Mastering Paid Advertising Strategies with Robert Brill

Mastering Paid Advertising Strategies with Robert Brill

We’ve all become accustomed to seeing a barrage of social media and Google advertisements wherever we go on the internet. But how do we take advantage of these paid advertising strategies to promote our podcast and bring in more valuable leads to our businesses? Robert Brill is an expert on all things advertising, and is here today to talk us through how to approach advertising for our podcast: from what to do before paying for ads to assessing your goals and more! This week, episode 153 of Listeners to Leads is about mastering paid advertising for your podcast and business! 

Key Takeaways:

  • The slippery slope of using other people’s content in your advertising.
  • Finding your product market fit as a podcaster and business owner.
  • Which platforms to start with when developing an ad strategy.
  • The importance and value offered by setting expectations and working with professionals.

Mastering Paid Advertising Strategies with Robert Brill

Paid advertising can be one of the most effective ways to grow your business when done right. However, as with any marketing strategy, there are both ethical and unethical ways to approach it. In my recent podcast interview with paid advertising expert Robert Brill, we dove deep into the dos and don’ts of running ads that will actually work for your bottom line. 

Understanding Your Audience and Goals

One of the biggest mistakes Brill sees is entrepreneurs throwing money at ads without first understanding who they’re trying to reach and why. “You have to have a strategy,” he emphasized. Take the time to research your target customer’s behaviors, pain points and goals. Define clear objectives for your campaign aligned to your business goals. 

Are you looking to generate leads, build brand awareness or drive sales? Your strategy and platform selection will depend on these factors. Brill recommends starting with platforms like Google and Meta that have powerful targeting abilities to reach the right people. 

Testing for Product-Market Fit

It’s also crucial to test if there is genuine demand or “product-market fit” for what you offer. Look for opportunities to solve urgent problems for a large enough audience before spending heavily on ads. Brill shared how he spent two years refining his messaging and offerings through testing to achieve the right fit.

Don’t be afraid to experiment on a small budget first to learn what resonates before scaling up spend. Tracking metrics like click-through and conversion rates will reveal what’s working and what’s not. Be willing to kill campaigns that aren’t performing.

Leveraging AI and Multiple Platforms 

While AI tools can help accelerate the testing process, Brill warns against relying on them alone without a foundation of consumer insights. Use AI to supplement your strategy, not replace it. The key is creating a “symphony” across platforms like Google, Meta, LinkedIn, TikTok and more that amplifies your messaging through different channels. 

People now see brands across a variety of touchpoints before taking action. Orchestrating campaigns harmoniously across platforms increases your chances of driving the right outcomes over time.

Setting the Right Expectations

Finally, Brill stresses the importance of realistic expectations when working with clients. Paid advertising is a long-term practice, not a quick fix. Educate customers that it takes consistent testing, learning algorithms and refining over months or years to truly optimize. 

Work with an expert agency or consultant who can help steward the process and provide real-time feedback to maximize ROI. The right partner will save clients wasted spend through strategic guidance.

With the right approach, paid ads can be a powerful driver for sustainable growth when done ethically and intelligently. Let me know if you have any other questions on paid advertising strategies for your podcast.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at




The LA Business Podcast

Brill Media website




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Mastering Paid Advertising Strategies with Robert Brill

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