LinkedIn is an important social media tool when it comes to growing your business and networking with other professionals. And we’ve talked on the show before about optimizing your LinkedIn profile for maximum visibility. But what specifically about marketing your podcast on your profile? Louise Brogan, one of the top voices on LinkedIn content, is here today to share her experiences, tips, and strategies for marketing and promoting your podcast on LinkedIn! This week, episode 128 of Listeners to Leads is about marketing your podcast on LinkedIn!
Louise Brogan runs a boutique marketing agency working with entrepreneurs, SME’s and professionals who want to raise their profile through LinkedIn in a genuine and valuable way. Louise is an international speaker and hosts the LinkedIn with Louise Podcast and YouTube channel. For the past three years, Louise has been a Small Business Britain Champion and hosts small business netwalks in Belfast on a monthly basis.
In this episode of Listeners to Leads, Louise Brogan is sharing the importance of encouraging engagement with your LinkedIn posts and actionable steps you can take right now to utilize your LinkedIn profile more than 97% of users.
Louise and I also chat about the following:
Building a network of people interested in your podcast topic.
Example posting schedules and caption scripts to engage your audience and encourage their engagement with your posts.
Thinking of using LinkedIn to network in the same way you would network at a conference.
Utilizing storytelling and examples of past clients to turn listeners into leads.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
One of my favorite things about the end of the year is the predictions that come out about what is to come in the new year. Some are just for fun and others are more business-related and give actionable and practical tips we can apply as we head into the new year.
Podcasting Trends & What Happened in 2023
In 2023, we saw a shift in podcasting, not just in the way that people consume them, but also in the way podcasters are having to shift and adjust to meet the demands of the rise of AI.
A lot of this can feel overwhelming. Take what you need from this information and leave the rest. You can look through our 2024 predictions at the bottom for the key things to remember as we head into another year of podcasting. I have also included action items for each of the predictions to help you be successful with each one.
The Rise in AI Podcast Tools
We saw a rise in AI tools that can help support podcasters in getting their podcasts out into the world.
Here are some of the AI podcast tools we are using and loving:
Riverside.FM – now has an AI tool to help create video clips of your podcast conversation so you can easily share videos on social media. Think reels, TikTok videos, YouTube Shorts and more. We’ll talk more about that below.
Otter.AI – We love using Otter AI for our transcripts. I also use it during meetings with clients and the team to help me stay on task. It offers action items from the conversation (*chefs kiss*), timestamps with a detailed summary, and an AI assistant you can ask to write an overview of the conversation and pull fun quotes. Those last two features are great for podcasters.
Izotope RX – This is a high-quality audio editing software that we use to fix many of the common mistakes our clients make with their audio. This tool allows us to take our clients’ podcasts to the next level without having to have to learn audio engineering at our local community college. The tool is expensive but has been a fantastic investment for our team, which is processing over 3000 minutes of audio every month.
Auphonic – This tool has a new AI feature that’s currently in beta to remove “uh” and “um” from audio. We’ve found that this tool actually sounds better than the removal we’ve tried with the popular tool, Descript. We also use Auphonic to help equalize the audio at the end of our podcast production process.
While a lot of these AI tools for podcasters are really incredible, there is this idea that AI could take the job of podcasters. We all remember Joe Rogan’s AI Experience podcast episode from April when he created an ENTIRE episode using ChatGPT.
As cool (or downright weird) as that might be, it was certainly a cause for concern for many podcasters who wish to keep the medium human-centered.
Add in that Apple launched AI-generated books early this year to combat Amazon’s place in the market, and then Amazon announced in October that they would test out virtual voice-narrated books, which would impact the spoken word market in a big way. As an avid member of the reading community, I’ve heard endlessly about how frustrating this is for both readers and narrators alike.
The Fall (and Shift) of Podcast Listening Apps
In 2023 we also saw the fall of Stitcher, a podcast-listening app that had been around since I started listening to podcasts back in 2015.
This was a big surprise, especially because they’d just been acquired in 2020 by SiriusXM for $325 million. But the numbers weren’t adding up for SiriusXM to continue.
Google made some big changes this year that will continue into next year. The first came in February when they no longer showed playable podcasts (in carousel form) directly in search results. This impacted the Google Podcast manager, meaning we could no longer see what terms people were searching for when our podcast episodes showed up. It was a great tool for myself and our clients and helped us get clarity around SEO best practices.
