Category Archive : Launch

Choosing a Podcast Title That Gets Noticed: A Podcaster's Guide

Choosing a podcast title may seem like a minor detail, but getting it right is incredibly important for attracting listeners and growing your show. A well-crafted title sets the stage for discovery, establishes your brand, and ultimately impacts your podcast’s long-term success. 

In this comprehensive guide, I’ll break down actionable strategies for brainstorming the perfect name and ensuring it resonates with your target audience.

Choosing a Podcast Title That Gets Noticed: A Podcaster’s Guide

Have you ever looked at a podcast title and thought, “I have no idea what this podcast is about?”  You’re not alone! Even though I often say I’m not the best at naming things, I’ve learned a few tricks along the way to create podcast titles that are clear, catchy, and help attract the right listeners. 

After launching over 25 podcasts with my agency, Galati Media, I’m excited to share my insights with you.

Additional Launch Resources: 

Why Your Podcast Name Matters (But Isn’t Everything)

While a catchy title won’t guarantee success, it’s definitely not something to overlook. A great title can pique interest, signal what your podcast is about, and even help with search engine optimization (SEO). But remember, high-quality content is king. If you consistently deliver value, your audience will find you, regardless of your title.

Getting Started: Research and Brainstorming

Before you dive into a thesaurus, take a step back and think about your target audience. Who are they? What kind of content are they looking for? How can you differentiate yourself from other podcasts in your niche?

Learn how to do Podcast Market Research.

Answering these three questions will help you better understand what your podcast title should convey. Brainstorm a list of words and phrases that resonate with your ideal listener, keeping in mind your brand and the topics you’ll be covering.

Clear and Concise vs. Quirky and Creative

Your podcast title can be as straightforward or as creative as you want it to be. Some podcasts, like mine (“Two Sisters and a Cult,” “Listeners to Leads,” and “Successful Podcasting Unlocked“), are very specific and to the point. Others use more playful language or industry-specific terms.

There’s no right or wrong answer here. The most important thing is to choose a title that you’re comfortable with and that accurately reflects your podcast.

My Name or Not My Name?

If you’re a well-known figure trying to build a personal brand, using your name in your podcast title can be a great way to leverage your existing audience. But if you’re not a household name, it’s probably better to choose a title that clearly communicates what your podcast is about.

Remember, you can always include your name in the artist or author section of your podcast’s metadata so that people can find it if they search for you specifically.

SEO Considerations

While a clever pun might be tempting, don’t forget about SEO. Including relevant industry keywords in your title can help your podcast show up in top search results when potential listeners are looking for episodes that showcase content like yours.

Related Blog: Master Podcast SEO: Craft Show Notes That Boost Downloads

Tune in to this episode with Lauren Gaggioli on Mastering Keyword Research and SEO for your Podcast.

Think about the words and phrases your target audience might use when searching for podcasts. Incorporating these terms into your title can increase your visibility and attract more listeners.

It’s Okay to Change Your Mind (Later)

Don’t stress too much about finding the “perfect” title right away. It’s okay to experiment and see what works best. Give yourself at least 25 episodes before considering a change. This allows you to build some momentum and see how your podcast evolves.

Related Blog: Is It Time for a Podcast Rebrand? A Step-by-Step Guide

My Top Tips for Choosing a Podcast Title

1. Brainstorm a list of at least 5-10 potential titles.

2. Check if your chosen title is available (there are almost 3 million podcasts out there!).

3. Ask your ideal listeners for feedback (but ultimately, go with your gut).

4. Say your title out loud to make sure it’s easy to pronounce and remember.

5. Be clear, not quippy. Your title should be easy to understand and give listeners a good idea of what to expect.

Remember, choosing a podcast title is just the first step. The most important thing is to create high-quality content that resonates with your audience. Once you have that, the right listeners will find you, no matter what your podcast is called.

If you’re still struggling to come up with a title, feel free to reach out to me. I’m always happy to help!

Book a Podcast Strategy Session and take your show to the next level.


Crafting Powerful Podcast Artwork That Converts

Aspiring and established podcasters often ask me about best practices for crafting powerful podcast artwork that converts listeners into leads. While it may seem like a small detail, your podcast artwork greatly attracts and engages listeners.

With the rise of on-demand audio platforms like Apple Podcasts, Spotify, and more, podcast listeners have endless options at their fingertips. In a saturated marketplace, you have mere seconds to grab someone’s attention as they browse.

Your podcast cover art is usually one of the first visual representations potential fans will see of your show. It needs to showcase your topic and brand in a compelling, professional way that makes listeners curious to hit play. If the artwork doesn’t intrigue people, most will simply scroll on without giving your content a chance.

Crafting Powerful Podcast Artwork That Converts

Today, I want to talk about something that might surprise you: your podcast artwork. While that square image seems like a small detail, it’s actually a silent salesperson working 24/7 to grab attention and get listeners to tune in.

We’ve all heard the saying, “Don’t judge a book by its cover.” But let’s be honest, we all do it to some extent. Scrolling through a sea of podcasts, are you more likely to click on something generic and blurry or something that pops and hints at the exciting content within? Exactly!

Your podcast artwork is prime real estate. It’s a billboard on podcast listening apps and social media – everywhere potential listeners might encounter your show. It’s your first impression, and you want it to be a good one.

My favorite way to create quality podcast cover art is using Canva.

Why Podcast Cover Art Matters

When considering your podcast cover art, it’s important to know the general podcast artwork requirements. Apple Podcasts tends to be the standard. They’ve stated that your cover art should be square and 3000 x 3000 pixels. It should also be simple and legible. 

Remember, your cover art will be about the size of a quarter on someone’s screen. That means any words and photos should take up as much space as possible. 

So, why should you invest some time and creativity into crafting strategic podcast artwork? It does way more than just look good. 

Artwork can help you: 

  • Cut Through the Noise
  • Communicate Your Brand and Value
  • Build Trust and Authority
  • Boost Brand Recognition
  • Drive Conversions

Ultimately, we all want our podcasts to achieve specific goals, whether it’s growing your audience, promoting your business offers, or driving traffic to your website. Clear and engaging artwork can spark listener interest, leading them to take action like following, visiting your website, or contacting you for services.

Strategically Crafting Podcast Artwork

The key is to create artwork that aligns with your unique brand identity and speaks directly to your ideal listener.

Take a look at any of the podcast charts on Apple Podcasts, Spotify, or GoodPods, or Chartable. From there, you can see some clear design decisions that make the podcast attractive to potential listeners. Here are just a few.

Consistency is Key for Recognition

Your podcast branding should maintain a consistent visual style to build recognition and drive traffic across platforms. This includes utilizing the same colors, fonts, and overall design aesthetic in your cover art as your social media profiles.

Keep your logo, show name treatment, and host photos aligned to reinforce your identity each time a listener encounters your brand. Consistency allows potential fans to easily identify your show no matter where they come across your name.

Highlight Guests with Episode Covers

Strong main artwork is essential, but consider creating episode-specific variations as well. These can include the episode title, guest name (if applicable), and relevant imagery – all while staying true to your overall brand aesthetic. This adds variety, keeps your content fresh on social media, and gives listeners a clearer idea of each episode.

