Category Archive : Monetization

Tracking and Nurturing Relationships with Collaborators and Brands with Reena Friedman Watts | Listeners to Leads

There are so many behind-the-scenes elements of a successful podcast, from searching for sponsorships to navigating new business brought in by the show to keeping up with former guests. Reena Friedman Watts, with experience both in reality television production and over 350 episodes of her podcast, Better Call Daddy, has learned to navigate these waters efficiently and successfully. She’s here today to share her tips for nurturing your existing podcast relationships, landing sponsors whose products you believe in, and more! This week, episode 156 of Listeners to Leads is about tracking and nurturing relationships with collaborators and brands! 

Key Takeaways:

  • How to approach your podcast strategically to avoid burnout.
  • Connecting with and creating authentic relationships with podcast guests and potential collaborators.
  • The importance of choosing between focusing on listeners or guests for lead generation.
  • Partnering with brands whose products you already know and love.

Tracking and Nurturing Relationships with Collaborators and Brands with Reena Friedman Watts

I recently had the pleasure of interviewing podcasting expert Reena Friedman Watts on the Listeners to Leads podcast. As the host of Better Call Daddy with over 350 episodes under her belt, Reena has truly mastered the art of keeping meaningful connections alive.

Consistency Without Burnout

In our discussion, Reena shared invaluable insights into her approach to guest management, community building strategies, and partnering with brands. With a background in reality TV production, Reena launched her podcast to continue having impactful conversations. While starting off strong with 3 episodes per week, she soon realized the importance of consistency without burning out. Reena now releases one polished episode weekly.

Keeping Connections Top of Mind

Keeping connections top of mind is key to Reena’s success. She remains actively engaged with her guests through shoutouts on social media, collaborations, and invitations to her private Facebook group. 

Tracking Opportunities

Reena also suggests tracking connections by subscribing to newsletters and joining online communities. Staying plugged into what your guests and audience care about opens doors for future opportunities.

Partnering Strategically  

Partnering with the right brands in a strategic way has also benefited Reena’s business. She secured her first sponsor Manscaped by pitching her vision and planned guests. Reena negotiates dynamic content deals that run across her entire back catalog, maximizing value.

Inspiration and Insights

Whether you’re looking to grow your podcast downloads, land new speaking gigs, or create a deeper connection, Reena’s insights are invaluable. Tune into our full discussion for more golden nuggets from this podcasting superconnector. You can also connect with Reena on Instagram @reenafriedmanwatts to continue the conversation.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH REENA FRIEDMAN WATTS:

LinkedIn

Instagram

Better Call Daddy podcast

Website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media!

Aligning Your Podcast Marketing Strategy with Your Values with Becky Mollenkamp | Listeners to Leads

With so much information about marketing available from so many different experts, it can feel overwhelming finding what you ’should’ do to promote your work. But your marketing strategy, whether for your podcast or your business, does NOT have to look like everyone else’s! Becky Mollenkamp knows this better than most, having switched her email marketing strategy from Convertkit to Substack and finding a new marketing model that supports her business and personal values. Becky is here today to talk about the tool switch, thinking beyond lead generation, and more. This week, episode 154 of Listeners to Leads is about aligning your podcast marketing strategy to your values! 

Key Takeaways:

  • Defining feminism and exploring new ways of living and fulfillment.
  • How Becky’s podcast changed as she defined her values and shifted her coaching practice.
  • Using Substack for email marketing for your podcast and business.
  • Thinking beyond lead generation and towards community-building.

Aligning Your Podcast Marketing Strategy with Your Values with Becky Mollenkamp

As podcasters and online entrepreneurs, it’s all too easy to get caught up in chasing metrics and following outdated “best practices.” But as my recent guest Becky Mollencamp reminded me, true success is about so much more. It’s about building genuine relationships, continually adapting our strategies, and showing up authentically for our audiences. 

