Category Archive : Monetization

Mastering Keyword Research and SEO for Your Podcast with Lauren Gaggioli | Listeners to Leads

Optimizing your content for search engines can feel extremely overwhelming, especially if you have no experience with things like keyword research and strategically linking content. But getting started with SEO strategy does not have to be complicated, and Lauren Gaggioli, SEO expert and course creator, is here today to show us that a little bit of research can take us a long way. This week, episode 140 of Listeners to Leads is about mastering keyword research and SEO for your podcast! 

Lauren Gaggioli is an online entrepreneur who loves building online businesses and supporting her fellow digital solopreneurs as they share their gifts with the world. A big believer in intentional living, Lauren created the online course – Big Why Life ( – to help folks from all walks of life create their mission statement and support healthy habits to support living a life of purpose. When she’s not working, you can find her training for her next runDisney half marathon or channeling serious Molly Weasley vibes knitting up a new sweater, puttering in her garden, homebrewing beer with her husband, or making a delicious mess of the kitchen with her kids in their home just outside of Seattle. 

In this episode of Listeners to Leads, Lauren Gaggioli shares the importance of writing your content for the human on the other side of the screen and actionable steps you can take right now to optimize your website with SEO best practices. 

Lauren and I also chat about the following: 

  • Connecting with your ideal audience outside of social media.
  • Understanding the searcher’s mindset while doing keyword research.
  • How writing for humans (NOT an algorithm) will help you reach more people who need what you have to offer.
  • Best practices for internal linking and hyperlinks within your content.

Don’t forget to check out Lauren’s website for everything from her DIY Website Audit to the Organic Marketing Ecosystem course!

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

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Ahrefs Keyword Generator


Where to Look for Podcast Charts, Ranking, and More | Listeners to Leads

We all see podcasts, both large and small, that talk about being a globally rated podcast or use very specific information about their shows in their marketing material. But where do they get this information? And how can I find my podcast statistics and use them to help grow my show? Today, I’m giving you the tools and resources you need to find and make sense of your podcast statistics, and how you can use these numbers to achieve your podcasting goals! This week, episode 138 of Listeners to Leads is about where to look for podcast charts, rankings, and more! 

In this episode of Listeners to Leads, I’m sharing the importance of utilizing your statistics to reach your podcasting goals and actionable steps you can take right now to find sponsorships using your podcast ranking. 

I also chat about the following: 

  • Where to find your podcast statistics and listener information.
  • Why you cannot compare your podcast to anyone else’s, even if they cover the same topic.
  • Resources to learn about your podcast rankings, domestically and globally.
  • Using your podcast statistics to encourage sponsorships.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

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Listeners to Leads Ep. 25 Creating an Attractive Podcast Sponsorship Deck with Betsy Wallace

Listeners to Leads Ep. 26 How to Monetize Any PodcastListeners to Leads Ep. 29 How to Monetize your Podcast by Selling your Own Services and Products

where to look for podcast charts
How to Run Dynamic Podcast Ads That Convert Your Listeners into Clients

Are you new to running dynamic podcast ads for your podcast?

Then you may have heard about dynamic podcast ads and desperately wanted to ask what in the world is that and is it something I should be focusing on? 

I get it. In the podcasting world, there are constantly new features and ideas and it can feel frustrating and overwhelming to decide if something is worth taking the time to learn.

This one is not only easy to understand but equally as easy to implement with the click of a button.  

I’m going to show you everything you need to know about creating and using dynamic ads to turn your listeners into leads.

Don’t even have a podcast yet? While this post will get you moving in the right direction, I recommend you check out or post about ten things to consider before you launch a podcast

How to Run Dynamic Podcast Ads That Convert Your Listeners into Clients

What are Dynamic Podcast Ads?

In simple terms, dynamic podcast ads are ads that are run interchangeably within your podcast. You can easily swap them for your most up-to-date content. 

That probably felt like a lot of confusing jargon thrown together to make me sound smart, but I promise it will make sense with this example.

I was taking a small road trip with my family this past summer. We were listening Greeking Out, a podcast by National Geographic. 

During the ad portion, they mentioned that their upcoming book was currently available for preorder and would be available in September. Since we were behind three seasons, I (wrongfully) assumed that the book had already come out. 

I found the Greeking Out book on Amazon* and saw that it was actually coming out that September. 

National Geographic was able to put an up-to-date dynamic ad on past seasons using this strategy.

