Category Archive : Marketing

The Benefits of Podcasting for Mental Wellness with Donald Dunn of Heroes Voice Media | Listeners to Leads

Podcasting has a way of bringing together like-minded people and creating tight knit communities. While beneficial in a lot of ways, that feeling of connectedness can do incredible things for people’s mental health. Donald Dunn is using his platform to support veterans in their civilian life after service, including sharing how podcasting can be the first step in healing from trauma. This week, episode 148 of Listeners to Leads is about the benefits of podcasting for mental wellness! 

Key Takeaways:

  • Finding a new direction with your podcast over time.
  • The challenges of rebranding a podcast that has changeover time.
  • Podcasting as an outlet and means of connecting people, especially veterans.
  • How honesty and vulnerability in podcasting can be the first step to healing trauma.

The Benefits of Podcasting for Mental Wellness with Donald Dunn of Heroes Voice Media

https://youtu.be/upMGQe09tWc

I recently had the pleasure of interviewing Donald Dunn, the CEO of Heroes Voices Media Foundation, an author, and 20 year military veteran. Donald’s podcast, Spirits and Stories with Donald Dunn highlights the struggles and the successes of the veteran community. Donald has  dedicated his life to serving those who served through innovative programs focused on healing through creative outlets. As the founder of Heroes Voice Media Foundation, Donald understands the challenges veterans face on a deeply personal level.

Donald openly shared his own powerful journey with PTSD and how he used podcasting to process trauma and reconnect with loved ones. Through initiatives like Military United Podcast Streams and Words from Warriors, Donald is providing therapeutic tools and community for veterans to heal and pursue their dreams. The programs teach skills like podcasting, writing, and public speaking while connecting individuals with mentors for long-term support.

Donald also operates Veteran Voice Radio, formerly Gunroom Radio, a multi-channel online radio station dedicated to showcasing veteran talent. With genres ranging from country to rock to comedy, the station gives a platform to musicians, comedians and more trying to build careers in creative fields. A major goal is celebrating the talents and achievements of veterans to change stereotypes associated only with mental health issues.

Donald dreams of events like the proposed Veteran Music Awards that would honor artists on a national televised stage. Recognizing veterans not just for their service but for who they are as artists and creators could help more fully integrate them into civilian life. Donald’s nonprofit approaches mental health from both a therapeutic and practical perspective.

Through personal anecdotes, he emphasizes the importance of accountability partners, finding purpose beyond trauma, and grassroots community support over large, impersonal programs. Donald leads by example, dedicating endless hours on top of career responsibilities to serve his fellow veterans.

As someone with family members who served, I am inspired by Donald’s mission and moved by the impact of his work. To learn more about supporting Heroes Voice Media Foundation’s initiatives, check heroesvoicemediafoundation.org or follow @heroesvoicemediafoundation. You can also tune into Veteran Voice Radio online or via Roku to enjoy the talented veterans it features.

Our service members deserve all the help and recognition we can offer. By celebrating their humanity through the arts, Donald Dunn and others are changing lives and challenging perceptions in a deeply meaningful way. Their grassroots efforts remind us that true healing often happens at the individual level through compassion and community.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH DONALD DUNN:

YouTube

Instagram

Podcast

Heroes Voice Media Foundation

Veteran Voice Radio (formerly Gun Room Radio)

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

The Ethical Use of AI in Podcasting

Even though the number of active podcasts has not changed much since 2020, podcasters are working smarter than ever using AI tools. With that in mind, what is the ethical use of AI in podcasting? 

The world of podcasting is expanding, and creators are constantly looking for ways to improve their workflow, reach a wider audience, and, ultimately, achieve their podcasting goals. Artificial Intelligence (AI) has emerged as a potential game-changer for podcasters as technology evolves.

But here’s the question: Can you ethically use AI in your podcast while still staying true to your voice and retaining that human connection with your listeners?

The answer is a resounding yes! However, navigating the world of AI tools requires a thoughtful approach. Let’s dive into the ethical use of AI in podcasting, explore how it can make your life easier, and discuss some common pitfalls to avoid.

Want to know how you can use AI to turn your podcast episodes into 10+ pieces of repurposed content? Access our Podcasting and AI Course today.

The Ethical Use of AI in Podcasting: Work Smarter, Not Harder

A year ago, we talked about the Truth about AI and Podcasting. Since then, AI has changed so much of our lives. 

While AI can offer helpful suggestions, directly copying generated content crosses an important line. As podcasters, we value sharing unique perspectives that resonate with listeners on a human level. 

Rather than outsourcing ideas, the key is viewing AI as a supportive tool that enhances – not replaces – our creative process. With that in mind, here are some best practices for ethically leveraging AI to streamline your podcasting workflow while maintaining authenticity:

AI as Your Podcast Intern

Think of AI as your intern. It’s there to support you, handle repetitive tasks, and free up your time to focus on what matters most: creating high-quality content and engaging with your audience. 