Becky’s journey exemplifies this evolution. She started in 2016 with a mindset coaching podcast, but realized over time that she wanted to have deeper discussions challenging systems of oppression. This led to shifting her focus to intersectional feminism with the Feminist Founders podcast. 

Along the way, Becky also made important changes to how she engaged with her email list and monetized her work. She discussed transparently letting go of feeling resentful on ConvertKit in favor of the more relational experience offered on Substack. There, paid subscribers directly support her labor in creating impactful content.

Three key lessons I took from our conversation:

Prioritize Relationships Over Quick Wins

Becky emphasized building community through in-depth conversations, not just growing her list or chasing leads. She challenges the notion that “one size fits all” in business by continually adapting to feel aligned. 

Continually Evolve Your Strategies 

The pandemic changed everything about how people engage online. Becky realized holding onto outdated practices like lengthy email sequences no longer served her or her audience. She embraced evolution.

Leverage Multiple Platforms For Connection  

In addition to her podcast, Becky utilizes Substack to foster deeper connections through bonus content and community forums. This shows how multiple complementary platforms can work together for greater impact.

If you’re looking to bring more heart and thoughtfulness into your work, I highly recommend checking out Becky’s podcast. She provides inspiring discussions on challenging norms to make positive change. Sometimes the best paths are those less followed – are you open to evolving your approach?

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH BECKY MOLLENKAMP:

Instagram

LinkedIn

Feminist Founders with Becky Mollenkamp

Website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

LINKS MENTIONED:

Substack

Become a Standout Speaker with Visibility Tips with Antoniette Roze | Listeners to Leads

Podcasting and public speaking can feel like they are very different worlds, but they’re really just two different methods of sharing your voice and message with the world. Because of this, many people, Antionette Roze and myself included, think that you should do both to maximize your opportunities to grow and connect with your audience. Antoniette is here this week to talk about sharing your message, tips for being a better speaker, and more! This week, episode 152 of Listeners to Leads is about becoming a standout speaker with visibility tips! 

Key Takeaways:

  • The importance of authenticity and connecting with your audience both in podcasting and speaking engagements. 
  • Navigating public speaking as an introvert.
  • The most important thing you can do when pitching a podcast or speaking gig.
  • Starting with small speaking engagements and working your way up with practice.

Become a Standout Speaker with Visibility Tips with Antoniette Roze

I recently had the pleasure of interviewing speaker booking expert Antoniette Roze on my podcast. She shared invaluable insights into how to become a successful speaker and podcast guest that can truly move audiences. In this post, I’ll dive deeper into some of Antoniette’s most impactful strategies.

Focus on Audience Value, Not Yourself 

One thing Antoniette couldn’t stress enough – your focus must be on the value you will provide to the audience, not on yourself. When pitching opportunities, answer the question “Are you a sure bet to bring transformation?” rather than talking about your own resume. Speak to the ultimate promise and outcome audiences will experience if they hear your message. 

Research, Research, Research

To truly connect with audiences, you must understand them inside and out. Do in-depth research on the host, event theme, likely attendees. Connect with some attendees beforehand if possible. Ask questions to learn their language and needs. This level of care and preparation is what separates great speakers who audiences remember from mediocre ones they forget. 

Start Locally for Experience

The best way to get started is locally – your own community is a great low-pressure place to gain experience and data. Speak for local podcasts, clubs, and organizations to build your skills. And don’t forget – every opportunity, whether paid or not, grows your abilities if done well. Treat every audience with importance.

Focus on Transformations, Not Words

As Antoniette pointed out, people rarely remember exactly what you said. But they do remember how you made them feel. Focus on bringing micro-transformations even in short moments. Your authenticity and ability to connect emotionally will be remembered far more than words.

Continue developing your skills by checking out my full interview with Antoniette for even more golden nuggets. Let me know in the comments which strategies you’ll start applying!