So even though I was listening to an episode that had come out years before, I had information about a promotion they were running at the time that I listened.

Why are Dynamic Podcast Ads Important?

Did you know that not all podcast listeners start with your latest episodes? Some go back to the very beginning of episode 1 to start.


I know… I don’t like it either. 

As business owners, our latest offer or event usually has a price, date, or promotional change. If you mentioned it in past podcast episodes, there may be a chance that you are leaving your audience out of your latest offers and promotions. 

This is especially important if you have open and closed carts throughout the year. If your promotions tend to be evergreen, it’s still good to have the ability to update the copy or the way you phrase things. 

Not only does this save you time and effort, but it also allows you to focus more on the content within the episode.

High-quality podcast content is essential, especially if you plan on selling anything. 

How Dynamic Podcast Ads Work

You have a few options for using dynamic podcast ads. 

A pre-roll podcast ad should be short, sweet and to the point, especially if you don’t currently have ads in your podcast. This audio will automatically go at the beginning of your content.

A mid-roll podcast ad goes somewhere within the episode. You can use transition sounds to help you audience understand that it’s an ad placement. The priority here is to give enough detail that they will either click the link in your show notes or type in the link.

Pro tip: Make your link easy for your listeners to remember so they can easily find it if they are doing other things while listening. 

A post-roll podcast ad is where you’ll put any final thoughts as well as your podcast outro. This should include where to connect with your further or what action(s) you want your audience to take next.

This is what the Buzzsprout* dynamic content section looks like. They make it easy to upload your content and track downloads. 

Sign up for a Buzzsprout* account today to utilize their Dynamic Content

I’ve put together a few examples of ways you can use dynamic podcast ads for your show. 

Example #1: Increase Pre-Sales

We’ve had two clients use their dynamic content to pre-sell their books. We’ve also had clients give early or exclusive access to podcast listeners who decided to 

Want access to know exactly which dynamic ad you should do? You’re in luck because that’s something we can cover during a basic podcast audit

Example #2: Highlight a Freebie or Service

This is great if you have revolving free content or services.

We have a client who creates new freebies frequently. Instead of changing out every episode, we can easily run the latest freebie or group coaching program while it’s available. 

The best ways to implement this in your own podcast is:

  • Sharing specific dates for your audience.
  • Giving your listeners an exclusive discount.
  • Be sure to turn off the dynamic ad when it’s time.

Need more ways?

I recorded an entire podcast episode about how to use dynamic content to make money with your podcast. It covers some additional ways you can use dynamic podcast ads like…

  • Telling people to join your community
  • Time sensitive material
  • Sponsorships 
  • Where you are speaking next
  • Run a giveaway
  • Announce an upcoming event
  • And so much more.

Pro tip- Want to be able to charge your sponsor more? Run dynamic ads to ALL your podcast episodes instead of only a few over the course of your agreement. Remember, podcast listeners are binge listeners and you want to reach them with the ad in episode 1 and episode 100.

Still Confused?

Still not sure you get [industry term] well enough to [something big coming up for the reader – e.g., wow at the next board meeting]? We all learn in different ways.

Check out this video to see if it helps you out:

Buzzsprout has a ton of resources to help podcasters grow their shows. 

I hope the idea of how to run dynamic podcast ads is crystal clear to you now.

Do you still have questions? No shame in that! You can submit your question here or find me on Instagram, where I’m always happy to answer any questions you might have. 

One thing you can do to get started with monetizing your podcast is to see what resources we have available for you.

*This blog post may contain affiliate links

Setting Business Podcast Goals | Listeners to Leads

The beginning of the year is synonymous with setting goals and your podcast is likely no exception! Setting goals for your business podcast can feel overwhelming; what goals should you even set? But setting smart, achievable goals can be easier than you think, and I’m here today to break down the four most common goals we see business owners set for their podcasts, examples of each, and ideas to help you make your podcast goals a reality. This week, episode 135 of Listeners to Leads is about setting business podcast goals for 2024! 

In this episode of Listeners to Leads, I’m sharing the importance of tailoring your podcast goals to your specific business and actionable steps you can take right now to achieve podcast growth in 2024. 

I also chat about the following: 

  • The four common podcast goals for business owners and how to achieve them.
  • Sharing client examples in your solo episodes to increase audience conversion.
  • Tracking podcast completion rates to see what episodes your audience engages with most. 
  • Sharing and talking about your podcast beyond your regular marketing strategy.

