Many creators feel like they are shouting into a vacuum, putting out great episodes that aren’t being discovered by new audiences or search engines. This visibility gap is a major pain point for purpose-driven podcasters who want their message to reach the right people. In this episode, we sit down with Jordan Blair from Buzzsprout to explore the high-impact features that help your show stand out. We discuss things like how to use dynamic content for evergreen updates, why fan mail is the future of listener engagement, and how providing high-quality podcast transcripts ensures your show is understood by the next generation of AI and LLMs. This week, episode 283 of Podcasting Unlocked is about strategic Buzzsprout features to boost discovery and engagement! 

Key Takeaways:

• Leverage Dynamic Content for Evergreen Impact: Discover how to use dynamic ad insertion to keep your back catalog fresh. Learn how to update intros and outros across your entire library in seconds to promote new offers or events.
• Master the Art of Fan Mail: Move beyond the one-way broadcast. Learn how the Fan Mail feature creates a frictionless way for listeners to text you directly from their podcast app, driving deep audience engagement and providing instant feedback.
• Optimize for AI and Search Discovery: Understand why high-quality podcast transcripts are no longer optional. Learn how providing text versions of your episodes helps LLMs and AI bots understand your expertise, significantly improving your podcast SEO.
• Build a Home Base with Your Podcast Website: Explore why having a dedicated, host-provided website is crucial for authority. Learn how Buzzsprout’s built-in web tools help you capture search traffic and provide a professional landing page for your brand.
• Adopt a Community-First Mindset: Jordan shares the value of lean, supportive communities. Learn how being active in spaces like the Buzzsprout Facebook group can help you solve technical hurdles and find new collaboration opportunities.

Strategic Buzzsprout Features to Boost Discovery and Engagement with Jordan Blair

YOUTUBE EMBED

Dynamic Content: Keeping Your Back Catalog Evergreen

One of the biggest mistakes podcasters make is treating their past episodes like old news. In reality, your back catalog is often where new listeners start their journey with you. If you have an intro from three years ago promoting a workshop that no longer exists, you are creating a broken experience for your audience.

This is where dynamic content changes the game. Buzzsprout’s dynamic ad insertion allows you to swap out intros and outros across your entire episode library in seconds. “You can use this to keep your back catalog fresh,” Jordan explained.

Whether you are promoting a new book launch, a seasonal offer, or simply want to update your One Next Step call to action, dynamic content ensures that every listener—no matter which episode they find first—gets the most relevant and up-to-date version of your brand.

The Fan Mail Revolution: Two-Way Engagement

For years, podcasting has been a one-way broadcast. You speak into a microphone, and the audience listens in silence. Building a community in that environment is difficult because the friction for a listener to provide feedback is too high—they have to stop what they are doing, find you on social media, and send a DM.

Buzzsprout’s Fan Mail feature solves this by allowing listeners to text you directly from their podcast app. It removes the friction and invites immediate interaction. “It’s about turning that one-way broadcast into a two-way conversation,” Jordan noted.

When your listeners feel like they can reach you with the tap of a button, your audience engagement skyrockets. You get instant feedback on what resonates, and your listeners feel like active participants in the show’s journey.

SEO for the AI Era: Why Transcripts are Non-Negotiable

We are living in the age of Large Language Models (LLMs) and AI search bots. If your podcast is only available as an audio file, you are invisible to these bots. To improve your podcast SEO, you must provide high-quality text that search engines can crawl.

Providing podcast transcripts is no longer just an accessibility feature; it is a discovery strategy. When you upload a transcript to Buzzsprout, you are feeding the AI bots the data they need to understand your expertise. If someone asks an AI tool for the “best strategy for podcast monetization,” you want the bot to have read your transcript so it can recommend your show as the answer.

Building Authority with a Dedicated Podcast Website

While it is great to have your show on Apple and Spotify, you don’t own those platforms. You need a home base where you control the narrative. Buzzsprout provides built-in, customizable podcast websites that serve as a professional landing page for your brand.

A dedicated website helps capture long-tail search traffic. When you have a professional site that hosts your episodes, show notes, and transcripts, you build immediate authority with new visitors. It serves as a centralized hub where you can guide listeners toward your email list or your Substack community, ensuring that your podcast discovery leads directly to business growth.

The Power of a Lean, Supportive Community

Finally, growth doesn’t happen in a silo. One of the standout aspects of the Buzzsprout ecosystem is their Facebook community. Jordan, who admins the group, highlighted how these lean, supportive spaces allow creators to solve technical hurdles and find collaboration opportunities quickly.

Being part of a community of peers allows you to see what is working for others and stay ahead of industry shifts. In podcasting, your network is often your greatest growth hack.

Unlock Your Show’s Growth Engine

Your hosting platform shouldn’t be an afterthought. By strategically using dynamic content, engaging via Fan Mail, and optimizing for search with transcripts, you transform your podcast from a static file into a dynamic marketing asset.

Your Strategic Challenge for This Week:

1. Transcript Check: Do your last five episodes have transcripts? If not, use Buzzsprout’s built-in tools to generate them today.
2. Enable Fan Mail: If you haven’t turned this feature on, do it now and invite your listeners to text you in your next recording.
3. Update One Dynamic Intro: Take 5 minutes to record a fresh 30-second intro about your current priority and push it out to your entire back catalog.

Feeling overwhelmed by the technical “how-to” of these features? Sometimes you just need someone to help you “lift the hood” and find the specific tweaks that will move the needle for your show. If you are ready to stop guessing and start growing, I’m here to help.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ 

CONNECT WITH JORDAN BLAIR:

LinkedIn

Buzzcast

CONNECT WITH ALESIA GALATI:

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LinkedIn

Work with Galati Media! 