Templates Streamline Updates

Rather than designing each episode cover from scratch, create reusable templates where you simply swap out details like the number, title, and guests. This approach saves time and ensures visual consistency across your catalog. 

We love Canva when we are creating and sharing podcast cover templates.

Align with Your Target Audience

Your cover art style should represent the tone and topics discussed on your show. Choose designs, colors and imagery your target listeners will find appealing and informative at a glance. Avoid overly generic or cluttered designs that don’t clearly convey what people can expect.

Measure and Refine Over Time

As with all marketing, continuously measure the performance of your various cover designs. Pay attention to what elements seem to drive the most clicks and listens. Refine your approach based on data to keep improving results. If you’ve been podcasting for a while, it might be time for an upgrade.

Thinking about rebranding your show? Check out our blog post on How to Successfully Rebrand Your Podcast.

Conclusion

So, podcasters, take a good, honest look at your current artwork. Does it make you excited to share your podcast with the world? Does it scream “This is professional, and this is for you!” to potential listeners? If the answer is no, it’s time for a refresh! A powerful redesign could be your ticket to boosting those listener numbers and achieving your podcast goals.

And remember, if you need some help brainstorming or want a fresh pair of eyes to assess your artwork, feel free to reach out! You can always book a strategy session to get the support you need. 


Is It Time for a Podcast Rebrand A Step-by-Step Guide

Have you been podcasting for over a year and feel like your show could use a podcast rebrand? Or maybe you’ve realized your content or audience has evolved in a new direction. Rebranding is a common consideration for podcasters at various stages. However, it’s important to do it right to keep your existing listeners engaged and attract new ones.

In this comprehensive guide, I’ll share everything I’ve learned from successfully rebranding my shows and advising clients through the process. By following these best practices, you can ensure your rebranding efforts succeed.

Is It Time for a Podcast Rebrand? A Step-by-Step Guide

As your podcast evolves, your original branding may feel misaligned. A rebrand can be an exciting revitalization, but it requires careful consideration. Here’s how to know if it’s right for you and how to make it a success:

Know When It’s Time for a Rebrand

The first step is asking yourself some key questions to determine if a rebrand makes sense. 

1. Have you reached at least 25 episodes?

Hitting this milestone is crucial as it helps you better understand your audience and speak confidently on your topic. I consider 25 episodes the minimum before making any major changes. This gives you time to understand your audience and yourself better as a podcaster. Consider if an upcoming milestone episode (like your 100th) makes a good rebrand point.

2. Are major changes needed?

Are you changing everything about the show, or is it simply a minor update? Does it only need fresh visuals/audio? A refresh might be all you need for a new spark.

Tune in to an episode I did with a client about her Podcast Refresh.

3. Will your audience and content shift?

You’ll also want to assess if your content or target audience has significantly shifted from your original focus. A full rebrand with a new name and direction may be needed. But if it’s more of a minor evolution, a simple refresh with updated graphics and minor format tweaks could suffice. Taking the time for self-reflection upfront will guide your rebranding approach.

Important Note: If your show’s content and audience will be completely different, it might be wise to end your current show and launch a brand new one to avoid alienating existing listeners.

You’ve Decided to Podcast Rebrand. Now What?

Treat It Like a New Launch

Once you’ve decided a rebrand is the right move, treating it like an entirely new podcast launch is crucial. Have a strategic plan in place with timelines, promotional campaigns, and goals. Run audience research to define your new positioning and messaging. Podcast market research is always the best first place to start.

Promote your rebrand heavily on social media with behind-the-scenes content, giveaways, and more. This excites your existing listeners and introduces new ones to your refreshed show. Make sure to optimize your new brand for search engines. You can do this by incorporating relevant industry keywords into your podcast title and description. Proper planning sets you up for success.

Download our Podcast Launch Roadmap and use these resources to support your relaunch.

Generate Excitement for Your Podcast Rebrand

Effective communication is critical throughout the entire rebranding process. Let your audience know beforehand that changes are coming and what they can expect. Share your new direction and why you feel it’s a better fit. Be transparent; you may lose some listeners through the shift, but those who stay will be your ideal audience.

Here are some ways to keep the excitement going:

  • Tease the changes: Build anticipation with hints about what’s coming.
  • Behind-the-scenes: Share your rebranding process and decision-making.
  • Sneak Peeks: Offer glimpses of new graphics or theme music.

Get Support From Your Launch Team

I’ve talked endlessly about having a launch “street” team. These are your friends and cheerleaders. The ones you call when something incredible happens in your business. And the ones you call when you need advice.

Enlist loyal listeners and past guests as early ambassadors. Their enthusiasm for your new direction will be contagious. I’ve seen the lack of a launch team make a world of difference for our clients. Don’t skip this part.

Don’t Forget the Tech Updates

Remember the nitty-gritty! Once your new brand assets and first refreshed episode are ready, it’s time to implement the changes fully across all platforms.

You’ll want to check all of the following to ensure you’ve made the proper adjustments:

Hosting Platform: Update your podcast’s title, cover art, and description within your hosting platform (Buzzsprout, Libsyn, etc.)

Podcast Directories: You might need to manually update info on Spotify, Apple Podcasts, etc., to ensure a seamless display of your new branding.

Your Website: Reflect the changes everywhere your show is showcased.

You want listeners to have a seamless experience finding and enjoying your refreshed show. 

Nothing ruins a rebrand like technical glitches, so taking the time for quality control upfront avoids frustration later on.

Prepare for change as you go through a podcast rebrand. It’s natural to potentially lose some followers during a rebrand as you become even more niche-focused. Remember, the ones who stay will be even more invested in your podcast’s new direction.

Revamping your podcast’s branding can be a great way to give it a fresh start and attract new listeners. By being strategic, communicating with your audience, and treating it like a fresh launch, you’ll set yourself up for long-term success.

Have your own podcasting questions? Send them over at Successful Podcasting Unlocked.


Find Your Podcast Frequency Choose Consistency Based on Capacity_ Blog Cover

When choosing a podcast frequency, it’s important to consider what you actually have the capacity to handle. So many podcasters jump in head first with a weekly show, but fizzle out becuase they don’t have the ability to keep up with that type of podcast frequency.

I recently heard the phrase, if the content is king, then consistency is queen. I want to take that a step further today and say that if content is king, and consistency is queen, then your capacity is the key.

As a content creator, you understand the power of consistent, high-quality output. But should your podcast be weekly, bi-weekly, or even monthly? The truth is, there’s no one-size-fits-all answer. The right frequency depends on your unique capacity.

Find Your Podcast Frequency: Choose Consistency Based on Capacity

Content is King, But Consistency is Queen

We’ve all heard the saying that “content is king.” But to keep audiences engaged with your content, you need to show up consistently. This is where the phrase “consistency is queen” comes in. Consistency gives your listeners a reliable cadence to expect new episodes.

But who decides what consistency looks like? 

Sadly, the pressure to be “consistent” can lead podcasters to burn themselves out. I’ve seen many give up after just a few months, unable to keep up with an unrealistic schedule. This is why capacity is so important to consider.