Maybe your listeners may have expressed some confusion about your episode titles, even though the content itself is fantastic. Here’s where AI can be a valuable asset.

AI tools are available that can analyze your podcast transcript and suggest SEO-friendly titles based on keywords and search trends. This doesn’t mean you have to blindly accept their suggestions, but it can be a fantastic starting point for brainstorming catchy and informative titles that will help listeners discover your podcast.

Let’s take a practical example. Imagine you just finished recording an episode on “Building a Sustainable Business Model for Non-Profits.” An AI tool could analyze the transcript and generate title suggestions. 

Here are a few possibilities:

  • The Nonprofit’s Guide to Sustainable Funding: Strategies That Last
  • Beyond Grants: Unlocking Sustainable Revenue Streams for Non-Profits
  • Building a Financially Secure Future – How Non-Profits Can Achieve Sustainability

These titles are all clear, concise, and relevant to the episode content, while also incorporating keywords that potential listeners might search for. You can then use these suggestions as a springboard to craft your own unique title, perhaps injecting some of your personality or a specific hook to grab attention.

The Power of AI Goes Beyond Creating Titles

AI tools can be helpful for a variety of podcasting tasks beyond SEO titles. For example, you could take an AI-generated outline and develop it into fully formed pieces of content with your own distinctive voice, flair, and personal stories. 

Here are a few additional examples:

Social Media Content Creation. Feeling overwhelmed by the constant need for fresh social media content to promote your podcast? AI tools can help you generate snippets, quotes, or engaging questions from your transcript to share on various platforms.

Transcription and Summarization. AI-powered transcription services can be a lifesaver, especially if you don’t have the time or resources to transcribe your episodes manually. Once you have a transcript, you can use AI summarization tools to create shorter summaries or blog posts that capture the key points of your episode.

Don’t forget to sign up for our Podcasting and AI mini-course today!

Want more ideas on how you can Use Chat-Based AI to Support Your Content Creation? Listen to the episode with Andréa Jones.

The Dangers of Overreliance on AI as Content Creators

While AI can be a powerful tool, it’s important to remember that it’s just a tool. The magic of podcasting lies in the human connection, the unique voice you bring to your content, and the stories you share.

Blindly relying on AI to write your entire script or generate your content is unethical; frankly, it won’t resonate with your audience. Listeners can spot generic, AI-generated content a mile away. It must have the authenticity and personality that keeps them tuned to your show.

Imagine a history podcast that relies solely on AI to create its content. The show might be factually accurate (heavy on the might). Still, it would likely sound like an encyclopedia reading instead of a fun podcast that people want to tune in regularly for. 

We had a recent episode with Karen Kenney on Unleashing the Power of Storytelling. How can you infuse more personality and stories into your show?

Transparency is Important

As the use of AI continues to grow, platforms like Apple Podcasts and YouTube are starting to require creators to disclose the use of AI-generated content. This transparency is crucial for building trust with your audience.

By being upfront about the tools you use and the role AI plays in your podcasting process, you demonstrate honesty and respect for your listeners.

The Future of Ethical AI in Podcasting

There’s an upcoming guest on the Listeners to Leads podcast who talks about “The Great Divide of AI.” Guest Atiba Da Souza says that there will be those who use AI ethically, leveraging its power to enhance their content and workflow while staying true to their voice.

On the other hand, some might use AI as a crutch, churning out generic content that lacks authenticity. The choice is yours.

Want to Learn More?

By utilizing AI thoughtfully, you can free up valuable time, explore creative possibilities, and ultimately, deliver an even better podcast experience for your audience. 

Access our affordable Podcasting and AI mini-course today!


6 Podcast Marketing Myths That Are Holding You Back | Listeners to Leads

With so many opinions out there on the “correct” way to market your podcast, it’s no wonder myths can take hold and gain traction quickly. Today, I’m busting 6 common myths about podcast marketing that might be keeping you from seeing the results you want with both your podcast and your business. This week, episode 147 of Listeners to Leads is about the six podcast marketing mistakes that are holding you back! 

Key Takeaways:

  • You’re not the only one disenchanted with social media marketing for your podcast.
  • Podcasting is a long game – seeing results will take time.
  • SEO is more important than ever for podcasters.
  • Never compare yourself to other podcasters, whether they have ten followers or 10,000.

6 Podcast Marketing Myths You Need to Stop Believing

https://youtu.be/TtQGpYeqk-o

Myth #1: Social Media is All You Need

We’ve been conditioned to think social media is the end-all-be-all of marketing. But the truth is, it’s just one piece of the puzzle. Relying solely on social won’t cut it long-term. You need a well-rounded, multifaceted strategy that meets listeners where they are – whether that’s local events, industry conferences, or niche forums. Don’t neglect other marketing channels.