With Antoniette’s guidance, you have the keys to becoming an impactful speaker and podcast guest who truly moves audiences. Focus on them, do your research, start locally – and remember, it’s about the transformations, not yourself. I’d love to hear your thoughts on putting these strategies into action.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH ANTONIETTE ROZE:

LinkedIn

YouTube

SpeakPact podcast

Website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Improve Your Video Content Strategy with Atiba De Souza | Listeners to Leads

As podcasters, we tend to think about our craft as an audio-based product. But we’ve all seen the rise in video content over the last few years, and that’s not going anywhere any time soon. How do we embrace video content as podcasters, especially those of us who are less comfortable on camera? Atiba De Souza, the Content Superman, is here this week to discuss all that and more. This week, episode 151 of Listeners to Leads is about how to improve your video content strategy! 

Key Takeaways:

  • Why the ego keeps podcasters from creating videos.
  • Improving our podcast video content to stop the scroll on social media.
  • Creating video for your audience, not yourself.
  • The future of AI and video content creation and why you should be learning!

Improve Your Video Content Strategy with Atiba De Souza

The podcasting and content creation landscape is constantly evolving, and one thing is clear – video is becoming more important than ever before. In my recent interview with video expert Atiba De Souza, we discussed how embracing video can take your podcast and business to the next level. 

Atiba De Souza is the CEO of Client Attraction Pros, a video marketing agency that specializes in helping busy expert entrepreneurs get more of the right kind of videos out in the world so they can book more speaking engagements, become a recognized authority, and spend less time chasing clients. Known as the Content Superman, Atiba’s decades of experience running his agency and focusing on SEO and video content put him at the leading edge of content specialists. Atiba also hosts several podcasts, including ‘Thoughts on Thought Leadership’ and ‘Traffic Keys’.

Check Your Ego

Atiba shared invaluable insights into how to future-proof your podcast and connect with listeners in a more engaging way. One of the key takeaways was that our egos are often holding us back from the bigger impact we could have. While it may be uncomfortable at first, putting yourself on video allows your passion and expertise to shine through in a way that keeps audiences watching. 

Tools To Make Editing a Breeze

Tools like Riverside and Descript have made the video creation process seamless for podcasters. There’s simply no excuse to not be creating video content alongside your audio episodes. Both allow you to record high quality video and audio, and Descript’s editing features remove the need to spend hours perfecting each clip. 

Understand Your Target Audience

Most importantly, Atiba emphasized the importance of truly understanding your target audience and the problems or pain points they are facing. Your content needs to directly address these issues in order to build loyalty and drive real results for your business. Take the time to profile your ideal listener and focus your messaging on providing value to them at every opportunity.

Video Keeps Growing

For those still hesitant about making the switch to video, Atiba shared some powerful statistics. Video content simply performs better across all platforms – people want to see the faces behind the voices they listen to every day. And if you’re not embracing new formats like YouTube, TikTok and Instagram Reels, you risk becoming obsolete in today’s visual world. 

The opportunities that video presents are too great to ignore. Give this interview a listen for Atiba’s top tips like optimizing your video content for search and social platforms. The insights will help you future-proof your podcast and business in 2023 and beyond. It’s time to get comfortable on camera – your audience is waiting!

Ready to connect with Atiba? Head over to meetatiba.com to connect with him on LinkedIn! Once there, click “more” and then “connect”!

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH ATIBA DE SOUZA:

YouTube

Instagram

Podcasts

Website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media!

Insights from 1600+ Episodes with Alan Lazaros | Listeners to Leads

When most podcasts don’t make it to 25 episodes, it can be shocking to see that someone has over 1600 podcast episodes under their belt. While there’s no silver bullet or secret sauce to achieve instant success, Alan Lazaros has learned a thing or two about podcasting with his years of experience. He joins us this week to share what he has learned about consistency, success,feeling fulfilled, and more! This week, episode 150 of Listeners to Leads is about insights from over 1600 podcast episodes! 

