LinkedIn is an important social media tool when it comes to growing your business and networking with other professionals. And we’ve talked on the show before about optimizing your LinkedIn profile for maximum visibility. But what specifically about marketing your podcast on your profile? Louise Brogan, one of the top voices on LinkedIn content, is here today to share her experiences, tips, and strategies for marketing and promoting your podcast on LinkedIn! This week, episode 128 of Listeners to Leads is about marketing your podcast on LinkedIn!
Louise Brogan runs a boutique marketing agency working with entrepreneurs, SME’s and professionals who want to raise their profile through LinkedIn in a genuine and valuable way. Louise is an international speaker and hosts the LinkedIn with Louise Podcast and YouTube channel. For the past three years, Louise has been a Small Business Britain Champion and hosts small business netwalks in Belfast on a monthly basis.
In this episode of Listeners to Leads, Louise Brogan is sharing the importance of encouraging engagement with your LinkedIn posts and actionable steps you can take right now to utilize your LinkedIn profile more than 97% of users.
Louise and I also chat about the following:
- Building a network of people interested in your podcast topic.
- Example posting schedules and caption scripts to engage your audience and encourage their engagement with your posts.
- Thinking of using LinkedIn to network in the same way you would network at a conference.
- Utilizing storytelling and examples of past clients to turn listeners into leads.
Head over to Louise’s website for a free guide to utilizing your LinkedIn to its fullest potential!
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
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