Myth #2: Patience Isn’t Required

The slow burn is real in podcasting. Most shows don’t see meaningful growth for 6-12 months as you build an archive and audience over time. Consistency is more important than quick wins. If you expect overnight success, you’ll only experience frustration. Managing realistic expectations around the long game is vital to success.

Myth #3: You Can’t Compete with Celebrity Podcasters

Don’t ever discount the importance of your unique voice and perspective. Someone out there needs to hear what you have to say. Resist the urge to compare yourself to celebrities – your message is just as meaningful for your target listeners. Have confidence that your content has value regardless of download counts.

Myth #4: SEO Doesn’t Apply to Podcasts

This one blows my mind. SEO is just as critical for podcasts as any other content medium. Take the time to optimize your episodes for relevant keywords and you’ll see your show ranking in podcast apps and search engines. Leaving discoverability on the table by ignoring SEO is a missed opportunity.

Myth #5: You Need Big Name Guests

Chasing big celebrities for the download bump is a trap. While high-profile guests have their place, focus first on providing value for your listeners. Variety is key – diversify your guests beyond fame to include subject matter experts and thought leaders in your niche. Quality over quantity will serve you better in building a loyal fanbase

Myth #6: Only Promote Your Latest Episode

Evergreen content is gold! Repurpose and reshare your past episodes on social media, your website, and industry forums. This keeps your show top of mind with new and old listeners alike. With an archive of evergreen content, you have unlimited marketing potential at your fingertips – so put it to use!

Have any of these myths been holding you back? Send me a DM and let me know! 

Join me for my upcoming Podcast Marketing Workshop on April 30th to learn proven strategies for breaking through misconceptions and supercharging your growth. 

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

LINKS MENTIONED:

FREE Podcast Marketing Workshop

Creating Systems for Efficient and Intentional Collaborations with Angela Tan | Listeners to Leads

As entrepreneurs, especially those of us juggling multiple roles, it’s easy to get overwhelmed by the daily tasks and minutiae of running a business. We rely on our memory to keep track of everything, which often leads to missed opportunities and wasted time chasing down details. This is especially true when it comes to keeping track of what podcasts we appear on and when and how to promote them. But by creating systems to keep track if the information for us, we’re able to spend less mental energy on tracking down the details and more on genuinely promoting our appearances and generating revenue for our businesses. This week, episode 145 of Listeners to Leads is about creating systems for efficient and intentional collaborations! 

Angela Tan is the founder of The Systems Rx based out of Tampa, Florida. She is a funnel tech and automation specialist offering both DFY services and DIY products in her education resource shop, The Funnel Pharmacy. As a mom of two littles, she’s grateful for her automated systems to keep her sane while juggling all the things. 

Creating Systems for Efficient and Intentional Collaborations with Angela Tan

Key Takeaways:

  • Developing a system to track your podcast appearances and promotions.
  • Exploring automation to simplify your podcast appearance promotions.
  • Conducting routine software audits to eliminate unnecessary tech and expenses from your business.
  • Taking the time to figure out what systems and technology work best for you.

How to Reduce Stress and Save Time Through Automation in Your Business

As entrepreneurs, especially those of us juggling multiple roles, it’s all too easy to get overwhelmed by the daily tasks and minutiae of running a business. We rely on our memory to keep track of everything, which often leads to missed opportunities and wasted time chasing down details.

Systems expert Angela Tan joined me on my podcast recently to share how implementing simple automations can dramatically improve efficiency and reduce stress levels. Angela should know – as a busy mom of two young boys, she relies heavily on systems to keep her sanity!

Tracking Collaborations Effectively

Angela explained how she was struggling to remember to promote the various podcast appearances, summits, and other collaborations she participated in. Too many were slipping through the cracks.

To solve this, she created a simple Airtable database to easily track upcoming collaborations. Now she can see at a glance when each event goes live and strategically plan her promotions. The database also syncs to her Google Calendar for easy visualization of her schedule.

This small change means Angela never misses an opportunity to share content with her audience. She’s freed up from trying to remember details in her head and can focus on higher-level tasks.

Streamlining the Sales Process

Angela also discussed automating her sales process using tools like Honeybook. Potential clients can now fill out an intake form, which automatically books them a call on her calendar.

After calls, contract and onboarding templates mean just a few clicks sends new clients all the information they need. This reduces friction for clients and saves Angela time normally spent chasing details. More leads convert while requiring less of her attention, so she can spend more time with her family.

Starting Small and Seeing Big Results

Even small automations can yield tremendous results if done strategically. Angela encourages entrepreneurs to start by dedicating just one hour a week to simplifying one task.

