Category Archive : Successful Podcasting Unlocked

How to Create an Engaging Podcast

Podcasting can feel like a one-way conversation, especially if you primarily create solo episodes. It’s natural to wonder if your content is actually resonating with your audience. Today we’re going to learn how to create an engaging podcast that encourages your audience to share with their friends. 

One of the four podcast goals we typically see is that podcasters want more engagement. They want their audience to interact with their content. The reason could be that they wish to get feedback on the content or they want to get more people to see their content. 

Let’s dive into how to determine if your podcast is engaging and explore powerful strategies to boost podcast listener interaction.

How to Create an Engaging Podcast: Tips and Tricks

What is Engagement?

It doesn’t mean more listeners, though, that can be a really excellent side product of engaging audiences. It doesn’t always mean that you’ll have an increase in download numbers or that you’ll rank in Apple Podcast charts

What it actually means is that your audience is engaging and interacting with your content. It means your audience is doing some or all of the following:

Actively responding

They’re taking the actions you suggest, whether sharing episodes, visiting your website, or subscribing to your newsletter. Maybe they are leaving podcast reviews because you’ve asked them to.

Inspired to think differently

Your content sparks new perspectives, challenges assumptions, and leaves listeners pondering your topic long after the episode ends. This can look like someone saying “I heard your voice telling me to do it this way!” We’ve actually had clients experience this and there’s no better feeling.

Sticking around for more

Listeners consume your episodes in their entirety, indicating that even elements like ads or mid-episode calls to action aren’t turning them away. You can look through your podcast stats to help you make better decisions about what should and shouldn’t be in your podcast. 

Signs of Engaging Content

But how do you know that you are creating engaging podcast content? What signs point to success? Here are some additional indicators that your podcast is hitting the mark:

Social media buzz: Are listeners tagging you in posts, sharing quotes from your episodes, or sparking discussions inspired by your content?

Direct feedback: Are you receiving thoughtful DMs, emails, or voice notes from listeners offering their insights or asking follow-up questions?

Community growth: Is your podcast-related Facebook group, subreddit, or other online community seeing increased activity and meaningful conversations?

Setting Engagement Goals

If building a more interactive and loyal audience is your priority, shift your focus away from growth for growth’s sake and towards creating goals that are directly tied to engagement. Here are three examples of audience engagement goals.

Increased listen-through rate

Are you looking to boost listener engagement and completion rates over the next six months? While a 60-75% completion rate might seem average, pushing for an 80% mark can make a big difference. Here’s how to get there:

  • Streamline your intro: Hook your listeners from the start. Trim unnecessary elements in your episode setup or introductions that might be dragging and causing drop-off.
  • Content is king: Ensure all content is relevant and engaging. Get rid of anything distracting or off-topic that might make listeners lose interest.
  • Strategic ad placement: Avoid placing ads within the first five minutes, especially for shorter podcasts. This prime real estate needs to grab attention, not push listeners away. By addressing these areas, you can create a more captivating podcast experience and keep your audience engaged throughout the entire episode.

More reviews and ratings

Don’t just passively ask for reviews. Offer incentives like exclusive content, giveaways of relevant products/services, or even personalized shout-outs on your show. 

Here’s how to double your review, rating, and follower numbers:

  • Call to action: Directly ask your audience to leave ratings and reviews during your episodes. Make it clear how helpful these are for the podcast’s visibility.
  • Incentivize engagement: Hold giveaways or contests where the entry requires a review or follow. Offer prizes that align with your audience’s interests (e.g., books, strategy sessions, product bundles).
  • Highlight your reviewers: Like your client, publicly celebrate new reviews and randomly select winners for special rewards like free memberships. This creates community excitement and encourages further participation.

Increased DMs

If your goal is to increase the number of DMs your listeners are sending you then you’ll want to encourage your audience throughout the episode to do so. Don’t just leave it for your outro. 

Want to get 10% of your listeners to actively engage with you? Here’s how:

  • Make strong calls to action: Encourage listeners to send you DMs throughout your episodes. Emphasize the value they’ll receive in return.
  • Sweeten the deal: Offer an exclusive perk to those who DM you. A free checklist, answering a question, or something related to your podcast’s niche works perfectly.
  • Promote the benefits: Explain how this interaction helps you understand your audience better and highlights the strong community you’re building around your show.

This strategy builds a two-way connection with your listeners, showing them that you care about their thoughts and feedback!

Pro Tip: Measuring your progress is crucial! Whether it’s a simple spreadsheet or more sophisticated analytics tools, track changes in your engagement metrics to see what strategies work for you.

Additional Tips for Boosting Engagement

  • Tell captivating stories: Humans are hardwired for storytelling. Use vivid anecdotes, relatable examples, and a touch of suspense to make your content irresistible.
  • Invite listener participation: Ask for questions in advance, host Q&A episodes, or feature listener-submitted voice notes for a sense of community.
  • Create behind-the-scenes content: Share outtakes, planning sessions, or glimpses into your recording process on social media to make listeners feel like insiders.
  • Be consistently excellent: Engaging content isn’t a one-time thing. Prioritize audio quality, thoughtful preparation, and a genuine passion for your topic in every single episode.

As you can see, there are many ways to gauge the engagement of your podcast – and they might not be what you initially expect! If you’re wrestling with your own podcasting questions, I’d love to hear from you. Send me a DM on Instagram at @successful.podcasting.unlocked, or submit your question directly at Successful Podcasting Unlocked

Feeling overwhelmed? We’ve got resources for you.

Read the blog: 10 Simple Tips to Increase Podcast Downloads

Download the Freebie: Podcast Workflow Checklist

Access the Free Workshop: Podcast Marketing Workshop

Book a Strategy Session 

Ensure Your Podcast Guests Promote Their Episode

You’ve put in the work – you found a fantastic guest, had a stellar conversation, and produced a great episode. Now comes the part where you want that episode to be heard far and wide! But what if your guest, despite all good intentions, doesn’t share it quite as enthusiastically as you’d hoped? If you want your show to grow, it’s important that you ensure your podcast guests promote their episode so you can tap into their audience as well.

In this blog post, I’ll share some best practices for providing guests with everything they need to feel confident promoting their episode.

How to Ensure Your Podcast Guests Feel Empowered to Promote Their Episode

There are a few things you’ll want to ensure you are providing your guests so they feel empowered to promote their episode. 

These include but are not limited to: 

  • Overview of the conversation
  • Any bullet points you’ve gotten from the episode
  • Quotes from the guest
  • Promotional graphics you created
  • Video content you’ve created for promotion
  • Any and all links associated with their episode


Giving your guest a copy-and-paste short overview of the conversation is invaluable! Make it as easy as possible for them to share their episode with their followers without doing much legwork. 

Think of it as a “mini-blurb” about the episode, written from your guest’s perspective. Just a few well-crafted sentences can do the trick.

For instance, your guest could write something like: “I had an amazing time chatting with Podcast Host on the Podcast Name podcast about Main topic of the episode. We delved into one or two additional points, and I believe you’ll find this episode truly insightful and engaging. Don’t miss it!”

By providing this mini-blurb, you make it incredibly easy for your guests to promote their appearance on your podcast. They can simply copy and paste the blurb into their social media posts, emails, or blogs, saving them time and effort while ensuring that their followers are aware of the episode and its key takeaways.

Here are some additional tips for writing an effective mini-blurb:

  • Keep it concise: Aim for around 2-3 sentences to ensure that it’s easy to read and digest quickly.
  • Highlight key points: Include the main topic of the episode and one or two additional points that you discussed.
  • Use engaging language: Write in a conversational and enthusiastic tone to capture your audience’s attention.
  • Add a call to action: Encourage your guests’ followers to listen to the episode by including a call to action such as “Listen now” or “Don’t miss out!”
  • Proofread carefully: Before your guests share the mini-blurb, proofread it carefully to ensure that there are no errors or typos.

