With over 50 podcasts launched in the last four years, we’ve seen quite a few do’s and don’ts for launching your podcast.
If you’ve already launched your podcast, there are still going to be some tips and tricks that I’ll have for you.
For those who are thinking about launching, or maybe are at the beginning of I’m about to launch, these are some things you will want to consider.
Time to get straight with what you should and shouldn’t do when launching your podcast!
And don’t forget to download our FREE Podcast Launch Roadmap + Workbook.
The Top Do’s and Don’ts for Launching Your Podcast
Today, I’m sharing some of the ways we’ve not only helped clients launch their podcasts but also launched our podcasts for Galati Media.
We’re going to start with the don’ts because those are the ones that people are usually doing and then we’re going to talk about what to do instead.
Don’t: Launch Just Because Someone Told You To
I heard a few summers ago that there was a prolific business leader who told their audience, “If you have a business, you should have a podcast.”
I actually disagree with that.
I don’t think that a podcast is the first thing that you should do. Nor do I think that every business owner should have a podcast, every business owner should have some form of content that they are creating to engage with their audience connect with them in some way, and educate them.
A podcast is not always the best way for business owners to do that. How to decide if launching a podcast is right for you.
The thing about podcasting is that it is a long game, you are going to be creating content for a very long time. And you may not always see that return on your investment of time and effort right away. It’s important that you go into it knowing this is what you want to do.
Do: Take Time to Plan out Your Podcast Concept
So instead of just following along with what the big names are telling you to do, what you should do is do your research to see if podcasting is even a format that you enjoy.
Do you enjoy going in front of a microphone and speaking into it?
Do you feel that you would need it to be scripted? Or do you feel that you can go off the cuff? Would you be too distracted to go off the cuff?
These are all things that you have to consider. Even beyond that, doing podcast market research can help you determine whether a podcast is necessary for your ideal listener, clients, or content viewers.
Don’t: Plan for Only the Launch Episodes
I see people do this so often that they get really excited about the launch. They have the trailer, and they’ve recorded three episodes and they get ready to launch it.
Then they scramble to have the episodes ready for the next week.
Oof! Don’t let this happen to you. There are things you can do to ensure you feel equipped to move forward with your shoe.
Do: Plan Out Enough Content Ideas for at least ten episodes
That puts you past the seven-episode mark, which is where most people fall off.
And if you’re feeling ambitious, you can decide on having a season’s worth so if you are doing your podcast in seasons then you have enough for your season or at least planned out enough
If you’re feeling really ambitious, you can also do 25 episodes, which is where the majority of people stop creating their podcast.
Quote: Only 10% of podcasts make it to 50 episodes.
With that in mind, if you can reach 25 episodes, you are likely to have already created the processes needed to keep your podcast going through to 50 episodes.
Remember, planning 25 episodes does not mean you must be locked into these ideas. These are simply ideas for you to use as options for your podcast content.
Don’t: Follow Someone Else’s Format
I have several different types of podcasts that I have created over my time in podcasting.
The Honest Product Bench (podfaded in 2019) was an interview and solo podcast.
In 2019 I launched Two Sisters and a Cult (podfaded in 2021) with my sister and we never had guests on the podcast.
Then I launched the Listeners to Leads podcast, which is more instructional and educational. I have regular guest episodes and have people share their podcasting experience. It’s more of a case study-style podcast. Then I intermittently do solo episodes that are educational and share my expertise.
Finally, I launched Successful Podcasting Unlocked which gives my audience actionable tips they can achieve in 10 minutes or less.
Each of my podcasts has been very different. It took time and effort to find a cadence and format that worked best for me.
Do: Take Time to Discover What Works for You
I found that all of these work best for me. I can create a podcast with any of these formats, but that doesn’t mean that it will work for you.
And I didn’t know what would work for me when I first started podcasting. It took time for me to figure that out.
I know that this can feel frustrating, because you might feel like you want to have this right the first time, but you’re not going to have it right the first time.
Most likely, when you go back to listen to your initial podcast episodes, you won’t like them very much. And that’s okay. I don’t think anyone really likes those episodes very much.
Don’t: Share Only When You Launch
I’m going to put on my marketing degree hat for a second and get real.
I see people try to do this in their marketing in general. They’ll tease that something exciting is coming but if you aren’t a well known brand with large pre-sales, this is not the strategy you shoul be using.
Do: Share it Early and Often
Instead, engage your audience with the podcast.
Ask them which cover art they like best.
Ask them which music feels like inspires them more for the topics, you can ask them.
If you were to launch a podcast, which you are going to launch a podcast, what questions would you expect to be answered on that show?
What kind of content would you expect to have?
Or perhaps even what guests might they expect to see on your podcast?
These are all ways to incorporate your audience and get them excited about what’s to come.
If you’re only sharing about it the week of your launch, you’ll miss out on so many connections with your audience.
Instead, promote your podcast at least a month ahead of your launch
Ask them what podcasts they listen to.
These are all different ways to engage with your audience before you even launch. And before you have content for them to binge.
Don’t: Compare Yourself to Others
When we create a podcast or anything really, it’s very easy to get distracted by what other people are doing and the success they are having right away.
Most often we compare apples to oranges when it comes to our podcast.
I promise you, that the success you see other people have will most likely not be your story. It will be incredible, but it won’t be identical.
Do: Understand Your Own Podcast Stats
Look at your stats, especially after that first three-month mark.
I actually don’t recommend looking at your stats before that point because it’s very easy to get distracted by those numbers.
Instead, when you get to that three-month mark, review how you’ve done and then go from there.
Don’t look at your friends or other podcasters. Only look at your numbers versus industry standards.
That is doable!
Why Do We Fall Into These Mistakes?
Believe it or not, it’s easy to make these mistakes. I see it happen all the time.
But awareness is the first step. With these tips, you’ll be on your way to an incredible show!
I created this workbook to help you launch a strategic podcast.
Click here to download my free Podcast Launch Roadmap to get started today.