Get curious – look for repetitive processes you can systematize, like templating emails. Or streamline parts of your sales funnel. No need for a full overhaul. Taking small, consistent steps is sure to pay off.

As busy entrepreneurs, our most valuable resources are time and mental bandwidth. Implementing smart automations is an investment that frees us up to focus on higher-level strategic work. Have you identified even one small change you can make this week to work smarter?

If you’re feeling overwhelmed trying to juggle it all, I hope Angela’s insights inspire you to get curious about the automations possible in your business. Working smarter through systems is key to sustainable success and sanity!

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH ANGELA TAN:

Website

Instagram

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

LINKS MENTIONED:

Clickup*

Honeybook*

Zapier

Airtable

* Affiliate Links

Avoid These Common Podcast Pitching Mistakes

Guest appearances are a powerful growth strategy for podcasts. But to land those coveted spots, you must avoid the pitfalls that plague many pitches. To ensure success, you’ll want to avoid these common podcast pitching mistakes.

Whether you are a new podcaster or a pro, you’ve probably received terrible pitches. I’ve received everything from misgendered pitches to pitches that don’t even mention my podcast or why the guest would be a good fit.

When I talk to other podcasters, they usually tell me the same thing. The vast majority of pitches we receive daily are terrible!

Let’s dive into the most common mistakes and how to craft a pitch that converts.

Avoid These Common Podcast Pitching Mistakes

Before we dive into the common podcast pitching mistakes, it’s important to understand why pitching to podcasts is important. If you are a business owner or podcaster, being a podcast guest can help you quickly and efficiently get your message out there. 

Why Pitching Matters

We’ve seen from our client’s success that being a guest on other podcasts is the #1 way to grow your show. It gets the quickest results and brings in aligned podcast listeners to your show. As a podcast host, you’ll want to utilize podcast pitching into your podcast growth strategies. 

Guest podcasting offers incredible benefits:

You can reach new audiences

Tap into established listener bases of other shows, expanding your reach directly to your ideal audience. One of the leading ways to learn about a new podcast is by hearing about it from another show. This works!

Build authority

Align yourself with respected podcasts in your niche, boosting your credibility and expertise. If you want to speak on more stages, have high-quality podcast episodes, you can direct decision-makers to give you more credibility as a speaker.

Create valuable connections

I have created incredible connections by being a guest and having guests on my podcast. These relationships have led to collaborations 

The problem – If you are looking to be a guest on a podcast, you are one of almost 3 million people who are actively looking to guest on podcasts. And with only about 115 thousand podcasts currently accepting guests, the numbers are not in your favor. (The AE Podcast Report – March 2024)

The solution – Create a pitch that will allow you to show how you can give value to that host’s audience.

Podmatch* is one of my favorite podcast pitching and guest-sourcing tools. Learn more about finding high-quality guests. 

Want help pitching? That’s not something we offer at Galati Media, but we’ve partnered with our friends over at Your Expert Guest to supply our community with tried and true podcast pitching services. They offer everything from a list of podcasts you can pitch yourself to done for your pitching services. Be sure to tell them that Alesia of Galati Media sent you!

Mistake #1: Skipping Your Research

Generic, impersonal pitches scream, “I don’t care about your show.” And they don’t stand out from the sea of terrible pitches. 

Here’s how you can demonstrate that you have a genuine interest in the show:

Deep-dive into their content on the podcast and beyond. Listen to several episodes, paying attention to themes, past guests, and the host’s style. Find a commonality that allows you to connect with them human-to-human.

Identify knowledge gaps. Can you offer a fresh perspective on a topic they’ve already covered? This significantly increases your value proposition. Let them know which episode it was, what you enjoyed, and how you can bring more value to their audience.

Reference specific episodes. Show you’re a dedicated listener by mentioning insights you gained or a particular moment that resonated with you. And be genuine about it. Don’t just say you found it interesting. Everyone could say that. Share how it opened your eyes to a new perspective.

Mistake #2: Impersonal Mass Blasts

A friend recently mentioned that they received a pitch that still had parts of the template in the email. So instead of stating her podcast name, the email read like this: Hi [Podcaster], I love what you’re doing with the [Insert Name] Podcast.

That is not a good look at all! It’s the easiest way to get your email sent to spam or simply deleted.

Use these strategies to create a deeper connection with the host: 

Finding common ground. Did you both attend the same conference? Share a passion outside your niche? These connections create a commonality within the pitch. Maybe you even have a mutual friend connect the two of you so that it comes across as a collaboration rather than a 

Highlighting unique value. Emphasize the specific expertise, stories, or audience insights you bring to the table. But make sure you are specific about why this topic is relevant to their audience. Show that you have a deep understanding of their audience and are willing to show up for their needs.

