Tired of the social media hamster wheel for your podcast? Discover how Pinterest can revolutionize your podcast growth! In this episode, we dive deep into transforming your podcast marketing with Ruby Ringo. She talks about Pinterest SEO, evergreen content strategies, smart optimization tips, and more. This week, episode 212 of Podcasting Unlocked is about Mastering Pinterest SEO for More Downloads!
Key Takeaways:
- Pinterest as a powerful tool for podcasters to reach new audiences.
- Why optimizing your Pinterest profile is a crucial first step for visibility.
- The importance of utilizing evergreen content for search engines like Pinterest.
- Creating boards and content that cater to different stages of the audience’s journey.
Mastering Pinterest SEO for More Downloads with Ruby Ringo
The Undeniable Power of Evergreen Content
One of the biggest takeaways from my chat with Ruby is the concept of evergreen marketing. Your podcast episodes are evergreen content – they remain relevant and valuable long after they’re published. So why shouldn’t your marketing efforts be the same?
“Social media is incredibly exhausting,” Ruby shared. “Everybody’s so burned out with the demands of engagement with your audience on social media, nobody is wanting to do it anymore.” Sound familiar? We spend countless hours trying to cater to algorithms, creating fleeting content for platforms where our efforts often disappear within hours.
Pinterest, however, operates differently. It’s not about dopamine hits or trending dances; it’s a visual search engine. People go to Pinterest with intent – they’re looking for solutions, information, and inspiration. This means your content, optimized with the right keywords, can continue to attract new listeners months, even years, after you first pin it. Imagine making sales from a pin you created a decade ago – it happens!
Why Pinterest is the Smart Choice for Podcasters
Let’s be real, most business owners don’t have time to be professional dancers or comedians on TikTok. While entertainment has its place, many of us are focused on educating, empowering, and leading in our industries. This is where Pinterest shines.
“If you’re someone who likes to create, the more entertaining content, more power to you, but most of us that are business owners are busy enough as it is that we don’t want to be dancing and be outrageously funny before you’re catering to those dopamine hits on social media versus educating and empowering and showing up as a leader in your industry is so much easier on places and search engines like Pinterest,” I explained during our conversation.
With Pinterest, you can simply create a compelling graphic, optimize it with strategic keywords, and direct people to your blog posts, freebies, and of course, your podcast episodes. I personally gain a new subscriber almost every day just by funneling them through my blog content that’s promoted on Pinterest. It’s a low-effort, high-reward strategy that allows you to focus on your zone of genius – creating incredible podcast content.
Optimizing Your Pinterest Profile for Maximum Visibility
So, how do you make Pinterest work for you? It all starts with optimization. Ruby emphasized thinking in two ways: like the Pinterest algorithm and like your audience.
1. Speak the Algorithm’s Language: SEO Keywords are King
For the Pinterest algorithm to know who to show your pins to, you need solid SEO. This means ditching the “cutesy” names for your boards and profile that were popular in the early days of mommy blogging. Instead, use clear, keyword-rich names.
For example, if your podcast is about health and wellness for women with Hashimoto’s, don’t just have a board called “Wellness Tips.” Create specific boards like “Hashimoto’s Support,” “Autoimmune Health,” or “Thyroid Care.” As Ruby pointed out, “You never know how somebody’s going to search, and all of those overlap, but not everybody is going to use all three terms when they’re searching for content.”
Populate your board descriptions with relevant keywords, too. The more information Pinterest has about your content, the better it can connect you with your ideal audience.
2. Understand Your Audience’s Journey
Beyond the algorithm, consider your audience’s needs. What questions are they asking? Where are they in their journey?
“If I didn’t know this information, how would I be searching for this information?” Ruby prompts us to ask. Often, as experts, we forget that our audience might be at the very beginning of their learning curve. They might not even know the specific terms yet. By stepping back and anticipating their questions, you can create content and pin descriptions that resonate with them, no matter their stage.Tools and Strategies for Pinterest Success
Ready to start pinning? Here are some practical tips:
- Keyword Research: Besides Pinterest’s own search bar (which works like Google’s autocomplete, providing long-tail keywords), I highly recommend Answerthepublic.com. This free tool (with a free account) allows you three daily searches to see how people are searching for topics related to your niche. It’s fantastic for brainstorming content ideas and finding those crucial keywords. Ruby also suggested using email subject line analyzers for keyword inspiration – if it works for email opens, it can work for pin clicks!
- Scheduling Tools: Ruby is a big fan of SmarterQueue for scheduling pins, noting its AI integration for descriptions and its ability to rotate images and descriptions for maximum impact. I’ve always been a Tailwind fan for Pinterest, but ultimately, it’s about finding the tool that aligns with your workflow. Both are great options for batching content and ensuring consistent visibility without being tied to your screen 24/7.
- The Optimization Phase: When you’re first starting or revamping your Pinterest account, prioritize optimization. “The first six months of being on Pinterest, you have to be incredibly intentional about SEO to teach the Pinterest algorithm who you are and who they need to be showing your pins to,” Ruby advises. Once Pinterest understands your niche, you can then focus more on eye-catching graphics and audience-centric content.
Invest in Your Podcast’s Future
If all of this feels a bit overwhelming, know that you don’t have to go it alone. Ruby offers a range of services, from complete account builds and optimizations to monthly maintenance and one-hour consultation calls. Having an expert guide you through the initial setup and strategy can make a world of difference in building a strong foundation.
Pinterest is more than just a social media platform; it’s a powerful search engine and an evergreen marketing tool that can consistently drive traffic and listeners to your podcast. By understanding its unique nature and implementing smart optimization strategies, you can unlock a whole new level of growth for your show.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
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