Thought leadership is really about creating value and sharing knowledge around your area of expertise. Still, even more than that, it’s about taking a stand that may be different than others that allows you to separate yourself from other experts in your field. This week, episode 74 of Listeners to Leads is about using your podcast as a thought leadership platform!
The Listeners to Leads Membership is for business owners who have a podcast and are looking to get Strategy, Community, and Accountability to grow their show and generate leads.
In this episode of Listeners to Leads, I’m sharing some powerful thought leadership statistics you should know and how you can use podcasting as an unsaturated platform to share your innovative new ideas that go against the flow of the conversation being held in your industry.
I also chat about the following:
- What is thought leadership in the first place.
- Why thought leadership is important when it comes to creating brand awareness.
- How setting yourself up as a thought leader puts you front of mind for potential clients looking for connection in someone that can solve their unique problem.
- Why a podcast is the perfect platform to get your thought leadership out into the world.
A podcast is a perfect platform for you to share your knowledge, educate your audience, show up with authentic thought leadership, as well as create a strong brand awareness for yourself. So even if you’re not using your podcast to generate direct leads, as a thought leader, you are doing so much more that will impact how your audience views you compared to others in your industry.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!
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LINKS MENTIONED IN THIS EPISODE:
Listeners to Leads: The Future of Podcasting
The New York Times: 22 Powerful Thought Leadership Statistics Leaders Should Know in 2022