With a well-crafted mini-blurb, you can make it easy for your guests to promote their appearance on your podcast, increasing the reach and engagement of your episodes.

Key Takeaways

These are the heart of your episode’s content – the significant ideas or learning points. Keep them short and impactful for easier sharing.

  • Point 1: [State a key idea discussed on the show]
  • Point 2: [Another vital takeaway for the listener]
  • Point 3: [A final compelling thought from the episode]

For example, I recently did an episode with Lauren Gaggioli about mastering keyword research and SEO for your podcast.

This is what our bullet points looked like when we shared them with her:

  • Connecting with your ideal audience outside of social media.
  • Understanding the searcher’s mindset while doing keyword research.
  • How writing for humans (NOT an algorithm) will help you reach more people who need what you have to offer.
  • Best practices for internal linking and hyperlinks within your content.

These are the key takeaways from the conversation. If your guest does a large number of interviews or you have a longer delay between the recording and release of the episode, it allows the guest to remember what was discussed easily. And that’s important in helping you ensure your podcast guests promote their episode with their audience.

Quotes and Graphics

Pull 2-3 engaging quotes from the episode that your guest said. Create simple, attractive graphics using these quotes, your podcast’s light branding, and a headshot of your guest. Tools like Canva are great for this!

When you create this section, it’s important that you are using colors that your guest won’t have a problem sharing on their grid or profile. Keep it muted but engaging. 

Additional Content

Creating a video version of your podcast and sharing outtakes and bonus material with your guest is a fantastic way to enhance their experience and provide them with valuable content for their own promotional efforts. Here’s how you can do it effectively:

1. Record a Video Version of the Podcast:

  • Set up a simple video recording setup with a camera or smartphone and good lighting.
  • Ensure the audio quality is excellent by using a good microphone or recording directly into your computer.
  • Record the podcast conversation as usual, ensuring that both you and your guest are well-lit and visible.
  • Edit the video recording to remove any unnecessary pauses or distractions.

2. Create Outtakes and Bonus Material:

  • Collect any funny or interesting moments that didn’t make it into the final podcast edit.
  • Record additional content such as behind-the-scenes footage, bloopers, or extended interviews.
  • Edit the outtakes and bonus material into short, engaging clips that are suitable for sharing on social media platforms like TikTok, YouTube Shorts, and Reels.

3. Package and Share with Your Guest:

  • Create a custom video file that includes both the video version of the podcast and the outtakes/bonus material.
  • Share the video file with your guest via email or a secure file-sharing platform.
  • Include a message expressing your appreciation for their participation and explaining how they can use the video content to promote themselves and the podcast.

4. Encourage Your Guest to Promote the Content:

  • Suggest specific clips or moments that your guest might find particularly suitable for promoting on TikTok, YouTube Shorts, or Reels.
  • Provide guidance on how to optimize the content for each platform in terms of hashtags, descriptions, and calls to action.
  • Offer to collaborate on promoting the content through your own social media channels.

By following these steps, you can effectively create and share a video version of your podcast along with outtakes and bonus material with your guest. This approach not only enhances their experience but also provides them with valuable content that can ensure your podcast guests promote their episode with their social media followers.

Light Branding

When it comes to podcasting, collaboration is key. Inviting guests onto your show is a great way to bring in new listeners and offer your audience a fresh perspective. However, it’s important to remember that your guest is also representing their own brand.

As such, it’s important to strike a balance between promoting your own podcast and allowing your guest to shine. Here are a few tips:

  • Use your show’s colors or logo subtly. When designing your podcast artwork or website, avoid using your guest’s colors or logo too prominently. The goal is to create a cohesive look and feel for your show, but you don’t want to overpower your guest’s brand.
  • Give your guest plenty of space to talk. Don’t dominate the conversation. Let your guest have plenty of time to share their thoughts and ideas. This will make them feel more comfortable and will help them to feel like they are a valued contributor to your show.
  • Promote your guest’s work. In addition to including your guest’s contact information in your show notes, take the time to promote their work on your social media channels and website. This will help to drive traffic to their website or social media pages and will show your appreciation for their time.
  • Be respectful of your guest’s time. Don’t keep your guest waiting. Be on time for your recording session and wrap up the conversation when you’ve reached the end of your allotted time. This will show your guest that you respect their time and that you’re professional.

By following these tips, you can create a positive and productive environment for your guests. This will make them more likely to come back for future episodes and will help you to build a strong relationship with them.

Links and Tags

Don’t leave your guests searching for information – make their experience seamless by providing direct links and specifying where you want them to tag you on social media. This simple step will make it incredibly easy for them to connect with your brand and engage with your content.

Here are some essential elements you can share to ensure smooth communication and engagement:

  1. Direct Link:
    • Include the direct link to the episode or content that will be released, making it effortlessly accessible for your guests.
    • Place the link prominently in your communication, such as in the podcast show notes, blog post, or email newsletter.
    • Ensure that the link is clickable and takes guests directly to the intended content.
  1. Social Tags:
    • Specify the specific social media handles where you want guests to tag you.
    • Include the handles for Twitter, Instagram, Facebook, LinkedIn, or any other relevant platform.
    • Encourage guests to tag you in their posts, stories, or comments related to the episode or content.
    • This strategy will help expand your reach and increase the visibility of your brand.

By providing direct links and specifying social tags, you create a seamless experience for your guests, making it easy for them to engage with your brand and share their thoughts and reactions. This approach will not only enhance their experience but also foster a stronger connection with your brand community.

Is this foolproof? Nope, some guests still might not share. But, by going the extra mile to make it easy and appealing, you dramatically boost your chances of your guest’s audience discovering your fantastic podcast! Remember, it’s possible to ensure your podcast guests promote their episode, especially when you’ve done everything in your power to empower them.

By taking these proactive steps, you’re not just giving your guests promotional tools; you’re investing in a positive experience that encourages them to become enthusiastic ambassadors for your podcast. If you have further questions about podcasting and guest management, please reach out!

Show notes are often an afterthought for podcasters, but they play a key role in helping new listeners discover your show. In this post, I’m sharing some best practices to master podcast SEO. It will not only boost your podcast’s searchability but will help more people find your message.

When it comes to our show notes, it is so important that we optimize them for search engines. It doesn’t take a lot of extra effort to make sure that our podcast show notes are optimized for search engines.

Believe me, it’s worth the effort.

If you want to know more about increasing your downloads, check out these blog posts: 

10 Simple Tips to Increase Podcast Downloads

Where to Find Quality Guests for Your Podcast

How a Skilled Editor Can Take Your Podcast to the Next Level

Master Podcast SEO: Craft Show Notes That Boost Downloads

SEO (Search Engine Optimization) is the process of making your content more search-friendly. To put it plainly, you want your content to appear higher in the listings when someone searches for your topic. 

When it comes to podcasts, it’s just as important as any other long form content. You’ll want to ensure that new people who are looking for your specific topic can find it. 

If all you do is share the bullet points or takeaways, you do your audience a disservice. You do new potential listeners a disservice. 

Don’t forget to sign up for our Podcast SEO Workshop.

Why is Mastering Podcast SEO So Important?

Today’s question is: Are Show Notes Really Important? And the short answer is yes, they are extremely important. The long answer is a big resounding yes.

You may think you have everything you need to create SEO-friendly show notes, but if you aren’t doing these additional things, you are missing out on the true power of podcast SEO. 

