LinkedIn is an important social media tool when it comes to growing your business and networking with other professionals. And we’ve talked on the show before about optimizing your LinkedIn profile for maximum visibility. But what specifically about marketing your podcast on your profile? Louise Brogan, one of the top voices on LinkedIn content, is here today to share her experiences, tips, and strategies for marketing and promoting your podcast on LinkedIn! This week, episode 128 of Listeners to Leads is about marketing your podcast on LinkedIn! 

Louise Brogan runs a  boutique marketing agency working with entrepreneurs, SME’s and professionals who want to raise their profile through LinkedIn in a genuine and valuable way. Louise is an international speaker and hosts the LinkedIn with Louise Podcast and YouTube channel. For the past three years, Louise has been a Small Business Britain Champion and hosts small business netwalks in Belfast on a monthly basis. 

In this episode of Listeners to Leads, Louise Brogan is sharing the importance of encouraging engagement with your LinkedIn posts and actionable steps you can take right now to utilize your LinkedIn profile more than 97% of users. 

Louise and I  also chat about the following: 

• Building a network of people interested in your podcast topic.
• Example posting schedules and caption scripts to engage your audience and encourage their engagement with your posts.
• Thinking of using LinkedIn to network in the same way you would network at a conference.
• Utilizing storytelling and examples of past clients to turn listeners into leads.

Head over to Louise’s website for a free guide to utilizing your LinkedIn to its fullest potential!

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH LOUISE BROGAN:

LinkedIn

YouTube

Podcast

Website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

LINKS MENTIONED:

Listeners to Leads Ep. 121: How to Use LinkedIn to Generate Podcast Leads with Julie Livingston

We’re talking podcast reviews and ratings again this week! After my last solo episode, my team had questions about how different platforms handle ratings and reviews. And with platforms making major changes to benefit podcasters and increase engagement in their communities, we turned on our microphones to discuss platform-specific content and answer the questions the team (and listeners!) have had. This week, episode 126 of Listeners to Leads is about whether or not podcast reviews and ratings are important and helpful to achieving your podcast goals! 

In this episode of Listeners to Leads, I’m sharing the importance of using more than just platform-specific statistics to plan your podcast goals and actionable steps you can take right now to prepare yourself to make 2024 podcast goals. 

My team and I also chat about the following: 

• How Spotify encourages audience engagement with new podcast features.
• Spotify’s checklist to prepare your podcast for Wrapped at the end of the year.
• Potential strategies for getting more reviews on Apple Podcasts.
• Whether you should use platform-specific statistics in planning your future podcast goals.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

LINKS MENTIONED:

Listeners to Leads Ep 124: Are Podcast Reviews Important?

Listeners to Leads Ep 43: Creating and Keeping Podcast Goals

Ep 88: Setting Achievable and Measurable Podcast Milestones

Spotify’s Wrapped Checklist

PodLottery

Positively Living with Lisa Zawrotny

Content with Character with Emily Aborn

Consumer and audience opinions are everywhere. From online shopping to social media comments to podcast reviews, regular folks are leaving feedback on products and media all day, every day. And we’ve all listened to at least one podcast based on reading the reviews, right? So, are reviews integral to the success of a podcast? My answer is “Yes, and…” and we’re exploring that on today’s show. This week, episode 124 of Listeners to Leads is about whether or not podcast reviews are important! 

In this episode of Listeners to Leads, I’m sharing the importance of reviews as one method of gauging your podcast’s success and actionable steps you can take right now to receive valuable reviews and feedback from your listeners. 

I also chat about the following: 

• Why more information is better for understanding podcast ranking.
• Apple Podcasts is NOT the global top podcast platform and why that matters for reviews.
• Two effective ways to ask your audience for ratings and reviews.
• How different podcast listening platforms approach ratings and reviews.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

LINKS MENTIONED:

Listeners to Leads Ep. 43: Creating and Keeping Podcast Goals

Listeners to Leads Ep. 23: How to Create a Podcast Launch Plan

Listeners to Leads Ep. 102: 10 Things to Do Before You Start a Podcast

LinkedIn is the platform to be on as a business professional. It has become the main place to network, build connections, and share insights along your career or business journey. But what can you do to utilize LinkedIn for your podcast and generate leads for your business? Julie Livingston is here to talk about all the ways to optimize LinkedIn for your podcast as well as your business. This week, episode 121 of Listeners to Leads is about using LinkedIn to generate podcast leads and grow your podcast audience! 