Key Takeaways:

  • How Alan’s near-death experience led him to self improvement and permanently changed his outlook on life.
  • Maintaining energy and authenticity while producing a daily podcast.
  • The importance of starting small in building up your show over time.
  • Having two profitable trains: short-term profitability and long-term snowball.

Insights from 1600+ Episodes with Alan Lazaros

When it comes to building a successful podcast, consistency over the long haul is key according to Alan Lazaros – co-host of the massively popular Next Level University podcast.

In a recent interview on my show Listeners to Leads, Alan shared insights from his 6+ years of daily podcasting. With over 1600 episodes under his belt, he’s learned some valuable lessons about what it really takes to scale in this industry.

No Quick Fixes or Overnight Successes

Alan was very clear – there are no silver bullets or quick paths to success with podcasting. When they first started out, Next Level University only had 52 episodes in their first year. It took years of consistent effort before their audience and downloads began to meaningfully grow.

As entrepreneurs, we often look for shortcuts or get discouraged if overnight fame doesn’t happen. But Alan’s experience shows that sticking with it over the long haul is key. Consistency in publishing new content on a regular schedule allows your audience to truly connect with you and your message over time.

Maintain Multiple “Trains”

Another important lesson is having “two trains” – both short term and long term revenue streams. Alan stressed the importance of maintaining directly profitable ventures now to pay bills, while also investing in opportunities like YouTube channels that may take years to become self-sustaining.

As podcasters and entrepreneurs, we can’t rely solely on one longshot bet to support us. Having systems in place for consistent cash flow now, in addition to building assets for the future, sets you up much better for long term success and sustainability.

Embrace Your Rhythm

Finally, Alan agreed that recognizing your individual method for achieving consistency is vital. I shared how I batch record podcast episodes in the summer months so I have more flexibility. Approaching your work in a sustainable, seasonal way allows you to recharge when needed and avoid burnout.

If you want to take your podcast or business to the next level, Alan’s transparent insights into what really works are invaluable. Consistency, multiple revenue streams, and embracing natural rhythms are keys to scaling over many years according to this podcasting rockstar.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH ALAN LAZAROS:

Next Level University

Instagram

LinkedIn

Website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Creating Systems for Efficient and Intentional Collaborations with Angela Tan | Listeners to Leads

As entrepreneurs, especially those of us juggling multiple roles, it’s easy to get overwhelmed by the daily tasks and minutiae of running a business. We rely on our memory to keep track of everything, which often leads to missed opportunities and wasted time chasing down details. This is especially true when it comes to keeping track of what podcasts we appear on and when and how to promote them. But by creating systems to keep track if the information for us, we’re able to spend less mental energy on tracking down the details and more on genuinely promoting our appearances and generating revenue for our businesses. This week, episode 145 of Listeners to Leads is about creating systems for efficient and intentional collaborations! 

Angela Tan is the founder of The Systems Rx based out of Tampa, Florida. She is a funnel tech and automation specialist offering both DFY services and DIY products in her education resource shop, The Funnel Pharmacy. As a mom of two littles, she’s grateful for her automated systems to keep her sane while juggling all the things. 

Creating Systems for Efficient and Intentional Collaborations with Angela Tan

Key Takeaways:

  • Developing a system to track your podcast appearances and promotions.
  • Exploring automation to simplify your podcast appearance promotions.
  • Conducting routine software audits to eliminate unnecessary tech and expenses from your business.
  • Taking the time to figure out what systems and technology work best for you.

How to Reduce Stress and Save Time Through Automation in Your Business

As entrepreneurs, especially those of us juggling multiple roles, it’s all too easy to get overwhelmed by the daily tasks and minutiae of running a business. We rely on our memory to keep track of everything, which often leads to missed opportunities and wasted time chasing down details.