Remember, choosing one main goal to focus on for your podcast for the first six months of 2024 will be more effective than trying to reach several goals at once!

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

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Creating an Aligned and Effective Podcast Sales Funnel with Evans Putman | Listeners to Leads

Creating a sales funnel is essential to bringing in new clients for your business. But when you hear the word sales, do you think of overly pushy sales tactics that make everyone involved uncomfortable? Well, sales do NOT have to be that way! Evan Putman is here today to tell us all about how to create a sales funnel that aligns with your values and helps prospective clients decide what level of involvement is right for them. This week, episode 130 of Listeners to Leads is about creating an aligned and effective podcast sales funnel! 

Evans Putman is the Founder of Podcast Profit School and a business consultant who partners with visionary, collaborative entrepreneurs with big, positive messages and missions to help them create simple, sustainable (leveraged) client acquisition solutions and cash flow confidence for their business. He is the creator of the Podcast ATM business model, Infinite Impact Method, and The Servepreneur Blueprint™, and his trainings are licensed by and featured in ClickFunnels Founder Russell Brunson’s high-ticket coaching programs.

In this episode of Listeners to Leads, Evans Putman is sharing the importance of building like and trust with potential leads and actionable steps you can take right now to optimize your sales funnel to align with your values. 

Evans and I also chat about the following: 

  • The importance of serving your listeners first, before selling to them.
  • Evans’ Podcast ATM approach for both hosts and guests.
  • Converting listeners into clients through a relationship-based approach.
  • Creating a binge-able lead gen experience through audio content.

To take advantage of Evans’ free Niche Cast Blueprint, text ‘LEADS’ to 55444 or visit to download!

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

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Using your Podcast to Sell High-Ticket Services with Chandler Walker | Listeners to Leads

We’ve all listened to a podcast or seen a video where the host tries to sell a product, but it leaves you, the listener, feeling weirded out. There are a few reasons we feel this way, the biggest one being that the host has not given us a reason to trust them and their expertise yet. Chandler Walker is here today to talk about his sales experience and how to build trust and rapport with your audience before asking for the sale. This week, episode 118 of Listeners to Leads is about using your podcast to sell high-ticket services in a way that doesn’t feel salesy! 

Chandler Walker is the CEO of Elite Ads, a group focused on helping coaches and consultants grow and scale their business and get 3x the return on their ad spend. He is also the CEO of StoneAgeFuel – School of Fitness based in Reno, Nevada.

In this episode of Listeners to Leads, Chandler Walker shares the importance of selling without a mindset of desperation and actionable steps you can take right now to build a connection with your listeners before making a sale. 

Chandler and I also chat about the following: 

  • Drawing repeat listeners in by providing new insights and making them think differently.
  • The importance of creating an emotional connection with podcast listeners to build trust.
  • How peppering your program into your podcast episodes can help guide listeners towards taking action.
  • The importance of consistently showing up and being authentic in business, especially during challenging economic times.

Listeners can head over to Chandler’s Instagram and DM him the word “SALES” for access to his “Simple Three-step Strategy to Sell Without Manipulation, Aggressive Tactics or Feeling Salesy” video!

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

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Impactful SEO Strategies for your Website with Brandon Leibowitz | Listeners to Leads

Your website can and should be your one-stop shop for your podcast. From show notes to links to listening directly from an embedded player, your podcast episode pages can be SEO-optimized to bring more traffic to your website and ensure you’re making the most of your content. Brandon Leibowitz is here today to talk about SEO best practices for your website and more. This week, episode 114 of Listeners to Leads is about impactful SEO strategies for your website! 

Brandon Leibowitz is the founder and operator of SEO Optimizers, a digital marketing company dedicated to assisting small and medium-sized businesses in driving more online traffic, leading to increased clients, sales, and valuable leads. Brandon’s journey in digital marketing began in 2007, right after graduating with a degree in Business Marketing. Now, he uses a variety of channels, including podcasts, to share his expertise on SEO and digital marketing.

In this episode of Listeners to Leads, Brandon Leibowitz shares the importance of doing thorough keyword research and actionable steps you can take right now to optimize your website’s SEO. 

Brandon and I also chat about the following: 

  • Why SEO is so important and how to use it to get traffic to your website.
  • Social media ads are great for testing it’s all about seeing what works and what doesn’t.
  • Why you should have a page on your website for each podcast episode you create.
  • Keyword research and how it varies by platform.