Work with Alesia 1:1

LINKS MENTIONED:

Buzzsprout*

Otter.ai*

*affiliate links

Are you rushing to hit record just to stay consistent, only to find yourself exhausted and disconnected from your business goals? Many purpose-driven podcasters fall into the trap of content for the algorithm’s sake, eventually hitting the dreaded 25-episode hurdle where podcaster burnout sets in. In this episode of Podcasting Unlocked, Alesia Galati sits down with business and leadership coach Carly Pepin to speak on what it looks like to be truly strategic with your show. Carly shares the exact steps she took—including months of front-end planning—to ensure her podcast wasn’t just another project, but a precision-engineered engine for business growth and audience trust. This week, episode 271 of Podcasting Unlocked is about preventing podcaster burnout with intentional content creation! 

Key Takeaways:

• Master a Slow Launch” Strategy: Discover why taking months to plan your content architecture before your first episode is the best defense against creator burnout. Intentionality at the start leads to longevity in the feed.
• Implement a Rigorous Guest Vetting Process: Learn how to use “pre-calls” to filter out low-quality pitches and ensure every guest is a “Hell Yes” for your audience. Stop letting PR firms dictate your content and start taking control of your guest list.
• Align Content with Conversion Goals: Shift your mindset from “broadcasting” to “converting.” Carly breaks down how to ensure every conversation you have on air serves as a natural bridge to your services or products.
• Overcome the 25-Episode Hurdle: Understand the psychological shift needed to move past the initial excitement of podcasting into a sustainable, long-term business asset.
• Maintain the Human Soul of Your Show: Explore how being overly strategic doesn’t have to mean being stiff. Learn to balance a professional podcasting strategy with the natural flow of human conversation.

Preventing Podcaster Burnout with Intentional Content Creation with Carly Pepin

YOUTUBE EMBED

The Slow Launch Strategy: Planning for Longevity

Carly’s journey wasn’t about a quick win; it was about building a foundation. She spent 9 to 10 months in the front-end planning phase before she ever released an episode. For most creators, that sounds like an eternity. But in the world of intentional content creation, that time is an investment in your sanity.

“I wanted to make sure that the content I was creating made sense for my audience and my business goals,” Carly shared. By mapping out her themes, identifying her ideal guests, and clarifying her conversion goals early on, she bypassed the trial-and-error phase that causes so many others to quit. When you take the time to build the infrastructure first, you aren’t just launching a podcast—you’re launching a business asset.

Overcoming the 25-Episode Hurdle

Industry statistics show that a significant percentage of podcasts never make it past episode 25. This is often where podcaster burnout sets in. The new car smell of having a podcast has worn off, the production schedule feels heavy, and if the results aren’t immediate, creators give up.

Carly’s secret to beating the 25-episode hurdle was her strategic preparation. Because she had a fully formed vision and a backlog of intentional content, she didn’t have to rely on raw excitement to keep going. She had a system.

When you move from a hobbyist mindset to a strategic leader mindset, episode 25 isn’t a wall—it’s a milestone. You aren’t just showing up; you are executing a plan that you know will lead to audience engagement and business results.

Mastering the Art of Guest Vetting (The Pre-Call)

One of the most actionable strategies we discussed was Carly’s rigorous guest vetting process. In a world where PR firms blast generic pitches to every host with a microphone, Carly has implemented a gatekeeper system to protect her audience’s time.

“I do pre-calls with almost everyone,” Carly explained.

A pre-call is a 15-minute vibe check to ensure:

• Chemistry: Does the guest have a natural, engaging flow?
• Value: Can they provide a specific insight that my audience can’t get anywhere else?
• Alignment: Does their message support my growth goals?

By saying “no” to the wrong guests in private, you ensure that every “yes” on your public feed is a “Hell Yes” for your listeners. This level of intentionality builds an incredible amount of trust with your audience. They know that if someone is on your show, they are worth listening to.

Aligning Content with Conversion Goals

A podcast should be more than just a place to talk; it should be a bridge to your services. Carly’s show is a direct reflection of her work as a leadership coach. Every episode is designed to showcase her expertise and the human-first approach of her firm, West Coast Growth Advisors.

If your podcast feels disconnected from your business, you are missing a massive opportunity. Ask yourself:

• Does this topic lead naturally to a conversation about my products or services?
• Does this guest’s expertise complement what I offer my clients?
• Is my call to action (CTA) clear, intentional, and easy to follow?

When your content is aligned with your conversion goals, you don’t have to sell your listeners. You are simply providing the next logical step in their journey with you.

Balancing Strategy with the Human Soul

There is a fear among creators that being too strategic will make their show feel stiff or corporate. But as Carly’s journey proves, the opposite is true. Because she had the technical and strategic layers handled, she was free to be fully present in the conversation.

Intentionality provides the safety net that allows for a natural, authentic flow. When you aren’t worried about what to say next or if this episode will work you can focus on the human connection sitting across from you. That balance of leadership and vulnerability is what makes a podcast truly magnetic.

Slow Down to Scale

Your podcast is a reflection of your leadership. If you are rushing, stressed, and creating on the fly, your audience will feel that. But if you show up with intentionality—with a clear message, a vetted guest list, and a strategic roadmap—your audience will see you as the authority you are.

Your Action Plan:

1. Audit Your Next 3 Episodes: Do they align with your business goals for this quarter?
2. Start the Pre-Call: Reach out to your next guest for a quick 15-minute chemistry check.
3. Document Your Vision: If your show isn’t fully formed, take an hour this week to write down its singular purpose.

Feeling the weight of the 25-episode hurdle? If you need help assessing your content strategy to ensure you are building for the long haul, I’m here to support you. I offer free consultations to help you find the intentional path forward for your show. Book your session at helpmypod.com.

To learn more about Carly Pepin and her work with high-performance leaders, visit WestCoastGrowthAdvisors.com and subscribe to her podcast for a masterclass in strategic storytelling.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ 

CONNECT WITH CARLY:

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Built For This Podcast

Website

CONNECT WITH ALESIA GALATI:

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Work with Galati Media! 

Work with Alesia 1:1

In this special episode, we’re flipping the mic! Long time friend, client and podcaster Lisa Zawrotny is here to interview Alesia in celebration of 200 episodes of Podcasting Unlocked, formerly Listeners to Leads. Lisa and Alesia reflect on Alesia’s journey into podcasting and starting a podcast agency, the importance of strategy, valuable insights on the challenges and lessons learned in the podcasting world, and more! This week, episode 200 of Podcasting Unlocked is about celebrating 200 episodes of Podcasting Unlocked! 