Showcasing your personality. Let your voice shine! What sets you apart from others in your industry? What is something that you have a different stance on than your competitors? Also, remember that adding in a touch of humor or a relatable anecdote can make you more memorable. 

Mistake #3: One-Way Engagement

There are plenty of ways to show your support with the podcast host you are pitching to. It’s important that you go above and beyond just wanting something from them. Instead, build a relationship, not just a transaction. 

Here are some ways you can achieve that:

Follow them on social. Engage with their content authentically, offering comments, and sharing their posts. And keep doing it. Don’t just do it because you want something from them. Keep them top of mind. 

And if keeping track of this feels overwhelming then you might want to keep a list going of who you need to be interacting with and where. That way you can show up without relying on your brain to remember who you needed to keep tabs on.

Support their work. If possible, purchase a product, sign up for a course, or leave a thoughtful podcast review to show your commitment. This will also help you stand out from the crowd of people trying to shimmy their way into the podcast you want to be a guest on. 

Remember, this is valuable space and you are up against at least 25 other people who want that spot.

Demonstrate long-term interest. Express your desire to build a partnership, not just score a one-off guest spot. How can you potentially keep the connection alive? Could you invite them to do a workshop for your community? Could you do a podcast swap? What would make this even more mutually beneficial?

Mistake #4: Giving Up Too Soon

Podcasters are busy! And like we stated at the beginning, the number of pitches we get on a daily basis is out of hand. Persistence with polite follow-ups is critical. The power is in the follow-up.

Most people will state that you should follow up at least three times with the podcaster before giving up. I’d also like to note that you should interact with them and connect with them in a bunch of different ways before you give up. Try to keep the connection alive as long as possible so that if they need a guest at a later time, you can come up for them. 

Remember to keep a spreadsheet that helps you keep track of your pitches and connections so you can follow up without leaving it up to fate. 

The Perfect Pitch: Additional Tips

Still struggling with these common podcast pitching mistakes? The Listeners to Leads podcast features guests who discuss how to be great guests. Tune in to these episodes to learn more tips.

Using Podcast Guesting to Attract New Clients with Julie Fry – We all, as business owners, burn out our email lists, personal networks, and social media following, so going on podcasts allows us to reach a new audience and introduce them to our own podcast or the products or services we provide. 

How to Create an Effective Podcast Pitch with Michelle Glogovac – Pitching yourself or your podcast can sometimes feel like a 30-minute pitch, losing your listener and making you feel like you’re not getting the point across. 

Double Your Downloads with Podcast Guesting with Barb Nangle: There is this alignment that comes when you connect with people authentically, and guesting on podcasts is a fantastic way to make these connections while appealing to audiences similar to your own.

Need Help With Your Podcast? Submit your questions to the Successful Podcasting Unlocked podcast here.

Let me know if you’d like any of these sections explored in even more depth!

Podcast Workflow Checklist Button

Making Meaningful Connections Through Networking with Swire Ho | Listeners to Leads

When you hear the phrase “networking event”, do you get excited? Or are you one of many people who get nervous at the thought of having to walk through a building full of strangers and create small talk because you know making connections is good for your business? Whichever group you’re in, Swire Ho has networking tips for you! While make take the mindset of needing to hand out a stack of business cards at an event, Swire believes there’s a better way to create stronger connections that will actually be mutually beneficial for both business owners involved. Today, he’s here to share all of that and more. This week, episode 142 of Listeners to Leads is about making meaningful connections through networking for your podcast! 

Born and raised in Hong Kong, Swire Ho immigrated to Los Angeles in 1996. A proud Asian American, he began his career as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production in 2003. After receiving the SCORE Award for Small Business Success for creating outstanding custom merchandise, Swire sold Hellman Production to focus exclusively on the promotional product industry. Swire is also the host of The Small Business Show podcast.

In this episode of Listeners to Leads, Swire Ho is sharing the importance of creating deeper connections with a few key individuals at networking events and actionable steps you can take right now to learn about the business needs of your podcast guests. 

Swire and I also chat about the following: 

  • Focusing on creating a few key connections at networking events instead of handing out a blanket of business cards.
  • In-person and online networking tips for introverts.
  • The importance of referrals in entrepreneurship.
  • Keeping the connection alive with your podcast guests after their episode goes live.

If you’re interested in learning more about custom promotional products, Swire has put together a helpful list of resources for you to check out!

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH SWIRE HO:

Facebook

Instagram

The Small Business Show

Garuda Promo

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

How To Improve Your Podcast’s Accessibility with Maxwell Ivey | Listeners to Leads

According to the World Health Organization, an estimated 1.3 billion people around the world currently experience a significant disability. As more clarity and information around how disabilities affect people and as technology progresses, we are more equipped now than ever to improve accessibility and inclusiveness in our media to reach wider audiences and allow everyone to enjoy what we create. Maxwell Ivey is here today to help us explore the myriad of options we have to make everything from our podcast to our website to our social media channels more inclusive. This week, episode 141 of Listeners to Leads is about how to improve your podcast’s accessibility! 

