While lots of social media posting tries to keep up with trends and focus on current events, podcasters and small business owners have a lot of evergreen content that establish them in their field and promote their thought leadership. So how do we share our evergreen content in an approachable, easily remembered way that doesn’t get lost in the algorithms of social media? Mark Herschberg, creator of the Brain Bump app, is here today to talk about his solution, Brain Bump. This week, episode 167 of Listeners to Leads is about escaping the social media hamster wheel!
Key Takeaways:
- The limits of social media’s chronological and algorithmic structures.
- How the app Brain Bump creates ways for creators to share tips with their audience while ensuring the original creator’s brand is visible.
- The importance of using data to make better decisions while keeping users’ data private.
- Having a clear understanding of your audience and tailoring your content to their needs.
Escape the Social Media Hamster Wheel with Mark Herschberg
As a podcaster and content creator, I know all too well the struggle of trying to keep up with the ever-changing social media landscape. It can feel like a never-ending battle to consistently produce new material, all while trying to outsmart the algorithms and stay visible to your audience.
Well, I recently had the chance to chat with Mark Hershberg, the founder of a game-changing app called Brain Bump, and I have to say – this could be the solution we’ve all been searching for.
Brain Bump is a free app that’s designed to help content creators overcome the challenges of sharing our best advice and insights in a way that actually resonates with our audience. And let me tell you, after learning more about how it works, I’m completely sold.
The Problem with Social Media for Evergreen Content
One of the biggest pain points Mark highlighted is the way social media and email lists are structured – in a chronological feed. As content creators, we pour our hearts and souls into producing valuable, evergreen content. But the reality is, a lot of that great advice and information gets quickly buried and lost in the shuffle.
“If you think about how social media works, I say social media, but it’s also email if you have an email list, even podcasts, all these channels are ordered chronologically,” Mark explained. “Someone following you on social media – what happens? Let’s say you put out a leadership tip. Well, half your audience doesn’t see it because they’re not on social media that day, and even the ones who do might say, ‘Yeah, that’s great advice. I don’t disagree with it, but that’s not my problem right now.'”
The result is that our best content often fails to reach the people who need it most, when they need it. And as content creators, we end up feeling frustrated and like we’re constantly having to feed the social media beast, just to stay visible.
Brain Bump’s Unique Approach
This is where Brain Bump comes in. The app is designed to take the key insights, tips, and takeaways from your content – whether that’s a podcast, blog, book, or even a conference presentation – and make them easily accessible to your audience, exactly when they need them.
Here’s how it works:
As a content creator, you simply upload your best tips and insights into the Brain Bump platform. These are tagged by topic, so your audience can easily find the advice they’re looking for.
Then, Brain Bump users can download the app and choose which content “sets” they want to add – such as your podcast or blog. From there, they can either access the tips on-demand when they need them, or even set up daily reminders to receive a new tip at a specific time.
The beauty of this approach is that it allows your audience to “pull” the content they need, rather than you constantly having to “push” new material at them. And each time a tip is shared, it includes your branding, podcast/blog title, and a link back to the original content.
“We’re giving the audience the opportunity to say, ‘I’m going to pull what’s relevant to me, when and where it’s relevant,'” Mark explained. “And by doing this, the content always resonates. It’s always a hit.”
Deeper Insights and Collaboration Opportunities
But the benefits of Brain Bump don’t stop there. As a content creator, you also get access to valuable data and insights about how your tips are performing. You can see metrics like how often each tip has been favorited, shared on social media, or clicked through to your original content.
This kind of granular data can be incredibly powerful in helping you understand what resonates most with your audience, and where you should be focusing your content creation efforts.
And the collaborative potential of Brain Bump is also exciting. Since users can share your tips directly from the app, it opens up opportunities to cross-promote with other creators in your space. You can tag each other when sharing tips, which helps expand your reach and build new connections.
“When I share your quote, I will tag you, so now you can see you’ve been quoted, and you can now engage in the conversation with my friends and my audience to help expand your reach,” Mark said.
Ready to Break Free from the Social Media Hamster Wheel?
If you’re a content creator who’s tired of constantly having to feed the social media beast, I highly recommend checking out Brain Bump. It’s a free app that could be the game-changer you need.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH MARK HERSCHBERG:
CONNECT WITH ALESIA GALATI:
LINKS MENTIONED:
