to make sure you are adding your transcripts to the backend of your podcast hosting platform.

In this example, I’m showing the backend of Buzzsprout*, our preferred podcast hosting platform. Not sure which hosting platform is right for you? Check out the blog: What’s the Best Podcast Hosting Platform?

Below, you’ll see on the right that once you’ve scheduled the podcast episode, you’ll have the option to add the transcript.

From there, you have two options. You can copy and paste the transcript into Buzzsprout. Or you can upload an SRT file from Otter.AI to simplify the process. 

Check out 3 Surprisingly Powerful Ways to Measure Podcast Success. It’s full of tips on how to determine if your podcast is successful. Spoiler: it’s probably more successful than you think.

#2. Add Key Takeaways to the Show Notes

The next thing you’ll want to do is optimize your show notes with everything they need for mastering podcast SEO. 

Here is a breakdown of what you’ll want to ensure is included in those show notes:

  1. Overview Paragraph – This will include a general idea of the episode and will be sure to include a long-tail keyword, episode number, podcast title, and episode title. This should only be 3-5 sentences.
  2. Guest Bio – I usually try to keep this short and sweet while still encompassing the qualifications of the guest. 
  3. Bullet Points – You’ll add your key takeaways and some more keywords into this section to give your audience (and the search engines) an idea of what the episode is about.
  4. Links for the Guest and Host – Don’t forget this part! Internal links are great for SEO.

Here’s a free template you can use: Podcast Show Notes Google Document Template

Related Blog: How to Write Show Notes for a Podcast

#3. Get Granular by Adding Timestamps

Timestamps are often overlooked golden SEO nuggets. They allow listeners to jump to specific points of interest, boosting engagement and keeping them interested to your episode. 

Some listeners use timestamps to navigate episodes. I know I do when I want to hear a specific section of an episode. It’s us to us to accommodate our listeners to the best of our abilities. Timestamps do that AND are great for SEO. It’s a win-win!

I use timestamps when listening to business or podcast industry episodes. This allows me to listen only to the points I want to hear about instead of listening to an episode that is hours long. 

Again, using Buzzsprout as your podcast host, you can add those timestamps under Chapter Markers. You can access this section once you’ve uploaded and saved the episode. 

From here, you’ll start by adding the episode title under 00:00 and then add your chapters or timestamps.

It should look like this when you add all your chapter markers.

Then, it will look like this on the front end of your podcast website page for that episode.

The listener can then use those chapter markers to skip around. Beyond that, it allows the podcast players and apps to understand what your episode is about. It’s great for SEO!

Bonus! Don’t forget about Google’s E-A-T Guidelines

SEO is important, but don’t forget EAT: Expertise, Authoritativeness, and Trustworthiness. It’s key that we create show notes that demonstrate your deep understanding of the topic. Cite credible sources, back up claims with data, and showcase your guest’s expertise – think of it as a mini-research paper condensed into digestible bites. Google’s E-A-T guidelines emphasize high-quality content and show notes that embody these values will resonate with audiences and search engines alike.

SEO shouldn’t come at the expense of user experience. You’ll want to format your show notes for easy reading with concise paragraphs, bullet points for key takeaways and visually appealing images. A visually appealing and structured layout creates a better user experience, which Google and its audiences appreciate. Happy listeners lead to more shares, backlinks, and higher rankings.

The #1 way people find new shows to listen to is by hearing about it from a friend or family. Make sure it’s easy for them to share.

So, ditch the generic bullet points and unleash the SEO beast within your show notes. Embrace these under-the-radar tactics, and watch your podcast rise to the top of search engines. Remember, it’s about creating valuable content that attracts listeners and search engines.

Want to work through your own podcast SEO with me? Reach out here to book a mini podcast audit and we can cover it together. 

Not sure you want me all up in your stuff? A Podcast SEO Workshop might be a better option for you.

Don’t forget to download your free Podcast Workflow Checklist to ensure you are making the most of every single episode. 

Podcast Workflow Checklist Button

4 Practical Strategies for Brainstorming Podcast Content Ideas

Coming up with fresh ideas episode after episode is one of the biggest challenges as a podcaster. But you’re in luck today because we are going to go over four practical strategies for brainstorming podcast content ideas. 