Let’s explore the three things you can do to master podcast SEO. 

First, you’ll want to transcribe your podcast using an all-in-one tool like Otter.AI*. With this tool, you’ll be able to pull the transcript and provide an outline which we will use for the timestamps we’ll be adding to the episode.

#1. Add Transcriptions to Your Episode

You’ll see a lot of content telling you that transcripts are a gold mine of keywords and insights. And that’s true, but you shouldn’t simply copy and paste your transcripts into your podcast description or as an accompanying blog post.
Instead, you’ll want to transform that transcript into a compelling blog post. Add the keywords, takeaways, and quotes throughout the post to make it more enjoyable and compelling for readers. 

Transcripts are more critical than ever now. With Apple Podcast now supplying podcast transcripts for shows, you’ll want to make sure you are adding your transcripts to the backend of your podcast hosting platform.

In this example, I’m showing the backend of Buzzsprout*, our preferred podcast hosting platform. Not sure which hosting platform is right for you? Check out the blog: What’s the Best Podcast Hosting Platform?

Below, you’ll see on the right that once you’ve scheduled the podcast episode, you’ll have the option to add the transcript.

From there, you have two options. You can copy and paste the transcript into Buzzsprout. Or you can upload an SRT file from Otter.AI to simplify the process. 

Check out 3 Surprisingly Powerful Ways to Measure Podcast Success. It’s full of tips on how to determine if your podcast is successful. Spoiler: it’s probably more successful than you think.

#2. Add Key Takeaways to the Show Notes

The next thing you’ll want to do is optimize your show notes with everything they need for mastering podcast SEO. 

Here is a breakdown of what you’ll want to ensure is included in those show notes:

  1. Overview Paragraph – This will include a general idea of the episode and will be sure to include a long-tail keyword, episode number, podcast title, and episode title. This should only be 3-5 sentences.
  2. Guest Bio – I usually try to keep this short and sweet while still encompassing the qualifications of the guest. 
  3. Bullet Points – You’ll add your key takeaways and some more keywords into this section to give your audience (and the search engines) an idea of what the episode is about.
  4. Links for the Guest and Host – Don’t forget this part! Internal links are great for SEO.

Here’s a free template you can use: Podcast Show Notes Google Document Template

Related Blog: How to Write Show Notes for a Podcast

#3. Get Granular by Adding Timestamps

Timestamps are often overlooked golden SEO nuggets. They allow listeners to jump to specific points of interest, boosting engagement and keeping them interested to your episode. 

Some listeners use timestamps to navigate episodes. I know I do when I want to hear a specific section of an episode. It’s us to us to accommodate our listeners to the best of our abilities. Timestamps do that AND are great for SEO. It’s a win-win!

I use timestamps when listening to business or podcast industry episodes. This allows me to listen only to the points I want to hear about instead of listening to an episode that is hours long. 

Again, using Buzzsprout as your podcast host, you can add those timestamps under Chapter Markers. You can access this section once you’ve uploaded and saved the episode. 

From here, you’ll start by adding the episode title under 00:00 and then add your chapters or timestamps.

It should look like this when you add all your chapter markers.

Then, it will look like this on the front end of your podcast website page for that episode.

The listener can then use those chapter markers to skip around. Beyond that, it allows the podcast players and apps to understand what your episode is about. It’s great for SEO!

Bonus! Don’t forget about Google’s E-A-T Guidelines

SEO is important, but don’t forget EAT: Expertise, Authoritativeness, and Trustworthiness. It’s key that we create show notes that demonstrate your deep understanding of the topic. Cite credible sources, back up claims with data, and showcase your guest’s expertise – think of it as a mini-research paper condensed into digestible bites. Google’s E-A-T guidelines emphasize high-quality content and show notes that embody these values will resonate with audiences and search engines alike.

SEO shouldn’t come at the expense of user experience. You’ll want to format your show notes for easy reading with concise paragraphs, bullet points for key takeaways and visually appealing images. A visually appealing and structured layout creates a better user experience, which Google and its audiences appreciate. Happy listeners lead to more shares, backlinks, and higher rankings.

The #1 way people find new shows to listen to is by hearing about it from a friend or family. Make sure it’s easy for them to share.

So, ditch the generic bullet points and unleash the SEO beast within your show notes. Embrace these under-the-radar tactics, and watch your podcast rise to the top of search engines. Remember, it’s about creating valuable content that attracts listeners and search engines.

Want to work through your own podcast SEO with me? Reach out here to book a mini podcast audit and we can cover it together. 

Not sure you want me all up in your stuff? A Podcast SEO Workshop might be a better option for you.

Don’t forget to download your free Podcast Workflow Checklist to ensure you are making the most of every single episode. 

Podcast Workflow Checklist Button

Should Your Podcast Have Seasons or Be Ongoing? Tips for Structuring Your Show

When launching a new podcast, one decision you’ll need to make is whether to structure your show around seasons or keep it ongoing. The goal of every podcaster is to have a successful show. But that looks different for everyone. 

It can be hard to build consistent content without feeling burnt out and overwhelmed. 

No matter which structure you choose, it all comes down to how well you can plan your podcast content and execute that plan.  

Maybe you’ve been trying to plan your podcast but aren’t sure if your podcast should have seasons or be ongoing. This is a question we get often from our launch clients. I’m here to tell you that it doesn’t have to be as complicated as you might be making it. 

Today, I will share a few examples of ways you can structure your show and how to make the most of whichever structure you decide on. 

Should Your Podcast Have Seasons or Be Ongoing?

What Are Podcast Seasons?

To start, a season typically consists of 7-25 episodes grouped together. 

Podcasts that are structured in seasons work just like your favorite TV shows. Each season follows a particular story arc or topic. But when you take a closer look, even your favorite shows each approach their seasons differently. 

Shows like Seinfeld or Bob’s Burgers build on the stories and character journeys of the previous episodes. But the seasons don’t usually end on a cliffhanger or leave you needing to know what happens next. 

While other shows like Game of Thrones or Heroes end each season with a cliffhanger to keep you on the edge of your seat until the following season. 

Then you have shows like Lockwood, The Sopranos, or Breaking Bad that end the entire show on a cliffhanger… Don’t be those shows at all costs!

It’s likely that, as a business owner, the only type of seasonal structure that you would consider is the first one. The show that builds on previous episodes but takes short breaks between seasons to regroup and come up with new content. 

Even with an ongoing show, it’s possible to create this illusion for yourself but more on that later. 

Download now: Podcast Workflow Checklist

Why Is A Structured Show Important?

When you are clear on the structure of your show, it allows you and your audience to know what is happening next. 

I use this example when discussing our kid’s schedule with my husband. People (especially kids) thrive when they know what to expect. It takes the guesswork out of what to anticipate and makes less space for disappointment or frustration because we thought something would go a certain way. 

The same goes for our shows. Not just the structure within our show but whether our show will continue on past a certain point or go on breaks during certain times of the year. 

By implementing an expected show structure, you’ll be able to keep your audience engaged and excited about what is to come. 

This way, you will increase listener retention and when they share about your show with their friends, they’ll be able to easily articulate what that new listener can expect.

Related Post: Is it Easy to Start a Podcast? 10 Things to Consider Before You Launch 

Podcast Season Examples

If the idea of podcast seasons sounds elusive, I get it. 

There’s no hard and fast rule as to what that should look like for everyone. It’s really up to you. 

So I put together a few examples below to show you how some of our clients use podcast seasons to make the most of their shows. 

