One of the most valuable marketing tools for your podcast is media appearances, and those appearances can come in lots of different forms. From getting on other people’s podcasts to paid advertising to appearing on and contributing to large publications and shows, using your voice and getting yourself and your message into the world is invaluable. Leah Forney is here this week to teach us how to start the journey of getting your podcast and expertise featured in all sorts of media! This week, episode 171 of Listeners to Leads is about getting your podcast featured in more media outlets!
Key Takeaways:
- People need to see a message multiple times before they engage with your content.
- Being intentional with your social media content, ensuring that it reflects your expertise.
- The importance of having a mix of solo and guest episodes to balance content.
- Building relationships and helping other podcasters grow alongside you.
Get Your Podcast Featured in More Media Outlets with Leah M. Forney
As a podcaster, you know the power of your platform to share your message, build authority, and connect with your audience. But what if I told you that you’re sitting on an untapped goldmine when it comes to getting featured in the media?
I recently sat down with Leah M. Forney, known as the “Visibility Activator”, and she dropped some serious knowledge bombs on how to leverage your unique story and expertise to land media features.
Leah M. Forney is a 9X published author, sought-after professional speaker, Your Visibility Activator, and podcast host of the internationally recognized and syndicated Hey Queen, Thrive! Podcast, and sexual assault thriver and advocate. She is the Founder and creator of BAWSE Women Pitch, where she advises BAWSE women authors who desire more media attention on how to strategically position their book and brand to attract and secure more media opportunities.
Leah’s own journey is a testament to the power of this approach. As a first-time author, she was determined to get her message out there, but didn’t have the budget for a traditional publicist. So she taught herself how to pitch media outlets – and ended up landing coverage in major publications by tapping into her personal story.
“I wrote a book about my love-hate relationship with my mom, who was an addict,” Leah shared. “I put it out there thinking it was just my story, but so many women reached out and said, ‘You just told my story.’ That personal connection is what helped me stand out and get featured.”
The lesson here? Your story is your secret weapon when it comes to media exposure. And it’s not just for authors – podcasters can use this strategy too.
But Leah warns against the common mistake of trying to be everywhere at once. “I always tell people, be strategic. Don’t try to be on every single platform,” she advised. “Find the media outlets that align with your expertise, and focus on building relationships there.”
One way to do that? Leverage your existing connections. “Start with who you know,” Leah said. “Chances are, you already know someone with a podcast, a blog, or a media platform. Reach out and see how you can collaborate.”
And don’t be afraid to get a little vulnerable on your own show. Leah emphasized the power of solo episodes for building authority and showcasing your unique perspective.
“When you have guests, you’re really shining the spotlight on them. But your audience is there for you – they want to hear your story, your journey, and what makes you the expert,” she explained. “Don’t despise the smaller podcasts and blogs either, because they’re going to help you get to the big media outlets down the line.”
In fact, Leah said that consistent appearances on smaller, niche-specific platforms are key to getting noticed by the bigger players. “Forbes isn’t going to just randomly reach out to you. They’re going to Google you, see your digital footprint, and evaluate whether you’re a credible expert in your field.”
That’s why it’s so important to be intentional about the content you’re putting out there. Leah advises podcasters to use social media strategically, ensuring that their posts position them as the go-to expert in their industry.
“If the media is going to Google you, you want them to see that you know what you’re talking about,” she said. “Use AI tools to help create social media content and assets that showcase your expertise. And don’t be afraid to repurpose content from your podcast appearances.”
But perhaps the most important piece of advice Leah shared was to simply get out of your own head and have fun with it. “Be authentic, be vulnerable, and the right people will be drawn to you,” she encouraged. “Your story is what’s going to make you stand out.”
So if you’re a podcaster who’s ready to start leveraging your platform for major media exposure, here are Leah’s top tips:
- Identify your unique story and perspective. What makes you different from others in your industry?
- Research media outlets that align with your expertise, and start building relationships. Reach out to your existing connections first.
- Incorporate strategic solo episodes on your podcast to showcase your authority and personal journey.
- Use AI tools to help create shareable social media content from your podcast appearances.
- Focus on being authentic and vulnerable. Your story is your secret weapon.
The bottom line? Your podcast is a powerful tool for building visibility and authority. But to really maximize its potential, you need to get strategic about how you’re positioning yourself and your message.
Ready to take your podcast to new heights? Shoot me a message, and I’ll share the full episode with Leah. It just might be the game-changer you’ve been looking for.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
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