This is why most podcasters actually don’t make it past 20 to 25 episodes. They usually stop around that point because it can be so overwhelming to come up with brand-new content and new ideas and new episodes. But that’s why you have me in your corner to help you get through this.

There is no time like the present to get started, but sometimes trying to come up with new content ideas can hold you back. 

Consider me your podcasting fairy godmother. 

With the 4 actionable podcast content brainstorming strategies in this post, you’ll be on your way to tons of podcast episode ideas in no time! 

Hint: You may find some freebie bonus content within this post to help you on your journey. Here’s the first one:

Download my free Podcast Launch Roadmap now.

4 Strategies for Brainstorming Podcast Content Ideas

Most blog posts and videos tell you journaling and sitting in silence are the keys to brainstorming. Write everything down, they say. But that isn’t very actionable for brainstorming podcast content ideas.

Those are not the tips we’re going to be giving today. We will give strategic, actionable things you can do to come up with and brainstorm more podcast episodes.

#1: Do Podcast Market Research

The first strategy is to do your podcast market research. I know this sounds so BORING but I promise that it will be worth it. It’s something we do for all of our launch clients and our management clients get yearly updated market research to ensure that they are moving their show in the right direction.

You can listen to my podcast episode on Listeners to Leads where I discuss how to do podcast market research.

Or you can download our free podcast launch roadmap which includes workbook space to do your own market research. 

Or you can simply do these seven things to complete your podcast marketing research: 

  1. Map out the purpose of the podcast.
  2. Decide on the purpose of the podcast’s content.
  3. Consider those who you’d like to listen to your show.
  4. Analyze competitor podcasts (both current and podfaded).
    • Additionally, find similar but indirect competitors and analyze those as well.
  5. Give your podcast a general, unedited description.
  6. Map out the topics you are going to discuss on your show.
  7. Determine where your podcast fits into your funnel and what the next step is for listeners.

Podcast market research is so incredible because it helps you come up with tons of episode ideas but keeps your audience as the focus. 

#2: Search Google, Pinterest, and YouTube – Then make it your own

The next thing you can do is search. Use search engines like Google, Pinterest, and YouTube to develop a general idea. 

These search engines have a ton of information. Using them, you can see what other creators are talking about your topic of expertise. 

For example, I wanted to see what other people said about brainstorming podcast content. 

Most of the blog posts that landed on the first two pages of Google were about how to brainstorm. So usually, that includes things like journaling or meditating, but none of it was actually practical or strategic information when it comes to podcasting. 

So I knew this was something that’s probably not being talked about enough so I took the topic and spun it into something educational and helpful for podcasters.

You can also go to Answer the Public, which is a website that allows you to search certain long-tail keywords to see what people are searching for. I love this for discovering how people are phrasing certain things. 

This helps you come up with easy content ideas because you realize the things people are searching for and how they are searching for them. 

#3: Ask your Audience

The next thing you can do is ask your audience. Here, you’ll actually have to talk to people and get in front of them. 
Where you can look for interactions: 

  • Social media messages
  • Comments on your educational content
  • Emails from clients
  • Responses to your weekly newsletter
  • And more…

I use Otter.ai for all of our client calls. So I can go back in and they have an AI service in there that allows you just to say, “Otter, what are the questions that were asked during this conversation by [guest name]”. 

This will help me come up with new content because I can go back and see what the questions are, how they are phrased, and how they are asked.

I find this helps me because I am someone who tends to think that everyone knows what I know, but the truth of the matter is that not everyone has the same knowledge about the topics I’m an expert in. 

They’re going to have these questions, which is also why I created this podcast to be able to answer these questions in strategic and quick bite-size, digestible ways.

#4: Find Collections of Information Beyond Search Engines

The final thing that you can do, which is an actionable step, is to look outside of your Google and your search engines. This includes places like Reddit, where people ask questions, but maybe they’re not search engines. Places like Quora.

