Alesia Galati, Author at Galati Media

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Tips for Better Podcast Audio Quality with Lisa Zawrotny

LINKS MENTIONED IN THIS EPISODE:

How to Plan an Interview Podcast with Lisa Zawrotny

Your Mental Health is More Important than a Podcast

13 Oct

Creating a Podcast Community with Cristin Downs

By Alesia Galati Listeners to Leads Podcast , Marketing , Monetization No Comments

The great thing about online communities is that when people see something they like or something that resonates with them, they want to engage further or discuss a topic, which is why podcast communities have such an appeal and have done so well. This week, episode 69 of Listeners to Leads is about creating a podcast community!

In this episode of Listeners to Leads, my guest Cristin Downs shares how podcast communities can connect people through a common thread and actionable steps you can take right now to create a community you’re interested in being part of on a platform that works best for you.

Cristin and I also chat about the following:

The driving force behind Cristin’s community.
Niche vs. wide-ranging groups and the benefits of both.
Matching your own energy and creating boundaries when setting up your community.
How to tell if your group is not working for you.
What to consider when deciding to make the transition from hosting on Facebook to a different platform.
Being curious and experimental while remaining intentional.

It is so essential for you to match your own energy and create something you want to be part of and participate in, or you’ll end up creating something you try to avoid.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!

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6 Oct

Podcasting and PR for Authors with Dana Kaye

By Alesia Galati Listeners to Leads Podcast , Marketing No Comments

Readers are risk-averse. They want to know when they purchase a book if it is something they are interested in and is worth their time and money. Now more than ever, readers are using recommendations from social media and podcasts to make their book-buying decisions. This week, episode 68 of Listeners to Leads is about podcasting and PR for authors!

About the Guest

Dana Kaye is a life-long entrepreneur who believes in the power of storytelling and authentic personal branding. In 2009, she founded Kaye Publicity, Inc., a boutique PR company specializing in publishing and entertainment. Known for her innovative ideas and knowledge of current trends, she coaches her clients on how to identify and establish their unique personal brands. In 2016, Dana launched Midwest Mystery Conference (formerly Murder and Mayhem in Chicago), a one-day conference dedicated to crime fiction, with mystery author Lori Rader-Day. She is also the author of two books – Your Book, Your Brand: The Step-by-Step Guide to Launching Your Book and Boosting Your Sales and The Personal Brand Workbook – and serves on the advisory board of Propel PR.

In this episode of Listeners to Leads, my guest Dana Kaye shares the value in using evergreen marketing like podcasts and actionable steps you can take right now to guest on podcasts, build trust with the listeners, and increase your book sales.

Dana and I also chat about the following:

The difference between marketing and PR and how they work in tandem with one another.
How marketing and PR has shifted over the years to keep up with the ways in which people are seeking recommendations.
The impact that podcasting has on book exposure.
The immense level of trust that podcasters hold with their audience and in their recommendations- and how easily this trust can be broken when not used appropriately.
Touching on which type of authors would benefit from having their own podcast and which type of authors should stick to guesting on others.

Podcasts, like books, are evergreen. If you appear on a podcast today, the traction you receive from that one podcast might continue to benefit you for years to come.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

CONNECT WITH DANA KAYE:

Website

Podcast

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LINKS MENTIONED IN THIS EPISODE:

Listeners to Leads: Is Launching a Podcast Right for You?

Listeners to Leads: How to Choose a Podcast Format

29 Sep

The #1 Way to Grow Your Podcast Show

By Alesia Galati Listeners to Leads Podcast , Marketing No Comments

There are plenty of strategies out in the world for growing your podcast show, but there are only a few that will get you quick results and guaranteed listeners. That’s what we are going to talk about today. This week, episode 67 of Listeners to Leads is about the number one way to grow your podcast show!

In this episode of Listeners to Leads, I’m sharing the importance of being strategic with the podcasts that you pitch and actionable steps you can take right now to get started.

I also chat about the following:

Where most people get messed up around pitching to be on a podcast.
Step by step on pitching yourself to other people’s podcasts.
How to come up with the things you need to add to the pitch.
Some out-of-the-box strategies to get more downloads.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

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Should you have a podcast?

LINKS MENTIONED:

22 Sep

Double your Downloads by Podcast Guesting with Barb Nangle

By Alesia Galati Listeners to Leads Podcast , Marketing No Comments

There ends up being this alignment that comes when you connect with people very authentically and guesting on podcasts is a fantastic way to make these connections while appealing to similar audiences to your own. This week, episode 66 of Listeners to Leads is about doubling your downloads by podcast guesting!

In this episode of Listeners to Leads, my guest Barb Nangle shares the benefits of guesting on other podcasts and actionable steps you can take right now to be strategic about who you’re connecting with and whose audiences you’re putting yourself infront of.

Barb and I also chat about the following:

How Barb found podcasts to guest on that were in alignment with her own content.
What to look at and consider when determining which podcasts you want to pitch to be on.
Getting past the fear of asking others to guest on your show.
Cultivating relationships in the podcasting space and taking that connection outside of the podcasting realm onto other social media platforms.

Building relationships is the first step to getting anything done in this world.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

CONNECT WITH BARB NANGLE:

Facebook

Membership Community, Secure, Loved & Brave

Work with Barb!