Key Takeaways:

• How podcasting can be a powerful tool for connection and communication.
• Why batching content is essential for managing podcast production.
• Adapting your marketing strategies as trends and tools change.
• The future of podcasting and how established podcasters can continue to stand out.

Celebrating 200 Episodes of Podcasting Unlocked with Lisa Zawrotny

🎉 We did it! 200 episodes of Podcasting Unlocked! 🎉 I’m Alesia Galati, founder of Galati Media, and I’m beyond thrilled to celebrate this milestone with you. For this special episode, I flipped the script and had my amazing friend and client, Lisa Zawrotny of the Positively Living Podcast, interview me about my own podcasting journey. It was a fantastic conversation filled with insights, lessons learned, and a whole lot of excitement. Let’s dive into some of the highlights and what this journey has meant to me.

From Listener to Creator: My Podcasting Origin Story

My love affair with podcasts began back in 2015 when I stumbled upon “Stuff You Should Know.” I was instantly hooked. Tired of the same old radio tunes, I found solace and knowledge in the world of podcasts. Fast forward to 2017, I had my first experience as a guest, sharing my journey about postpartum depression, self-care, and being a working mom. This experience ignited something in me, and in 2018, I launched my first podcast, “The Honest Product Bench,” which focused on e-commerce businesses.

Lessons Learned: The Ups and Downs of Podcasting

“The Honest Product Bench” taught me a lot, especially the importance of batching content. Running a podcast alongside a full-time job without proper planning led to burnout and, eventually, the end of that show. But every experience is a learning opportunity. In late 2019, I started “Two Sisters and a Cult” with my sister, exploring co-hosting dynamics and finding unexpected success. Then, in 2020, amidst the chaos of COVID, I decided to help others launch their podcasts, leading to the birth of Galati Media.

“Listeners to Leads” was born in 2021 and has now evolved into “Podcasting Unlocked.” This evolution reflects my own growth and the changing landscape of podcasting. I realized that while lead generation is important, the impact and connection that podcasts create are even more powerful.

Key Takeaways from 200 Episodes

Here are some key insights I shared with Lisa during our interview:

• Strategy is Essential: It’s not just about hitting record. A solid podcast strategy is crucial for success and making an impact. At Galati Media, strategy is baked into everything we do.
• Embrace Change: Don’t be afraid to pivot and adjust your podcast. Rebranding, changing formats, or taking breaks are all valid options. “Listeners to Leads” becoming “Podcasting Unlocked” is a testament to this.
• Your Voice Matters: In a world with increasing censorship, podcasting provides a powerful platform to share your message authentically. I’m passionate about empowering voices, especially those from marginalized communities.
• Data Drives Decisions: Understanding your podcast statistics is vital for growth. Knowing what resonates with your audience allows you to refine your content and strategy.
• Overcoming Challenges: Reaching out to big-name guests can be intimidating, but it’s worth it. I learned early on that the worst they can say is no, and many times, they say yes!
• No One-Size-Fits-All: There’s no single “right” way to podcast. Whether you want to do a limited series or a long-running show, it’s about finding what works for you and your audience.

The Evolution to Podcasting Unlocked

The rebrand from “Listeners to Leads” to “Podcasting Unlocked” was driven by a desire to focus on more than just lead generation. I wanted to highlight the impact podcasts can have, the connections they create, and the way they empower voices. “Podcasting Unlocked” better reflects my mission to provide actionable strategies for purpose-driven podcasters.

Who is Podcasting Unlocked For?

“Podcasting Unlocked” is for anyone interested in podcasting, from those just considering launching a show to seasoned podcasters. I aim to create a hub of information, sharing my expertise and bringing on guests who offer diverse perspectives. Whether you need help with launching, marketing, monetization, or simply staying motivated, there’s something here for you.

Looking Ahead: Podcasting Trends and What’s Next

I anticipate a surge in new podcasters due to increased censorship on other platforms. This makes it even more important for existing podcasters to double down on their unique strengths and strategies. I’m focusing on:

• Categorized Content: Quarterly themes for solo episodes, complete with worksheets, to provide deeper value.
• Marketing Strategies: Exploring alternative marketing avenues beyond social media, such as Pinterest and SEO.
• Data Analysis: Diving deeper into podcast statistics to help podcasters make informed decisions.

How Can You Work With Galati Media?

Whether you need full-service podcast management, launch support, or one-on-one strategy sessions, Galati Media is here to help. We offer various options to fit different needs and budgets, including our upcoming group program and a six-month strategy program.

Final Thoughts: You Get to Decide

My biggest piece of advice? You get to decide what your show looks like. Don’t let anyone dictate how you should podcast. It’s okay to take breaks, change directions, and evolve. Podcasting is an opportunity to share your message and connect with your audience in a meaningful way.

Thank you for being a part of this incredible journey. Here’s to 200 more episodes of Podcasting Unlocked!

Thank you so much for being along for this journey, whether this is your first episode or 200th! I’m looking forward to hearing from you all as Podcasting Unlocked continues!

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ 

CONNECT WITH LISA ZAWROTNY:

Instagram

Positively Living Podcast

Website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Work with Alesia 1:1

LINKS MENTIONED:

Ep 38: Is Launching a Podcast Right for You?

Successful Podcasting Unlocked Ep. 21: Can I Still Start a Successful Podcast Today?

Listeners to Leads Ep. 133: Being an Effective Podcast Host with Emily Aborn and Lisa Zawrotny

Listeners to Leads Ep. 18: How to Plan an Interview Podcast with Lisa Zawrotny

Did you know your podcast trailer is often one of the MOST downloaded episodes? Your trailer is going to be listeners’ first entrance into understanding who you are and helps them decide if they want to keep listening! Today, I’m walking you through what makes a great podcast trailer that grabs listeners’ attention in the first 10 seconds and keeps them coming back for more! Plus, I give you details on my Create a Killer Podcast Trailer Toolkit, filled with checklists and templates to make the process even easier. This week, episode 195 of Podcasting Unlocked is about how to create a podcast trailer that wows!

