As a podcaster, one of the most important things you can do is distribute your show as widely as possible. While platforms like Apple Podcasts and Spotify offer massive audiences, limiting your podcast distribution to just one or two places significantly cuts your potential for growth.
In this blog post, I’ll discuss why distributing your podcast globally to over 20 platforms is crucial, and how to easily accomplish wide distribution with podcast hosting services. By the end, you’ll understand why you can’t afford to neglect international listeners or restrict your show’s availability.
Podcast Distribution: Get Your Podcast on Apple Podcasts, Spotify, and More
Did you know there are over 20 podcast listening platforms where your show should be available? It’s not just about Apple Podcasts and Spotify! Let’s explore why broad distribution matters and how you can easily achieve it.
Why Distribute Your Podcast Beyond the Big Players?
While Apple Podcasts and Spotify are popular, they’re not the only podcast listening apps in town. Remember, most people don’t actually listen on Apple Podcasts globally. In fact, as an Android user myself, I don’t even have access to it! I personally prefer Spotify and Goodpods, which even allows me to leave ratings and reviews to support fellow podcasters.
If you want to get your podcast in front of all of your potential listeners, it needs to be available on more than just the big players.
Alesia Galati, Founder of Galati Media
The key takeaway here is that your audience has diverse listening preferences. By distributing your podcast to multiple platforms, you ensure you’re not missing out on potential listeners who prefer different apps. It’s about meeting your audience where they are.
The Risk of Limiting Your Reach
I’ve seen too many podcasters make the mistake of focusing on just one or two platforms. This is a major missed opportunity!
By limiting your distribution, you’re essentially saying, “I only want a fraction of my potential audience to hear my message.” That’s not a winning strategy for any business owner or thought leader.
How Buzzsprout Simplifies Podcast Distribution
Thankfully, distributing your podcast doesn’t have to be a headache. I’ve been using Buzzsprout since 2018, and it’s made the process incredibly easy. Their platform offers a directories tab that clearly lists all the major podcast listening apps. Even better, once you’ve submitted to Apple Podcasts, a few other apps will automatically pull your show from there.
Here’s a glimpse at the backend of Buzzsprout where you’ll be able to monitor where your show is available:
But don’t stop there! Buzzsprout provides step-by-step instructions on submitting to other platforms like Amazon Music, making it a breeze to expand your reach. They even offer a share website that you can use to promote your show everywhere, allowing listeners to easily find your podcast on their preferred app.
Buzzsprout even has a comprehensive list of podcast directories.
The Benefits of Broad Podcast Distribution
By distributing your podcast widely, you achieve several important benefits:
- Inclusivity: You welcome all listeners, regardless of their preferred platform.
- Discoverability: Your podcast becomes easier to find, increasing your chances of attracting new listeners.
- Growth: You tap into a larger potential audience, fostering growth and engagement.
Don’t let distribution hold you back from achieving your podcasting goals. With tools like Buzzsprout, it’s easier than ever to get your show on all the major platforms and unlock your full potential.
A Final Note on Platform Choice
If you’re using Spotify for Podcasters (formerly Anchor), I encourage you to carefully consider where your podcast is available. While Spotify is a major player, it’s not universally accessible. There are still countries without Spotify, so don’t limit your reach unnecessarily.
Ready to Expand Your Podcast’s Reach?
If you’re ready to take the next step in your podcasting journey, check out my Free Download: 15 Ways to Improve Your Podcast.
And if you have any questions, don’t hesitate to reach out! You can find me on Instagram or LinkedIn. Send me a message!
Remember, happy podcasting! Your message deserves to be heard.