To check out Brandon’s free SEO Masterclass, head to

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

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​​When you first set out to measure your podcast success, the mere idea of it might keep you up at night. You compare yourself to other people on social media and get caught in a cycle of shame. My one podcast friend recently hit a million downloads. Why aren’t I there yet? Am I missing some magic secret success ingredient? What does podcast success even look like? Is it a multi-million dollar deal with Spotify?

Chances are, there’s no one “thing” your friend is doing that you aren’t. It’s more likely they have a different audience than you, and they likely have different podcast goals.

I recently chatted with a business friend on her podcast, She Built This, about this exact topic, and I knew I had to make sure you could access it. So in this post, I’m going to help you shake off that pesky comparisonitis and start feeling excited about the podcast success you’ve had so far.

Listen to me talk through all these and more on the She Built This Podcast.

I’m breaking down 3 strategies to measure podcast success without feeling stressed out or overwhelmed because you don’t know where to start.

Make sure you read to the end because I’ve got a bonus strategy that is essential for measuring your podcast success!

3 Surprisingly Powerful Ways to Measure Podcast Success

One question that comes up for our clients regularly is this: how can I measure podcast success?

If you do a quick google on the topic, you’ll find everything from looking at your downloads to seeing your social media engagement. Those numbers can help sometimes, but there is so much more you have to take into account when you are trying to measure your own podcast success.

#1. Forget about the Podcast Downloads

If you want to have a better understanding of measuring your podcast success, you have to get past the arbitrary download numbers.

This is #1 on the list because it’s the thing almost all podcasters get caught up on. They see the downloads and decide that those are the numbers that only matter.


While it’s essential to have a pulse on the download numbers, that only tells us part of the story. As podcasters (and business owners), there’s more that we should be tracking.

When you are trying to measure your podcast success by looking only at the downloads, it can lead to giving up on your podcast before you’ve really had a chance to get it off the ground.

Did you know 90% of podcasters don’t make it to 25 episodes? My goal with all the content I create and the services we offer at Galati Media is to support you so that you don’t just become another statistic.

Instead, let’s look at the numbers for what they can actually tell us. Your downloads tells you how many people have streamed or downloaded your show. 

Note: Depending on the podcast listening app, it might actually consider someone following your show as downloading ALL your episodes. That’s why the more episodes you create, the easier it is to get more significant download numbers.

So when you look at your download numbers, all you see is that someone decided to take a 2-second chance on your show.

Instead of looking at just the downloads, we should be looking at all the possible information available to us.

For example, we were looking over a client’s statistics during our monthly strategy session (every client gets them) and saw that her guest episodes were getting about half the downloads as her solo episodes. She asked if it was worth it to stop doing guest episodes entirely. 

My response was this: well, is your goal in having that guest about connecting with the guest or about giving your audience content they want? 

This gave the client another perspective and she realized that her goal was actually about the connection, not about the download numbers.

RELATED POST: Creating and Keeping Podcast Goals

#2. Always Go Back To Your Goals

Regardless of what your goals are, reviewing your podcast statistics is always smart. If you take the time to get clear on your goal first, though, it helps you decide which information is actually important.

So let’s break down a few popular podcast goals and how we can actually measure the podcast success based on the specific goal.

Potential Goal #1 – Get more leads from your podcast

This is one of my favorite goals and is something I specialize in. You can hear all my thoughts about the topic on my podcast, Listeners to Leads. 

If your goal is to get more leads from your podcast, you’ll want to have a few key things to track this. Add a How did you find me section to your contact form so you can see how many leads are coming from your show. 

Another thing you’ll want to track is your links. You can use a to easily show how many podcast listeners are clicking on certain links. That tells you which services listed in your show notes are getting traction.

You’ll also want to ensure that the content on your show is directing people to actually work with you. Seems like a no-brainer, but a lot of podcasters forget to let their audience know how they can buy from them.

Potential Goal #2 – Interview potential leads or collaborators

This goal is something that doesn’t take a ton of effort to track. You’ll simply note how many podcast guests turned into leads or collaborators. 

If you do go this route, you’ll want to ensure you are following ethical strategies and not hounding guests to become clients. That never feels good. If they can use your support, you can offer it; but I don’t think your podcast should turn into an end-to-end funnel.

