How to Ensure Your Podcast Guests Feel Empowered to Promote Their Episode

Ensure Your Podcast Guests Promote Their Episode

You’ve put in the work – you found a fantastic guest, had a stellar conversation, and produced a great episode. Now comes the part where you want that episode to be heard far and wide! But what if your guest, despite all good intentions, doesn’t share it quite as enthusiastically as you’d hoped? If you want your show to grow, it’s important that you ensure your podcast guests promote their episode so you can tap into their audience as well.

In this blog post, I’ll share some best practices for providing guests with everything they need to feel confident promoting their episode.

How to Ensure Your Podcast Guests Feel Empowered to Promote Their Episode

There are a few things you’ll want to ensure you are providing your guests so they feel empowered to promote their episode. 

These include but are not limited to: 

  • Overview of the conversation
  • Any bullet points you’ve gotten from the episode
  • Quotes from the guest
  • Promotional graphics you created
  • Video content you’ve created for promotion
  • Any and all links associated with their episode

Overview

Giving your guest a copy-and-paste short overview of the conversation is invaluable! Make it as easy as possible for them to share their episode with their followers without doing much legwork. 

Think of it as a “mini-blurb” about the episode, written from your guest’s perspective. Just a few well-crafted sentences can do the trick.

For instance, your guest could write something like: “I had an amazing time chatting with Podcast Host on the Podcast Name podcast about Main topic of the episode. We delved into one or two additional points, and I believe you’ll find this episode truly insightful and engaging. Don’t miss it!”

By providing this mini-blurb, you make it incredibly easy for your guests to promote their appearance on your podcast. They can simply copy and paste the blurb into their social media posts, emails, or blogs, saving them time and effort while ensuring that their followers are aware of the episode and its key takeaways.

Here are some additional tips for writing an effective mini-blurb:

  • Keep it concise: Aim for around 2-3 sentences to ensure that it’s easy to read and digest quickly.
  • Highlight key points: Include the main topic of the episode and one or two additional points that you discussed.
  • Use engaging language: Write in a conversational and enthusiastic tone to capture your audience’s attention.
  • Add a call to action: Encourage your guests’ followers to listen to the episode by including a call to action such as “Listen now” or “Don’t miss out!”
  • Proofread carefully: Before your guests share the mini-blurb, proofread it carefully to ensure that there are no errors or typos.

With a well-crafted mini-blurb, you can make it easy for your guests to promote their appearance on your podcast, increasing the reach and engagement of your episodes.

Key Takeaways

These are the heart of your episode’s content – the significant ideas or learning points. Keep them short and impactful for easier sharing.

  • Point 1: [State a key idea discussed on the show]
  • Point 2: [Another vital takeaway for the listener]
  • Point 3: [A final compelling thought from the episode]

For example, I recently did an episode with Lauren Gaggioli about mastering keyword research and SEO for your podcast.

This is what our bullet points looked like when we shared them with her:

  • Connecting with your ideal audience outside of social media.
  • Understanding the searcher’s mindset while doing keyword research.
  • How writing for humans (NOT an algorithm) will help you reach more people who need what you have to offer.
  • Best practices for internal linking and hyperlinks within your content.

These are the key takeaways from the conversation. If your guest does a large number of interviews or you have a longer delay between the recording and release of the episode, it allows the guest to remember what was discussed easily. And that’s important in helping you ensure your podcast guests promote their episode with their audience.

Quotes and Graphics

Pull 2-3 engaging quotes from the episode that your guest said. Create simple, attractive graphics using these quotes, your podcast’s light branding, and a headshot of your guest. Tools like Canva are great for this!

When you create this section, it’s important that you are using colors that your guest won’t have a problem sharing on their grid or profile. Keep it muted but engaging. 

Additional Content

Creating a video version of your podcast and sharing outtakes and bonus material with your guest is a fantastic way to enhance their experience and provide them with valuable content for their own promotional efforts. Here’s how you can do it effectively:

1. Record a Video Version of the Podcast:

  • Set up a simple video recording setup with a camera or smartphone and good lighting.
  • Ensure the audio quality is excellent by using a good microphone or recording directly into your computer.
  • Record the podcast conversation as usual, ensuring that both you and your guest are well-lit and visible.
  • Edit the video recording to remove any unnecessary pauses or distractions.