You can also look at communities where you hang out. So that could be Facebook communities, Mighty Networks communities, or Circle communities. These are all places where your ideal client, these are all places where your ideal listener is most likely asking the questions that you have answers to

Key Takeaways

By systematically applying these strategies, you can compile a strong lineup of potential episodes. This will keep your podcast fresh and valuable for listeners. Once you’ve looked at all of these places, you should have a very solid list of potential podcast episodes.

Remember, if you want help to brainstorm podcast content ideas, you can always book a podcast strategy session to get access to more personalized ideas.  


Where to Find Quality Guests for Your Podcast

Finding quality podcast guests for your podcast can be challenging, but it’s important to ensure that the guests align with your goals and can create high-quality content. High profile guests are great, but hidden gems with smaller audiences can be just as valuable.

Today, we’re going to be answering the question of where to find quality guests for your podcast. First, I want us to take a step back. Before I list out all of these places that you can go to find quality guests, I want you to consider your goals.

Where to Find Quality Guests for Your Podcast

The focus should always be on getting guests that yes, are great and are incredible, but are going to create quality content with you, for your audience. Always consider your audience.

Things to Consider Before Finding Guests

When it comes to adding people into your sphere or inviting them into your space with your listeners, it’s important that we are very intentional about who we allow in. We want people who will not only co-create something incredible, but will also share it with their audience if it’s aligned. 

This doesn’t just mean that you should get only high profile guests. While high profile guests are really great, I’ve actually found that the people who have smaller audiences are the ones that are going to be more excited to share your episode. They’re the ones who are going to promote it, talk about it, and show up with value. 

It’s also important that you know the exact type of guest you are looking for when using these resources. If you aren’t specific, you might get guests that aren’t aligned. That would be a waste of your time and the guest’s time.

8 Places to Find Guests for Your Podcast

1. Friends

Ask your friends, whether that is business friends, or personal friends, if they know someone who is specifically talking about a certain topic. 

For example, I could say something along the lines of, “In March, I’m going to be talking about ways to repurpose our podcast content. Do you know anyone who talks specifically about repurposing podcast content?” 

There are probably lots of people who could talk about repurposing content, but it narrows it down. It allows you to have a smaller group of people to pull from. Without having those boundaries, anyone and everyone will share someone they know. 

2. Similar Podcasts

Search within podcast hosting platforms or places like Goodpods where listeners can create curated lists of podcasts on certain topics. 

What I love about being able to look at those types of lists or even searching Google for similar podcasts is that it allows you to see what people are enjoying.

For example, if I’m looking for a person to talk about repurposing content, then maybe I will go to a podcast about content. I’ll see which guest talked about repurposing, then I would listen to that episode, come up with some ideas and some of my own questions that I could ask that are tailored specifically to my audience, and then pitch that person to be on my show.

3. Search Engines

Search engines are a great place to look for potential guests for your podcast. Look through Google, Pinterest, and even Pinterest. 

I think a lot of people forget that Pinterest is a search engine that you can use to help you find other content that is similar to yours. Or even content you can use as inspiration for your own. 

Did you know that the majority of our website traffic comes from Pinterest? It’s worth digging into. 

Use blogs, Pinterest, and YouTube to find those content creators who are making incredible content that you know are going to share your episode with their audience. 

4. Groups and Communities

Social media groups and other communities are a great place to find guests. It may not always be a Facebook group. Here are some other places to consider:

  • Mighty Network Communities
  • Circle Communities 
  • LinkedIn Groups
  • And more

While there are some great Facebook groups, the problem is that a lot of those guesting places are saturated so it might be difficult to find the right guests.

5. Social Media

Social media is another great place to look for podcast guests. You could look on Instagram, Facebook, TikTok, Threads, or anywhere where people create and curate content. 

It allows you to easily see if someone has shifted their talking points or is potentially looking to be a guest on podcasts. I recently did this with a post.

These are places where we can look to find quality guests, but there may be some crossover with the information. We need to do some additional digging to ensure that these people will be quality guests for our podcast.

6. Ask Other Podcasters

Other podcasters, especially seasoned ones, are great resources for finding high quality guests. If you are part of any podcast-specific communities, this is going to be really good for you, especially if some of the people that are in those groups tend to be a broader range of people. 