RELATED PODCAST EPISODE: Finding Where Your Podcast Fits in Your Funnel with Nicole Hesse

Potential Goal #3 – Show up as an expert or thought leader

With the goal of showing up as a thought leader, you’ll want to dive deep into your download numbers. And I’m not just talking about how many people listened to each episode. 

Here you want to know how much of an episode do people listen to. On Spotify, this is called the listener retention and on Apple Podcast, it’s call your average consumption. It doesn’t matter what it’s called. Put simply, it’s how much of an episode is consumed by listeners, on average.

This is important for the thought leadership goal because it can easily show you where most of your audience drops off. 

Spotify Episode Performance

Spotify Episode Performance

Apple Podcast Average Consumption

Apple Podcast Average Consumption

Both of these graphics above show the listener behavior on both Apple Podcast and Spotify for the same episode.

Looking this over, I can tell this solo episode was very popular. You might think that most listeners only listening to about 69% – 75% is terrible. But what you probably don’t know is that from the information I’ve gathered with our clients, most podcast episodes get about 50%-60% completion. 

That means that, on average, your listener will only listen to about half of your episode. But don’t let that discourage you! If you are using your podcast to be a thought leader, you’ll want your solo episode to do better than 60%, and you’ll want to get some interactions from your audience that they are taking action on the things talked about.

Potential Goal #4 – Make an impact with your content

If your goal is to make an impact, then the download numbers may or may not be important to you. It depends on what you believe is impact.

Your impact could be toward your guests. Then the downloads don’t matter. 

Your impact could be that you want to have a certain number of people listening to your message. Then your downloads are definitely going to matter to you.

Or your impact could potentially be that you want to turn those listeners into leads and make an impact on clients that way. Then you will need to look at more than just your download numbers.

These are only a few of the goals you can have around your podcast. So go ahead and take a few moments to decide what your podcast goals actually are so you can see if your show is successful or if you need to make tweaks.

Pro tip: You don’t have to pick just one goal. You can decide that you have two or three goals tied to your podcast.

#3. Get Support When You Need It

It’s easy to get stuck. 

Maybe you’re putting the time in but still unable to reach your podcast goals. Maybe you’re struggling to make your podcast work the way you want it to.

It’s one thing to get stuck temporarily and feel confused about what you should be doing. But when it goes on too long, you can fall into a rut and lose your motivation to even keep the show going.

That’s what happened with my friend, Emily. She was struggling with how her show of over 200 episodes. While hitting that podcast milestone is a big deal, she wanted to focus her efforts on using her podcast to bring in more leads to her business.

After working through her statistics, listener feedback, and more, my recommendation was to start a new podcast that would have content that her potential clients would be attracted to. Her first podcast was focused too much on all the business owners, not the ones who would want her copywriting services.

So she put in the work…and in less than ten episodes, she got her first client from her new podcast! 

If you’re struggling to understand your statistics or measure your podcast success, it may be time to reach out to a podcast strategist like me for guidance and clarity.

There are many ways that a podcast strategist can help:

  • Creating clarity around your podcast goals
  • Giving you tips, tricks, and strategies to achieve those goals
  • Measuring (and celebrating) your podcast success

If you’d like to work with me, click here to book a strategy session.

Bonus! Listen to the Podcast!

It’s easy to feel overwhelmed by all the work you’ve done for you podcast and understanding your numbers, so I have some resources to make it easier.

Over on the Listeners to Leads podcast, I have plenty of episodes where my guests and I talk about understanding your numbers and which numbers you should actually be tracking. Here are a few of my favorites: 

Podcast Stats: What do they mean and how to measure success

Tracking and Understanding your Podcast Metrics with Danielle Hayden

Using Podcast Listening Statistics to Make Better Decisions

Wrapping it up

I hope this post showed you that every step you take is a HUGE win and no one can take that away from you.

So raise your hand, reach around and pat yourself on the back! Figuring out how to measure podcast success doesn’t come easy, but you’re doing it!

Every step is getting you closer to your finish line. And at the end of the day, that’s all that really matters.

So now I want to turn it over to you. Which of these strategies will you be trying first?  

Are you going to book a strategy session? Or listen to the podcast?

Let me know by leaving a comment below!

Podcast Networks: Everything You Need to Know + Alternative Options

Step right up and get ready to discover everything you need to know about podcast networks. There are varying opinions on the topic in the podcasting industry, so we will approach this from the lens of podcasters who want to money from their show.

With this guide, you will understand more about podcast networks, discover the pros and cons of joining a podcast network, and find some alternatives if a podcast network isn’t the direction you should go with your show.