Key Takeaways:

• The most important elements of a podcast trailer.
• Finding the right hook for your podcast’s niche.
• Differentiating yourself from all the other podcasts out there.
• Making music and sound effects work for you.

The Art of the Trailer: How to Create a Podcast Trailer That Wows

The Power of the Podcast Trailer

Think of your podcast trailer as the movie trailer for your show. It’s a short, enticing preview that gives potential listeners a taste of what to expect. When someone new discovers your podcast, especially if the trailer is prominently featured, it’s often the first episode they’ll check out. They want to understand who you are, what your show is about, and whether it aligns with their interests. A well-executed trailer can be the deciding factor in whether they hit “subscribe” or scroll on.

Grabbing Attention in 10 Seconds

The first 10 seconds of your podcast trailer are crucial. You need to capture your listener’s attention immediately and give them a reason to keep listening. Alesia emphasizes the importance of making those initial seconds clear, concise, and engaging. Here are some strategies to make those first moments count:

• Compelling Hook: Start with a thought-provoking question, a captivating soundbite from an episode, or a statement that resonates deeply with your target audience.
• Audio Quality: Ensure your audio is top-notch. Investing in professional audio production for your trailer can make a significant difference.
• Know Your Audience: Being clear on who you’re talking to allows you to craft a hook that speaks directly to their needs and interests.

Examples of Effective Hooks

Alesia provides some great examples of effective hooks for different podcast genres:

• True Crime: Instead of focusing on well-known cases, tease the “lesser-known stories that never get airtime.”
• History: Challenge listeners’ assumptions by saying, “You thought you knew everything about the 1970s? Well, you probably didn’t.”
• Self-Improvement: Connect with listeners’ struggles: “Do you find yourself every holiday feeling frustrated because you don’t know how to set clear boundaries with your family?”

Differentiating Your Podcast

With countless podcasts available, what makes yours stand out? Alesia advises looking inward and identifying your unique values and what sets you apart. Consider these points:

• Practical Advice: Do you offer actionable steps and real-world solutions?
• Expert Interviews: Do you feature interviews with experts or people with unique experiences?
• Target Audience: Is your podcast specifically for a niche group of people?

Clearly communicate these differentiators in your trailer to show listeners why your podcast is special.

Keeping It Brief and Clear

Your trailer should be concise and to the point. Alesia recommends keeping it to 10 minutes or less. Use clear, accessible language and avoid industry jargon that might confuse or overwhelm potential listeners. The goal is to provide a quick, informative teaser that entices them to learn more.

Music and Sound Effects

Adding music and sound effects can elevate your podcast trailer and create a more immersive listener experience. Music can set the tone and mood, while sound effects can add another layer of emotion and reinforce your brand identity. Alesia suggests using royalty-free sound effects from websites like NeoSounds.com and ensuring you have the necessary copyright documentation.

Action Item: Create Your Killer Podcast Trailer

Alesia’s challenge to her listeners is to create (or update) their podcast trailer. Remember to:

• Keep it short and engaging.
• Grab attention in the first 10 seconds.
• Clarify what makes your show unique.
• Incorporate music or sound effects strategically.

The $9 Killer Podcast Trailer Toolkit

To make the process even easier, Alesia offers a $9 “Create Your Killer Podcast Trailer” toolkit. This resource includes templates, checklists, and examples to help you craft a compelling trailer that attracts and retains listeners. You can grab that toolkit here!

Your podcast trailer is a powerful tool for audience growth. By following these tips and strategies from Alesia Galati, you can create a compelling trailer that hooks listeners from the start and sets your podcast up for success. Don’t underestimate the impact of a well-crafted trailer—it could be the key to unlocking your podcast’s full potential.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ 

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Work with Alesia 1:1

LINKS MENTIONED:

neosounds.com

Launching a brand new podcast today is much different compared to the 2010s. Because of the development of the industry, the rise in tools to assist the independent podcaster and mindset shifts in the space; podcasts have gone from simply being a fun side project to having the ability to generate revenue for your business. However, creating an impact with your show and growing your business depends largely on the relationships you create with other podcast hosts, your guests, and your audience. Tabatha Thorell is here this week to talk about her relationship-focused approach to her new podcast, being vulnerable to connect with your audience, and more! This week, episode 174 of Listeners to Leads is about building relationships and creating impact through podcasting! 

Key Takeaways:

• Building relationships through podcasting can lead to collaborations and opportunities.
• Vulnerability in storytelling can lead to healing for both the speaker and the audience.
• Monetization in podcasting goes beyond just numbers; it’s about connections.
• Podcasting requires a long-term mindset – you won’t see big results after only a few episodes.

Building Relationships and Creating Impact Through Podcasting with Tabatha Thorell

In the ever-evolving world of content creation, podcasting has emerged as a powerful tool for building connections, sharing stories, and driving impact. However, navigating the podcasting landscape can be a daunting task, especially for those new to the medium. That’s why I was thrilled to sit down with Tabatha Thorell, the host of the captivating “What Went Wrong” podcast, to uncover the secrets to her success.

Tabatha’s podcasting journey is anything but conventional. She initially dipped her toes into the podcasting waters in 2018, launching a show focused on fitness and lifestyle tips. But as she soon discovered, maintaining a successful podcast requires more than just great content – it demands a strategic, long-term mindset.

“I was like, okay, and I got an intro, and I was doing it, and then I realized this takes a lot of work. I can’t just, like, sit and talk and do it,” Tabatha shared. “And my whole focus of doing this was to give back to my audience, but then also to grow my business. Like that was a number one thing for me. And so I was like, if this is not generating revenue if this is costing one more time, if there’s a better way that I can increase my revenue, I’m going to do that.”