BONUS: Are you consistently tired of being consistent? My friend Emily has a great blog post and podcast episode on the topic. This perspective is from someone who has been consistently showing up as a copywriter and it gives a great overview of content creation as a whole, not just from the podcasting perspective we discuss here.

Define Consistency Based on Your Capacity

Your capacity refers to how much you can reasonably produce and promote given your schedule, resources, and lifestyle. It’s different for everyone. Don’t feel pressured by benchmarks like daily or weekly shows if that’s not sustainable for you.

We often equate consistency with relentless daily output. But true consistency is about the commitment you make to your audience, and your ability to honor it. Here’s how to reframe consistency:

  • Set your own rhythm: If “weekly” is unsustainable, don’t force it. Bi-weekly or monthly, delivered reliably, is far more valuable than sporadic weekly bursts followed by burnout.
  • Quality over quantity: A less frequent release schedule allows you to prioritize depth and polish in each episode, ensuring consistent quality for your listeners.
  • Honesty is key: Be upfront with your audience about your release schedule. Transparency builds trust and manages expectations.

The key is choosing a frequency you know you can maintain long-term based on your capacity. This establishes consistency in a way that doesn’t lead to burnout. You set the expectations for your listeners and yourself.

For example, if you can only commit to one episode every other week, own that schedule. Release your episodes biweekly without fail. This biweekly consistency will serve you and your listeners better than promising a weekly show you can’t deliver on consistently.

How to Know if a Podcast Frequency is Right for You

Now that we’ve defined that consistency that will work for us, we must audit our capacity to see if it’s still working for us. Life happens. Things shift. And that means that our ability to show up consistently will have an effect on our podcast frequency.

Regularly re-evaluate your schedule with these questions:

Am I resentful of my podcast? This signals burnout. It might be time to scale back temporarily or reassess how you produce content.

Am I sacrificing other important areas? If podcasting consistently harms your health, relationships, or core business tasks, it’s time to adjust.

Is the content suffering? If rushed production lowers quality, fewer but better episodes might be the solution.

Adjust Your Consistency as Your Capacity Changes

Your capacity isn’t static – it will fluctuate depending on your circumstances. Be willing to re-evaluate your frequency as needed. For example, you may shift to monthly during busy seasons. Listeners will understand as long as you communicate schedule changes clearly.

Think of capacity like your personal “content container.” It’s influenced by time, energy, resources, and life.

Time Capacity

How many hours can you realistically dedicate to planning, recording, editing, and promoting each episode? If done correctly, you can create a quality podcast without it taking up your entire week. You can also only focus on the recording and outsource the rest of the production to a team you can trust to enact your vision.

Energy Capacity

Podcast creation can be mentally and emotionally demanding. Factor in your optimal energy to avoid feeling depleted. If you are someone who batch records episodes, you’ll need to create space before and after batching to give your voice a break before jumping into your other duties.

Resources Capacity

Does your budget allow for outsourcing tasks like editing, or do you need to handle everything yourself? Be honest with yourself about the resources that you have available to you. Does your podcast have to be edited to perfection or can you create something that is still high quality without spending HOURS on it?

Life Capacity

So often we look at what other people are doing to create consistent content and try to replicate that, but the truth is that we all have different life capacities. If you’re a new mom, your ability to have a weekly podcast frequency will be very different than the person who has no children. Caregiving duties, busy work seasons, or health changes can all impact your capacity. 

Consistency is still important. But it’s more about sticking to the schedule you set rather than rigidly sticking to an arbitrary benchmark. Focus on delivering quality content at a pace you can sustain long-term. This builds trust with your audience over time.

Find the Right Frequency for Your Goals and Audience

When choosing your frequency, also consider your podcast goals and target listeners. For example, a weekly show may better demonstrate listener loyalty and engagement metrics if you want to attract sponsors.

But if your goal is long-form conversations, you may prefer fewer episodes that allow for deeper dives. Survey your target listeners to get a sense of their preferred consumption habits as well.

The right frequency is unique to your podcast’s objectives and your capacity to produce consistently at that level. Don’t be afraid to start with a schedule you can realistically maintain, even if it’s not weekly. You can always increase frequency as your skills and resources grow. The most important thing is showing up for your listeners without fail on your chosen schedule.

Remember: A less frequent podcast that you love creating and can sustain consistently is infinitely more valuable than a high-frequency show that leads to burnout.

With some self-reflection on your true capacity, you can establish the right definition of consistency for sustainable long-term success with your podcast. Remember – you set the pace, so choose wisely and stick to it. Let me know if you have any other podcasting questions!

Should Your Podcast Have Seasons or Be Ongoing? Tips for Structuring Your Show

When launching a new podcast, one decision you’ll need to make is whether to structure your show around seasons or keep it ongoing. The goal of every podcaster is to have a successful show. But that looks different for everyone. 

It can be hard to build consistent content without feeling burnt out and overwhelmed. 

No matter which structure you choose, it all comes down to how well you can plan your podcast content and execute that plan.  

Maybe you’ve been trying to plan your podcast but aren’t sure if your podcast should have seasons or be ongoing. This is a question we get often from our launch clients. I’m here to tell you that it doesn’t have to be as complicated as you might be making it. 

Today, I will share a few examples of ways you can structure your show and how to make the most of whichever structure you decide on. 

Should Your Podcast Have Seasons or Be Ongoing?

What Are Podcast Seasons?

To start, a season typically consists of 7-25 episodes grouped together. 

Podcasts that are structured in seasons work just like your favorite TV shows. Each season follows a particular story arc or topic. But when you take a closer look, even your favorite shows each approach their seasons differently. 

Shows like Seinfeld or Bob’s Burgers build on the stories and character journeys of the previous episodes. But the seasons don’t usually end on a cliffhanger or leave you needing to know what happens next. 

While other shows like Game of Thrones or Heroes end each season with a cliffhanger to keep you on the edge of your seat until the following season. 

Then you have shows like Lockwood, The Sopranos, or Breaking Bad that end the entire show on a cliffhanger… Don’t be those shows at all costs!

It’s likely that, as a business owner, the only type of seasonal structure that you would consider is the first one. The show that builds on previous episodes but takes short breaks between seasons to regroup and come up with new content. 

Even with an ongoing show, it’s possible to create this illusion for yourself but more on that later. 

Download now: Podcast Workflow Checklist

Why Is A Structured Show Important?

When you are clear on the structure of your show, it allows you and your audience to know what is happening next. 

I use this example when discussing our kid’s schedule with my husband. People (especially kids) thrive when they know what to expect. It takes the guesswork out of what to anticipate and makes less space for disappointment or frustration because we thought something would go a certain way. 

The same goes for our shows. Not just the structure within our show but whether our show will continue on past a certain point or go on breaks during certain times of the year. 

By implementing an expected show structure, you’ll be able to keep your audience engaged and excited about what is to come. 

This way, you will increase listener retention and when they share about your show with their friends, they’ll be able to easily articulate what that new listener can expect.

Related Post: Is it Easy to Start a Podcast? 10 Things to Consider Before You Launch 

Podcast Season Examples

If the idea of podcast seasons sounds elusive, I get it. 

There’s no hard and fast rule as to what that should look like for everyone. It’s really up to you. 