When it comes to podcast networks, many people think you have to have hundreds of thousands of downloads even to be considered to join a podcast network. While that isn’t true, it’s still important to assess if a podcast network is right for you.

If you’re a pro podcaster and beyond the how, what, and why of podcast networks, this is a great refresher for you. I also have this blog post How To Monetize a Podcast Right Away to support you in monetizing your podcast.

Or maybe you haven’t even started your podcast yet and you’re in the research phase. Check out this blog post, 10 things to do before you start a podcast to get you headed in the right direction.

Are you more of an audio person? Check out our podcast episode, where I take you through the ins and outs of podcast networks and everything you need to know as a podcast host.

Podcast Networks Explained

What is a podcast network anyway? Understanding what it is is the first step to deciding if it’s right for you

A podcast network is a group of shows that are specifically under one name, one collection, or one company.

If you are an avid podcast listener, you probably know about some of the major podcast networks.

Top Podcast Networks

Podcast networks range from small independent collectives to huge organizations. Here are a few of the popular networks you’ve probably heard of.

If you are a business owner and you’re looking for join a network, it’s likely that most of these are not going to be networks that will work for you. Keep your business and podcast goals in mind 

Related Post: Creating a Quality Podcast

Requirements for Joining a Podcast Network

The requirements to join a podcast network vary depending on the size of the network. There are some podcast networks that require you to have at least 50,000 downloads per month while others are as low as 1,000 downloads per episode (so 4,000-5,000 downloads per month).

Are you a total stats nerd? Check out Podcast Stats: What do they mean and how to measure success.

If you are a smaller podcast, you can certainly look at smaller networks and determine if the pros outweigh the cons. Larger shows will be able to negotiate for more, but if you have a very niche show, you might have some wiggle room.

Note: You don’t need thousands of downloads to monetize your podcast right away

Don’t forget, we’ll go through some alternative options to podcast networks at the end of this blog post, so if you are feeling discouraged, I have some solutions for you too.

How Do Podcast Networks Work?

Now, once you’ve joined the podcast network, you’ll get access to everything they have to offer. This can include things like marketing, advertising, and even production support. There will also be opportunities for cross-promotions with other shows on that network. 

Podcast networks use a CPM (click-per-mille) model, which is a pricing model where the advertisers pay a set price for 1,000 impressions on the network’s shows. The network negotiates these and typically takes about a 30% cut from the advertising revenue.

Here’s an example:

At 8000 downloads per episode, the network negotiates $25 CPM. That comes out to $200 per episode with the network taking their $60 (which is 30%), leaving you with $140 per episode.

You have to consider if getting that many downloads worth what you get back financially. What are the pros and cons to get access to everything the podcast network has to offer? 

Also, remember that the top 5% of podcasts get about 1100 downloads in the first 7 days. (Buzzsprout Global Stats)

Pros and Cons of Joining a Podcast Network

When deciding if joining a podcast network is right for you, it’s important to weigh the pros and cons. Don’t forget, we’ll also be sharing some alternative options next if you feel that the cons outweigh the pros in this case.

Pros of Joining a Podcast Network

There are many benefits to joining a podcast network. The major one is access to support and partnerships. Podcasting tends to be a  very solitary experience. Sometimes it can feel like you’re talking into a vacuum. Having support and partnerships with people who understand podcasting and what all goes into it can make you feel less alone. 

Networks can also provide a sense of credibility for podcasters who are looking to be taken seriously in their industry. That credibility can lead to some collaborations that you might not get elsewhere.

Another thing you get access to by joining a podcast network is additional revenue and resources. The network is doing a lot of the heavy lifting and will have a budget for show improvements and more. 

Cons of Joining a Podcast Network

While these benefits might sound appealing, there are also some downsides to joining a podcast network.

Most networks will require you to give up some form of creative license or control over the content that you have on your podcast. It’s important that if they have you sign a contract, you read what and what isn’t within your rights as the show host. 

They may require you to move to a new platform as well. While this might not be a major concern for some, others might find this frustrating and unnecessary especially if you are currently using systems and workflows that really work with how you work best. 

Networks will take a cut of your revenue. As noted earlier in this post, the podcast network is entitled to about 30% of the ad revenue you make on your show. They may even have access to more, but you would need to review your contract to understand how this all works. 