Tabatha’s initial experience with podcasting taught her a valuable lesson: success doesn’t happen overnight. Rather than giving up, she took a step back, reassessed her goals, and eventually found her way back to the microphone with a renewed sense of purpose.

“I looked at it like I’m going to give this a year minimum, and I’m going to invest X amount of dollars no matter what, even if I don’t have any coming in, I’m looking at it like a business,” Tabatha explained. This long-term perspective is crucial in the world of podcasting, where building a loyal audience and establishing a strong brand can take time and consistent effort.

But Tabatha’s approach to podcasting goes beyond just a business strategy. She sees it as a platform for connection and collaboration, a way to elevate the voices of others and create meaningful impact.

“I’m constantly looking at that. Could I add value to them? Because those are what my friend Christopher calls ROR – return on relationships,” Tabatha shared. “I’m looking at the podcast host, I’m connecting with them. A lot of people that we meet, my husband, I because we’ve been real estate investing for 20 years, and they always say, I’ve always wanted to do that, but then they never do it. And so when I’m doing my podcast, whether again, like I’m a guest or a host, I’m listening to them. I’m connecting with them. How can we collaborate in business? Could they be a potential client, or could they add value to my clients that I’m going to get? Could we do an event together? What are their skills?”

This focus on building relationships and finding ways to add value to her guests and her audience sets Tabatha’s approach apart. She understands that true success in podcasting isn’t just about the numbers or the revenue – it’s about the connections you make and the impact you can have.

But perhaps the most striking aspect of Tabatha’s podcasting journey is her willingness to dive deep and explore the raw, emotional stories of her guests. Her podcast, “The What Went Wrong,” is a testament to her belief in the power of vulnerability and resilience.

“When we’re vulnerable, it’s freeing and it’s healing. And so when they do that, when people are sharing their stories, they don’t realize but they’re healing themselves,” Tabatha said. “And other people that are hearing it and putting themselves in that place, they’re healing.”

By creating a safe space for her guests to share their most vulnerable moments, Tabatha taps into the universal human experience of struggle and triumph. Her podcast becomes a platform for healing, not just for her guests, but for her listeners as well.

As a podcaster myself, I was deeply inspired by Tabatha’s approach. Her commitment to the long game, her focus on building relationships, and her embrace of vulnerability are all lessons that every content creator should take to heart.

If you’re a podcaster or aspiring to start a show, I encourage you to take a page from Tabatha’s playbook. Approach your podcast with patience and a

long-term mindset, understanding that true success isn’t measured in immediate results but in the relationships you build and the impact you create.

Tabatha’s emphasis on collaboration and finding ways to add value to her guests and her audience is a powerful lesson. Rather than viewing your podcast solely as a revenue stream, consider how you can use it as a platform to elevate others, forge meaningful connections, and explore mutually beneficial opportunities.

And perhaps most importantly, don’t be afraid to dive deep and embrace vulnerability. Tabatha’s willingness to create a safe space for her guests to share their most raw and emotional stories is a testament to the transformative power of podcasting. By tapping into the universal human experience, you can foster a sense of community and healing that goes far beyond the confines of your show.

Of course, implementing these strategies isn’t without its challenges. Tabatha herself acknowledged the difficulties of maintaining a podcast, especially when it comes to the technical and logistical aspects. But by outsourcing the tasks you don’t enjoy and focusing on the aspects of podcasting that truly energize you, you can overcome these hurdles and create a show that is both sustainable and impactful.

As you embark on your own podcasting journey, remember that the path to success is rarely linear. There will be ups and downs, moments of doubt and frustration. But if you approach it with the same tenacity, creativity, and empathy that Tabatha has demonstrated, you’ll be well on your way to unlocking the true power of podcasting.

So, what are you waiting for? Dive in, embrace the long game, and let your voice be heard. The rewards that await may just surprise you.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH TABATHA THORELL:

YouTube

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What Went Wrong: The Untold Stories of Bouncing Back podcast

Website

CONNECT WITH ALESIA GALATI:

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As a podcaster, one of the most important things you can do is distribute your show as widely as possible. While platforms like Apple Podcasts and Spotify offer massive audiences, limiting your podcast distribution to just one or two places significantly cuts your potential for growth.

In this blog post, I’ll discuss why distributing your podcast globally to over 20 platforms is crucial, and how to easily accomplish wide distribution with podcast hosting services. By the end, you’ll understand why you can’t afford to neglect international listeners or restrict your show’s availability.

Podcast Distribution: Get Your Podcast on Apple Podcasts, Spotify, and More

Did you know there are over 20 podcast listening platforms where your show should be available? It’s not just about Apple Podcasts and Spotify! Let’s explore why broad distribution matters and how you can easily achieve it.

Why Distribute Your Podcast Beyond the Big Players?

While Apple Podcasts and Spotify are popular, they’re not the only podcast listening apps in town. Remember, most people don’t actually listen on Apple Podcasts globally. In fact, as an Android user myself, I don’t even have access to it! I personally prefer Spotify and Goodpods, which even allows me to leave ratings and reviews to support fellow podcasters.

If you want to get your podcast in front of all of your potential listeners, it needs to be available on more than just the big players.

Alesia Galati, Founder of Galati Media

The key takeaway here is that your audience has diverse listening preferences. By distributing your podcast to multiple platforms, you ensure you’re not missing out on potential listeners who prefer different apps. It’s about meeting your audience where they are.

The Risk of Limiting Your Reach

I’ve seen too many podcasters make the mistake of focusing on just one or two platforms. This is a major missed opportunity! 

By limiting your distribution, you’re essentially saying, “I only want a fraction of my potential audience to hear my message.” That’s not a winning strategy for any business owner or thought leader.

How Buzzsprout Simplifies Podcast Distribution

Thankfully, distributing your podcast doesn’t have to be a headache. I’ve been using Buzzsprout since 2018, and it’s made the process incredibly easy. Their platform offers a directories tab that clearly lists all the major podcast listening apps. Even better, once you’ve submitted to Apple Podcasts, a few other apps will automatically pull your show from there.

