Starting to monetize a hobby podcast has its challenges, and not every podcast is meant to be a long series. No one understands this better than Betsy Wallace. Betsy is the founder of Capsule Podcast, where she serves small businesses and brands who want to grow through podcasting. Through her innovative Capsule Podcast framework, Betsy teaches authors, bloggers, and coaches how to produce a strategic, six-episode mini-series that provides all the benefits of podcasting with a fraction of the work. This week, episode 25 of Listeners to Leads is about creating an attractive podcast sponsorship deck with Betsy Wallace!
Here are a few resources to help you in your podcasting journey:
- FREE OFFERS: Podcasting Resources
- Listen to the Listeners to Leads Podcast
- Our top podcast host pick is Buzzsprout
Betsy Wallace is the founder of Capsule Podcast, where she serves small businesses and brands who want to grow through podcasting. Through her innovative Capsule Podcast framework, Betsy teaches authors, bloggers and coaches how to produce a strategic, six episode miniseries that provides all the benefits of podcasting with a fraction of the work. She has produced Capsule Podcasts for a diverse range of clients including a cookbook subscription service, a wellness psychotherapist and a luxury handwoven goods e-commerce site.
Betsy is also the co-host, producer and editor for the Dinner Sisters podcast, a weekly cooking show launched in 2018, that has been downloaded 350K times and averages 13K downloads/month. She’s interviewed New York Times Best selling cookbook authors, James Beard award winning chefs, recorded on location with chefs and food writers in the foothills of the Appalachian Mountains and in Rome, Italy. She has an MBA from the University of Wisconsin and lives in Atlanta, GA with her husband, three kids and two dogs.
In this episode of Listeners to Leads, Betsy Wallace is sharing the importance of educating yourself and your potential sponsors and actionable steps you can take right now to start monetizing your show.
Betsy Wallace and I also chat about the following:
- How making podcast mini-series can benefit businesses and help the new podcaster figure out if podcasting is something they enjoy and want to continue.
- What Betsy Wallace learned when she went from a hobby podcaster to trying to monetize her show, from a podcast that was not aligned for a business strategy.
- How she structures her own monetization sponsorships, her packages, and her results.
- How to make your podcast attractive and the responsibility of the podcast host to educate potential sponsors.
Pivoting is common in podcasting, but it’s not always easy to do. Betsy’s openness to her journey is eye-opening, fun, and inspiring for all.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening!
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