Find Your Podcast Frequency: Choose Consistency Based on Capacity

Find Your Podcast Frequency Choose Consistency Based on Capacity_ Blog Cover

When choosing a podcast frequency, it’s important to consider what you actually have the capacity to handle. So many podcasters jump in head first with a weekly show, but fizzle out becuase they don’t have the ability to keep up with that type of podcast frequency.

I recently heard the phrase, if the content is king, then consistency is queen. I want to take that a step further today and say that if content is king, and consistency is queen, then your capacity is the key.

As a content creator, you understand the power of consistent, high-quality output. But should your podcast be weekly, bi-weekly, or even monthly? The truth is, there’s no one-size-fits-all answer. The right frequency depends on your unique capacity.

Find Your Podcast Frequency: Choose Consistency Based on Capacity

Content is King, But Consistency is Queen

We’ve all heard the saying that “content is king.” But to keep audiences engaged with your content, you need to show up consistently. This is where the phrase “consistency is queen” comes in. Consistency gives your listeners a reliable cadence to expect new episodes.

But who decides what consistency looks like? 

Sadly, the pressure to be “consistent” can lead podcasters to burn themselves out. I’ve seen many give up after just a few months, unable to keep up with an unrealistic schedule. This is why capacity is so important to consider.

BONUS: Are you consistently tired of being consistent? My friend Emily has a great blog post and podcast episode on the topic. This perspective is from someone who has been consistently showing up as a copywriter and it gives a great overview of content creation as a whole, not just from the podcasting perspective we discuss here.

Define Consistency Based on Your Capacity

Your capacity refers to how much you can reasonably produce and promote given your schedule, resources, and lifestyle. It’s different for everyone. Don’t feel pressured by benchmarks like daily or weekly shows if that’s not sustainable for you.

We often equate consistency with relentless daily output. But true consistency is about the commitment you make to your audience, and your ability to honor it. Here’s how to reframe consistency:

  • Set your own rhythm: If “weekly” is unsustainable, don’t force it. Bi-weekly or monthly, delivered reliably, is far more valuable than sporadic weekly bursts followed by burnout.
  • Quality over quantity: A less frequent release schedule allows you to prioritize depth and polish in each episode, ensuring consistent quality for your listeners.
  • Honesty is key: Be upfront with your audience about your release schedule. Transparency builds trust and manages expectations.

The key is choosing a frequency you know you can maintain long-term based on your capacity. This establishes consistency in a way that doesn’t lead to burnout. You set the expectations for your listeners and yourself.

For example, if you can only commit to one episode every other week, own that schedule. Release your episodes biweekly without fail. This biweekly consistency will serve you and your listeners better than promising a weekly show you can’t deliver on consistently.

How to Know if a Podcast Frequency is Right for You

Now that we’ve defined that consistency that will work for us, we must audit our capacity to see if it’s still working for us. Life happens. Things shift. And that means that our ability to show up consistently will have an effect on our podcast frequency.

Regularly re-evaluate your schedule with these questions:

Am I resentful of my podcast? This signals burnout. It might be time to scale back temporarily or reassess how you produce content.

Am I sacrificing other important areas? If podcasting consistently harms your health, relationships, or core business tasks, it’s time to adjust.

Is the content suffering? If rushed production lowers quality, fewer but better episodes might be the solution.

Adjust Your Consistency as Your Capacity Changes

Your capacity isn’t static – it will fluctuate depending on your circumstances. Be willing to re-evaluate your frequency as needed. For example, you may shift to monthly during busy seasons. Listeners will understand as long as you communicate schedule changes clearly.

Think of capacity like your personal “content container.” It’s influenced by time, energy, resources, and life.

Time Capacity

How many hours can you realistically dedicate to planning, recording, editing, and promoting each episode? If done correctly, you can create a quality podcast without it taking up your entire week. You can also only focus on the recording and outsource the rest of the production to a team you can trust to enact your vision.

Energy Capacity

Podcast creation can be mentally and emotionally demanding. Factor in your optimal energy to avoid feeling depleted. If you are someone who batch records episodes, you’ll need to create space before and after batching to give your voice a break before jumping into your other duties.

Resources Capacity

Does your budget allow for outsourcing tasks like editing, or do you need to handle everything yourself? Be honest with yourself about the resources that you have available to you. Does your podcast have to be edited to perfection or can you create something that is still high quality without spending HOURS on it?

Life Capacity

So often we look at what other people are doing to create consistent content and try to replicate that, but the truth is that we all have different life capacities. If you’re a new mom, your ability to have a weekly podcast frequency will be very different than the person who has no children. Caregiving duties, busy work seasons, or health changes can all impact your capacity. 

Consistency is still important. But it’s more about sticking to the schedule you set rather than rigidly sticking to an arbitrary benchmark. Focus on delivering quality content at a pace you can sustain long-term. This builds trust with your audience over time.

Find the Right Frequency for Your Goals and Audience

When choosing your frequency, also consider your podcast goals and target listeners. For example, a weekly show may better demonstrate listener loyalty and engagement metrics if you want to attract sponsors.

But if your goal is long-form conversations, you may prefer fewer episodes that allow for deeper dives. Survey your target listeners to get a sense of their preferred consumption habits as well.

The right frequency is unique to your podcast’s objectives and your capacity to produce consistently at that level. Don’t be afraid to start with a schedule you can realistically maintain, even if it’s not weekly. You can always increase frequency as your skills and resources grow. The most important thing is showing up for your listeners without fail on your chosen schedule.

Remember: A less frequent podcast that you love creating and can sustain consistently is infinitely more valuable than a high-frequency show that leads to burnout.

With some self-reflection on your true capacity, you can establish the right definition of consistency for sustainable long-term success with your podcast. Remember – you set the pace, so choose wisely and stick to it. Let me know if you have any other podcasting questions!

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