Alternative Options to Podcast Networks

As a podcaster, you might feel like your options are limited, and a podcast network, though it has its own limitations, might be the only solution for you.

Well, there are certainly more options, so I will run through some possible ideas for how you can get similar results without joining a network.

1. Support and Partnership

If you are looking for support or partnerships, there are tons of podcast communities you can join today to make the most of your show. 

Here are a few incredible communities that are currently available:

Join some of these to create genuine connections with potential collaborators and supporters to help you along your podcast journey.

2. Credibility

Consistently showing up for your podcast and audience will help create credibility. You can also create more credibility to your name as a business owner and podcaster by being a 

See our podcast episodes on being a podcast guest: 

How to be a Great Podcast Guest and Host with Dr. AJ Austin

Finding Quality Guests for your Podcast

Guest Intake Forms [Tech Tips Series]

Double your Downloads by Podcast Guesting with Barb Nangle

Building Thought Leadership through Impactful Guest Appearances with Jason Cercone

3. Revenue and Resources

We have many resources here at Galati Media and highly recommend you check them out to see if there are things you need support on. 

Beyond that, I recommend that if you are looking to increase your revenue, you can always look into selling sponsorship slots to your show by focusing on your audience and the value that you provide as a podcast host. Or you can sell your own products and services. While we tend to focus on the latter, we have resources for monetizing your podcast any way you’d like.

See our podcast episodes on monetizing your podcast: 

How to Monetize Any Podcast

Are your Podcast Ads Actually Working For You?

Monetizing a Podcast with Digital Courses with Jono Petrohilos

How to Monetize your Podcast by Selling your Own Services and Products

How Much Money Can You Make With Your Podcast

As you can see, your options aren’t limited to just joining a network. With some guidance and work, you can get similar results.

Want to Know More?

Our goal at Galati Media is to bring messages that matter into the world via the podcasts we help support and produce. We also hope to help those feeling overwhelmed by everything that goes into a podcast feel a little less overwhelmed. 

We’ve been podcasting since 2018 and have learned much about launching podcasts, growing audiences, and monetizing shows.  Nothing we love more than sharing our discoveries with you to help you make the most of your podcast today.

Have questions? Reach out here or over on LinkedIn

I can’t wait to see you turn your podcast into more than a content machine for your business. Think of me when you’re finally making money from your show!

One last thing, you may find this post on 10 Ways to Strategically Grow Your Podcast Audience helpful.


Fun fact: Less than 2% of all podcasters with more than 5,000 listeners per episode are making money from their podcast! 

We know, we know, that fact wasn’t fun at all… because as you can see, only a very small percentage of podcasters make money from podcasting. 

Here’s a sunnier statistic: Of the podcasters we work with at Galati Media, over 90% are monetizing their podcasts and bringing money back into their own businesses. 

It’s really important to us as a podcast production company to ensure that the podcasters we work with are getting the results they need and a return on their investment with us.

How Can I Make Money from My Podcast? 

How to Monetize a Podcast Right Away!

In this blog, we share eight ways to monetize a podcast by choosing the best method for you and your listenership. 

It’s important to remember that making money (we like to say cash money dollars) with your podcast is often a long game and takes a long-term strategy and approach. Buyers are often at different stages in the journey and could be symptom-aware, problem-aware, or solution aware and it’s important to speak to them in each of these phases. You also have to understand that there are different types of buyers: early adopters, late adopters, laggards, and every stage in between! Some people take time to make a decision to spend money with you and others sign on the line right away. 

Podcasting is a great way to show up for the different types of buyers and speak to them where they are in the buying journey.

Podcast episodes we recommend that go hand in hand with this blog: 

Listeners to Leads Episode 26) How to Monetize Any Podcast

Listeners to Leads Episode 29) How to Monetize Your Podcast By Selling Your Own Services and Products 

Your Answer to, “How Can I Make Money from My Podcast?” 

8 Ways to Consider Monetizing Your Show

How to Monetize a Podcast with Affiliate Marketing

Affiliate marketing is something we often use in our show Listeners to Leads and it makes a lot of sense for business owners who use apps, services, programs, and other resources to grow their businesses that they can stand behind. 

For example, we regularly guide people to Buzzsprout as a podcast hosting platform. We love Buzzsprout because of its user experience, customer service, and intuitive back end. Because we recommend Buzzsprout so often, we’ve become affiliate marketers and promote it in our podcast episodes with an affiliate link in the show notes.  

