Marketing is essential to growing our businesses, but creating a marketing plan often takes up more time than it should. This week, episode 86 of Listeners to Leads is about how to create a one-hour marketing plan!
In this episode of Listeners to Leads, Mallory Schlabach and I share the importance of breaking down marketing into manageable pieces and actionable steps you can take right now to grow your podcast and supercharge your business.
Mallory Schlabach is a marketing strategist with over 15 years of experience guiding six and seven-figure businesses. She’s the CEO of The GirlBoss Agency, her creative digital marketing agency for female entrepreneurs that helps them say goodbye to soul-sucking, boring marketing forever.
Whether she’s helping clients explode their visibility on social media, crafting marketing messaging so compelling clients are throwing money at you, or turning boring websites into lead generating machines, Mallory makes marketing easy, fun and magical for every single person.
She’s the proud mama of 4 humans under the age of 13, two dogs, a guinea pig, and an assortment of fish. She will request tacos as her last meal (and every Tuesday of course) and you’ll find her at 90 years old still wearing hot pink lipstick, heels and hoarding books.
Mallory Schlabach and I also chat about the following:
- What ‘visibility’ means for different businesses.
- The volatility of social media and other ways to build community.
- Alternative ways to utilize podcasts in your business.
- Content repurposing to promote your podcast and speed up your marketing planning.
Remember, you don’t have to be everywhere, doing everything all the time. What matters most is doing what you can do and being consistent!
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH MALLORY SCHLABACH:
CONNECT WITH ALESIA GALATI:
00:06:54 How to grow your business through referrals
00:16:56 How you can use your podcast for marketing
00:20:50 Content Repurposing and how to break your episodes down into different kinds of content
00:28:02 Be Your Own Cheerleader