Choosing a Podcast Title That Gets Noticed

Choosing a Podcast Title That Gets Noticed: A Podcaster's Guide

Choosing a podcast title may seem like a minor detail, but getting it right is incredibly important for attracting listeners and growing your show. A well-crafted title sets the stage for discovery, establishes your brand, and ultimately impacts your podcast’s long-term success. 

In this comprehensive guide, I’ll break down actionable strategies for brainstorming the perfect name and ensuring it resonates with your target audience.

Choosing a Podcast Title That Gets Noticed: A Podcaster’s Guide

Have you ever looked at a podcast title and thought, “I have no idea what this podcast is about?”  You’re not alone! Even though I often say I’m not the best at naming things, I’ve learned a few tricks along the way to create podcast titles that are clear, catchy, and help attract the right listeners. 

After launching over 25 podcasts with my agency, Galati Media, I’m excited to share my insights with you.

Additional Launch Resources: 

Why Your Podcast Name Matters (But Isn’t Everything)

While a catchy title won’t guarantee success, it’s definitely not something to overlook. A great title can pique interest, signal what your podcast is about, and even help with search engine optimization (SEO). But remember, high-quality content is king. If you consistently deliver value, your audience will find you, regardless of your title.

Getting Started: Research and Brainstorming

Before you dive into a thesaurus, take a step back and think about your target audience. Who are they? What kind of content are they looking for? How can you differentiate yourself from other podcasts in your niche?

Learn how to do Podcast Market Research.

Answering these three questions will help you better understand what your podcast title should convey. Brainstorm a list of words and phrases that resonate with your ideal listener, keeping in mind your brand and the topics you’ll be covering.

Clear and Concise vs. Quirky and Creative

Your podcast title can be as straightforward or as creative as you want it to be. Some podcasts, like mine (“Two Sisters and a Cult,” “Listeners to Leads,” and “Successful Podcasting Unlocked“), are very specific and to the point. Others use more playful language or industry-specific terms.

There’s no right or wrong answer here. The most important thing is to choose a title that you’re comfortable with and that accurately reflects your podcast.

My Name or Not My Name?

If you’re a well-known figure trying to build a personal brand, using your name in your podcast title can be a great way to leverage your existing audience. But if you’re not a household name, it’s probably better to choose a title that clearly communicates what your podcast is about.

Remember, you can always include your name in the artist or author section of your podcast’s metadata so that people can find it if they search for you specifically.

SEO Considerations

While a clever pun might be tempting, don’t forget about SEO. Including relevant industry keywords in your title can help your podcast show up in top search results when potential listeners are looking for episodes that showcase content like yours.

Related Blog: Master Podcast SEO: Craft Show Notes That Boost Downloads

Tune in to this episode with Lauren Gaggioli on Mastering Keyword Research and SEO for your Podcast.

Think about the words and phrases your target audience might use when searching for podcasts. Incorporating these terms into your title can increase your visibility and attract more listeners.

It’s Okay to Change Your Mind (Later)

Don’t stress too much about finding the “perfect” title right away. It’s okay to experiment and see what works best. Give yourself at least 25 episodes before considering a change. This allows you to build some momentum and see how your podcast evolves.

Related Blog: Is It Time for a Podcast Rebrand? A Step-by-Step Guide

My Top Tips for Choosing a Podcast Title

1. Brainstorm a list of at least 5-10 potential titles.

2. Check if your chosen title is available (there are almost 3 million podcasts out there!).

3. Ask your ideal listeners for feedback (but ultimately, go with your gut).

4. Say your title out loud to make sure it’s easy to pronounce and remember.

5. Be clear, not quippy. Your title should be easy to understand and give listeners a good idea of what to expect.

Remember, choosing a podcast title is just the first step. The most important thing is to create high-quality content that resonates with your audience. Once you have that, the right listeners will find you, no matter what your podcast is called.

If you’re still struggling to come up with a title, feel free to reach out to me. I’m always happy to help!

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