Systems expert Angela Tan joined me on my podcast recently to share how implementing simple automations can dramatically improve efficiency and reduce stress levels. Angela should know – as a busy mom of two young boys, she relies heavily on systems to keep her sanity!

Tracking Collaborations Effectively

Angela explained how she was struggling to remember to promote the various podcast appearances, summits, and other collaborations she participated in. Too many were slipping through the cracks.

To solve this, she created a simple Airtable database to easily track upcoming collaborations. Now she can see at a glance when each event goes live and strategically plan her promotions. The database also syncs to her Google Calendar for easy visualization of her schedule.

This small change means Angela never misses an opportunity to share content with her audience. She’s freed up from trying to remember details in her head and can focus on higher-level tasks.

Streamlining the Sales Process

Angela also discussed automating her sales process using tools like Honeybook. Potential clients can now fill out an intake form, which automatically books them a call on her calendar.

After calls, contract and onboarding templates mean just a few clicks sends new clients all the information they need. This reduces friction for clients and saves Angela time normally spent chasing details. More leads convert while requiring less of her attention, so she can spend more time with her family.

Starting Small and Seeing Big Results

Even small automations can yield tremendous results if done strategically. Angela encourages entrepreneurs to start by dedicating just one hour a week to simplifying one task.

Get curious – look for repetitive processes you can systematize, like templating emails. Or streamline parts of your sales funnel. No need for a full overhaul. Taking small, consistent steps is sure to pay off.

As busy entrepreneurs, our most valuable resources are time and mental bandwidth. Implementing smart automations is an investment that frees us up to focus on higher-level strategic work. Have you identified even one small change you can make this week to work smarter?

If you’re feeling overwhelmed trying to juggle it all, I hope Angela’s insights inspire you to get curious about the automations possible in your business. Working smarter through systems is key to sustainable success and sanity!

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH ANGELA TAN:

Website

Instagram

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

LINKS MENTIONED:

Clickup*

Honeybook*

Zapier

Airtable

* Affiliate Links

Making Meaningful Connections Through Networking with Swire Ho | Listeners to Leads

When you hear the phrase “networking event”, do you get excited? Or are you one of many people who get nervous at the thought of having to walk through a building full of strangers and create small talk because you know making connections is good for your business? Whichever group you’re in, Swire Ho has networking tips for you! While make take the mindset of needing to hand out a stack of business cards at an event, Swire believes there’s a better way to create stronger connections that will actually be mutually beneficial for both business owners involved. Today, he’s here to share all of that and more. This week, episode 142 of Listeners to Leads is about making meaningful connections through networking for your podcast! 

Born and raised in Hong Kong, Swire Ho immigrated to Los Angeles in 1996. A proud Asian American, he began his career as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production in 2003. After receiving the SCORE Award for Small Business Success for creating outstanding custom merchandise, Swire sold Hellman Production to focus exclusively on the promotional product industry. Swire is also the host of The Small Business Show podcast.

In this episode of Listeners to Leads, Swire Ho is sharing the importance of creating deeper connections with a few key individuals at networking events and actionable steps you can take right now to learn about the business needs of your podcast guests. 

Swire and I also chat about the following: 

  • Focusing on creating a few key connections at networking events instead of handing out a blanket of business cards.
  • In-person and online networking tips for introverts.
  • The importance of referrals in entrepreneurship.
  • Keeping the connection alive with your podcast guests after their episode goes live.

If you’re interested in learning more about custom promotional products, Swire has put together a helpful list of resources for you to check out!

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH SWIRE HO:

Facebook

Instagram

The Small Business Show

Garuda Promo

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Mastering Keyword Research and SEO for Your Podcast with Lauren Gaggioli | Listeners to Leads

Optimizing your content for search engines can feel extremely overwhelming, especially if you have no experience with things like keyword research and strategically linking content. But getting started with SEO strategy does not have to be complicated, and Lauren Gaggioli, SEO expert and course creator, is here today to show us that a little bit of research can take us a long way. This week, episode 140 of Listeners to Leads is about mastering keyword research and SEO for your podcast! 