Here’s a glimpse at the backend of Buzzsprout where you’ll be able to monitor where your show is available: 

But don’t stop there! Buzzsprout provides step-by-step instructions on submitting to other platforms like Amazon Music, making it a breeze to expand your reach. They even offer a share website that you can use to promote your show everywhere, allowing listeners to easily find your podcast on their preferred app.

Buzzsprout even has a comprehensive list of podcast directories. 

The Benefits of Broad Podcast Distribution

By distributing your podcast widely, you achieve several important benefits:

• Inclusivity: You welcome all listeners, regardless of their preferred platform.
• Discoverability: Your podcast becomes easier to find, increasing your chances of attracting new listeners.
• Growth: You tap into a larger potential audience, fostering growth and engagement.

Don’t let distribution hold you back from achieving your podcasting goals. With tools like Buzzsprout, it’s easier than ever to get your show on all the major platforms and unlock your full potential.

A Final Note on Platform Choice

If you’re using Spotify for Podcasters (formerly Anchor), I encourage you to carefully consider where your podcast is available. While Spotify is a major player, it’s not universally accessible. There are still countries without Spotify, so don’t limit your reach unnecessarily.

Ready to Expand Your Podcast’s Reach?

If you’re ready to take the next step in your podcasting journey, check out my Free Download: 15 Ways to Improve Your Podcast. 

And if you have any questions, don’t hesitate to reach out! You can find me on Instagram or LinkedIn. Send me a message!

Remember, happy podcasting! Your message deserves to be heard.

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Is the podcast market saturated? If you’ve been toying with launching a podcast but are worried you’re too late, let me assure you: there’s still plenty of room for your unique voice in the podcasting world. Not only is it not too late to start a podcast, it’s actually a prime opportunity.

Is the Podcast Market Saturated? Why Now Is Still a Great Time to Start

As the podcast industry continues booming, attracting millions of new listeners every year, a common concern I hear from aspiring podcasters is “Is it too late for me to enter this space?” With so many shows already available across platforms, it’s easy to feel discouraged before you even start.

Busting the Myth of Saturation

There’s a common misconception that the podcast market is oversaturated, with millions of shows vying for listeners’ attention. While it’s true that millions of podcasts exist, the data paints a different picture. Surprisingly, the number of active podcasts (those consistently creating new content) hasn’t changed much since 2020. This means a vast majority of podcasts aren’t actively producing new episodes. (AE Podcast Report)

Add in the fact that podcast listenership is booming. Did you know that in the US, weekly podcast listening is now on par with television viewership? (Westwood One, April 2024) That’s a massive audience hungry for engaging content.

Why Your Voice Matters

You might think, “But there are already so many podcasts in my niche!” And while others may be talking about similar topics, remember this: no one is you. Your unique experiences, insights, and perspectives are valuable and deserve to be heard.

As a coach once told me, “There are people who look like you, brown women who are struggling, listening to this bro marketer… You need to have your voice out there. You are doing your audience a disservice by not sharing your unique perspective.”

Her words resonated deeply. I realized that my voice and yours have the power to connect with and inspire others in ways that no one else can.

Don’t do your audience a disservice by not sharing your voice.

Embracing Your Unique Perspective

Think of it this way: just as there’s room for countless books on a shelf, there’s room for countless podcasts in the market. Your podcast isn’t competing against others; it’s complementing them. In fact, most avid podcast listeners tune into multiple shows each week, seeking diverse voices and perspectives.

Don’t view other podcasts in your niche as competition; see them as potential collaborators. Guest appearances, cross-promotions, and community-building can all help you reach new listeners and grow your podcast.

Learn more about our podcast marketing bingo challenge to help you grow your podcast.

The AI Advantage

In a world filled with more and more AI-generated content, your authentic human voice is more important than ever. Podcasts offer a personal touch that algorithms can’t replicate. By sharing your stories, experiences, and expertise, you’ll connect with listeners on a deeper level, building trust and loyalty.

Check out our Podcasting and AI Mini-Course.

Launching Your Podcast Strategically

If you’re ready to take the plunge, I encourage you to do your market research. Identify your target audience, their interests, and the gaps in the existing podcast landscape that you can fill. Remember, the most successful podcasts offer something unique and valuable to their listeners.

And if you need help, don’t hesitate to reach out. My team at Galati Media specializes in helping business owners, thought leaders and nonprofit founders launch and grow lead-generating podcasts. We can assist with market research, content strategy, production, and promotion, ensuring your podcast reaches the right audience and achieves your goals.

Book a premium strategy session to get your market research up to date.

Your Voice Is Needed

So, if you’ve been wondering if it’s too late to start your podcast, the answer is a resounding no! The world needs your unique voice, your message, and your perspective. Embrace the opportunity, share your story, and make your mark in the thriving world of podcasting.

Launch your podcast with Galati Media!

Choosing a podcast title may seem like a minor detail, but getting it right is incredibly important for attracting listeners and growing your show. A well-crafted title sets the stage for discovery, establishes your brand, and ultimately impacts your podcast’s long-term success. 

In this comprehensive guide, I’ll break down actionable strategies for brainstorming the perfect name and ensuring it resonates with your target audience.

Choosing a Podcast Title That Gets Noticed: A Podcaster’s Guide

Have you ever looked at a podcast title and thought, “I have no idea what this podcast is about?”  You’re not alone! Even though I often say I’m not the best at naming things, I’ve learned a few tricks along the way to create podcast titles that are clear, catchy, and help attract the right listeners. 

After launching over 25 podcasts with my agency, Galati Media, I’m excited to share my insights with you.

Additional Launch Resources: 

• How to Create a Podcast Launch Plan (Blog Post)
• Top 10 Do’s and Don’ts for Launching Your Podcast (Blog Post)
• Should Your Podcast Have Seasons? (Blog Post)
• Podcast Launch Roadmap (Free Resource)
• Podcast Launch Workshop (Free Workshop)
• View all our Launch Resources (Resources Page)
• Need more help? Book a chat to learn about our services or book a strategy session.