So I put together a few examples below to show you how some of our clients use podcast seasons to make the most of their shows. 

Example #1. Six Month Intervals

One client pushed new episodes out from  January to May and then took the month of June off. Then they started back up from July to November and had December off. This allowed them to focus those two months on batch recording new content or spending time with their family.

A five-month on, one-month off cycle might be right for you if you are very intentional about the time you spend in your business. 

Don’t forget that if you wanted to keep going, you could always batch ahead or outsource the marketing during those months to give you time away. There are options for everyone. 

Example #2. Episode Intervals

Since most podcast seasons land somewhere between 7 and 25 episodes per season, you can decide what that cadence looks like for you. Then you can choose 

We have a client that releases twelve episodes every season. Then they take off a month or two, depending on life, before returning. It all shakes out to work for them as they are busy moms and have their own careers. 

This interval allows you to choose (and change if needed) what works best for you. I think this might be the best starting point for someone starting out. You may decide after that first break you want to keep going. 

With this interval, you can also decide whether to have breaks. You may decide to go along with 25-episode intervals and can change the season but won’t bother taking breaks. 

Whatever you decide, just make sure it’s something that you can consistently show up for.

Related Post: 3 Surprisingly Powerful Ways to Measure Podcast Success

Example #3. Yearly Intervals

Another client is an astrologer and uses the astrological new year (the start of Aries or March 21st) as the starting point for a new season. 

There is usually a new theme or format for the season’s content as well. It keeps the audience excited and ensures the host feels good about having space to change the format as she grows as a person and host. 

With this interval, you would most likely only take a month off (if that) of your content to prepare for the next season or to create anticipation. 

Tips for Podcast Structure Success

Here are a few tips to help you maximize your podcast results whether you have seasons or not: 

First, Understand Your Own Capacity

It’s important that you know what your own capacity to show up is. That will help you know which of these formats to choose if you decide to go the seasons route. And remember, you don’t even have to do seasons if you find that the content can be a continuous stream of information. 

Related Post: Step-By-Step: How to Start a Podcast 

Next, Create a Plan to Adhere to Your Structure

When you first start podcasting, you may not know what will or won’t work for you. It’s important that you at least start with a plan. 

90% of podcasters don’t make it to 25 episodes and I genuinely believe this is one of the problems they run into. They start a podcast, thinking it’s a quicker and easier way to create content when really they are putting in a ton of work and aren’t sure if it’s working. Or if they even want to keep doing it. 

Related Post: How to Know if a Podcast is Right for You

With this in mind, if you can create a plan and adhere to that plan, you’re already doing better than most. Keep showing up. You’ve got this!

Finally, Communicate Your Schedule

If you don’t communicate your plan with your audience, they won’t know to expect shows from you. That leaves it too open when most podcast listeners like to arrange their days around which episodes go live on which days. 

If you break for a season without telling them, you can guarantee that you will lose followers and listeners. 

And we don’t want that for anyone. So communicate new seasons. Communicate if you need a break. And communicate if you are changing up your format.

This helps keep your audience engaged and lets them know you care. 

Tune in to more episodes from Successful Podcasting Unlocked.

Start a Podcast Today

I hope this guide on podcast seasons was helpful for you as you journey into podcasts. If you take nothing else from this, remember that you get to choose! 

The best way to set yourself up for successful seasons is to choose a structure that works best for you. 

Now that we’ve covered that, I want to encourage you to look through my FREE Podcast Launch Roadmap. If your podcast has seasons and you’d like to make the most of a new season, you can follow that exact formula to create excitement and anticipation during your off time. 

Download your Podcast Launch Roadmap today!


Top 10 Do’s and Don’ts for Launching Your Podcast

With over 50 podcasts launched in the last four years, we’ve seen quite a few do’s and don’ts for launching your podcast. 

If you’ve already launched your podcast, there are still going to be some tips and tricks that I’ll have for you. 

For those who are thinking about launching, or maybe are at the beginning of I’m about to launch, these are some things you will want to consider.

Time to get straight with what you should and shouldn’t do when launching your podcast!

And don’t forget to download our FREE Podcast Launch Roadmap + Workbook.

The Top Do’s and Don’ts for Launching Your Podcast

Today, I’m sharing some of the ways we’ve not only helped clients launch their podcasts but also launched our podcasts for Galati Media

We’re going to start with the don’ts because those are the ones that people are usually doing and then we’re going to talk about what to do instead.

Don’t: Launch Just Because Someone Told You To

I heard a few summers ago that there was a prolific business leader who told their audience, “If you have a business, you should have a podcast.” 

I actually disagree with that.

I don’t think that a podcast is the first thing that you should do. Nor do I think that every business owner should have a podcast, every business owner should have some form of content that they are creating to engage with their audience connect with them in some way, and educate them. 

A podcast is not always the best way for business owners to do that. How to decide if launching a podcast is right for you.

The thing about podcasting is that it is a long game, you are going to be creating content for a very long time. And you may not always see that return on your investment of time and effort right away. It’s important that you go into it knowing this is what you want to do.

Do: Take Time to Plan out Your Podcast Concept

So instead of just following along with what the big names are telling you to do, what you should do is do your research to see if podcasting is even a format that you enjoy. 

Do you enjoy going in front of a microphone and speaking into it? 

Do you feel that you would need it to be scripted? Or do you feel that you can go off the cuff? Would you be too distracted to go off the cuff?

Choose a podcast format that works for you.

These are all things that you have to consider. Even beyond that, doing podcast market research can help you determine whether a podcast is necessary for your ideal listener, clients, or content viewers.

Don’t: Plan for Only the Launch Episodes

I see people do this so often that they get really excited about the launch. They have the trailer, and they’ve recorded three episodes and they get ready to launch it. 

Then they scramble to have the episodes ready for the next week. 

Oof! Don’t let this happen to you. There are things you can do to ensure you feel equipped to move forward with your shoe. 

Do: Plan Out Enough Content Ideas for at least ten episodes

Instead, plan out at least 10 podcast episodes

That puts you past the seven-episode mark, which is where most people fall off. 

And if you’re feeling ambitious, you can decide on having a season’s worth so if you are doing your podcast in seasons then you have enough for your season or at least planned out enough

If you’re feeling really ambitious, you can also do 25 episodes, which is where the majority of people stop creating their podcast. 

Quote: Only 10% of podcasts make it to 50 episodes.

With that in mind, if you can reach 25 episodes, you are likely to have already created the processes needed to keep your podcast going through to 50 episodes. 

Remember, planning 25 episodes does not mean you must be locked into these ideas.  These are simply ideas for you to use as options for your podcast content.

Don’t: Follow Someone Else’s Format

I have several different types of podcasts that I have created over my time in podcasting. 

The Honest Product Bench (podfaded in 2019) was an interview and solo podcast. 

In 2019 I launched Two Sisters and a Cult (podfaded in 2021) with my sister and we never had guests on the podcast. 

Then I launched the Listeners to Leads podcast, which is more instructional and educational. I have regular guest episodes and have people share their podcasting experience. It’s more of a case study-style podcast. Then I intermittently do solo episodes that are educational and share my expertise. 