Example #1. Six Month Intervals

One client pushed new episodes out from  January to May and then took the month of June off. Then they started back up from July to November and had December off. This allowed them to focus those two months on batch recording new content or spending time with their family.

A five-month on, one-month off cycle might be right for you if you are very intentional about the time you spend in your business. 

Don’t forget that if you wanted to keep going, you could always batch ahead or outsource the marketing during those months to give you time away. There are options for everyone. 

Example #2. Episode Intervals

Since most podcast seasons land somewhere between 7 and 25 episodes per season, you can decide what that cadence looks like for you. Then you can choose 

We have a client that releases twelve episodes every season. Then they take off a month or two, depending on life, before returning. It all shakes out to work for them as they are busy moms and have their own careers. 

This interval allows you to choose (and change if needed) what works best for you. I think this might be the best starting point for someone starting out. You may decide after that first break you want to keep going. 

With this interval, you can also decide whether to have breaks. You may decide to go along with 25-episode intervals and can change the season but won’t bother taking breaks. 

Whatever you decide, just make sure it’s something that you can consistently show up for.

Related Post: 3 Surprisingly Powerful Ways to Measure Podcast Success

Example #3. Yearly Intervals

Another client is an astrologer and uses the astrological new year (the start of Aries or March 21st) as the starting point for a new season. 

There is usually a new theme or format for the season’s content as well. It keeps the audience excited and ensures the host feels good about having space to change the format as she grows as a person and host. 

With this interval, you would most likely only take a month off (if that) of your content to prepare for the next season or to create anticipation. 

Tips for Podcast Structure Success

Here are a few tips to help you maximize your podcast results whether you have seasons or not: 

First, Understand Your Own Capacity

It’s important that you know what your own capacity to show up is. That will help you know which of these formats to choose if you decide to go the seasons route. And remember, you don’t even have to do seasons if you find that the content can be a continuous stream of information. 

Related Post: Step-By-Step: How to Start a Podcast 

Next, Create a Plan to Adhere to Your Structure

When you first start podcasting, you may not know what will or won’t work for you. It’s important that you at least start with a plan. 

90% of podcasters don’t make it to 25 episodes and I genuinely believe this is one of the problems they run into. They start a podcast, thinking it’s a quicker and easier way to create content when really they are putting in a ton of work and aren’t sure if it’s working. Or if they even want to keep doing it. 

Related Post: How to Know if a Podcast is Right for You

With this in mind, if you can create a plan and adhere to that plan, you’re already doing better than most. Keep showing up. You’ve got this!

Finally, Communicate Your Schedule

If you don’t communicate your plan with your audience, they won’t know to expect shows from you. That leaves it too open when most podcast listeners like to arrange their days around which episodes go live on which days. 

If you break for a season without telling them, you can guarantee that you will lose followers and listeners. 

And we don’t want that for anyone. So communicate new seasons. Communicate if you need a break. And communicate if you are changing up your format.

This helps keep your audience engaged and lets them know you care. 

Tune in to more episodes from Successful Podcasting Unlocked.

Start a Podcast Today

I hope this guide on podcast seasons was helpful for you as you journey into podcasts. If you take nothing else from this, remember that you get to choose! 

The best way to set yourself up for successful seasons is to choose a structure that works best for you. 

Now that we’ve covered that, I want to encourage you to look through my FREE Podcast Launch Roadmap. If your podcast has seasons and you’d like to make the most of a new season, you can follow that exact formula to create excitement and anticipation during your off time. 

Download your Podcast Launch Roadmap today!

4 Practical Strategies for Brainstorming Podcast Content Ideas

Coming up with fresh ideas episode after episode is one of the biggest challenges as a podcaster. But you’re in luck today because we are going to go over four practical strategies for brainstorming podcast content ideas. 

This is why most podcasters actually don’t make it past 20 to 25 episodes. They usually stop around that point because it can be so overwhelming to come up with brand-new content and new ideas and new episodes. But that’s why you have me in your corner to help you get through this.

There is no time like the present to get started, but sometimes trying to come up with new content ideas can hold you back. 

Consider me your podcasting fairy godmother. 

With the 4 actionable podcast content brainstorming strategies in this post, you’ll be on your way to tons of podcast episode ideas in no time! 

Hint: You may find some freebie bonus content within this post to help you on your journey. Here’s the first one:

Download my free Podcast Launch Roadmap now.

4 Strategies for Brainstorming Podcast Content Ideas

Most blog posts and videos tell you journaling and sitting in silence are the keys to brainstorming. Write everything down, they say. But that isn’t very actionable for brainstorming podcast content ideas.

Those are not the tips we’re going to be giving today. We will give strategic, actionable things you can do to come up with and brainstorm more podcast episodes.

#1: Do Podcast Market Research

The first strategy is to do your podcast market research. I know this sounds so BORING but I promise that it will be worth it. It’s something we do for all of our launch clients and our management clients get yearly updated market research to ensure that they are moving their show in the right direction.

You can listen to my podcast episode on Listeners to Leads where I discuss how to do podcast market research.

Or you can download our free podcast launch roadmap which includes workbook space to do your own market research. 

Or you can simply do these seven things to complete your podcast marketing research: 

  1. Map out the purpose of the podcast.
  2. Decide on the purpose of the podcast’s content.
  3. Consider those who you’d like to listen to your show.
  4. Analyze competitor podcasts (both current and podfaded).
    • Additionally, find similar but indirect competitors and analyze those as well.
  5. Give your podcast a general, unedited description.
  6. Map out the topics you are going to discuss on your show.
  7. Determine where your podcast fits into your funnel and what the next step is for listeners.

Podcast market research is so incredible because it helps you come up with tons of episode ideas but keeps your audience as the focus. 

#2: Search Google, Pinterest, and YouTube – Then make it your own

The next thing you can do is search. Use search engines like Google, Pinterest, and YouTube to develop a general idea. 

These search engines have a ton of information. Using them, you can see what other creators are talking about your topic of expertise. 

For example, I wanted to see what other people said about brainstorming podcast content. 

Most of the blog posts that landed on the first two pages of Google were about how to brainstorm. So usually, that includes things like journaling or meditating, but none of it was actually practical or strategic information when it comes to podcasting. 

So I knew this was something that’s probably not being talked about enough so I took the topic and spun it into something educational and helpful for podcasters.

You can also go to Answer the Public, which is a website that allows you to search certain long-tail keywords to see what people are searching for. I love this for discovering how people are phrasing certain things. 

This helps you come up with easy content ideas because you realize the things people are searching for and how they are searching for them. 

#3: Ask your Audience

The next thing you can do is ask your audience. Here, you’ll actually have to talk to people and get in front of them. 
Where you can look for interactions: 

  • Social media messages
  • Comments on your educational content
  • Emails from clients
  • Responses to your weekly newsletter
  • And more…

I use for all of our client calls. So I can go back in and they have an AI service in there that allows you just to say, “Otter, what are the questions that were asked during this conversation by [guest name]”. 

This will help me come up with new content because I can go back and see what the questions are, how they are phrased, and how they are asked.

I find this helps me because I am someone who tends to think that everyone knows what I know, but the truth of the matter is that not everyone has the same knowledge about the topics I’m an expert in. 

They’re going to have these questions, which is also why I created this podcast to be able to answer these questions in strategic and quick bite-size, digestible ways.

#4: Find Collections of Information Beyond Search Engines

The final thing that you can do, which is an actionable step, is to look outside of your Google and your search engines. This includes places like Reddit, where people ask questions, but maybe they’re not search engines. Places like Quora.