I like to check Facebook Communities, like the Buzzsprout community because I know it’s filled with various podcasters. These are places where I would go in and say, “I’m looking for someone to talk about this specifically, do you know anyone that would fit the bill for this?”

When it comes to podcasting, you have to have a certain type of presence about you, you have to be able to speak eloquently about your topic. And it’s important that the people that we have on are going to be able to do that for our audience. Other podcasters will have a better idea of the quality of guests over your other general groups and communities.

7. Paid Websites

There are obviously tons of paid websites and places you can go to find quality guests for your interview podcast. 

I personally love and use Podmatch* to help me source both guests for my podcast as well as places to pitch myself to be a podcast guest. 

There are keywords that you can use to search. It’s easy to use the platform, but I also consider that people are paying to be there so they are more invested in showing up and providing value since you have the ability to rate them as guests afterward.

8. Conferences and Events

Finally, conferences and events are great places to find guests. If you’re someone who enjoys networking, then these are going to be really good places to find podcast guests. 

You can look through the speakers to see who is talking about which topics and if they would be able to provide value for your audience. How did they present it? How did they talk about it? 

Wrapping it up

Those are eight places that you can go to find quality guests for your podcast. Again, make sure that you are going back to those goals. And back to ensuring that your content with these guests is high quality. 

It is not worth losing listeners just because you had somebody popular on your show or because you had a high profile guest if they’re not going to share it and they’re not going to bring some awesome information, then I don’t think it’s worth it.

So now I want to turn it over to you. Which of these strategies will you be trying first?  

Let me know by leaving a comment below!

*This post may contain affiliate links

Being an Effective Podcast Guest with Emily Aborn and Lisa Zawrotny | Listeners to Leads

We all know that being a podcast guest is the number one way to grow your show. But how much preparation do you actually have to put in to be a high-quality, stellar podcast guest? Emily Aborn and Lisa Zawrotny are back this week to share their processes and top tips for being an outstanding podcast guest who brings value to audiences wherever you go! With well over 200 guest spots between us, Lisa, Emily, and I chat all things podcast guests. This week, episode 134 of Listeners to Leads is about being an effective podcast guest! 

Emily Aborn is a Content Writer and owner of She Built This, a community for women entrepreneurs to build the dreams they have, together. She has 10+ years of experience working with entrepreneurs in various roles. She helps others create compelling content and copy throughout their branding! Emily lives in New Hampshire with her family. When not working, she can be found hiking, walking, cooking, reading, listening to music, or writing.

Lisa Zawrotny founded Positively Productive Systems LLC in January 2016. She holds current certifications in time management, stress management, life coaching, and meditation instruction as well as a certificate in Positive Psychology. Lisa has been featured in over 120 podcast and video summit interviews as well as guest webinars. She has been featured as a keynote speaker and facilitated in-person and virtual workshops involving productivity, decluttering, stress reduction, and vision boards.

In this episode of Listeners to Leads, Emily Aborn and Lisa Zawrotny are sharing the importance of listening to the podcasts you’re going to be a guest on and actionable steps you can take right now to prepare to talk about your zone of genius as a guest. 

Lisa, Emily, and I also chat about the following: 

  • How much of a podcast should you listen to before being a guest on it?
  • Searching for guests similar to you who have already been on the show.
  • Organization and tracking information for podcast interviews.
  • Getting a clear picture of the podcast’s ideal listeners before the interview.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH EMILY ABORN:

Instagram

Podcast

Website

CONNECT WITH LISA ZAWROTNY:

Instagram

Podcast

Website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

LINKS MENTIONED:

Listeners to Leads Ep. 133: Being an Effective Podcast Host with Emily Aborn and Lisa Zawrotny

Listeners to Leads Ep. 110: Creating Curiosity with our Podcast Content with Emily Aborn

Listeners to Leads Ep. 18: How to Plan an Interview Podcast with Lisa Zawrotny

Being an Effective Podcast Host

Having guests on your podcast is a valuable way to bring your audience new perspectives and ideas on topics they deeply care about. But choosing the right guests for your show can be time-consuming, especially if you receive tons of pitches from people looking to be on your show. Emily Aborn and Lisa Zawrotny are back on the show to share their processes for finding the right guests for their podcasts, and how they prepare for guest interviews. This week, episode 133 of Listeners to Leads is about being an effective podcast host! 