Lauren Gaggioli is an online entrepreneur who loves building online businesses and supporting her fellow digital solopreneurs as they share their gifts with the world. A big believer in intentional living, Lauren created the online course – Big Why Life (bigwhylife.com) – to help folks from all walks of life create their mission statement and support healthy habits to support living a life of purpose. When she’s not working, you can find her training for her next runDisney half marathon or channeling serious Molly Weasley vibes knitting up a new sweater, puttering in her garden, homebrewing beer with her husband, or making a delicious mess of the kitchen with her kids in their home just outside of Seattle. 

In this episode of Listeners to Leads, Lauren Gaggioli shares the importance of writing your content for the human on the other side of the screen and actionable steps you can take right now to optimize your website with SEO best practices. 

Lauren and I also chat about the following: 

  • Connecting with your ideal audience outside of social media.
  • Understanding the searcher’s mindset while doing keyword research.
  • How writing for humans (NOT an algorithm) will help you reach more people who need what you have to offer.
  • Best practices for internal linking and hyperlinks within your content.

Don’t forget to check out Lauren’s website for everything from her DIY Website Audit to the Organic Marketing Ecosystem course!

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH LAUREN GAGGIOLI:

LinkedIn

Instagram

Website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

LINKS MENTIONED:

Ahrefs Keyword Generator

PodMatch

Where to Look for Podcast Charts, Ranking, and More | Listeners to Leads

We all see podcasts, both large and small, that talk about being a globally rated podcast or use very specific information about their shows in their marketing material. But where do they get this information? And how can I find my podcast statistics and use them to help grow my show? Today, I’m giving you the tools and resources you need to find and make sense of your podcast statistics, and how you can use these numbers to achieve your podcasting goals! This week, episode 138 of Listeners to Leads is about where to look for podcast charts, rankings, and more! 

In this episode of Listeners to Leads, I’m sharing the importance of utilizing your statistics to reach your podcasting goals and actionable steps you can take right now to find sponsorships using your podcast ranking. 

I also chat about the following: 

  • Where to find your podcast statistics and listener information.
  • Why you cannot compare your podcast to anyone else’s, even if they cover the same topic.
  • Resources to learn about your podcast rankings, domestically and globally.
  • Using your podcast statistics to encourage sponsorships.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

LINKS MENTIONED:

Chartable

ListenNotes

Listeners to Leads Ep. 25 Creating an Attractive Podcast Sponsorship Deck with Betsy Wallace

Listeners to Leads Ep. 26 How to Monetize Any PodcastListeners to Leads Ep. 29 How to Monetize your Podcast by Selling your Own Services and Products

where to look for podcast charts
How to Run Dynamic Podcast Ads That Convert Your Listeners into Clients

Are you new to running dynamic podcast ads for your podcast?

Then you may have heard about dynamic podcast ads and desperately wanted to ask what in the world is that and is it something I should be focusing on? 

I get it. In the podcasting world, there are constantly new features and ideas and it can feel frustrating and overwhelming to decide if something is worth taking the time to learn.

This one is not only easy to understand but equally as easy to implement with the click of a button.  

I’m going to show you everything you need to know about creating and using dynamic ads to turn your listeners into leads.

Don’t even have a podcast yet? While this post will get you moving in the right direction, I recommend you check out or post about ten things to consider before you launch a podcast

How to Run Dynamic Podcast Ads That Convert Your Listeners into Clients

What are Dynamic Podcast Ads?

In simple terms, dynamic podcast ads are ads that are run interchangeably within your podcast. You can easily swap them for your most up-to-date content. 

That probably felt like a lot of confusing jargon thrown together to make me sound smart, but I promise it will make sense with this example.

I was taking a small road trip with my family this past summer. We were listening Greeking Out, a podcast by National Geographic. 