You can also look at communities where you hang out. So that could be Facebook communities, Mighty Networks communities, or Circle communities. These are all places where your ideal client, these are all places where your ideal listener is most likely asking the questions that you have answers to

Key Takeaways

By systematically applying these strategies, you can compile a strong lineup of potential episodes. This will keep your podcast fresh and valuable for listeners. Once you’ve looked at all of these places, you should have a very solid list of potential podcast episodes.

Remember, if you want help to brainstorm podcast content ideas, you can always book a podcast strategy session to get access to more personalized ideas.  

Top 10 Do’s and Don’ts for Launching Your Podcast

With over 50 podcasts launched in the last four years, we’ve seen quite a few do’s and don’ts for launching your podcast. 

If you’ve already launched your podcast, there are still going to be some tips and tricks that I’ll have for you. 

For those who are thinking about launching, or maybe are at the beginning of I’m about to launch, these are some things you will want to consider.

Time to get straight with what you should and shouldn’t do when launching your podcast!

And don’t forget to download our FREE Podcast Launch Roadmap + Workbook.

The Top Do’s and Don’ts for Launching Your Podcast

Today, I’m sharing some of the ways we’ve not only helped clients launch their podcasts but also launched our podcasts for Galati Media

We’re going to start with the don’ts because those are the ones that people are usually doing and then we’re going to talk about what to do instead.

Don’t: Launch Just Because Someone Told You To

I heard a few summers ago that there was a prolific business leader who told their audience, “If you have a business, you should have a podcast.” 

I actually disagree with that.

I don’t think that a podcast is the first thing that you should do. Nor do I think that every business owner should have a podcast, every business owner should have some form of content that they are creating to engage with their audience connect with them in some way, and educate them. 

A podcast is not always the best way for business owners to do that. How to decide if launching a podcast is right for you.

The thing about podcasting is that it is a long game, you are going to be creating content for a very long time. And you may not always see that return on your investment of time and effort right away. It’s important that you go into it knowing this is what you want to do.

Do: Take Time to Plan out Your Podcast Concept

So instead of just following along with what the big names are telling you to do, what you should do is do your research to see if podcasting is even a format that you enjoy. 

Do you enjoy going in front of a microphone and speaking into it? 

Do you feel that you would need it to be scripted? Or do you feel that you can go off the cuff? Would you be too distracted to go off the cuff?

Choose a podcast format that works for you.

These are all things that you have to consider. Even beyond that, doing podcast market research can help you determine whether a podcast is necessary for your ideal listener, clients, or content viewers.

Don’t: Plan for Only the Launch Episodes

I see people do this so often that they get really excited about the launch. They have the trailer, and they’ve recorded three episodes and they get ready to launch it. 

Then they scramble to have the episodes ready for the next week. 

Oof! Don’t let this happen to you. There are things you can do to ensure you feel equipped to move forward with your shoe. 

Do: Plan Out Enough Content Ideas for at least ten episodes

Instead, plan out at least 10 podcast episodes

That puts you past the seven-episode mark, which is where most people fall off. 

And if you’re feeling ambitious, you can decide on having a season’s worth so if you are doing your podcast in seasons then you have enough for your season or at least planned out enough

If you’re feeling really ambitious, you can also do 25 episodes, which is where the majority of people stop creating their podcast. 

Quote: Only 10% of podcasts make it to 50 episodes.

With that in mind, if you can reach 25 episodes, you are likely to have already created the processes needed to keep your podcast going through to 50 episodes. 

Remember, planning 25 episodes does not mean you must be locked into these ideas.  These are simply ideas for you to use as options for your podcast content.

Don’t: Follow Someone Else’s Format

I have several different types of podcasts that I have created over my time in podcasting. 

The Honest Product Bench (podfaded in 2019) was an interview and solo podcast. 

In 2019 I launched Two Sisters and a Cult (podfaded in 2021) with my sister and we never had guests on the podcast. 

Then I launched the Listeners to Leads podcast, which is more instructional and educational. I have regular guest episodes and have people share their podcasting experience. It’s more of a case study-style podcast. Then I intermittently do solo episodes that are educational and share my expertise. 

Finally, I launched Successful Podcasting Unlocked which gives my audience actionable tips they can achieve in 10 minutes or less. 

Each of my podcasts has been very different. It took time and effort to find a cadence and format that worked best for me.

Do: Take Time to Discover What Works for You

I found that all of these work best for me. I can create a podcast with any of these formats, but that doesn’t mean that it will work for you. 

And I didn’t know what would work for me when I first started podcasting. It took time for me to figure that out. 

I know that this can feel frustrating, because you might feel like you want to have this right the first time, but you’re not going to have it right the first time. 

Most likely, when you go back to listen to your initial podcast episodes, you won’t like them very much. And that’s okay. I don’t think anyone really likes those episodes very much.

Don’t: Share Only When You Launch

I’m going to put on my marketing degree hat for a second and get real. 

I see people try to do this in their marketing in general. They’ll tease that something exciting is coming but if you aren’t a well known brand with large pre-sales, this is not the strategy you shoul be using.

Do: Share it Early and Often

Instead, engage your audience with the podcast. 

Ask them which cover art they like best. 

Ask them which music feels like inspires them more for the topics, you can ask them. 

If you were to launch a podcast, which you are going to launch a podcast, what questions would you expect to be answered on that show? 

What kind of content would you expect to have? 

Or perhaps even what guests might they expect to see on your podcast? 

These are all ways to incorporate your audience and get them excited about what’s to come. 

If you’re only sharing about it the week of your launch, you’ll miss out on so many connections with your audience. 

Instead, promote your podcast at least a month ahead of your launch

Ask them what podcasts they listen to. 

These are all different ways to engage with your audience before you even launch. And before you have content for them to binge.

Don’t: Compare Yourself to Others

When we create a podcast or anything really, it’s very easy to get distracted by what other people are doing and the success they are having right away. 

Most often we compare apples to oranges when it comes to our podcast.

I promise you, that the success you see other people have will most likely not be your story. It will be incredible, but it won’t be identical.

Do: Understand Your Own Podcast Stats

Look at your stats, especially after that first three-month mark.

I actually don’t recommend looking at your stats before that point because it’s very easy to get distracted by those numbers. 

Instead, when you get to that three-month mark, review how you’ve done and then go from there. 

Don’t look at your friends or other podcasters. Only look at your numbers versus industry standards.

Did you know that if you get 40 downloads in the first 7 days an episode is live, that automatically puts you in the Top 50% of shows? (According to Buzzsprout Stats Jan 2024)

That is doable!

Learn to grow your podcast with these ten simple steps.

Why Do We Fall Into These Mistakes?

Believe it or not, it’s easy to make these mistakes. I see it happen all the time. 

But awareness is the first step. With these tips, you’ll be on your way to an incredible show!

I created this workbook to help you launch a strategic podcast.

Click here to download my free Podcast Launch Roadmap to get started today.

How to Run Dynamic Podcast Ads That Convert Your Listeners into Clients

Are you new to running dynamic podcast ads for your podcast?

Then you may have heard about dynamic podcast ads and desperately wanted to ask what in the world is that and is it something I should be focusing on? 

I get it. In the podcasting world, there are constantly new features and ideas and it can feel frustrating and overwhelming to decide if something is worth taking the time to learn.

This one is not only easy to understand but equally as easy to implement with the click of a button.  

I’m going to show you everything you need to know about creating and using dynamic ads to turn your listeners into leads.

Don’t even have a podcast yet? While this post will get you moving in the right direction, I recommend you check out or post about ten things to consider before you launch a podcast

How to Run Dynamic Podcast Ads That Convert Your Listeners into Clients

What are Dynamic Podcast Ads?