2. Create Outtakes and Bonus Material:

  • Collect any funny or interesting moments that didn’t make it into the final podcast edit.
  • Record additional content such as behind-the-scenes footage, bloopers, or extended interviews.
  • Edit the outtakes and bonus material into short, engaging clips that are suitable for sharing on social media platforms like TikTok, YouTube Shorts, and Reels.

3. Package and Share with Your Guest:

  • Create a custom video file that includes both the video version of the podcast and the outtakes/bonus material.
  • Share the video file with your guest via email or a secure file-sharing platform.
  • Include a message expressing your appreciation for their participation and explaining how they can use the video content to promote themselves and the podcast.

4. Encourage Your Guest to Promote the Content:

  • Suggest specific clips or moments that your guest might find particularly suitable for promoting on TikTok, YouTube Shorts, or Reels.
  • Provide guidance on how to optimize the content for each platform in terms of hashtags, descriptions, and calls to action.
  • Offer to collaborate on promoting the content through your own social media channels.

By following these steps, you can effectively create and share a video version of your podcast along with outtakes and bonus material with your guest. This approach not only enhances their experience but also provides them with valuable content that can ensure your podcast guests promote their episode with their social media followers.

Light Branding

When it comes to podcasting, collaboration is key. Inviting guests onto your show is a great way to bring in new listeners and offer your audience a fresh perspective. However, it’s important to remember that your guest is also representing their own brand.

As such, it’s important to strike a balance between promoting your own podcast and allowing your guest to shine. Here are a few tips:

  • Use your show’s colors or logo subtly. When designing your podcast artwork or website, avoid using your guest’s colors or logo too prominently. The goal is to create a cohesive look and feel for your show, but you don’t want to overpower your guest’s brand.
  • Give your guest plenty of space to talk. Don’t dominate the conversation. Let your guest have plenty of time to share their thoughts and ideas. This will make them feel more comfortable and will help them to feel like they are a valued contributor to your show.
  • Promote your guest’s work. In addition to including your guest’s contact information in your show notes, take the time to promote their work on your social media channels and website. This will help to drive traffic to their website or social media pages and will show your appreciation for their time.
  • Be respectful of your guest’s time. Don’t keep your guest waiting. Be on time for your recording session and wrap up the conversation when you’ve reached the end of your allotted time. This will show your guest that you respect their time and that you’re professional.

By following these tips, you can create a positive and productive environment for your guests. This will make them more likely to come back for future episodes and will help you to build a strong relationship with them.

Links and Tags

Don’t leave your guests searching for information – make their experience seamless by providing direct links and specifying where you want them to tag you on social media. This simple step will make it incredibly easy for them to connect with your brand and engage with your content.

Here are some essential elements you can share to ensure smooth communication and engagement:

  1. Direct Link:
    • Include the direct link to the episode or content that will be released, making it effortlessly accessible for your guests.
    • Place the link prominently in your communication, such as in the podcast show notes, blog post, or email newsletter.
    • Ensure that the link is clickable and takes guests directly to the intended content.
  1. Social Tags:
    • Specify the specific social media handles where you want guests to tag you.
    • Include the handles for Twitter, Instagram, Facebook, LinkedIn, or any other relevant platform.
    • Encourage guests to tag you in their posts, stories, or comments related to the episode or content.
    • This strategy will help expand your reach and increase the visibility of your brand.

By providing direct links and specifying social tags, you create a seamless experience for your guests, making it easy for them to engage with your brand and share their thoughts and reactions. This approach will not only enhance their experience but also foster a stronger connection with your brand community.

Is this foolproof? Nope, some guests still might not share. But, by going the extra mile to make it easy and appealing, you dramatically boost your chances of your guest’s audience discovering your fantastic podcast! Remember, it’s possible to ensure your podcast guests promote their episode, especially when you’ve done everything in your power to empower them.

By taking these proactive steps, you’re not just giving your guests promotional tools; you’re investing in a positive experience that encourages them to become enthusiastic ambassadors for your podcast. If you have further questions about podcasting and guest management, please reach out!


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