Two reminders with affiliate marketing: 

  • You have to inform your audience up front that you’re an affiliate for whatever you’re promoting and disclose that you get a kickback from sharing this resource or tool. 
  • It’s best not to rely on affiliate marketing as the sole way of monetizing your podcast, as it’s best as a supplemental monetization tool 

How to Monetize a Podcast with Sponsors and Advertisers 

You’ve probably seen (and heard) this a lot in the podcasting space. We discuss this method with a few of our clients looking to monetize their show beyond just promoting their own servies and products. One thing to keep in mind is that with sponsors and affiliates, is that many require a substantial amount of downloads (usually about 10,000 per month) to be considered. 

You also need to evaluate whether or not it’s a good fit for your audience. If you’re doing a podcast on baking, does it make sense to run ads on mattresses? 

Look at what’s in alignment with your listeners and a best fit for your brand when choosing sponsors and advertisers. 

Interested in joining a Podcast Network? Learn more about them in this blog post.


How to Monetize a Podcast with Donations 

One way to monetize your podcast is through donations. This could be anything from having your listeners contribute through Venmo or PayPal. Some people will invite their listeners to “buy them a coffee”. This method is a good choice for community-building podcasts who have a solid listenership of people who love them and want to support them by sending them something nice. 

How to Monetize a Podcast with Premium Content 

This method of monetization has been increasing in popularity over the past several years, and there are a few ways to go about it. You could offer exclusive bonus episodes or early releases that live behind a paywall or create supplementary resources for episodes such as downloads, PDF’s, checklists, and worksheets. There’s even an opportunity here to create a membership around the podcast where they get access to exclusive, more in-depth content with a monthly membership. 

What can you add onto your podcast as a bonus that comes at a cost to access? 

How to Monetize a Podcast with Products and Merch 

Who doesn’t love a good piece of merch!? T-shirts, mugs, tote bags, and notebooks can all be customized to have your show logo or a catchphrase on them for purchase to create community around your show and to help promote your show. 

Think of what might make sense for your listeners and related to your topic and consider how you can create a tangible product around it. 

How to Monetize a Podcast with Your Book 

If you’re an author, you can use your podcast to have people buy your book. Maybe you even offer listeners a free code through your show and they only have to pay shipping and handling. Or they get the first chapter FREE and then a promo code to buy the whole book through your show. 

Authors have a lot of opportunities to make money through podcasting by offering content they’ve already created! 

How to Monetize a Podcast by Landing Speaking Gigs 

Another way to make money with your podcast is by using your show to land speaking gigs. If you want to be a speaker and get on more virtual and live stages, a podcast is a great way to express your thought leadership to show up as the expert in your industry. 

You can use your show to express your unique ideas and stories that you can then turn into speaking opportunities.

How to Monetize a Podcast by Selling Your Own Services and Products 

This is obviously our favorite way to monetize your show. Whether you’re offering 1:1 services, products, courses, or consulting, you can make money with your podcast by selling what you provide! 

If you have something to sell and you want to monetize your podcast in this way, you have to make sure you’re talking about it! Make sure you’re clearly reminding people and letting them know how they can work on you 1:1 or in a group setting. Give them consistent and clear next steps. 

You have to continuously remind them of what you offer and how they can take action to working with you. 

If this sounds right up your alley and you want to know how to monetize your podcast, you’re definitely going to want to give Episode 29 of Listeners to Leads a listen) How to Monetize Your Podcast by Selling Your Own Services and Products. 

One-size doesn’t fit all when it comes to how to monetize your podcast! 

There are so many ways to make money from your podcast, the key is to find one that works for you and get confident in your strategy so you can turn your podcast into a sales funnel that brings you in leads, and cash money dollars. 

At Galati Media, we know the internet is riddled with podcast strategies. We also know how to focus on the one that’s right and most effective for YOU. We provide you with realistic, straightforward recommendations that will help you to increase listener engagement and maximize the results with your podcast based on your goals for your business and audience.

  • We offer podcast strategy without the fluff, so your content can make a difference in the lives of your listeners! 
  • Our 60-minute podcast audits include a deep dive into your podcasting goals and how effectively you’re achieving them. We provide recommendations around discoverability, artwork, descriptions, episode titles, marketing, your podcast website, and more! You receive a fully prepared report of our findings, including recommendations to increase the success of your podcast. 
  • We help to answer any podcast-related questions you may have and give you clear steps forward!

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