Two other announcements came out in September from Google when they said that YouTube Music is creating a centralized podcast destination, and they will sunset Google Podcasts in 2024. It will be interesting to see how this pans out over the next 12-18 months. This isn’t part of our predictions, but I do predict that YouTube Music will not be able to keep up and will shift away in the next 18 months from what they think they can do with YouTube Music.
Regular Podcast Listening is Back on the Rise
In 2020 and 2021, we predictably saw the number of monthly podcast listeners rise collectively (Edison), only for it to fall in 2022. It’s estimated that those numbers have gone back up. This is great news as people are starting to find a balance and more people are becoming aware of what a podcast is.
I can’t even count the number of times I’ve seen the “There’s a Podcast About That” Allstate commercial. It’s brought even more awareness to the medium which is exciting for people who are creating and producing them.
Our 2023 Predictions
Our predictions for 2023 were fun. It was my first year creating something about where I saw the industry going. While I think many of these will continue to be important, there’s something to build on here.
SEO will be more important than ever
Video will not be the future of podcasting
Content standards are going to be set high
The importance of following the data
Listeners (people) over downloads (numbers)
2024 Podcast Predictions:
Evergreen Content will Reign Supreme
Listeners want to be able to binge through your episodes easily. When you mention timely things, it can feel frustrating for listeners, especially if those trends and topics no longer apply. If the content is timely, it’s important that you specify that and showcase where they can look for up-to-date information (more recent podcast episodes, your newsletter, etc.).
Creating evergreen content makes it easier for business owners to sell their stuff on the podcast because the message is consistent and the action is clear. You can also use dynamic content to monetize your show with your most current offerings.
Take Action – Plan your next 8 podcast episodes with evergreen content in mind.
Video is the Future of Podcast Marketing
You might have to read that one again. Last year, we said that video was not the future of podcasting, and I still believe that to be true for most podcast creators.
While I don’t think that video podcasts are the future since the majority of podcast listeners still listen in their vehicles or while doing household tasks, I do think that we are seeing a shift in how podcasters can market their podcasts. We will have to be a little savvier in how we market our shows if we want to stand out from the crowd of other people vying for attention on social media.
Take Action – Find a way to automate your marketing more so that you can easily create video social content. Some tools I love right now are Riverside FM, Headliner, and Munch AI.
Bold and Thought Provoking Content Wins
We talked about the rise of AI at the top of this blog post and how it will continue to impact the audio medium. How can we stand out if AI content and voice are also in our space?
Be bold in your content. Stop playing it safe.
Push away people that don’t want or need your message. Create connections with the people who do. Share unique stories and push the boundaries in your conversations. No more fluffy content.
The only way you can make lasting change with your content is to create something that will actually change someone’s life. Playing it safe isn’t going to do that.
Take action – In your next solo episode, I want you to get vulnerable and real with your audience in a way you never have before.
Information is Abundant. Be Selective.
There will continue to be a lot of changes in podcasting in 2024. It’s clear as day to anyone in the space. Companies are picking up and dropping stuff left and right.
With that in mind, who do you look to for information? Are you feeling overwhelmed and unsure? Did someone tell you, based on a single interaction, that you won’t be a successful podcaster?
How do you know which changes to the industry you should join and which you shouldn’t? It can be a lot! This is where a podcast strategist can support you. When I’m creating a strategy for someone, I take into account their goals, industry, and capacity. Then I talk through what will actually work for them instead of a one-size-fits-all approach.
Take action – Decide on 2-3 sources of podcast information that you will follow in 2024 for your updates and how they might impact you.
Listeners (People) Over Downloads (Numbers)
This one stays the same because I think it will continue to be important as we head into another year of podcasting. It’s easy to look at the number of downloads as just that– numbers.
What if we imagined them as actual people, though? Think about the number of people who listened to your podcast. Now imagine that number of people in a room, listening to you speak.
How does that feel? Does it make you want to show up differently? Remember, there are human beings behind those downloads and they are choosing to take time out of their day to intentionally listen to you.
Take Action: Connect (or reconnect) with one listener in your DMs this week.
Conclusion
Podcasting has changed a lot this year and will continue as we see the rise and fall of more tools. It’s important that we keep a few things in mind as we head into 2024:
Think about your audience when you are creating content.