Finally, I launched Successful Podcasting Unlocked which gives my audience actionable tips they can achieve in 10 minutes or less. 

Each of my podcasts has been very different. It took time and effort to find a cadence and format that worked best for me.

Do: Take Time to Discover What Works for You

I found that all of these work best for me. I can create a podcast with any of these formats, but that doesn’t mean that it will work for you. 

And I didn’t know what would work for me when I first started podcasting. It took time for me to figure that out. 

I know that this can feel frustrating, because you might feel like you want to have this right the first time, but you’re not going to have it right the first time. 

Most likely, when you go back to listen to your initial podcast episodes, you won’t like them very much. And that’s okay. I don’t think anyone really likes those episodes very much.

Don’t: Share Only When You Launch

I’m going to put on my marketing degree hat for a second and get real. 

I see people try to do this in their marketing in general. They’ll tease that something exciting is coming but if you aren’t a well known brand with large pre-sales, this is not the strategy you shoul be using.

Do: Share it Early and Often

Instead, engage your audience with the podcast. 

Ask them which cover art they like best. 

Ask them which music feels like inspires them more for the topics, you can ask them. 

If you were to launch a podcast, which you are going to launch a podcast, what questions would you expect to be answered on that show? 

What kind of content would you expect to have? 

Or perhaps even what guests might they expect to see on your podcast? 

These are all ways to incorporate your audience and get them excited about what’s to come. 

If you’re only sharing about it the week of your launch, you’ll miss out on so many connections with your audience. 

Instead, promote your podcast at least a month ahead of your launch

Ask them what podcasts they listen to. 

These are all different ways to engage with your audience before you even launch. And before you have content for them to binge.

Don’t: Compare Yourself to Others

When we create a podcast or anything really, it’s very easy to get distracted by what other people are doing and the success they are having right away. 

Most often we compare apples to oranges when it comes to our podcast.

I promise you, that the success you see other people have will most likely not be your story. It will be incredible, but it won’t be identical.

Do: Understand Your Own Podcast Stats

Look at your stats, especially after that first three-month mark.

I actually don’t recommend looking at your stats before that point because it’s very easy to get distracted by those numbers. 

Instead, when you get to that three-month mark, review how you’ve done and then go from there. 

Don’t look at your friends or other podcasters. Only look at your numbers versus industry standards.

Did you know that if you get 40 downloads in the first 7 days an episode is live, that automatically puts you in the Top 50% of shows? (According to Buzzsprout Stats Jan 2024)

That is doable!

Learn to grow your podcast with these ten simple steps.

Why Do We Fall Into These Mistakes?

Believe it or not, it’s easy to make these mistakes. I see it happen all the time. 

But awareness is the first step. With these tips, you’ll be on your way to an incredible show!

I created this workbook to help you launch a strategic podcast.

Click here to download my free Podcast Launch Roadmap to get started today.



The Best Podcast Recording Options for Solo and Interview Style Podcasts

There are WAY too many options to help record an episode for your podcast. It’s easy to get mixed up and feel really overwhelmed by all of the options. Today, we are going to discuss what the best podcast recording options are for both solo and interview podcast episodes.

For years, we’ve been hearing all the best tools to record podcasts, but most of the time those are simply lists of all the possible tools to use. No one tells you exactly how to minimize your tech stack and get right down to it.

No, thank you!

I’m sure the advice is meant to be helpful, but it leaves you with more questions than when you started searching. 

You won’t find any theoretical ideas over here. These will be strategic and actionable steps to maximize your show.

Also, how do you know that the “experts” are following their advice? Does this process actually work for them? 

You may be feeling frustrated and like a failure but the process isn’t working because it’s meant as an overall concept. The problem isn’t you! I promise. 

I know because when I started podcasting, I used every tool I could find. My tech stack was redundant and left me feeling like I was wasting my time with podcasting.

You don’t have to feel that way. 

Remember, you just have to find what works for you. All the rest can be moved to the side. 

The Best Podcast Recording Options for Solo and Interview Style Podcasts

There are so many different ways to go about this. 

Today we’re gonna be breaking it down into interview styles that are both video and audio, and then what to do if you’re doing just video or just audio. 

We’ll also go through the tech you’ll need and the financial expectations for each process. 

Things to Consider When Finding Solutions

Consider Your Workflow

Here’s the thing. When deciding on which podcast recording option will work best for you, you have to keep your own workflow in mind. 

Do you like to batch record? 

Do you record solo, interview, or both types of podcast episodes?

You might be someone who needs a simple step-by-step process. You’re not trying to do a video podcast or maybe you just want to do audio. Or maybe you would like to have some video options for marketing. 

Consider Your Tech Comfort Level

The next thing that I want you to consider is your comfort level with tech. 

Everything that I will recommend or share with you will be so simple. The learning curve is not going to be that bad. 

We have resources available on a lot of these different things. Also note that most of these tools that we’re going to recommend have blog posts or tutorials that make it so simple.

Consider Your Budget

The last thing that we’re going to consider is the affordability. 

I’m going to give you price ranges for all of these things that I’m mentioning. Remember, these are high-quality options, so most of them will not be free, but you can anticipate spending less than $40 a month overall with these recording solutions.

We want quality and sometimes we have to pay a bit for it.

The Best Podcast Recording Options for Busy Podcasters

I know you’re busy, so let’s dive right into the tools and recording options you can use to make the best possible show you can. 

Tools to Use for Recording Your Podcast

Riverside

My first recommendation is Riverside*. I record all my podcast episodes on Riverside. Even this one which was a solo episode. 

The Listeners to Leads podcast and Successful Podcasting Unlocked are exclusively recorded on Riverside. We’ve been using their platform since 2021 and haven’t looked back since. 

Riverside makes it so easy to have everything within the frame that you need it to. It makes the quality of the upload fantastic.

It can be frustrating when using software that you have to re-record or dry to piece together. Riverside makes the process seamless and easy!

Audacity

The next recommendation is to put your audio into Audacity.

Audacity is a free software that allows you to edit your podcast. You can learn how to edit your podcast using Audacity using one of our in-depth blog posts. It’s the easiest tool out there and I’ve been using it since 2018 for my podcasts.

I like Audacity over the AI editing software tools because I can easily navigate editing dual-track conversations. 

If you do minimal editing for solo podcast episodes, you may want to consider an AI tool like Descript or 

Auphonic

Have you ever listened to a podcast and thought the guest’s audio was too low and the host was too loud? Or visa versa?

Our final tool can help with that.

Auphonic is a free or low-cost software that not only equalizes your audio and video but also has some pretty interesting AI features like silence and filler word removal. 

Be careful if you have sound effects in your audio, though, as some features (specifically the dynamic noise reduction) may affect those additions to your podcast. 

I’ve been using Auphonic since 2018 as well, and we use it to keep our clients’ audio leveled and up to podcast noise level standards. 

Best Podcast Recording Options for a Video or Audio Interview Podcast Episode

Riverside + Audacity + Auphonic (Less than $35/month)

An interview-style podcast will be the same as a video or an audio podcast. So it doesn’t matter if you are someone who just likes to do video or you want to have just that audio element.