Maxwell Ivey, known as “The Blind Blogger”, is an accessibility expert advocating for more inclusion of people with disabilities through communication & collaboration instead of compliance & shame. With over 15 years of experience as a serial entrepreneur, Maxwell knows the value of customer and audience loyalty, and talks about how a more accessible website, podcast, or business will have the most loyal following out there. Maxwell has a new podcast, “The Accessibility Advantage”, coming soon.

In this episode of Listeners to Leads, Maxwell Ivey shares the importance of using audio descriptions in your podcasts and actionable steps you can take right now to improve the accessibility of your social media content. 

Maxwell and I also chat about the following: 

  • The significant potential reach and brand loyalty that can result from prioritizing accessibility and inclusion.
  • Checking your podcast player for accessibility features and configuring settings.
  • How Alt text affects your podcast SEO, not just its accessibility.
  • What you can do to improve your social media’s accessibility.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH MAXWELL IVEY:

LinkedIn

Instagram

What’s Your Excuse? Network

The Accessibility Advantage

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

LINKS MENTIONED:

AudioEye

According to the World Health Organization, an estimated 1.3 billion people around the world currently experience a significant disability. As more clarity and information around how disabilities affect people and as technology progresses, we are more equipped now than ever to improve accessibility and inclusiveness in our media to reach wider audiences and allow everyone to enjoy what we create. Maxwell Ivey is here today to help us explore the myriad of options we have to make everything from our podcast to our website to our social media channels more inclusive. This week, episode 141 of Listeners to Leads is about how to improve your podcast’s accessibility! 

Maxwell Ivey, known as “The Blind Blogger”, is an accessibility expert advocating for more inclusion of people with disabilities through communication & collaboration instead of compliance & shame. With over 15 years of experience as a serial entrepreneur, Maxwell knows the value of customer and audience loyalty, and talks about how a more accessible website, podcast, or business will have the most loyal following out there. Maxwell has a new podcast, “The Accessibility Advantage”, coming soon.

In this episode of Listeners to Leads, Maxwell Ivey shares the importance of using audio descriptions in your podcasts and actionable steps you can take right now to improve the accessibility of your social media content. 

Maxwell and I also chat about the following: 

  • The significant potential reach and brand loyalty that can result from prioritizing accessibility and inclusion.
  • Checking your podcast player for accessibility features and configuring settings.
  • How Alt text affects your podcast SEO, not just its accessibility.
  • What you can do to improve your social media’s accessibility.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH MAXWELL IVEY:

LinkedIn

Instagram

What’s Your Excuse? Network

The Accessibility Advantage

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

LINKS MENTIONED:

AudioEye

Ensure Your Podcast Guests Promote Their Episode

You’ve put in the work – you found a fantastic guest, had a stellar conversation, and produced a great episode. Now comes the part where you want that episode to be heard far and wide! But what if your guest, despite all good intentions, doesn’t share it quite as enthusiastically as you’d hoped? If you want your show to grow, it’s important that you ensure your podcast guests promote their episode so you can tap into their audience as well.

In this blog post, I’ll share some best practices for providing guests with everything they need to feel confident promoting their episode.

How to Ensure Your Podcast Guests Feel Empowered to Promote Their Episode

There are a few things you’ll want to ensure you are providing your guests so they feel empowered to promote their episode. 

These include but are not limited to: 

  • Overview of the conversation
  • Any bullet points you’ve gotten from the episode
  • Quotes from the guest
  • Promotional graphics you created
  • Video content you’ve created for promotion
  • Any and all links associated with their episode

Overview

Giving your guest a copy-and-paste short overview of the conversation is invaluable! Make it as easy as possible for them to share their episode with their followers without doing much legwork. 

Think of it as a “mini-blurb” about the episode, written from your guest’s perspective. Just a few well-crafted sentences can do the trick.

For instance, your guest could write something like: “I had an amazing time chatting with Podcast Host on the Podcast Name podcast about Main topic of the episode. We delved into one or two additional points, and I believe you’ll find this episode truly insightful and engaging. Don’t miss it!”

By providing this mini-blurb, you make it incredibly easy for your guests to promote their appearance on your podcast. They can simply copy and paste the blurb into their social media posts, emails, or blogs, saving them time and effort while ensuring that their followers are aware of the episode and its key takeaways.

Here are some additional tips for writing an effective mini-blurb:

  • Keep it concise: Aim for around 2-3 sentences to ensure that it’s easy to read and digest quickly.
  • Highlight key points: Include the main topic of the episode and one or two additional points that you discussed.
  • Use engaging language: Write in a conversational and enthusiastic tone to capture your audience’s attention.
  • Add a call to action: Encourage your guests’ followers to listen to the episode by including a call to action such as “Listen now” or “Don’t miss out!”
  • Proofread carefully: Before your guests share the mini-blurb, proofread it carefully to ensure that there are no errors or typos.

