Are you feeling overwhelmed by the ever-changing landscape of social media? It seems like every day there is a new feature or algorithm to figure out. How do you get your podcast episodes in front of the right people, and how do you turn social media followers into loyal listeners? On this episode of Podcasting Unlocked, we’re talking with social media strategist Katie Brinkley about the ways that AI has reshaped social media and how we can be more strategic with our podcast promotion. This week, episode 229 of Podcasting Unlocked is about promoting your podcast on social media!
Key Takeaways:
- The impact of AI on social media and podcasting.
- Katie’s “Awareness to Action” 4-step strategy for social media posts.
- The importance of having a consistent posting cadence, whatever it may be.
- How to engage with your ideal clients and bring them over to your podcast.
Promoting Your Podcast on Social Media with Katie Brinkley
The world of social media is always changing, and it’s getting harder to know how to get your podcast in front of the right people. Are you feeling overwhelmed and tired of trying to keep up with every new trend or algorithm? It’s easy to feel like you’re just posting into a black hole. But what if you could use social media in a new, more strategic way to grow your podcast with less stress and more purpose? This article is for podcasters who are ready to stop creating endless content and start using social media to connect with their ideal listeners.
Are You Ready for a New Social Media Strategy?
This approach to social media is for you if:
- You feel like you’re on a content hamster wheel.
- You are tired of trying to go viral with every post.
- You want to use social media to find and connect with people who will love your show.
- You are ready to stop posting and start engaging.
This is a mindset shift, but it is a simple one. The only tool you need is your phone and a willingness to engage with other people.
Step 1: Use Social Media as a Search Engine
Most people think of social media as a place to post. But what if you started to see it as a search engine? You can use the search bar on any social media app to find the exact people you want to reach. This is a very powerful but underused way to find your ideal listener.
Let’s say you have a podcast for real estate agents in your area. You can go to Instagram or LinkedIn and type in “Denver real estate agent.” You can find people who fit your ideal listener right there. This simple action can help you move from a content consumer to a strategic connector.
- Quick Wins:
- Start small. Set a timer for 10-15 minutes and see who you can find.
- Be specific with your search terms. The more detailed you are, the easier it will be to find your ideal listener.
- Think like your listener. What would they be searching for? Use those keywords in your search.
Step 2: Engage as a Human, Not a Brand
The biggest mistake podcasters make is treating social media like a billboard. They post about their new episode and then move on. But your audience wants to connect with a person, not a logo. Engaging with others as a human is a great way to grow your podcast. It’s a simple but powerful strategy that is often forgotten.
When you use the search function to find your ideal listener, you can then start to engage with them. Like their posts, leave a thoughtful comment, and share their content. This type of genuine interaction builds trust and makes people curious about who you are and what you do. Instead of trying to get them to come to you, you are going to them first.
- Quick Wins:
- Leave thoughtful comments. Go beyond “Great post!” and add value to the conversation.
- Share a piece of their content to your story or feed. This is a great way to show that you are paying attention and that you value their work.
- Ask questions. A simple question in a comment can spark a conversation and help you connect.
Step 3: Repurpose Your Content with AI
You don’t have to create a new piece of content for every social media platform. That’s the content hamster wheel we talked about earlier. Instead, you can use a tool with AI to repurpose your podcast episodes into strategic social media posts that attract your ideal listener.
For example, you can take a 30-minute podcast episode and turn it into a few short video clips, a blog post, a carousel for Instagram, and a LinkedIn article. AI can help you with all of this. This saves you time and stress and helps you get the most out of every episode you create.
- Quick Wins:
- Break down your episode. Find the 3-5 key moments or tips in each episode.
- Use a content repurposing tool. Many tools can help you turn your audio into videos, show notes, and other forms of content.
- Add captions to your video clips. This is a must for accessibility and for getting your message to people who watch with the sound off.
A New Way to Think About Social Media
Social media is not just about posting; it’s about people. It’s a place to connect with your ideal listeners and to build a community around your show. When you stop focusing on algorithms and start focusing on human connection, your podcast will grow in a way that feels natural and genuine.
Remember, you don’t have to do all of these things at once. Pick one strategy from this guide and try it this week. Whether it’s using the search bar to find new listeners or engaging as a human, start taking small steps. Your audience is waiting for you to connect with them.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
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