In simple terms, dynamic podcast ads are ads that are run interchangeably within your podcast. You can easily swap them for your most up-to-date content. 

That probably felt like a lot of confusing jargon thrown together to make me sound smart, but I promise it will make sense with this example.

I was taking a small road trip with my family this past summer. We were listening Greeking Out, a podcast by National Geographic. 

During the ad portion, they mentioned that their upcoming book was currently available for preorder and would be available in September. Since we were behind three seasons, I (wrongfully) assumed that the book had already come out. 

I found the Greeking Out book on Amazon* and saw that it was actually coming out that September. 

National Geographic was able to put an up-to-date dynamic ad on past seasons using this strategy.

So even though I was listening to an episode that had come out years before, I had information about a promotion they were running at the time that I listened.

Why are Dynamic Podcast Ads Important?

Did you know that not all podcast listeners start with your latest episodes? Some go back to the very beginning of episode 1 to start.


I know… I don’t like it either. 

As business owners, our latest offer or event usually has a price, date, or promotional change. If you mentioned it in past podcast episodes, there may be a chance that you are leaving your audience out of your latest offers and promotions. 

This is especially important if you have open and closed carts throughout the year. If your promotions tend to be evergreen, it’s still good to have the ability to update the copy or the way you phrase things. 

Not only does this save you time and effort, but it also allows you to focus more on the content within the episode.

High-quality podcast content is essential, especially if you plan on selling anything. 

How Dynamic Podcast Ads Work

You have a few options for using dynamic podcast ads. 

A pre-roll podcast ad should be short, sweet and to the point, especially if you don’t currently have ads in your podcast. This audio will automatically go at the beginning of your content.

A mid-roll podcast ad goes somewhere within the episode. You can use transition sounds to help you audience understand that it’s an ad placement. The priority here is to give enough detail that they will either click the link in your show notes or type in the link.

Pro tip: Make your link easy for your listeners to remember so they can easily find it if they are doing other things while listening. 

A post-roll podcast ad is where you’ll put any final thoughts as well as your podcast outro. This should include where to connect with your further or what action(s) you want your audience to take next.

This is what the Buzzsprout* dynamic content section looks like. They make it easy to upload your content and track downloads. 

Sign up for a Buzzsprout* account today to utilize their Dynamic Content

I’ve put together a few examples of ways you can use dynamic podcast ads for your show. 

Example #1: Increase Pre-Sales

We’ve had two clients use their dynamic content to pre-sell their books. We’ve also had clients give early or exclusive access to podcast listeners who decided to 

Want access to know exactly which dynamic ad you should do? You’re in luck because that’s something we can cover during a basic podcast audit

Example #2: Highlight a Freebie or Service

This is great if you have revolving free content or services.

We have a client who creates new freebies frequently. Instead of changing out every episode, we can easily run the latest freebie or group coaching program while it’s available. 

The best ways to implement this in your own podcast is:

  • Sharing specific dates for your audience.
  • Giving your listeners an exclusive discount.
  • Be sure to turn off the dynamic ad when it’s time.

Need more ways?

I recorded an entire podcast episode about how to use dynamic content to make money with your podcast. It covers some additional ways you can use dynamic podcast ads like…

  • Telling people to join your community
  • Time sensitive material
  • Sponsorships 
  • Where you are speaking next
  • Run a giveaway
  • Announce an upcoming event
  • And so much more.

Pro tip- Want to be able to charge your sponsor more? Run dynamic ads to ALL your podcast episodes instead of only a few over the course of your agreement. Remember, podcast listeners are binge listeners and you want to reach them with the ad in episode 1 and episode 100.

Still Confused?

Still not sure you get [industry term] well enough to [something big coming up for the reader – e.g., wow at the next board meeting]? We all learn in different ways.

Check out this video to see if it helps you out:

Buzzsprout has a ton of resources to help podcasters grow their shows. 

I hope the idea of how to run dynamic podcast ads is crystal clear to you now.

Do you still have questions? No shame in that! You can submit your question here or find me on Instagram, where I’m always happy to answer any questions you might have. 

One thing you can do to get started with monetizing your podcast is to see what resources we have available for you.

*This blog post may contain affiliate links

Where to Find Quality Guests for Your Podcast

Finding quality podcast guests for your podcast can be challenging, but it’s important to ensure that the guests align with your goals and can create high-quality content. High profile guests are great, but hidden gems with smaller audiences can be just as valuable.

Today, we’re going to be answering the question of where to find quality guests for your podcast. First, I want us to take a step back. Before I list out all of these places that you can go to find quality guests, I want you to consider your goals.

Where to Find Quality Guests for Your Podcast

The focus should always be on getting guests that yes, are great and are incredible, but are going to create quality content with you, for your audience. Always consider your audience.

Things to Consider Before Finding Guests

When it comes to adding people into your sphere or inviting them into your space with your listeners, it’s important that we are very intentional about who we allow in. We want people who will not only co-create something incredible, but will also share it with their audience if it’s aligned. 

This doesn’t just mean that you should get only high profile guests. While high profile guests are really great, I’ve actually found that the people who have smaller audiences are the ones that are going to be more excited to share your episode. They’re the ones who are going to promote it, talk about it, and show up with value. 

It’s also important that you know the exact type of guest you are looking for when using these resources. If you aren’t specific, you might get guests that aren’t aligned. That would be a waste of your time and the guest’s time.

8 Places to Find Guests for Your Podcast

1. Friends

Ask your friends, whether that is business friends, or personal friends, if they know someone who is specifically talking about a certain topic. 

For example, I could say something along the lines of, “In March, I’m going to be talking about ways to repurpose our podcast content. Do you know anyone who talks specifically about repurposing podcast content?” 

There are probably lots of people who could talk about repurposing content, but it narrows it down. It allows you to have a smaller group of people to pull from. Without having those boundaries, anyone and everyone will share someone they know. 

2. Similar Podcasts

Search within podcast hosting platforms or places like Goodpods where listeners can create curated lists of podcasts on certain topics. 

What I love about being able to look at those types of lists or even searching Google for similar podcasts is that it allows you to see what people are enjoying.

For example, if I’m looking for a person to talk about repurposing content, then maybe I will go to a podcast about content. I’ll see which guest talked about repurposing, then I would listen to that episode, come up with some ideas and some of my own questions that I could ask that are tailored specifically to my audience, and then pitch that person to be on my show.

3. Search Engines

Search engines are a great place to look for potential guests for your podcast. Look through Google, Pinterest, and even Pinterest. 

I think a lot of people forget that Pinterest is a search engine that you can use to help you find other content that is similar to yours. Or even content you can use as inspiration for your own. 

Did you know that the majority of our website traffic comes from Pinterest? It’s worth digging into. 

Use blogs, Pinterest, and YouTube to find those content creators who are making incredible content that you know are going to share your episode with their audience. 

4. Groups and Communities

Social media groups and other communities are a great place to find guests. It may not always be a Facebook group. Here are some other places to consider:

  • Mighty Network Communities
  • Circle Communities 
  • LinkedIn Groups
  • And more

While there are some great Facebook groups, the problem is that a lot of those guesting places are saturated so it might be difficult to find the right guests.

5. Social Media

Social media is another great place to look for podcast guests. You could look on Instagram, Facebook, TikTok, Threads, or anywhere where people create and curate content. 

It allows you to easily see if someone has shifted their talking points or is potentially looking to be a guest on podcasts. I recently did this with a post.

These are places where we can look to find quality guests, but there may be some crossover with the information. We need to do some additional digging to ensure that these people will be quality guests for our podcast.