Focus on your goals when deciding on what actions to take.
We’re talking podcast reviews and ratings again this week! After my last solo episode, my team had questions about how different platforms handle ratings and reviews. And with platforms making major changes to benefit podcasters and increase engagement in their communities, we turned on our microphones to discuss platform-specific content and answer the questions the team (and listeners!) have had. This week, episode 126 of Listeners to Leads is about whether or not podcast reviews and ratings are important and helpful to achieving your podcast goals!
In this episode of Listeners to Leads, I’m sharing the importance of using more than just platform-specific statistics to plan your podcast goals and actionable steps you can take right now to prepare yourself to make 2024 podcast goals.
My team and I also chat about the following:
How Spotify encourages audience engagement with new podcast features.
Spotify’s checklist to prepare your podcast for Wrapped at the end of the year.
Potential strategies for getting more reviews on Apple Podcasts.
Whether you should use platform-specific statistics in planning your future podcast goals.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Setting goals is something we all know we’re supposed to do, but how many of us achieve them? Whether business goals or personal goals, you surely have a list of things you want to accomplish lying around. Jenn Drummond is here today to share her experiences in achieving her goals and living for herself, not just her family, setting a World Record, and so much more. This week, episode 125 of Listeners to Leads is about building resilience and achieving your goals!
Jenn Drummond is a Mom of 7, a successful business owner, and a World Record holder. As the first woman to climb the second highest summits on each of the 7 continents, she now spends her time inspiring others to create a thriving business and lasting legacy of their own. She shares her story and strategies for success through her book, BREAKPROOF: 7 Strategies to Build Resilience and Achieve Your Life Goals, and her Seek Your Summit podcast, programs, and signature talks.
In this episode of Listeners to Leads, Jenn Drummond is sharing the importance of taking time to live for yourself and actionable steps you can take right now to achieve your goals with the help of others.
Jenn and I also chat about the following:
Jenn’s story of growth and pursuing her goals after a terrible accident changed her worldview.
Committing to doing hard things can help you overcome obstacles and self-doubt.
Jenn’s passion for podcasting and how it’s opened up opportunities she didn’t think were possible.
Podcasting is a way to connect with people with similar goals and stories.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Consumer and audience opinions are everywhere. From online shopping to social media comments to podcast reviews, regular folks are leaving feedback on products and media all day, every day. And we’ve all listened to at least one podcast based on reading the reviews, right? So, are reviews integral to the success of a podcast? My answer is “Yes, and…” and we’re exploring that on today’s show. This week, episode 124 of Listeners to Leads is about whether or not podcast reviews are important!
In this episode of Listeners to Leads, I’m sharing the importance of reviews as one method of gauging your podcast’s success and actionable steps you can take right now to receive valuable reviews and feedback from your listeners.
I also chat about the following:
Why more information is better for understanding podcast ranking.
Apple Podcasts is NOT the global top podcast platform and why that matters for reviews.
Two effective ways to ask your audience for ratings and reviews.
How different podcast listening platforms approach ratings and reviews.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
When we have people on our podcasts, we need to be able to communicate with them effectively to get their point across. But communication starts before we even speak a word on the call. It begins with our body language, facial expressions, and how we show up to the interview in the first place. Joseph McGuire joins me on the podcast today to teach us about observing and understanding body language so we can communicate effectively with our podcast guests. This week, episode 123 of Listeners to Leads is about understanding body language for better podcast interviews as a podcast host and guest!
Joseph McGuire is the owner and behavioral negotiation consultant at Clear Sight Communications. Joseph uses the ancient Chinese tradition of face reading, body language, and elements of FBI negotiation techniques to teach people to build exceptional professional and personal relationships. He is also the author of ‘Face Facts: The Art of Reading Your Clients and Prospects for Sales, Negotiation, and Recruitment’.
In this episode of Listeners to Leads, Joseph McGuire shares the importance of observing body language during an interview and actionable steps you can take right now to turn an interview into a true conversation.
Joseph and I also chat about the following:
Communication begins before you say anything in a conversation.
The importance of a smile and building trust right away.
Don’t be afraid to speak up as a guest if the podcast host isn’t engaged.
Factor your background and clothing into your preparation for an interview.
