Social media is one of the biggest tools we have in podcasting to reach more listeners, connect with potential clients, and promote our thought leadership, helping us land new clients. But what platforms should you focus on? The simple answer: the ones on which you spend your time online. This month for our Summer Social Series, I’m speaking with experts from the various platforms about promoting your podcast so you can figure out what works best for you. Today, we’re talking about the most underutilized platform, LinkedIn. This week, episode 164 of Listeners to Leads is about practical strategies for using LinkedIn for podcast promotion!
Key Takeaways:
- LinkedIn’s evolution from a corporate platform to a place for creators.
- The benefits of repurposing your evergreen content on LinkedIn.
- Connecting with influential people in your industry through articles and messages.
- Making marketing your podcast easy – so it can keep being fun.
Practical Strategies for Using LinkedIn for Podcast Promotion with Tania Bhattacharyya
As a podcaster, you know the importance of reaching new audiences and building meaningful connections with your listeners. But have you been overlooking one of the most powerful platforms for achieving those goals? It’s time to unlock the full potential of LinkedIn for your podcast.
In a recent conversation with LinkedIn expert Tania Bhattacharyya, I discovered a treasure trove of strategies that can help podcasters like you leverage this often-underutilized social network. Whether you’re a seasoned podcaster or just starting out, these insights will transform the way you approach LinkedIn and take your show to new heights.
Tania Bhattacharyya is the founder of Lumos Marketing, a thought leadership consultancy for social impact entrepreneurs ready to stand out as they stand up for their mission. She offers personal brand messaging, storytelling, and community-building strategy for LinkedIn along with coaching to dismantle imposter thoughts. She also hosts the podcast The Campfire Circle which explores the idea of replacing the ‘boardroom table’ as the ultimate space of leadership with a campfire circle: a place to share our stories, build inclusive community, and spark visionary ideas.
Harness the Power of LinkedIn Polls
One of the most valuable tactics Tania shared was the power of LinkedIn polls. As she explained, “LinkedIn polls are kind of underutilized for podcasters. One thing that I really like to do on is say, ‘Hey, audience, I’m thinking about doing a podcast episode, but I want your help in identifying which one I should do next.'”
By creating a poll with a few topic options, you can directly engage your audience and get their input on the content they want to hear. But the real magic happens after the poll closes. As Tania noted, “LinkedIn makes it really easy for you to reach out with a direct message to all of the people who voted in the poll. It’ll have like a little blue arrow next to everybody who voted, so you can just immediately send them a message.”
This not only helps you identify the most compelling topics for your listeners, but also allows you to personally reach out to those who expressed interest, building stronger connections and driving more listeners to your show.
Repurpose Your Podcast Content
Another powerful strategy Tania shared was the art of repurposing your podcast content. As she explained, “A lot of people say you need to be heard seven times. I would say it’s more like 70 times now with digital marketing and social media. And I say all not to make people like, ‘Oh no, nobody’s ever gonna hear what I have to say.’ I think it’s actually a really great thing, because it means that we get to repurpose and reshare what we’ve already done in 70 different ways.”
This mindset shift is crucial for podcasters. Instead of feeling like you need to constantly create new content, embrace the opportunity to breathe new life into your existing episodes. Whether it’s turning a solo episode into a series of LinkedIn articles, or embedding your podcast audio directly into a LinkedIn post, the possibilities are endless.
Leverage LinkedIn for Networking and Visibility
One of the most powerful aspects of LinkedIn for podcasters is its ability to connect you with influential figures in your industry. As Tania shared, “LinkedIn tends to be the place where these movers and shakers, these decision makers, the people who have their finger on the pulse of whatever sector it is that we work in spend time. The people who like when they put out a book, when they write an article for The Washington Post, when they do something, the people in your sector really listen and lean into that like they are on LinkedIn and they are accessible.”
By leveraging LinkedIn’s messaging capabilities, you can reach out to these thought leaders and industry experts, even if you’re not already connected. As Tania discovered, “I have been able to get podcast interviews with people that I really didn’t think I could. I would send an InMail because I wasn’t necessarily connected to them [on LinkedIn], and they responded! They’re like, ‘Yeah, sure, I’d love to do a podcast interview.’ And it just shocked me.”
This ability to directly connect with influential figures in your industry can open up incredible opportunities for your podcast, from guest interviews to cross-promotion and more. By leveraging LinkedIn’s unique networking capabilities, you can expand your reach and credibility in ways that may have seemed out of reach before.
Putting It All Together
As you can see, LinkedIn offers a wealth of untapped potential for podcasters. By embracing strategies like LinkedIn polls, content repurposing, and strategic networking, you can take your show to new heights and build a thriving community of listeners and supporters.
So what are you waiting for? Start exploring the power of LinkedIn for your podcast today. Connect with Tania and me to learn more, and watch your show soar to new levels of success.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
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