Emily Aborn is a Content Writer and owner of She Built This, a community for women entrepreneurs to build the dreams they have, together. She has 10+ years of experience working with entrepreneurs in various roles. She helps others create compelling content and copy throughout their branding! Emily lives in New Hampshire with her family. When not working, she can be found hiking, walking, cooking, reading, listening to music, or writing.

Lisa Zawrotny founded Positively Productive Systems LLC in January 2016. She holds current certifications in time management, stress management, life coaching, and meditation instruction as well as a certificate in Positive Psychology. Lisa has been featured in over 120 podcast and video summit interviews as well as guest webinars. She has been featured as a keynote speaker and facilitated in-person and virtual workshops involving productivity, decluttering, stress reduction, and vision boards. 

In this episode of Listeners to Leads, Emily Aborn and Lisa Zawrotny are sharing the importance of thoroughly vetting your potential podcast guests and actionable steps you can take right now to prepare for a podcast interview as a host. 

Lisa, Emily, and I also chat about the following: 

  • Being selective about the guests you bring on your show.
  • The right level of preparation for a podcast interview as a host.
  • Structured vs. Conversational podcast styles and how it affects guest choice.
  • Content planning and deciding where to put a guest episode in your podcast schedule.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH EMILY ABORN:

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CONNECT WITH LISA ZAWROTNY:

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CONNECT WITH ALESIA GALATI:

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Work with Galati Media! 

Securing High-Profile Guests with Courtney Elmer | Listeners To Leads

Having big-name guests on your podcast is a great way to boost the credibility of your show and potentially get your show in front of new listeners. But it’s important to consider why you want to have these guests on and make sure you’re approaching the pitch the correct way. Courtney Elmer, the creator of PodLaunch, is here today to talk about her experiences in making connections with big-name podcasters and building lasting connections that benefit everyone, especially the audience. This week, episode 132 of Listeners to Leads is about securing high-profile guests for your podcast! 

As the Founder of The EffortLESS Life® and creator of the hit podcast launch program, PodLaunch™, Courtney Elmer is a sought-after consultant, host, and speaker who is known for helping entrepreneurs embrace failure and grow through what they go through to create the greater income, influence, and impact they deserve. Courtney teaches online business leaders how to build self-sustaining businesses that can thrive in a rapidly changing digital environment, expand their thought leadership through podcasting, and use their voices to catalyze positive change in the world.

In this episode of Listeners to Leads, Courtney Elmer is sharing the importance of going the extra mile when pitching to potential guests and actionable steps you can take right now to realign your podcast with your business after making changes. 

Courtney and I also chat about the following: 

  • The importance of fully showing up in an interview, even when your guest is not.
  • Podcast plateaus and the reflection to do to move past them.
  • The five things podcast app algorithms look for in your show.
  • Going the extra mile when pitching a potential guest for your show.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH COURTNEY ELMER:

Instagram

Insider Secrets to a Top 100 Podcast with Courtney Elmer

LinkedIn

Website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

LINKS MENTIONED:

Listeners to Leads Ep. 124: Are Podcast Reviews Important? Part 1

Listeners to Leads Ep.126: Are Podcast Reviews Important? Part 2

Listeners to Leads Ep: 70: Behind the Scenes of a Podcast Rebrand with Lisa Zawrotny

What You SHOULD and SHOULDN’T Say on Your Podcast | Listeners to Leads

The beauty of podcasting is that anyone can pick up a microphone, share their story, and make a difference in the world. While that freedom is rare in widespread media now, that doesn’t mean you shouldn’t think carefully and consider what you say before putting it out into the world! I’m going to give you a few basic do’s and don’ts of what to say on your podcast, especially as a business owner.  This week, episode 131 of Listeners to Leads is about what you should and shouldn’t say on your podcast! 