Why Your Podcast Name Matters (But Isn’t Everything)

While a catchy title won’t guarantee success, it’s definitely not something to overlook. A great title can pique interest, signal what your podcast is about, and even help with search engine optimization (SEO). But remember, high-quality content is king. If you consistently deliver value, your audience will find you, regardless of your title.

Getting Started: Research and Brainstorming

Before you dive into a thesaurus, take a step back and think about your target audience. Who are they? What kind of content are they looking for? How can you differentiate yourself from other podcasts in your niche?

Learn how to do Podcast Market Research.

Answering these three questions will help you better understand what your podcast title should convey. Brainstorm a list of words and phrases that resonate with your ideal listener, keeping in mind your brand and the topics you’ll be covering.

Clear and Concise vs. Quirky and Creative

Your podcast title can be as straightforward or as creative as you want it to be. Some podcasts, like mine (“Two Sisters and a Cult,” “Listeners to Leads,” and “Successful Podcasting Unlocked“), are very specific and to the point. Others use more playful language or industry-specific terms.

There’s no right or wrong answer here. The most important thing is to choose a title that you’re comfortable with and that accurately reflects your podcast.

My Name or Not My Name?

If you’re a well-known figure trying to build a personal brand, using your name in your podcast title can be a great way to leverage your existing audience. But if you’re not a household name, it’s probably better to choose a title that clearly communicates what your podcast is about.

Remember, you can always include your name in the artist or author section of your podcast’s metadata so that people can find it if they search for you specifically.

SEO Considerations

While a clever pun might be tempting, don’t forget about SEO. Including relevant industry keywords in your title can help your podcast show up in top search results when potential listeners are looking for episodes that showcase content like yours.

Related Blog: Master Podcast SEO: Craft Show Notes That Boost Downloads

Tune in to this episode with Lauren Gaggioli on Mastering Keyword Research and SEO for your Podcast.

Think about the words and phrases your target audience might use when searching for podcasts. Incorporating these terms into your title can increase your visibility and attract more listeners.

It’s Okay to Change Your Mind (Later)

Don’t stress too much about finding the “perfect” title right away. It’s okay to experiment and see what works best. Give yourself at least 25 episodes before considering a change. This allows you to build some momentum and see how your podcast evolves.

Related Blog: Is It Time for a Podcast Rebrand? A Step-by-Step Guide

My Top Tips for Choosing a Podcast Title

1. Brainstorm a list of at least 5-10 potential titles.

2. Check if your chosen title is available (there are almost 3 million podcasts out there!).

3. Ask your ideal listeners for feedback (but ultimately, go with your gut).

4. Say your title out loud to make sure it’s easy to pronounce and remember.

5. Be clear, not quippy. Your title should be easy to understand and give listeners a good idea of what to expect.

Remember, choosing a podcast title is just the first step. The most important thing is to create high-quality content that resonates with your audience. Once you have that, the right listeners will find you, no matter what your podcast is called.

If you’re still struggling to come up with a title, feel free to reach out to me. I’m always happy to help!

Book a Podcast Strategy Session and take your show to the next level.

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Aspiring and established podcasters often ask me about best practices for crafting powerful podcast artwork that converts listeners into leads. While it may seem like a small detail, your podcast artwork greatly attracts and engages listeners.

With the rise of on-demand audio platforms like Apple Podcasts, Spotify, and more, podcast listeners have endless options at their fingertips. In a saturated marketplace, you have mere seconds to grab someone’s attention as they browse.

Your podcast cover art is usually one of the first visual representations potential fans will see of your show. It needs to showcase your topic and brand in a compelling, professional way that makes listeners curious to hit play. If the artwork doesn’t intrigue people, most will simply scroll on without giving your content a chance.

Crafting Powerful Podcast Artwork That Converts

Today, I want to talk about something that might surprise you: your podcast artwork. While that square image seems like a small detail, it’s actually a silent salesperson working 24/7 to grab attention and get listeners to tune in.

We’ve all heard the saying, “Don’t judge a book by its cover.” But let’s be honest, we all do it to some extent. Scrolling through a sea of podcasts, are you more likely to click on something generic and blurry or something that pops and hints at the exciting content within? Exactly!

Your podcast artwork is prime real estate. It’s a billboard on podcast listening apps and social media – everywhere potential listeners might encounter your show. It’s your first impression, and you want it to be a good one.

My favorite way to create quality podcast cover art is using Canva.

Why Podcast Cover Art Matters

When considering your podcast cover art, it’s important to know the general podcast artwork requirements. Apple Podcasts tends to be the standard. They’ve stated that your cover art should be square and 3000 x 3000 pixels. It should also be simple and legible. 

Remember, your cover art will be about the size of a quarter on someone’s screen. That means any words and photos should take up as much space as possible. 

So, why should you invest some time and creativity into crafting strategic podcast artwork? It does way more than just look good. 

Artwork can help you: 

• Cut Through the Noise
• Communicate Your Brand and Value
• Build Trust and Authority
• Boost Brand Recognition
• Drive Conversions

Ultimately, we all want our podcasts to achieve specific goals, whether it’s growing your audience, promoting your business offers, or driving traffic to your website. Clear and engaging artwork can spark listener interest, leading them to take action like following, visiting your website, or contacting you for services.

Strategically Crafting Podcast Artwork

The key is to create artwork that aligns with your unique brand identity and speaks directly to your ideal listener.

Take a look at any of the podcast charts on Apple Podcasts, Spotify, or GoodPods, or Chartable. From there, you can see some clear design decisions that make the podcast attractive to potential listeners. Here are just a few.

Consistency is Key for Recognition

Your podcast branding should maintain a consistent visual style to build recognition and drive traffic across platforms. This includes utilizing the same colors, fonts, and overall design aesthetic in your cover art as your social media profiles.

Keep your logo, show name treatment, and host photos aligned to reinforce your identity each time a listener encounters your brand. Consistency allows potential fans to easily identify your show no matter where they come across your name.