6. Ask Other Podcasters

Other podcasters, especially seasoned ones, are great resources for finding high quality guests. If you are part of any podcast-specific communities, this is going to be really good for you, especially if some of the people that are in those groups tend to be a broader range of people. 

I like to check Facebook Communities, like the Buzzsprout community because I know it’s filled with various podcasters. These are places where I would go in and say, “I’m looking for someone to talk about this specifically, do you know anyone that would fit the bill for this?”

When it comes to podcasting, you have to have a certain type of presence about you, you have to be able to speak eloquently about your topic. And it’s important that the people that we have on are going to be able to do that for our audience. Other podcasters will have a better idea of the quality of guests over your other general groups and communities.

7. Paid Websites

There are obviously tons of paid websites and places you can go to find quality guests for your interview podcast. 

I personally love and use Podmatch* to help me source both guests for my podcast as well as places to pitch myself to be a podcast guest. 

There are keywords that you can use to search. It’s easy to use the platform, but I also consider that people are paying to be there so they are more invested in showing up and providing value since you have the ability to rate them as guests afterward.

8. Conferences and Events

Finally, conferences and events are great places to find guests. If you’re someone who enjoys networking, then these are going to be really good places to find podcast guests. 

You can look through the speakers to see who is talking about which topics and if they would be able to provide value for your audience. How did they present it? How did they talk about it? 

Wrapping it up

Those are eight places that you can go to find quality guests for your podcast. Again, make sure that you are going back to those goals. And back to ensuring that your content with these guests is high quality. 

It is not worth losing listeners just because you had somebody popular on your show or because you had a high profile guest if they’re not going to share it and they’re not going to bring some awesome information, then I don’t think it’s worth it.

So now I want to turn it over to you. Which of these strategies will you be trying first?  

Let me know by leaving a comment below!

*This post may contain affiliate links

The Best Podcast Recording Options for Solo and Interview Style Podcasts

There are WAY too many options to help record an episode for your podcast. It’s easy to get mixed up and feel really overwhelmed by all of the options. Today, we are going to discuss what the best podcast recording options are for both solo and interview podcast episodes.

For years, we’ve been hearing all the best tools to record podcasts, but most of the time those are simply lists of all the possible tools to use. No one tells you exactly how to minimize your tech stack and get right down to it.

No, thank you!

I’m sure the advice is meant to be helpful, but it leaves you with more questions than when you started searching. 

You won’t find any theoretical ideas over here. These will be strategic and actionable steps to maximize your show.

Also, how do you know that the “experts” are following their advice? Does this process actually work for them? 

You may be feeling frustrated and like a failure but the process isn’t working because it’s meant as an overall concept. The problem isn’t you! I promise. 

I know because when I started podcasting, I used every tool I could find. My tech stack was redundant and left me feeling like I was wasting my time with podcasting.

You don’t have to feel that way. 

Remember, you just have to find what works for you. All the rest can be moved to the side. 

The Best Podcast Recording Options for Solo and Interview Style Podcasts

There are so many different ways to go about this. 

Today we’re gonna be breaking it down into interview styles that are both video and audio, and then what to do if you’re doing just video or just audio. 

We’ll also go through the tech you’ll need and the financial expectations for each process. 

Things to Consider When Finding Solutions

Consider Your Workflow

Here’s the thing. When deciding on which podcast recording option will work best for you, you have to keep your own workflow in mind. 

Do you like to batch record? 

Do you record solo, interview, or both types of podcast episodes?

You might be someone who needs a simple step-by-step process. You’re not trying to do a video podcast or maybe you just want to do audio. Or maybe you would like to have some video options for marketing. 

Consider Your Tech Comfort Level

The next thing that I want you to consider is your comfort level with tech. 

Everything that I will recommend or share with you will be so simple. The learning curve is not going to be that bad. 

We have resources available on a lot of these different things. Also note that most of these tools that we’re going to recommend have blog posts or tutorials that make it so simple.

Consider Your Budget

The last thing that we’re going to consider is the affordability. 

I’m going to give you price ranges for all of these things that I’m mentioning. Remember, these are high-quality options, so most of them will not be free, but you can anticipate spending less than $40 a month overall with these recording solutions.

We want quality and sometimes we have to pay a bit for it.

The Best Podcast Recording Options for Busy Podcasters

I know you’re busy, so let’s dive right into the tools and recording options you can use to make the best possible show you can. 

Tools to Use for Recording Your Podcast


My first recommendation is Riverside*. I record all my podcast episodes on Riverside. Even this one which was a solo episode. 

The Listeners to Leads podcast and Successful Podcasting Unlocked are exclusively recorded on Riverside. We’ve been using their platform since 2021 and haven’t looked back since. 

Riverside makes it so easy to have everything within the frame that you need it to. It makes the quality of the upload fantastic.

It can be frustrating when using software that you have to re-record or dry to piece together. Riverside makes the process seamless and easy!


The next recommendation is to put your audio into Audacity.

Audacity is a free software that allows you to edit your podcast. You can learn how to edit your podcast using Audacity using one of our in-depth blog posts. It’s the easiest tool out there and I’ve been using it since 2018 for my podcasts.

I like Audacity over the AI editing software tools because I can easily navigate editing dual-track conversations. 

If you do minimal editing for solo podcast episodes, you may want to consider an AI tool like Descript or 


Have you ever listened to a podcast and thought the guest’s audio was too low and the host was too loud? Or visa versa?

Our final tool can help with that.

Auphonic is a free or low-cost software that not only equalizes your audio and video but also has some pretty interesting AI features like silence and filler word removal. 

Be careful if you have sound effects in your audio, though, as some features (specifically the dynamic noise reduction) may affect those additions to your podcast. 

I’ve been using Auphonic since 2018 as well, and we use it to keep our clients’ audio leveled and up to podcast noise level standards. 

Best Podcast Recording Options for a Video or Audio Interview Podcast Episode

Riverside + Audacity + Auphonic (Less than $35/month)

An interview-style podcast will be the same as a video or an audio podcast. So it doesn’t matter if you are someone who just likes to do video or you want to have just that audio element.

Riverside is great for the video and audio components because it records the podcast audio (and video) to your computer before uploading it to the cloud. This means any issues with your internet shouldn’t impact the quality of the content.

You can edit your video right there in Riverside if you don’t need to add any intro or outro cards to the video. 

For the audio part of the podcast, you’ll run that through Audacity to edit and/or mix your episode how you’d like. 

Your final step is to run everything through Auphonic so that your audio is equalized.

Best Podcast Recording Options for a Video Solo Podcast Episode

Riverside + Audacity + Auphonic (Less than $35/month)

For a video solo podcast, I still recommend using Riverside as you can use all the same features mentioned for the Interview style podcast episodes. 

If your solo podcast is scripted, Riverside also has the capability for script view (think teleprompter) while you record. 

You can easily edit your video right there in Riverside and then export the video from there. 

For the audio portion, you would only use Audacity to mix and master the episode’s audio with the intro and/or outro.

You’d then export the audio to run through Auphonic to ensure your final mixed audio isn’t too loud for your listeners.

Best Podcast Recording Options for an Audio Solo Podcast Episode

Audacity + Auphonic (Less than $15/month)

With an audio-only podcast episode, you can cut Riverside right out of the equation. 

Simply record, edit, mix, and master your audio right there in Audacity 

Pro tip: With video (reels, shorts, TikTok, etc) being a prominent feature in the future of podcast marketing, I would encourage you to either create a separate short clip of what your episode is about or to record everything on on Riverside. They have a feature that allows you to export a 9:16 video clip with captions.

Next Steps

If this still feels overwhelming, you can book a basic podcast strategy session, and we can help you figure out which workflow and tools will best support you. 