In this episode of Listeners to Leads, I’m sharing the importance of editing your podcast for content, not just mistakes and ‘ums’ and actionable steps you can take right now to avoid spreading misinformation and disinformation. 

I also chat about the following: 

  • Sharing identifying information about those you’ve worked with can have unintended consequences for businesses and individuals.
  • Editing your podcast for content allows you to create a clear, concise message and catch mistakes before they hit the airwaves.
  • The importance of podcasting as a medium for freedom of expression.
  • Avoid sharing misinformation and disinformation on your podcast and podcasting ethically.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media!

How a Skilled Editor Can Take Your Podcast to the Next Level - Blog Cover

Hiring a skilled editor is the key to elevating your podcast from an amateur to a professional production. With the rising popularity of podcasts, it is becoming increasingly important to stand out amongst competitors. We’ll show you how a skilled editor can take your podcast to the next level.

According to Edison Research’s Infinite Dial 2023 report, 64% of the total U.S. population over the age of 12 have listened to podcasts in the past, a steady increase from recent years. In addition, an impressive 42% of the U.S. population have listened in the last month. That’s an estimated 120 million listeners in the U.S. alone.

Data only shows that podcast popularity continues to increase year over year providing even more of an opportunity to get discovered (and loved) by your target audience. 

Why is Podcast Quality so Important?

How a Skilled Editor Can Take Your Podcast to the Next Level

Skilled editing is the key to taking your podcast to the next level through creating a captivating first impression, improving clarity and flow, enhancing the overall listener experience, crafting compelling content, maintaining professionalism, and time management and efficiency. 

Creating a Captivating First Impression

As a podcaster, you likely have a goal for your content. This could be reaching the masses to get your message out to as many people as possible or maybe you’re looking to target a niche audience to sell a product or educate on a specific topic. Regardless of your goals, your podcast’s first impression is what is going to drive you further toward these goals. 

Creating and Keeping Podcast Goals

Have you ever discovered a new podcast and were turned off in the first few seconds due to poor audio quality? The rise of podcast popularity has opened the door making podcasts an easily accessible platform for anyone to join. That being said, just because you can set up a mic, freely talk into it and upload your content to the interweb in an instant doesn’t always mean you should. While it’s not rocket science, good audio quality does take some amount of effort and a skilled editor can help you achieve the results you’re looking for.

On average, people listen to 9 podcasts a week (an increase from previous reports). Making a good first impression is the first step in making sure your podcast falls into your audience’s rotation of shows. Effective editing can hook (or turn away) listeners in just the first couple of seconds. 

Improving Clarity and Flow

So you’ve hooked your new listener into continuing past the first couple of seconds of your podcast. That’s great! You still want to make sure the audio quality paired with the overall clarity and flow is up to par throughout the entirety of your episodes to live up to the listener’s expectations. 

A skilled editor can help improve the cadence and delivery of your speech. By eliminating pivots in thought, awkward pauses, or speakers talking over one another, your editor can clean up your audio making for a smoother listen for your audience.

Intentional pauses and well-paced dialogue also have an impact on how the listener perceives the content. For example, well-timed pauses can be strategically inserted to emphasize important points or allow the audience to absorb information before moving to the next talking point.

Like audio quality, the clarity and flow of your content are just a few more of the many factors a skilled editor focuses on to deliver a polished final product.

Enhancing Overall Listener Experience

A skilled editor is the key to having a smooth and seamless listening experience. I think we can all relate to sitting down watching a TV show when all of a sudden a commercial comes on that is so jarringly loud we have to reach for the remote to adjust the volume. This is a major turnoff and the same goes for podcasting. 

Good editing can take the peaks and valleys in your audio and balance it to a steady volume level throughout the main episode content, between different segments, and ads, and even match the levels of other podcast episodes across different platforms. The last thing you want to do is to have to adjust your volume when transitioning to a new episode and your editor is responsible for making these transitions as seamless as possible. 