With a well-crafted mini-blurb, you can make it easy for your guests to promote their appearance on your podcast, increasing the reach and engagement of your episodes.

Key Takeaways

These are the heart of your episode’s content – the significant ideas or learning points. Keep them short and impactful for easier sharing.

  • Point 1: [State a key idea discussed on the show]
  • Point 2: [Another vital takeaway for the listener]
  • Point 3: [A final compelling thought from the episode]

For example, I recently did an episode with Lauren Gaggioli about mastering keyword research and SEO for your podcast.

This is what our bullet points looked like when we shared them with her:

  • Connecting with your ideal audience outside of social media.
  • Understanding the searcher’s mindset while doing keyword research.
  • How writing for humans (NOT an algorithm) will help you reach more people who need what you have to offer.
  • Best practices for internal linking and hyperlinks within your content.

These are the key takeaways from the conversation. If your guest does a large number of interviews or you have a longer delay between the recording and release of the episode, it allows the guest to remember what was discussed easily. And that’s important in helping you ensure your podcast guests promote their episode with their audience.

Quotes and Graphics

Pull 2-3 engaging quotes from the episode that your guest said. Create simple, attractive graphics using these quotes, your podcast’s light branding, and a headshot of your guest. Tools like Canva are great for this!

When you create this section, it’s important that you are using colors that your guest won’t have a problem sharing on their grid or profile. Keep it muted but engaging. 

Additional Content

Creating a video version of your podcast and sharing outtakes and bonus material with your guest is a fantastic way to enhance their experience and provide them with valuable content for their own promotional efforts. Here’s how you can do it effectively:

1. Record a Video Version of the Podcast:

  • Set up a simple video recording setup with a camera or smartphone and good lighting.
  • Ensure the audio quality is excellent by using a good microphone or recording directly into your computer.
  • Record the podcast conversation as usual, ensuring that both you and your guest are well-lit and visible.
  • Edit the video recording to remove any unnecessary pauses or distractions.

2. Create Outtakes and Bonus Material:

  • Collect any funny or interesting moments that didn’t make it into the final podcast edit.
  • Record additional content such as behind-the-scenes footage, bloopers, or extended interviews.
  • Edit the outtakes and bonus material into short, engaging clips that are suitable for sharing on social media platforms like TikTok, YouTube Shorts, and Reels.

3. Package and Share with Your Guest:

  • Create a custom video file that includes both the video version of the podcast and the outtakes/bonus material.
  • Share the video file with your guest via email or a secure file-sharing platform.
  • Include a message expressing your appreciation for their participation and explaining how they can use the video content to promote themselves and the podcast.

4. Encourage Your Guest to Promote the Content:

  • Suggest specific clips or moments that your guest might find particularly suitable for promoting on TikTok, YouTube Shorts, or Reels.
  • Provide guidance on how to optimize the content for each platform in terms of hashtags, descriptions, and calls to action.
  • Offer to collaborate on promoting the content through your own social media channels.

By following these steps, you can effectively create and share a video version of your podcast along with outtakes and bonus material with your guest. This approach not only enhances their experience but also provides them with valuable content that can ensure your podcast guests promote their episode with their social media followers.

Light Branding

When it comes to podcasting, collaboration is key. Inviting guests onto your show is a great way to bring in new listeners and offer your audience a fresh perspective. However, it’s important to remember that your guest is also representing their own brand.

As such, it’s important to strike a balance between promoting your own podcast and allowing your guest to shine. Here are a few tips:

  • Use your show’s colors or logo subtly. When designing your podcast artwork or website, avoid using your guest’s colors or logo too prominently. The goal is to create a cohesive look and feel for your show, but you don’t want to overpower your guest’s brand.
  • Give your guest plenty of space to talk. Don’t dominate the conversation. Let your guest have plenty of time to share their thoughts and ideas. This will make them feel more comfortable and will help them to feel like they are a valued contributor to your show.
  • Promote your guest’s work. In addition to including your guest’s contact information in your show notes, take the time to promote their work on your social media channels and website. This will help to drive traffic to their website or social media pages and will show your appreciation for their time.
  • Be respectful of your guest’s time. Don’t keep your guest waiting. Be on time for your recording session and wrap up the conversation when you’ve reached the end of your allotted time. This will show your guest that you respect their time and that you’re professional.

By following these tips, you can create a positive and productive environment for your guests. This will make them more likely to come back for future episodes and will help you to build a strong relationship with them.

