How to Create Organic Podcast Growth in a Digital World with Roger Williams

How to Create Organic Podcast Growth in a Digital World with Roger Williams | Listeners To Leads

Growing a podcast isn’t easy, especially when trying to achieve organic podcast growth. How do you reach more listeners? Today, Roger Williams is here to talk about using niche interests and absolute authenticity to grow your audience. This week, episode 99 of Listeners to Leads is about how to create organic podcast growth in a digital world! 

Roger Williams, after 30 years in the youth development/teaching field, lockdown, and two heart attacks, quit his career to pursue a life devoted to finding joy in his life through a bucket list lifestyle. He started the Crossing It Off podcast to inspire and empower others to find joy in their lives by crossing items off his bucket list. A year and a half into producing the show it is ranked in the Top 10% of global podcasts and has been downloaded in 70 countries around the world. He used what he learned over that time to launch a second show with his life partner, Call the Bingewife, which reached the Top 10% status in its first month.

In this episode of Listeners to Leads, Roger Williams is sharing the importance of creating community around things that bring us joy and actionable steps you can take right now to lean into your interests in podcasting. 

Roger and I also chat about the following: 

  • The importance of reaching a niche audience with your podcast.
  • Podcasting is a long game, and you’ll learn a lot along the way.
  • Tips for having a podcast with a co-host.
  • Podcasters are inherently storytellers and are allowed to protect the story they’re trying to tell.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at


The Crossing It Off Podcast

Call the Bingewife Podcast

Call the Bingewife Facebook Group




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