Depending on the genre of your podcast, you may also consider adding transition music between segments, sound effects, or background music to add ambiance. Not only will a skilled editor facilitate the editing of these features into your episode, they likely will know just the place to source the perfect royalty-free sound effects and music to really enhance the listener experience. 

Crafting Compelling Content

Whether you’re recording with a guest or just yourself, you may notice either of you going off on a tangent or making side comments that aren’t necessarily relevant to the main topic of conversation. While this may be common in our natural day-to-day conversations, it can be distracting and take away from the main points in your podcast episode. 

Listeners click on your episodes because they are pulled in and interested in the topic your title advertises. Unless somehow relevant to the story, they don’t want to suddenly be pulled away by a side tangent about your family’s trip to Disney World in 2007. It’s distracting and can cause listeners to disengage from your content. 

Remember, the goal of your content is always to provide value to your audience. A skilled editor will find these side comments or irrelevant tangents and cut them to keep you and your guest seemingly on topic thus keeping your listener more engaged. 

What to Do When You Have a Bad Podcast Guest

Maintaining Professionalism

The beautiful thing about podcasting is that you can make mistakes without anyone ever knowing. A skilled editor will remove your word stumbles, mistakes, and filler words so you sound as professional as possible. While you may not notice when your friend stumbles through their words while recapping a story, I guarantee you’ll notice when your favorite podcast host stumbles through the episode or cannot stop saying ‘um’ between every thought. A good editor removes all of the unwanted fillers and fumbles so you come across as the confident and professional host we all know you are. 

Check out this before and after showing how much more professional Alesia sounds after some editing cleanup. 

BEFORE:

AFTER:

On a similar note, how many times have you seen a creator get called out for something they accidentally said on a podcast or from a clip that was wildly taken out of context?

Now, I would like to highlight the difference between creators being rightfully called out on a comment they confidently stand behind and being called out on an uneducated or accidental mistake. 

While it is obviously important to educate yourself enough to avoid saying harmful or offensive things in the first place, we all make mistakes from time to time. Perhaps you didn’t even say something offensive but instead misquoted a famous poet or credited the wrong author of a book you referenced. A good editor will go through your audio, fact-check if necessary and remove these misspeaks before it ever hits the listener’s ears. 

Keep in mind that not every production company promises to listen to every word of your podcast and edit for context. Here at Galati Media, our team is intent on listening to every word of your podcast so that we can ensure both hosts and guests sound as clear, concise, and professional as possible. 

Time Management and Efficiency 

At first glance, it may not seem like there is a lot that goes into podcasting. In reality, there is a lot of behind-the-scenes work that you may not be ready for or quite frankly, have the time for.

Time Management

It is no secret that editing a podcast episode is time-consuming. On average, it takes an editor 4 times the length of the podcast audio just for editing. Take that and factor in writing the copy for your show notes, uploading to your hosting platform, creating promotional graphics, actually promoting the episode, and any other task you can think of. That is a considerable amount of time dedicated to just one episode and that can add up, especially for someone releasing new episodes weekly. 

You likely didn’t start a podcast with the dream of spending time editing. Hiring a good editor can take the time spent editing off of your hands so that you can focus on what really matters- planning valuable content and engaging with your audience.

For tips and guides on planning your podcast content:

Bonus: Hiring a full production team can free up even more of your time. Check out our services page to see how we might be able to help you.  

Efficiency

Time is not the only factor a good editor can help with. When you’re recording an episode knowing you’ll have to sit down later and edit yourself, you may be hyperfocused on the way you speak being diligent to avoid making mistakes that you’ll have to take out later. Hiring a trusted editor takes the stress off your hands knowing you can speak freely and that your editor will make you sound amazing in post-production. As a bonus, they act as an extra set of ears to catch the mistakes you may have missed yourself.


A skilled editor is no doubt an investment. While we would never frown upon someone making the decision to edit their podcast themselves, we also see the value that a skilled editor can bring to the success of a podcast. 

If you want to take a crack at editing yourself, check out The Basics of Podcast Editing and A Beginner’s Guide for Podcast Editing in Audacity.

OR 

If you’re interested in hiring a podcast production team to handle your editing and take your podcast to the next level, click here to learn more about working with our team.