The Importance of Storytelling in Your Podcast Content with Darlene Hawley

The Importance of Storytelling in your Podcast Content with Darlene Hawley | Listeners to Leads Podcast

Darlene Hawley is a business coach and authentic storyteller who shares her tips today on how to connect on a deeper level with your podcast listeners. Darlene is passionate about connecting through authentic conversation and stories from your personal experiences that makes you unique and special. This week, episode 32 of Listeners to Leads is about the importance of storytelling in your podcast content! 

In this episode of Listeners to Leads, Darlene is sharing the importance of storytelling in podcasting and actionable steps you can take right now to connect with your listeners on a deeper level naturally. 

Darlene Hawley is a speaker, personal branding and online business coach who shows ambitious, heart-centered service-based entrepreneurs how to create a profitable online business while making space for themselves and their families. Her genius is showing entrepreneurs 2+ years into their business how to deepen their business foundation and go after visibility so they can share their message with the world, attract dream clients, and have the impact, freedom, and flexibility they desire. As the host of the Attract & Stand Out Podcast, Darlene has been featured on podcasts, in articles, and on stages such as the Thoughtful Entrepreneur, Authority Magazine, Elephant Journal, Salvation Army, Pechanga Casino, UNLV, MACC Project, Bank of America and San Diego Gas & Electric. Prior to starting her own business, she worked her way up in big box retail operations management, as a mortgage loan officer, and as a financial coach. Darlene has been committed to helping entrepreneurs launch and grow their businesses since 2007. Darlene is the SCORE Inland Empire Workshop Chapter Chair and the former president of the International Coach Federation of Nevada. She is a mom of four, and a wife, connector, storyteller, and dream builder based in Temecula, California. You can connect with Darlene and learn more about her speaking and coaching at

Darlene and I also chat about the following: 

  • Comparisonitis; how to make sure you feel comfortable and confident in the way you present yourself so others are drawn to you naturally.
  • Utilizing storytelling in podcasting to connect with your audience on a deeper level.
  • Making sure you’re keeping your content within your brand pillars so you are the same person on and off the internet, just maybe a little shorter or taller than your virtual followers thought.
  • How to show up as your true, authentic self but not pressuring yourself to share those skeletons in your closet that you aren’t ready or willing to share. 

You can connect on a deeper level with your audience through being genuine, authentically sharing personal stories, while also remaining private about things you don’t feel comfortable sharing. 

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening!

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