Links and Tags

Don’t leave your guests searching for information – make their experience seamless by providing direct links and specifying where you want them to tag you on social media. This simple step will make it incredibly easy for them to connect with your brand and engage with your content.

Here are some essential elements you can share to ensure smooth communication and engagement:

  1. Direct Link:
    • Include the direct link to the episode or content that will be released, making it effortlessly accessible for your guests.
    • Place the link prominently in your communication, such as in the podcast show notes, blog post, or email newsletter.
    • Ensure that the link is clickable and takes guests directly to the intended content.
  1. Social Tags:
    • Specify the specific social media handles where you want guests to tag you.
    • Include the handles for Twitter, Instagram, Facebook, LinkedIn, or any other relevant platform.
    • Encourage guests to tag you in their posts, stories, or comments related to the episode or content.
    • This strategy will help expand your reach and increase the visibility of your brand.

By providing direct links and specifying social tags, you create a seamless experience for your guests, making it easy for them to engage with your brand and share their thoughts and reactions. This approach will not only enhance their experience but also foster a stronger connection with your brand community.

Is this foolproof? Nope, some guests still might not share. But, by going the extra mile to make it easy and appealing, you dramatically boost your chances of your guest’s audience discovering your fantastic podcast! Remember, it’s possible to ensure your podcast guests promote their episode, especially when you’ve done everything in your power to empower them.

By taking these proactive steps, you’re not just giving your guests promotional tools; you’re investing in a positive experience that encourages them to become enthusiastic ambassadors for your podcast. If you have further questions about podcasting and guest management, please reach out!


Mastering Keyword Research and SEO for Your Podcast with Lauren Gaggioli | Listeners to Leads

Optimizing your content for search engines can feel extremely overwhelming, especially if you have no experience with things like keyword research and strategically linking content. But getting started with SEO strategy does not have to be complicated, and Lauren Gaggioli, SEO expert and course creator, is here today to show us that a little bit of research can take us a long way. This week, episode 140 of Listeners to Leads is about mastering keyword research and SEO for your podcast! 

Lauren Gaggioli is an online entrepreneur who loves building online businesses and supporting her fellow digital solopreneurs as they share their gifts with the world. A big believer in intentional living, Lauren created the online course – Big Why Life (bigwhylife.com) – to help folks from all walks of life create their mission statement and support healthy habits to support living a life of purpose. When she’s not working, you can find her training for her next runDisney half marathon or channeling serious Molly Weasley vibes knitting up a new sweater, puttering in her garden, homebrewing beer with her husband, or making a delicious mess of the kitchen with her kids in their home just outside of Seattle. 

In this episode of Listeners to Leads, Lauren Gaggioli shares the importance of writing your content for the human on the other side of the screen and actionable steps you can take right now to optimize your website with SEO best practices. 

Lauren and I also chat about the following: 

  • Connecting with your ideal audience outside of social media.
  • Understanding the searcher’s mindset while doing keyword research.
  • How writing for humans (NOT an algorithm) will help you reach more people who need what you have to offer.
  • Best practices for internal linking and hyperlinks within your content.

Don’t forget to check out Lauren’s website for everything from her DIY Website Audit to the Organic Marketing Ecosystem course!

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH LAUREN GAGGIOLI:

LinkedIn

Instagram

Website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

LINKS MENTIONED:

Ahrefs Keyword Generator

PodMatch

Becoming a Better Speaker with Roy Coughlan | Listeners to Leads

Aspiring podcasters often face many challenges before getting started, not least of which is the fear of public speaking. Public speaking does not come naturally to everyone and even though podcasting is not generally live, the fear of broadcasting your voice for the world to hear can be intimidating. Roy Coughlan knows this very well, having been incredibly shy and afraid of public speaking before he began his podcasting journey. But now, with 5 successful podcasts, Roy is here to share his journey into podcasting, how he improved his public speaking, and much more! This week, episode 139 of Listeners to Leads is about becoming a better speaker and podcaster! 

Roy Coughlan is a podcasting coach with 5 podcasts of his own, ranging from NFTs to speaking advice to meditation, that are in the top 1% of podcasts.  Roy helps his clients craft their podcasts into top-rated shows that help promote their businesses, books, and more. He has produced and edited over 1,200 episodes in his career.

In this episode of Listeners to Leads, Roy Coughlan is sharing the importance of just getting started and learning as you go and actionable steps you can take right now to increase your confidence in public speaking and podcasting. 

Roy and I also chat about the following: 

  • Overcoming adversity through meditation and forgiveness.
  • Improving your public speaking through different types of practice.
  • Podcast marketing strategies for 2024 and beyond.
  • Utilizing the right social media platform for your business.

Links to all of Roy’s podcasts, projects, and social media pages can be found through his Bio Link.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH ROY COUGHLAN:

LinkedIn

YouTube

Podcasts

Website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

becoming a better speaker