Remember, a skilled podcast editor can truly take your podcast to the next level if you are feeling overwhelmed with everything that happens after you stop recording. 

That’s why I created Galati Media in the first place. I knew there were people just like you who only wanted to record the content and then move on with their to-do lists. 

For more on creating high-quality podcast content, you can check out any of the following:

And finally, I created a Podcast Workflow checklist to help you start making the most of your podcast.

Click here to download the Podcast Workflow Checklist now.

Podcast Workflow Checklist Button

*This blog post contains affiliate links.

10 Simple Tips to Increase Podcast Downloads

Is one of your goals to increase your podcast downloads? Achieving podcast audience growth doesn’t have to be the colossal headache everyone makes it out to be.

There are too many podcasts out there that talk about the same thing. No one wants to listen to what I have to say. I can’t do this. It’s too difficult.

Sound familiar?

You’re not alone. Believe it or not, thoughts like these are common when you’re just starting out, and even if you’re a seasoned podcasting pro. We all have fears when we try new things.

But they’re definitely holding you back from increasing your podcast downloads to what you’d like them to be. 

So take a deep breath and settle in to learn ten actionable ways to grow your audience today. 

Start With Your Goals in Mind

I’ve seen so many people start with the goal of growing their podcast audience, but they don’t take the time to understand their podcast statistics or understand their audience

You need to be clear on your goals before you begin. There are four goals we tend to see podcasters use as a baseline for their focus: 

  1. Audience Growth
  2. Audience Conversion
  3. Audience Engagement
  4. Audience Impact

Which of these feels like the thing you are focusing on for the next six months? If you’re here, audience growth is probably high on your list. 

So let’s get into it.

10 Simple Tips to Increase Podcast Downloads

#1. Keep Creating Podcast Episodes

I know this sounds super easy and super simple and kind of dumb, but I promise you the more episodes you have, the better and more likely you are to increase your download numbers.

Podcast listeners are bingers. They want to listen and listen and listen to more podcasts. And so if you only have a few, there’s not much for them to binge. 

But if someone finds you and they have a hundred podcast episodes to dive into, I promise they will get into them, especially if it is valuable and informative content.

Pro Tip: Planning out your podcast content in advance can really help you stay consistent.  

#2. Refer Back to Previous Episodes

This is something that we encourage our clients to do constantly. 

How can you build and go deeper with your content instead of wider

Find ways to refer back to previous episodes where you talk about very similar topics or you’re building on a previous topic.

This will encourage your listeners to return to those episodes and listen, which is a win-win because it will increase your download numbers.

#3. Utilize Top Podcast Marketing Strategies

You might want to hit those top podcast charts, but that’s actually not one of the ways we discuss to help you increase your podcast downloads. It’s one that a lot of strategists will recommend but they don’t always share that it’s virtually impossible to rank as a top 15 overall podcast. 

Don’t worry, the tips we are discussing can help you still get the results you want.

Spotify Podcast Charts
Source: Spotify January 2024

This year, there are some changes we anticipate seeing in the podcast marketing space. While the podcasts may be audio, one of the best ways to market your podcast is using video. 

Even if you have an audio podcast, I think that your marketing really has to have some type of video base to it.

Create reels, TikTok videos, stories, shorts, and all of that type of content to stop people from scrolling past your content. This can also help them engage with your content in meaningful ways. 

Also, make sure that you are connecting with ideal listeners outside of just posting about your new episodes. 

This is something we see podcasters do wrong constantly.  They post about their show and then they ghost on the followers of that platform. 

Social media is meant to be social. SO BE SOCIAL! Connect with people and get to know your listeners on a deeper level.

#4. Be Everywhere

Make sure that your podcast is available on different mediums. This could be through a transcript, video with captions or other additional ways for your listeners. 

Pro Tip: When someone says that they want to listen to your podcast or you’re sharing about your podcast, don’t just share your Apple Podcast link. People do this so often and it drives me bananas. I’m not an Apple user. So when people do this, I (along with the majority of the world) have to go out of my way. If you want an international podcast, you should be sharing your podcast webpage.

Share your podcast in a way that people like to consume their podcasts and be available on all of the different platforms.

Here’s a list of some popular podcast directories as of January 2024: 

  • Apple Podcasts
  • Spotify
  • Google Podcasts (will become YouTube Music in Spring 2024)
  • Amazon Music & Audible
  • Podcast Index
  • TuneIn Radio
  • Pandora
  • iHeart Radio
  • Listen Notes
  • Goodpods
  • And more
10 Simple Tips to Increase Podcast Downloads

#5. Create High-Quality Content

You want to make sure that the things that you’re creating and the conversations that you’re having are high quality. They should be encouraging people to move from the place that they’re at right now into a new place.

That transformation is what’s going to make your content great. Along with that, make sure you have high-quality audio as well. Get a microphone that works well. Have video equipment that is easy for you to use and will help you create quality visuals. 

This way you can create an experience for your listeners that feels really good for them.

And remember we have resources to help you edit your podcast in quick and easy ways.

#6. Be a Guest on Other Podcasts

The number one way to grow your show is to be a guest on other people’s podcasts. 

We have a client who doubled her podcast downloads and was on another podcast a year later and tripled her downloads. 

This strategy is tried and true and quite frankly allows you to get right in front of your ideal listener quickly. Those new listeners then decide to listen to your backlog (since podcast listeners are binge listeners) to increase the number of downloads your podcast is getting.

#7. Connect and Collaborate with Quality Guests

I’m not saying popular guests or the most influential guests.

But you should connect with high-quality people. People who are going to put your audience first. People who are going to provide value and share the podcast episode.

That’s what we want as podcast hosts. We want our guests to share the episode to be excited about the time, effort, and investment we spent creating the show.

You can be an effective podcast host without losing your mind. It’s all about setting and creating boundaries that align and feel good for you.

There are tons of ways to find high-quality guests for your podcast. An underutilized strategy is asking your business or podcasting friends who they would recommend for the topic.

#8. Optimize your Podcast for Search

This can be through the title of your podcast. This can be through the title of your episodes, your podcast description, and your show notes. Those are all places you need to make sure that you are utilizing SEO so that your podcast can be found not only via Google, YouTube, or Pinterest but also through podcast listening apps. 

Did you know that most podcast apps have a way to search for a topic via episode and not just through podcasts? So you want to make sure you are making the most of all the places to optimize your show for search.

Here are a few of the places we recommend optimizing your show:

  • Episode title
  • Episode graphic alt text
  • Episode description (also known as show notes)
  • Episode transcript
  • Episode chapter markers

#9. Ask Your Audience to Share Your Show

This is something that I have not seen enough people do either. People just aren’t implementing this so be sure that you are.

Ask your audience to share this episode with a friend who needs it. Ask them to share the content if they find value

That will really help you push the content and get it in front of new people.

With that in mind, if you enjoy this podcast, I would love it if you shared it with a friend.

#10. Create and Use an Email List

This is one way where you can take your listeners and really turn them into engaging people. But it also allows you to get those listeners to come back every single time and listen to those new episodes, especially if they’re high quality content like we talked about before and you keep producing.

There you have it! 

Did you find these tips helpful? Share your top tips to stay motivated on the path to increase your podcast downloads in the comments below!

If you still need support, book a basic or premium podcast strategy session. There are no silly questions, and I am always happy to hear from my audience. 

For more on growing your podcast, including how to market your podcast or monetize your show, check out the posts below:

And finally, I created a Podcast Workflow checklist to help you start making the most of your podcast.

Click here to download the Podcast Workflow Checklist now

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