Riverside is great for the video and audio components because it records the podcast audio (and video) to your computer before uploading it to the cloud. This means any issues with your internet shouldn’t impact the quality of the content.

You can edit your video right there in Riverside if you don’t need to add any intro or outro cards to the video. 

For the audio part of the podcast, you’ll run that through Audacity to edit and/or mix your episode how you’d like. 

Your final step is to run everything through Auphonic so that your audio is equalized.

Best Podcast Recording Options for a Video Solo Podcast Episode

Riverside + Audacity + Auphonic (Less than $35/month)

For a video solo podcast, I still recommend using Riverside as you can use all the same features mentioned for the Interview style podcast episodes. 

If your solo podcast is scripted, Riverside also has the capability for script view (think teleprompter) while you record. 

You can easily edit your video right there in Riverside and then export the video from there. 

For the audio portion, you would only use Audacity to mix and master the episode’s audio with the intro and/or outro.

You’d then export the audio to run through Auphonic to ensure your final mixed audio isn’t too loud for your listeners.

Best Podcast Recording Options for an Audio Solo Podcast Episode

Audacity + Auphonic (Less than $15/month)

With an audio-only podcast episode, you can cut Riverside right out of the equation. 

Simply record, edit, mix, and master your audio right there in Audacity 

Pro tip: With video (reels, shorts, TikTok, etc) being a prominent feature in the future of podcast marketing, I would encourage you to either create a separate short clip of what your episode is about or to record everything on on Riverside. They have a feature that allows you to export a 9:16 video clip with captions.

Next Steps

If this still feels overwhelming, you can book a basic podcast strategy session, and we can help you figure out which workflow and tools will best support you. 

Remember, a skilled podcast editor can truly take your podcast to the next level if you are feeling overwhelmed with everything that happens after you stop recording. 

That’s why I created Galati Media in the first place. I knew there were people just like you who only wanted to record the content and then move on with their to-do lists. 

For more on creating high-quality podcast content, you can check out any of the following:

And finally, I created a Podcast Workflow checklist to help you start making the most of your podcast.

Click here to download the Podcast Workflow Checklist now.

Podcast Workflow Checklist Button

*This blog post contains affiliate links.


10 Things I Wish I Knew Before Starting a Podcast | Listeners to Leads

There are a lot of things to think about before starting a podcast, and it can get overwhelming quickly. After launching three podcasts for myself and 25 for clients in the past 5 years, I’ve learned a thing or two about what to know before you launch. I’m behind the mic this week sharing what I think are some of the most important things to consider before you release your show to the world. This week, episode 116 of Listeners to Leads is about the ten things I wish I knew before starting a podcast! 

In this episode of Listeners to Leads, I’m sharing the importance of launching your podcast with purpose and actionable steps you can take right now to make recording easier by batching your episodes. 

I also chat about the following: 

  • The importance of goals and why you shouldn’t be afraid to change them.
  • Your audience doesn’t care until they do – make them care!
  • You cannot market the same way as Taylor Swift (sorry).
  • Allowing yourself to use the podcasting style that works best for you.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

LINKS MENTIONED:

Listeners to Leads Ep 32: Is Launching a Podcast Right for You?

Listeners to Leads Ep 102: 10 Things to Do Before You Start a Podcast

Listeners to Leads Ep 23: How to Create a Podcast Launch Plan

Listeners to Leads Ep 49: Launch a Podcast [Tech Tips Series]

Listeners to Leads Ep 61: The Power in Doing Solo Podcast Episodes

Listeners to Leads Ep 24: Plan out the First (or Next) 10 Episodes of your Podcast

Step by Step How to Start a Podcast

Your 2024 guide to starting a podcast 

Starting a podcast can feel overwhelming, but with the right plan in place and tools by your side, it’s a whole lot easier. 

After reading this blog, we highly recommend you check out our blog Is it Easy to Start a Podcast: 10 things to consider before you take the leap! That blog will give you questions to consider before starting so you can be sure you’re taking a strategic approach to starting a podcast. 

We also encourage you to subscribe to Listeners to Leads, a podcast for podcasters looking to grow their business through podcasting. On the show, we provide you with tons of resources and episodes specifically focused on launching and starting your podcast, so you have the tools you need to make it a success. 

Step-by-Step: How to Start a Podcast

This blog will break down step by step of how to start a podcast and guide you towards helpful resources every leg of the journey! Consider this blog your official checklist to getting started and on your way. 

1. Pick a Name for Your Podcast

The name of your podcast will be the first thing potential listeners see and hear and it’s important to make it easy for them to find. When choosing a podcast name, pick one that’s catchy, memorable, and relevant to your topic and area of expertise. 

We recommend keeping it simple, clear, and descriptive and avoiding words that are hard to spell or difficult to pronounce. 

Look to see if your podcast’s name is already taken or trademarked by someone, and look into podcast directories to see what else comes up when you type in the name. Getting feedback on the name can be helpful (from people you trust) but ultimately, it’s your show and you have to feel good about what the name is and why you’ve chosen it. 

Be creative and be YOU to make your name stand out! 

Choose a Hosting Platform 

How on earth is one to choose from the many many many podcast hosting platforms that are out there? Before you just choose the cheapest podcast host or the one your friend told you they use, read our blog on the Eight Top Podcast Hosting Platforms and why we chose them! 

Your podcast hosting platform is what will be pushing your show out to podcast players (think Spotify, Apple, Stitcher, etc.) as well as where you’ll upload audio, show notes, and get data and analytics to help you in the creation of your show. 

We often refer people to Buzzsprout, thanks to it’s ease of use, great user interface, reasonable pricing, and dynamic ad insertion options. 

What we think makes Buzzsprout the Best Podcast Hosting Platform: 

  • You can customize your podcast site with a unique domain name and your branding 
  • Buzzsprout automatically uploads your podcast to podcast directories 
  • They offer a transcription service (for an additional fee) and can help ensure better audio quality as well! 
  • They provide advanced analytics
  • They have affordable pricing tiers 

One of our favorite features of Buzzsprout is the ability to promote your business and offerings with dynamic ad insertions, which are ads anywhere in the show (pre-roll, mid-roll, or post-roll). 

Buzzsprout is very easy to use and allows you to pay monthly without commitment, so it’s a great way to get started and still have access to in-depth analytics. 

Click HERE to sign up for Buzzsprout!*

3. Design the Artwork for Your Show 

If you’re not a graphic designer, or a super Canva genius, we recommend hiring someone to design the artwork for your show. Your artwork is really important and not to be overlooked! Like the name of the show, it’s the first thing people will see when they discover your show (usually before even pressing PLAY to listen!).  

Unless it’s a hobby podcast, your branding and artwork for your podcast should align with your current business branding. Your podcast is an extension of your brand, so it’s important for the two to be cohesive and work together. 

In addition to your cover art, your podcast may also need individual episode graphics, graphics for your podcast website, and other social media graphics for things like quotes and audiograms. 

Want more visual and artwork tips? Listen to Episode 96 of Listeners to Leads: How to Design Eye-Catching Podcast Graphics with Lauren Felter

4. Write Your Show Description 

A podcast description (also called a show description) summarizes the who, what, and why of your podcast to potential audience members. It explains the topic of your show, and a simple but concise description that lets them know if they’re in the right spot as a listener. 