Julie Livingston is the President of WantLeverage Communications, a New York City-based public relations and LinkedIn marketing consultancy. Julie helps under-the-radar companies and senior leaders get the visibility and brand recognition they deserve through PR and LinkedIn marketing. 

In this episode of Listeners to Leads, Julie Livingston shares the importance of optimizing the top third of your LinkedIn profile and actionable steps you can take right now to attract the right connections to your profile. 

Julie and I also chat about the following: 

• How to effectively use LinkedIn for personal branding and business growth.
• Taking full advantage of LinkedIn’s features like Creator Mode.
• How sharing small stories from your everyday life and experiences helps you connect to your followers.
• Providing substantive commentary on others’ posts as a way to gain visibility and credibility.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH JULIE LIVINGSTON:

LinkedIn

X (formerly Twitter)

PR Patter Live Show

WantLeverage Communications

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

We’ve all listened to a podcast or seen a video where the host tries to sell a product, but it leaves you, the listener, feeling weirded out. There are a few reasons we feel this way, the biggest one being that the host has not given us a reason to trust them and their expertise yet. Chandler Walker is here today to talk about his sales experience and how to build trust and rapport with your audience before asking for the sale. This week, episode 118 of Listeners to Leads is about using your podcast to sell high-ticket services in a way that doesn’t feel salesy! 

Chandler Walker is the CEO of Elite Ads, a group focused on helping coaches and consultants grow and scale their business and get 3x the return on their ad spend. He is also the CEO of StoneAgeFuel – School of Fitness based in Reno, Nevada.

In this episode of Listeners to Leads, Chandler Walker shares the importance of selling without a mindset of desperation and actionable steps you can take right now to build a connection with your listeners before making a sale. 

Chandler and I also chat about the following: 

• Drawing repeat listeners in by providing new insights and making them think differently.
• The importance of creating an emotional connection with podcast listeners to build trust.
• How peppering your program into your podcast episodes can help guide listeners towards taking action.
• The importance of consistently showing up and being authentic in business, especially during challenging economic times.

Listeners can head over to Chandler’s Instagram and DM him the word “SALES” for access to his “Simple Three-step Strategy to Sell Without Manipulation, Aggressive Tactics or Feeling Salesy” video!

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH CHANDLER WALKER:

Facebook

Instagram

Podcast

LinkedIn

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media!

There are a lot of things to think about before starting a podcast, and it can get overwhelming quickly. After launching three podcasts for myself and 25 for clients in the past 5 years, I’ve learned a thing or two about what to know before you launch. I’m behind the mic this week sharing what I think are some of the most important things to consider before you release your show to the world. This week, episode 116 of Listeners to Leads is about the ten things I wish I knew before starting a podcast! 

In this episode of Listeners to Leads, I’m sharing the importance of launching your podcast with purpose and actionable steps you can take right now to make recording easier by batching your episodes. 

I also chat about the following: 

• The importance of goals and why you shouldn’t be afraid to change them.
• Your audience doesn’t care until they do – make them care!
• You cannot market the same way as Taylor Swift (sorry).
• Allowing yourself to use the podcasting style that works best for you.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

LINKS MENTIONED:

Listeners to Leads Ep 32: Is Launching a Podcast Right for You?

Listeners to Leads Ep 102: 10 Things to Do Before You Start a Podcast

Listeners to Leads Ep 23: How to Create a Podcast Launch Plan

Listeners to Leads Ep 49: Launch a Podcast [Tech Tips Series]

Listeners to Leads Ep 61: The Power in Doing Solo Podcast Episodes

Listeners to Leads Ep 24: Plan out the First (or Next) 10 Episodes of your Podcast

Starting a podcast can feel overwhelming. With all of the perceived things you have to do before hitting record, it can be easy to put it off or be discouraged from starting your podcast altogether! But Esther Avant of The Live Diet-Free Podcast is here today to talk about her journey into podcasting, and why starting, even though it is scary or won’t be perfect, is the best thing to do in the long run. This week, episode 115 of Listeners to Leads is about overcoming the fear of getting started! 

Esther Avant is a health industry veteran with over 17 years of experience in fitness, nutrition, and wellness-related roles. She is a certified sports nutritionist, personal trainer, wellness coach, and owner of EA Coaching, which has provided holistic health & lifestyle coaching since 2015. Her mission is to help women live their happiest, healthiest, and most confident lives and to change the fact that the majority of women are so preoccupied with their weight and bodies that they never fully pursue their passions. She knows that if more women prioritized their health, they’d be able to unleash the confidence and focus they all need to leave their mark on the world. Esther hosts The Live Diet-Free Podcast.