During the ad portion, they mentioned that their upcoming book was currently available for preorder and would be available in September. Since we were behind three seasons, I (wrongfully) assumed that the book had already come out. 

I found the Greeking Out book on Amazon* and saw that it was actually coming out that September. 

National Geographic was able to put an up-to-date dynamic ad on past seasons using this strategy.

So even though I was listening to an episode that had come out years before, I had information about a promotion they were running at the time that I listened.

Why are Dynamic Podcast Ads Important?

Did you know that not all podcast listeners start with your latest episodes? Some go back to the very beginning of episode 1 to start.

via GIPHY

I know… I don’t like it either. 

As business owners, our latest offer or event usually has a price, date, or promotional change. If you mentioned it in past podcast episodes, there may be a chance that you are leaving your audience out of your latest offers and promotions. 

This is especially important if you have open and closed carts throughout the year. If your promotions tend to be evergreen, it’s still good to have the ability to update the copy or the way you phrase things. 

Not only does this save you time and effort, but it also allows you to focus more on the content within the episode.

High-quality podcast content is essential, especially if you plan on selling anything. 

How Dynamic Podcast Ads Work

You have a few options for using dynamic podcast ads. 

A pre-roll podcast ad should be short, sweet and to the point, especially if you don’t currently have ads in your podcast. This audio will automatically go at the beginning of your content.

A mid-roll podcast ad goes somewhere within the episode. You can use transition sounds to help you audience understand that it’s an ad placement. The priority here is to give enough detail that they will either click the link in your show notes or type in the link.

Pro tip: Make your link easy for your listeners to remember so they can easily find it if they are doing other things while listening. 

A post-roll podcast ad is where you’ll put any final thoughts as well as your podcast outro. This should include where to connect with your further or what action(s) you want your audience to take next.

This is what the Buzzsprout* dynamic content section looks like. They make it easy to upload your content and track downloads. 

Sign up for a Buzzsprout* account today to utilize their Dynamic Content

I’ve put together a few examples of ways you can use dynamic podcast ads for your show. 

Example #1: Increase Pre-Sales

We’ve had two clients use their dynamic content to pre-sell their books. We’ve also had clients give early or exclusive access to podcast listeners who decided to 

Want access to know exactly which dynamic ad you should do? You’re in luck because that’s something we can cover during a basic podcast audit

Example #2: Highlight a Freebie or Service

This is great if you have revolving free content or services.

We have a client who creates new freebies frequently. Instead of changing out every episode, we can easily run the latest freebie or group coaching program while it’s available. 

The best ways to implement this in your own podcast is:

  • Sharing specific dates for your audience.
  • Giving your listeners an exclusive discount.
  • Be sure to turn off the dynamic ad when it’s time.

Need more ways?

I recorded an entire podcast episode about how to use dynamic content to make money with your podcast. It covers some additional ways you can use dynamic podcast ads like…

  • Telling people to join your community
  • Time sensitive material
  • Sponsorships 
  • Where you are speaking next
  • Run a giveaway
  • Announce an upcoming event
  • And so much more.

Pro tip- Want to be able to charge your sponsor more? Run dynamic ads to ALL your podcast episodes instead of only a few over the course of your agreement. Remember, podcast listeners are binge listeners and you want to reach them with the ad in episode 1 and episode 100.

Still Confused?

Still not sure you get [industry term] well enough to [something big coming up for the reader – e.g., wow at the next board meeting]? We all learn in different ways.

Check out this video to see if it helps you out:

Buzzsprout has a ton of resources to help podcasters grow their shows. 

I hope the idea of how to run dynamic podcast ads is crystal clear to you now.

Do you still have questions? No shame in that! You can submit your question here or find me on Instagram, where I’m always happy to answer any questions you might have. 

One thing you can do to get started with monetizing your podcast is to see what resources we have available for you.

*This blog post may contain affiliate links