We have a blog (complete with examples and a template!) for you on How to Write a Podcast Show Description here! 

Example of the Listeners to Leads podcast description.

5. Choose Your Music 

It’s the little things that make a huge difference in setting your show apart from all the noise from other podcasts. It’s also the little things – like your music – that help you to welcome your listeners in with the vibe they can expect from the show and show off your personality too! 

Choose music that’s a reflection of you, your brand, will appeal to your listeners and that you plan to consistently use each and every episode. 

Our top two recommendations for affordable, royalty-free, and unique music you can purchase for your intro, outro, or transition podcast music: 

  1. NEO Sounds
  2. Audio Jungle on the Envato Market

You can also have someone record your music for you, such as a friend or family member who’s a musician which will also help to prevent copyright issues (as long as they’ve given you proper licenses and permission to use it)! 

It’s also optional to look for free music, but remember that it won’t be nearly as unique as buying your music from the sites noted above. You’ll also need to make sure that you are following the requirements for the free licenses. 

Choose music that’s catchy and helps your listeners remember your podcast and recommend it to others. 

6) Record Your Intro / Outro 

Things should start to be feeling much more real to you by this point! You have the podcast art, the music, you’ve chosen a name, and a content theme, and now you’re ready to hit RECORD for the first time and create the introduction and “See ya’ next time!” for each show. 

The intro does exactly that – it introduces your show, you, and any co-hosts, acknowledges your audience however you like (Welcome, friends!, etc.) and sets the tone for the show by briefly (we do mean briefly) sharing who the show is for and what it’s about. 

The outro is where you thank listeners for enjoying your content, and often invite them to take next steps, whether that be:

  • Working with you or visiting your website
  • Finding you on social media 
  • Sharing the episode with someone else 
  • Writing a review 
  • Subscribing to the show to make sure they don’t miss an episode
  • Signing up for your freebie

Just remember not to give them too many things to do at the end. One or two options to connect with you further is plenty! 

7) Plan Your Content Strategy 

Current stats show that 50% of podcasters don’t make it past the first seven episodes. After they hit that point, they do what we call in our industry “podfade”. 

We don’t want you to podfade! It’s important to remember that podcasting is a long game and your topic should, ideally, be something you can keep on talking about for as long as you intend to play it! One way to avoid the podfade is to map out your content strategy. 

What does your audience need to know first? 

How can each episode build off of the other to give them everything they need? 

We recommend mapping out at least your first 10 episodes before getting started. 

Here are our four top Listeners to Leads Episodes on planning your podcast content and how to make it easier: 

Streamline Your Podcast Content Creation Process  (Ep 3)

5 Ideas to Never Run Out of Podcast Content  (Ep 7)

How to Organize and Plan Your Podcast Content  (Ep 21)

Plan out the First (or Next) 10 Episodes of your Podcast (Ep 24)

8) Develop Your Podcast Launch Strategy 

We don’t recommend you go this alone! We repeat: we don’t recommend you go this alone! A strategic podcast launch is key to helping you attract maximum listeners right away with your show and share it with the world when it airs. With a whole lot of launches under our belt, we know what goes into a successful podcast launch and can guide you every step of the way.  

We offer full-service podcast launch management, which takes the pressure off you to know exactly what is involved in launching a successful podcast. We’re the experts in podcast launching so you don’t have to be. All you need to do is play an active role in making crucial decisions along the way, and show up with your unique brilliance and expertise! 

If you do decide to do it by yourself or you’re on a budget and DIY-ing while starting your podcast, we recommend listening to Episode 23 of Listeners to Leads: How to Create a Podcast Launch Plan

The more intentional you are at the beginning, the better. When you launch in a thoughtful, strategic way, it can help your show be more successful from the start, and save you a lot of frustration! 

9) Record and Upload Your Episodes 

And you thought the intro/outro was exciting! Now, it’s time to sit down and record your first episodes and upload them to your podcast hosting platform.

You need to do this with your trailer/welcome episode (some call it Episode 0) PRIOR to launch day because it takes time for podcast hosting platforms to get your show in podcast directories so people can listen on their app of choice. 

We recommend giving yourself two weeks (minimum) from date of launch to date of uploading your first episode to ensure that everything goes smoothly in getting them into all the podcast directories and everyone can find your podcast on launch day. 

Your first official episode (Episode #1) will be scheduled for launch day (we’ll get to that in a minute) and ideally, you’ll have two more behind it for people to listen to and discover! 

10) Launch Your Podcast! 

You want to start telling people about your podcast weeks prior to launch day! 

Don’t keep it a secret! We recommend you assemble a launch team, people who will support you by listening to your show, as well as help you market and share when the episodes go live! This launch team will be by your side, helping you get your initial first downloads and writing ratings and review that will help podcast directories recommend your show to like-minded listeners. 

On launch day, your first official episode drops and you’ll want to market it far and wide, letting your community know that your episodes are LIVE and guiding them to listen and share. You can do a Facebook LIVE or Instagram LIVE to promote it on social media and in your newsletter. 

Recommended Listeners to Leads episodes on launching strategy: 

Episode 17 of Listeners to Leads: Podcast Launch Q & A 

Episode 23 of Listeners to Leads: How to Create a Podcast Launch Plan

Important reminder: Don’t stop talking about your podcast after launch day. (Louder for the ones in the back!)

You need to continue marketing and promoting your show with regular social media posts for about a solid week after launch.

Launching can feel overwhelming and daunting, and it’s crucial to take a strategic approach in this step to ensure the most successful podcast possible right out of the gate. 

Using this step-by-step guide in starting your podcast, you’ll be well on your way to enjoying all the many benefits of podcasting and sharing your content and thought leadership with your listeners! 

Launch Your Podcast With Support

If you’re looking for support, book a chat with us. We handle these steps (and more) soup-to-nuts and take it entirely off you’re plate! We’re able to get some incredible launch results for our clients and we’d love to do the same for you! 

*Buzzsprout affiliate link: www.alesiagalati.com/buzzsprout

This blog post contains affiliate links. That means we may make a small commission on items purchased through links in this post at no extra cost to you!


Eight top podcast hosting platforms

At Galati Media, we see a lot of podcasters get overwhelmed with all the options out there and love helping clients choose the best podcast hosting platform for their individual needs and podcast goals. 

If you’re scratching your head wondering what a podcast hosting platform IS and why you need one, make sure to go back and read our blog “How to Start a Podcast in 2023 (step-by-step)” which walks you through what a podcast hosting platform is and why you need one. 

In a nutshell, a podcast hosting platform/site is your podcast’s homebase. It’s where you upload and store episodes, and it magically (it’s not actually magic, but sometimes it feels like it) pushes out your new episodes to podcast listening apps right into your listener’s ears. 

Before you just select the cheapest podcast host, check out our recommendations for the eight best podcast hosting platforms and why we chose them. 

Things to Keep in Mind When Choosing the Best Podcast Hosting Platform for You: 

Consider what’s important to you for your podcast. 