In this episode of Listeners to Leads, Esther Avant shares the importance of starting your podcast imperfectly and actionable steps you can take right now to more fully utilize your podcast in your business’s marketing strategy.

Esther and I also chat about the following: 

• How a flexible recording schedule can help you prepare for the unknown.
• Being imperfect and knowing that it takes time to build up a listenership.
• The bias behind video vs. audio, and how audio allows listeners to paint their own picture of the speaker.
• Consistency, not perfection, is the key to success in podcasting.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH ESTHER AVANT:

Facebook

Instagram

The Live Diet-Free Podcast

Website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

LINKS MENTIONED:

Esther’s quiz for starting your weight loss journey.

Your website can and should be your one-stop shop for your podcast. From show notes to links to listening directly from an embedded player, your podcast episode pages can be SEO-optimized to bring more traffic to your website and ensure you’re making the most of your content. Brandon Leibowitz is here today to talk about SEO best practices for your website and more. This week, episode 114 of Listeners to Leads is about impactful SEO strategies for your website! 

Brandon Leibowitz is the founder and operator of SEO Optimizers, a digital marketing company dedicated to assisting small and medium-sized businesses in driving more online traffic, leading to increased clients, sales, and valuable leads. Brandon’s journey in digital marketing began in 2007, right after graduating with a degree in Business Marketing. Now, he uses a variety of channels, including podcasts, to share his expertise on SEO and digital marketing.

In this episode of Listeners to Leads, Brandon Leibowitz shares the importance of doing thorough keyword research and actionable steps you can take right now to optimize your website’s SEO. 

Brandon and I also chat about the following: 

• Why SEO is so important and how to use it to get traffic to your website.
• Social media ads are great for testing it’s all about seeing what works and what doesn’t.
• Why you should have a page on your website for each podcast episode you create.
• Keyword research and how it varies by platform.

To check out Brandon’s free SEO Masterclass, head to https://seooptimizers.com/gift.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH BRANDON LEIBOWITZ:

LinkedIn

Instagram

YouTube

SEO Optimizers

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media!

Podcasts are as popular as ever and there are so many to choose from! So how do you make yourself and your podcast stand out in the crowd? Tracy Hazzard, known by some as the Queen of Podcasting, is here today to talk about making your podcast stand out, making the most of your show by strategically repurposing content, and more! This week, episode 112 of Listeners to Leads is about setting yourself apart as a podcaster! 

As the influence strategist for speakers, authors & experts, Tracy Hazzard helps major publications, sports stars, and entrepreneurs ‘Brandcast’ their original messages. Along with her husband and partner, Tom Hazzard, she has been rethinking brand innovation for over 25 years as an inventor and product designer. Their podcasting innovation, Podetize, provides businesses of all sizes a system to spread their marketing message, grow a valuable audience, and retain valuable platform authority without a lot of time, cost or effort. Tracy co-hosts multiple top-ranked podcasts with over 1500 episodes combined, including The Binge Factor, Product Launch Hazzards, WTFFF?! 3D Printing: the 3D Start Point, and more!

In this episode of Listeners to Leads, Tracy Hazzard is sharing the importance of being genuinely excited about your podcast guests and actionable steps you can take right now to build your business through the power of podcasting. 

Tracy and I also chat about the following: 

• Podcasting is a marathon, not a sprint.
• Too much of content creation is about going viral instead of being there when the right person needs you.
• Short-form content is NOT how you get leads into your business, podcasts and long-form content ARE.
• The importance of being authentic and being vulnerable with the audience.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH TRACY HAZZARD:

LinkedIn

Instagram

Podcasts

Website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media!

Being a guest on someone else’s podcast is often mentioned as being the best way to grow your listenership. But no one ever really breaks down the WHY behind it! I heard you all asking, so today I’m sitting down to guide you through the best practices for getting onto another podcast as a guest and how to best utilize that episode once it airs! This week, episode 111 of Listeners to Leads is about podcast guesting strategies to grow your podcast audience! 

In this episode of Listeners to Leads, I’m sharing the importance of choosing the right podcasts to pitch yourself to and actionable steps you can take right now to find your ideal listeners in other podcasters’ audiences.

I also chat about the following: 

• How Apple Podcasts is going to start emphasizing episode-specific cover art.
• Podcast audiences are special – they give you their undivided attention.
• Being selective about what shows you guest on can make all the difference.
• You don’t have to do everything all at once!

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media!