Highlight Guests with Episode Covers

Strong main artwork is essential, but consider creating episode-specific variations as well. These can include the episode title, guest name (if applicable), and relevant imagery – all while staying true to your overall brand aesthetic. This adds variety, keeps your content fresh on social media, and gives listeners a clearer idea of each episode.

Templates Streamline Updates

Rather than designing each episode cover from scratch, create reusable templates where you simply swap out details like the number, title, and guests. This approach saves time and ensures visual consistency across your catalog. 

We love Canva when we are creating and sharing podcast cover templates.

Align with Your Target Audience

Your cover art style should represent the tone and topics discussed on your show. Choose designs, colors and imagery your target listeners will find appealing and informative at a glance. Avoid overly generic or cluttered designs that don’t clearly convey what people can expect.

Measure and Refine Over Time

As with all marketing, continuously measure the performance of your various cover designs. Pay attention to what elements seem to drive the most clicks and listens. Refine your approach based on data to keep improving results. If you’ve been podcasting for a while, it might be time for an upgrade.

Thinking about rebranding your show? Check out our blog post on How to Successfully Rebrand Your Podcast.

Conclusion

So, podcasters, take a good, honest look at your current artwork. Does it make you excited to share your podcast with the world? Does it scream “This is professional, and this is for you!” to potential listeners? If the answer is no, it’s time for a refresh! A powerful redesign could be your ticket to boosting those listener numbers and achieving your podcast goals.

And remember, if you need some help brainstorming or want a fresh pair of eyes to assess your artwork, feel free to reach out! You can always book a strategy session to get the support you need. 

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Have you been podcasting for over a year and feel like your show could use a podcast rebrand? Or maybe you’ve realized your content or audience has evolved in a new direction. Rebranding is a common consideration for podcasters at various stages. However, it’s important to do it right to keep your existing listeners engaged and attract new ones.

In this comprehensive guide, I’ll share everything I’ve learned from successfully rebranding my shows and advising clients through the process. By following these best practices, you can ensure your rebranding efforts succeed.

Is It Time for a Podcast Rebrand? A Step-by-Step Guide

As your podcast evolves, your original branding may feel misaligned. A rebrand can be an exciting revitalization, but it requires careful consideration. Here’s how to know if it’s right for you and how to make it a success:

Know When It’s Time for a Rebrand

The first step is asking yourself some key questions to determine if a rebrand makes sense. 

1. Have you reached at least 25 episodes?

Hitting this milestone is crucial as it helps you better understand your audience and speak confidently on your topic. I consider 25 episodes the minimum before making any major changes. This gives you time to understand your audience and yourself better as a podcaster. Consider if an upcoming milestone episode (like your 100th) makes a good rebrand point.

2. Are major changes needed?

Are you changing everything about the show, or is it simply a minor update? Does it only need fresh visuals/audio? A refresh might be all you need for a new spark.

Tune in to an episode I did with a client about her Podcast Refresh.

3. Will your audience and content shift?

You’ll also want to assess if your content or target audience has significantly shifted from your original focus. A full rebrand with a new name and direction may be needed. But if it’s more of a minor evolution, a simple refresh with updated graphics and minor format tweaks could suffice. Taking the time for self-reflection upfront will guide your rebranding approach.

Important Note: If your show’s content and audience will be completely different, it might be wise to end your current show and launch a brand new one to avoid alienating existing listeners.

You’ve Decided to Podcast Rebrand. Now What?

Treat It Like a New Launch

Once you’ve decided a rebrand is the right move, treating it like an entirely new podcast launch is crucial. Have a strategic plan in place with timelines, promotional campaigns, and goals. Run audience research to define your new positioning and messaging. Podcast market research is always the best first place to start.

Promote your rebrand heavily on social media with behind-the-scenes content, giveaways, and more. This excites your existing listeners and introduces new ones to your refreshed show. Make sure to optimize your new brand for search engines. You can do this by incorporating relevant industry keywords into your podcast title and description. Proper planning sets you up for success.

Download our Podcast Launch Roadmap and use these resources to support your relaunch.

Generate Excitement for Your Podcast Rebrand

Effective communication is critical throughout the entire rebranding process. Let your audience know beforehand that changes are coming and what they can expect. Share your new direction and why you feel it’s a better fit. Be transparent; you may lose some listeners through the shift, but those who stay will be your ideal audience.

Here are some ways to keep the excitement going:

• Tease the changes: Build anticipation with hints about what’s coming.
• Behind-the-scenes: Share your rebranding process and decision-making.
• Sneak Peeks: Offer glimpses of new graphics or theme music.

Get Support From Your Launch Team

I’ve talked endlessly about having a launch “street” team. These are your friends and cheerleaders. The ones you call when something incredible happens in your business. And the ones you call when you need advice.

Enlist loyal listeners and past guests as early ambassadors. Their enthusiasm for your new direction will be contagious. I’ve seen the lack of a launch team make a world of difference for our clients. Don’t skip this part.

Don’t Forget the Tech Updates

Remember the nitty-gritty! Once your new brand assets and first refreshed episode are ready, it’s time to implement the changes fully across all platforms.

You’ll want to check all of the following to ensure you’ve made the proper adjustments:

Hosting Platform: Update your podcast’s title, cover art, and description within your hosting platform (Buzzsprout, Libsyn, etc.)

Podcast Directories: You might need to manually update info on Spotify, Apple Podcasts, etc., to ensure a seamless display of your new branding.

Your Website: Reflect the changes everywhere your show is showcased.

You want listeners to have a seamless experience finding and enjoying your refreshed show. 

Nothing ruins a rebrand like technical glitches, so taking the time for quality control upfront avoids frustration later on.

Prepare for change as you go through a podcast rebrand. It’s natural to potentially lose some followers during a rebrand as you become even more niche-focused. Remember, the ones who stay will be even more invested in your podcast’s new direction.

Revamping your podcast’s branding can be a great way to give it a fresh start and attract new listeners. By being strategic, communicating with your audience, and treating it like a fresh launch, you’ll set yourself up for long-term success.

Have your own podcasting questions? Send them over at Successful Podcasting Unlocked.

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