  • Do you want to be able to track analytics carefully and dive deep into listener data? Episode 9 of Listeners to Leads: “Podcast Stats: What They Mean and How to Measure Success”
  • What will be the average length of your episodes and the frequency at which you produce a show? 
  • How are you at navigating tech and how important is ease of user experience to you? 
  • What platforms do you want to ensure your show is distributed to? 
  • Will your podcast be a private, paid feed or free for public consumption? 

As we compiled this list, we paid attention to each of these areas to show you the pros and cons of various podcast hosting platforms so you can decide on the best podcast hosting platform for your needs. One of our criteria was also that the platform needed to be aligned with Podcasts 2.0, an initiative to ensure the right of free speech is maintained and allows everyday people to create podcasts. 

As a woman of color owned company, accessibility for all people to create and listen to podcasts is one of our driving values. 

Learn More About Galati Media! 

#1) Buzzsprout: Best Podcast Hosting Platform for Beginners, Hobbyists, and Thought Leaders 

We refer people to Buzzsprout often thanks to its ease of use, great user interface, reasonable pricing, and multiple dynamic ad insertion options. 

What we think makes Buzzsprout the Best Podcast Hosting Platform: 

  • Customize your podcast site with a unique domain name and your branding 
  • Buzzsprout automatically uploads your podcast to some podcast directories with a few simple clicks. 
  • They allow you to upload a transcript for your show 
  • For an additional fee, there are features to help provide better audio quality for your listeners 
  • Free visual soundbite generation
  • Includes a website optimized for hearing-disabled folks.
  • Advanced analytics
  • Affordable pricing tiers 

One of our favorite features of Buzzsprout is the ability to promote your business and offerings with dynamic ad insertions, which are ads anywhere in the show (pre-roll, mid-roll, or post-roll). 

Episode 89 of Listeners to Leads: Are Your Podcast Ads Actually Working For You? 

Buzzsprout is very easy to use and allows you to pay monthly, without commitment so it’s a great way to get started and still have access to in-depth analytics. 

Click HERE to sign up for Buzzsprout!* 

#2) Blubrry: Best for Backend Integration 

Blubrry is well-known for its superior, trusted analytics as one of the first podcasting companies, now serving 150,000+ podcasters with hosting, distribution, stats, and helpful listener insights. It integrates well with the backend of your website, which can be a major benefit for business owners and agencies looking to publish podcast episodes right from their website. Blubrry offers data and statistics that help you make important decisions for your show.

Listeners to Leads Episode 69 “Using Your Podcast Listening Statistics to Make Better Decisions”

Make sure to check out this episode of Listeners to Leads Episode 79 with the founder, Todd Cochrane as he shares his wealth of knowledge into the landscape of podcast and his perspective on The Future of Podcasting

#3) Podbean: Best for Podcasters Looking for a Range of Features 

What Podbean does well is offer various plans and price points so that whether you’re just getting started or a seasoned podcast pro, you can access their platform. Features and benefits vary as you move through the tiers, and the free plan does not offer many features. 

They do allow for dynamic ad insertion as well as a customizable podcast website and themes. Some clients we’ve spoken with have said that customer service is not ideal and statistics aren’t as detailed as they’d like. 

Our main beef with Podbean is that they don’t make it easy or intuitive to maximize and customize your podcast website and direct people to your website and social links. 

#4) Red Circle: Best for Growing Brands 

If you’re a podcaster who’s getting thousands of downloads a month and looking to monetize with ads that extend beyond just your own, Red Circle could be the podcast hosting site for you. Red Circle offers a myriad of features including powerful analytics, cross-promotion, and fast support, but one of its highlights is their commitment to helping podcasters monetize their podcasts through: 

  • Brand-to-brand connection 
  • Dynamic ad insertions 
  • Cross-promotion 

Red Circle isn’t for you if you’re looking to use your podcast to promote your own products or services and want your ads to lead to YOU. They also do not have as many tools to provide accessibility and aren’t optimized with all of your audience’s needs in mind. 

Not sure what kind of ads you’ll be sharing? Check out Episode 89 of the Listeners to Leads podcast Are Your Podcast Ads Working for You? 

infographic-best-podcast-hosting-site or best-podcast-hosting-platform

#5) Transistor: Best for Network Owners 

Transistor is a newer podcast hosting platform that’s beneficial for podcasters who want to produce multiple shows and host them on the same site. With Transistor, you can host both public and private podcasts, and include dynamic ads. 

While you can host multiple podcasts on all of the price plans, they offer limited downloads in each tier of their pricing and payments can increase when downloads increase. If you plan to maximize the use of hosting multiple podcasts, and bring in collaborators to your team, Transistor could be a great choice. 

If you’re the everyday average podcaster looking to host just one show, it’s an expensive choice with more features than you might need. 

#6) Libsyn: Best for a Wide Range of Budgets 

You can get started with Libsyn for just $5 a month and upgrade from there to include more features. Libsyn’s been around a long time and is the go-to for many established podcasters; however, despise being budget-friendly, the lower-level tiers have limited features. Overall, the platform isn’t great for beginners who tend to struggle navigating new tech. The user experience makes it challenging to navigate their platform and setting up the analytics properly can require multiple steps. 

Why do we think podcast stats are so important? Listen to episode 9 of Listeners to Leads Podcast Stats: What They Mean and How to Measure Success

#7) Captivate: Best for Monetization 

If you want to use your podcast to make some cash money dollars, you might enjoy this relatively new podcast hosting platform. Captivate helps podcasters make money from their show by offering a private podcast option on every plan, a podcast sponsorship kit PDF, built in calls to action, and tools that help you get sponsors. 

They give you advanced analytics, lots of podcasting resources, and quite a lot of features at every level. The plans are pricier than most (starting at $17/month) and have a cap for the number of downloads. 

#8) Anchor.fm: Best for Beginners 

We have so many thoughts on Anchor.fm, and “free” platforms in general. Here’s a quote from PodMatch’s Alex Sanfilippo from a recent post on LinkedIn: 

“Fellow podcasters: If you don’t pay for a product, you are the product.” 

When you’re using a free podcast hosting platform or just choosing the cheapest podcast host, they’re using you in some type of way to make money as a company. 

A lot of people start out on Anchor because they want to use it and try it for free. Spotify owns Anchor and pressures podcasters to push their shows on Spotify. They also recommend ads that may or may not be aligned with your brand, heavily encouraging you to offer paid membership content or premium content that’s only available to your listeners on Spotify. Anytime you choose to focus on pushing your podcast out on one platform, you shut out a lot of your audience. 

Trust us, we love a subscription model, but it’s not right for everyone and may not be right for you. Check out Listeners to Leads Episode 65 Adding a Subscription Model to Your Podcast to learn more. 

In the case of Anchor.fm, free comes at the cost of pressure and the reminder that you are the product.

One final reminder: You can change podcast hosts down the road, if needed. It’s not difficult, but it’s also a hassle we try to save podcasters from by helping them choose the right platform the first time around. 

To choose the best podcast hosting platform for you, take a look at your individual goals and needs for your podcast and start from there. This crucial first step will help you weigh the pros and cons of each host, so you don’t just hit “Get Started” with the podcast host that has the flashiest website or is the cheapest price. 


Listeners to Leads episodes mentioned in this blog: 

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