Create a Perfect Podcast Description

The description of your podcast is one of the first, if not THE first, thing people see about your show. This paragraph is the listener’s first look at what to expect from your show, so setting the scene accurately and concisely is critical to retaining listenership and inviting in new audience members. On today’s episode, I’m going to teach you how to write a podcast description that is clear, concise, and highlights the achievements of your show to captivate new listeners. This week, episode 129 of Listeners to Leads is about creating a perfect podcast description for your show! 

In this episode of Listeners to Leads, I’m sharing the importance of optimizing your podcast description and actionable steps you can take right now to write a clear, concise, informative description. 

I also chat about the following: 

  • The difference between a podcast description and show notes.
  • Understanding the elements of a good podcast description.
  • A podcast description template to use to craft your own description.
  • Why highlighting your credentials and rankings is beneficial. 

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

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TEMPLATE:

“ [Podcast Title], hosted by [Host’s full name], [shows/teaches/helps/etc.] [ideal listener] [what you want your ideal listener to get from your show]. [This sentence explains why you’re qualified to speak on the topic]. [This sentence mentions when the show goes live general topics the show covers]. Learn more about [Host] and [Podcast Title] at [insert podcast website].

Alesia’s example using the template:

“Listeners to Leads, hosted by Alicia Galati, teaches new and aspiring podcasters how to use their podcasts to grow their businesses. Alicia uses her experience as the owner of Galati Media, a full-service podcast management agency, to help business owners get leads, land speaking gigs, and create deeper connections with their audiences through their podcasts. Alesia and her guests will discuss everything from launching a podcast to marketing a podcast. Learn more about Alesia and Listeners to Leads at www.listenerstoleads.com.”

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