To order a copy of Joseph’s book ‘Face Facts: The Art of Reading Your Clients and Prospects for Sales, Negotiation, and Recruitment’, you can click here.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Starting a podcast can seem overwhelming, especially if the technology and skills required are new to you. But with the confidence to go outside of your comfort zone and try something new, starting a podcast is well within reach. Gabrielle Crichlow knows this feeling all too well and is here today to talk about her experience starting a podcast and distributing it via public access TV! This week, episode 122 of Listeners to Leads is about leaving your comfort zone to grow your podcast!
Gabrielle Crichlow is the esteemed captain of A Step Ahead Tutoring Services. She brings a wealth of academic excellence and a proven tutoring record. After working for two tutoring companies and realizing the academic struggles of low-middle-income minority families we note being met, Gabrielle took it upon herself to start a company that offered more than the limited services offered by other companies.
In this episode of Listeners to Leads, Gabrielle Crichlow shares the importance of managing your self-doubt when podcasting and actionable steps you can take right now to bring your podcast to different mediums.
Gabrielle and I also chat about the following:
Starting a podcast during the pandemic with resources already available.
Tips for asking better interview questions and making the most of what your guest says.
The benefits and drawbacks of getting a podcast on public access television.
Podcasts as a way of learning new technologies and building new professional networks.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
LinkedIn is the platform to be on as a business professional. It has become the main place to network, build connections, and share insights along your career or business journey. But what can you do to utilize LinkedIn for your podcast and generate leads for your business? Julie Livingston is here to talk about all the ways to optimize LinkedIn for your podcast as well as your business. This week, episode 121 of Listeners to Leads is about using LinkedIn to generate podcast leads and grow your podcast audience!
Julie Livingston is the President of WantLeverage Communications, a New York City-based public relations and LinkedIn marketing consultancy. Julie helps under-the-radar companies and senior leaders get the visibility and brand recognition they deserve through PR and LinkedIn marketing.
In this episode of Listeners to Leads, Julie Livingston shares the importance of optimizing the top third of your LinkedIn profile and actionable steps you can take right now to attract the right connections to your profile.
Julie and I also chat about the following:
How to effectively use LinkedIn for personal branding and business growth.
Taking full advantage of LinkedIn’s features like Creator Mode.
How sharing small stories from your everyday life and experiences helps you connect to your followers.
Providing substantive commentary on others’ posts as a way to gain visibility and credibility.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Perfectionism is something we all deal with to some degree. But as content creators, podcasters can feel extra pressure to be perfect for our audience. By letting go of the need to be perfect and showing our audiences the ‘messy middle’, we can actually grow closer with and be more relatable to our listeners. This week, episode 120 of Listeners to Leads is about overcoming perfection in podcasting!
In this episode of Listeners to Leads, I’m sharing the importance of embracing the ‘messy middle’ and actionable steps you can take right now to let go of the perfectionism holding you back.
I also chat about the following:
Podcasting is showing up as you are, authentically.
Your 100% is going to look different on different days, and that’s okay.
Perfection means something different to every podcaster.
Consistency in podcasting allows you to tailor content to your audience’s expectations.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
We all hear the phrase ‘work-life balance’ now more than ever before. The business landscape is changing and people value finding that balance more and more, especially entrepreneurs, who often start their businesses with achieving that balance being high on the priority list! But how are we supposed to find that sweet spot of balancing out profession and our passion? That’s exactly what Cindy Rand is here to teach us and more on today’s podcast! This week, episode 119 of Listeners to Leads is about finding balance and fulfillment outside of your business!
Hailed the Busy Woman’s Cheerleader, Cindy is a seasoned professional and Leadership Developer who is known as an energetic & giving soul, encouraging anyone who crosses her path to pursue their dreams & live life more abundantly! As a serial entrepreneur, humanitarian, author, and mom, her mission is to empower and teach a diverse community of like-minded women to THRIVE 360: in mind, body, spirit, and finances.
In this episode of Listeners to Leads, Cindy Rand is sharing the importance of being true to your own voice and actionable steps you can take right now to find a balance between your profession and your passion.
Cindy and I also chat about the following:
Finding balance in all areas of life: mind, body, spirit, and finances.
The value of listening to others’ stories and finding common ground.
Adapting to stay relevant in the ever-changing business landscape.
Connecting with others on a personal level can help build a more memorable brand.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
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