“6 Weeks to Better Boundaries with Barb” online course BetterBoundarieswithBarb.com

CONNECT WITH ALESIA GALATI:

Podcast Guest Collaboration Community FB Group

LINKS MENTIONED IN THIS EPISODE:

Listeners to Leads: Leaning Into Your Calling with Barb Nangle

Listeners to Leads: Going Deep (Instead of Wide) with Your Podcast Content

The Podcast Collaborative Membership

The Adult Child Podcast with Andrea Ashley

15 Sep

Adding a Subscription Model to your Podcast

By Alesia Galati Listeners to Leads Podcast , Monetization No Comments

You may have seen Apple promoting their subscription-based podcast model and wondered if this was the right move for your podcast or if another subscription model is a better fit. This week, episode 65 of Listeners to Leads is about adding a subscription model to your podcast!

In this episode of Listeners to Leads, I’m sharing the importance of using your statistics to determine if a subscription model is right for you and where you should host it and actionable steps you can take right now to give your audience equal access to your exclusive content.

For more information, read the blog post, Apple Podcast Subscription vs Other Membership Platforms

I also chat about the following:

What Apple Podcast’s subscription model looks like and if and when you might consider using it.
How you can leverage your audience across all listening platforms into one community- without excluding anyone.
Other platforms you can use to create exclusive content for your audience.
Things to consider including in your subscription model.

Looking at different subscription or membership platforms is going to help you be able to create a space and community where you can share your exclusive content with your audience without keeping some of them from getting access to it, which sounds like a win-win to me.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

CONNECT WITH ALESIA GALATI:

LINKS MENTIONED IN THIS EPISODE:

8 Sep

Selling Authentically On Your Podcast with Nikki Rausch

By Alesia Galati Listeners to Leads Podcast , Monetization No Comments

In order to turn your podcast listeners into leads, you have to figure out how evoke the feeling of what it is like to work with you into the content you’re creating for your podcast. This week, episode 64 of Listeners to Leads is about selling authentically on your podcast!

In this episode of Listeners to Leads, my guest Nikki Rausch shares the importance of using your podcast as an extension of your brand in how you show up for your clients and actionable steps you can take right now to be specific and intentional about what you’re selling and how you’re selling it on your podcast.

Nikki and I also chat about the following:

Why you SHOULD give away your secret sauce.
How Nikki’s various podcast formats paint the picture of what it would be like to work with her.
Using storytelling and dynamic content to get your audience to take that next step in working with you.
A lesson we can take from Costco when it comes to selling on your podcast.
Keeping in mind your audience’s convincer strategy when planting the seeds about your product or service.

You have to continuously plant seeds in different ways before your audience will even start considering your offer.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

CONNECT WITH NIKKI RAUSCH:

Website

Podcast

Closing the Sale Ebook

CONNECT WITH ALESIA GALATI:

LINKS MENTIONED IN THIS EPISODE:

Listeners to Leads: How to Choose a Podcast Format

Listeners to Leads: Podcasting Content, Systems, and Processes with Emily Aborn

Listeners to Leads: 6 Mistakes Podcasters Make that are Costing Them Leads

1 Sep

Using Podcast Listening Statistics to Make Better Decisions

By Alesia Galati Content , Listeners to Leads Podcast , Marketing , Monetization No Comments

When looking at your podcast listening statistics, you’re going to want to look at the stats that are relevant to the places your audience actually listens. Stats from apps with low downloads are going to do nothing but give you false information on how your podcast is really doing. This week, episode 63 of Listeners to Leads is about using podcast listening statistics to make better decisions!

In this episode of Listeners to Leads, I’m sharing the importance of knowing where to get valuable statistics and actionable steps you can take right now to use those stats to make better decisions for your podcast!

I also chat about the following:

Where to start when looking at your podcast statistics.
Looking at stats that are relevant to where your audience actually listens.
When is a good time to dig a little deeper into individual listening app’s statistics.
Valuable vs. useless podcast listening statistics.
Action items to take away from this episode and put into practice today.

I challenge you today to take a step further into your podcast stats and use them to make informed decisions on your content.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

CONNECT WITH ALESIA GALATI:

LINKS MENTIONED IN THIS EPISODE:

Listeners to Leads: Podcast Stats: What They Mean and How to Measure Success

Listeners to Leads: Going Deep (Instead of Wide) With Your Podcast Content

24 Aug

Clearly Positioning your Podcast with Karley Cunningham

By Alesia Galati Launch , Listeners to Leads Podcast No Comments

Nobody has the same purpose. Even if you think the world of podcasting is saturated, you are still going to show up differently and speak to a niche audience that shares the same vision as you and will benefit from what you have to offer. This week, episode 62 of Listeners to Leads is about clearly positioning your podcast!

In this episode of Listeners to Leads, my guest Karley Cunningham shares the value in launching a podcast that supports your business and actionable steps you can take right now to position your podcast in a way that you can show up and provide unique value to your niche audience.

Karley and I also chat about the following:

Refining your systems and processes to simplify your marketing and make the most of your time.
The reasons you should start a podcast and why you shouldn’t or alternatively, the things to reframe before launching one.
Showing up authentically and uniquely you for your audience to position yourself differently than others in your industry.
Approaching your podcast in a way that is comfortable for you.

By creating a strategy that is in alignment with the purpose of your business, you’ll be able to get clear on the decisions needed to do the right things for your audience and for the direction you want to take your business in.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

CONNECT WITH KARLEY CUNNINGHAM:

Big Bold Brand

CONNECT WITH ALESIA GALATI:

Sell With Authority by Drew McLellan

LINKS MENTIONED IN THIS EPISODE:

Listeners to Leads: The Importance of Market Research and How To Do It

They Ask You Answer by Marcus Sheridan

Here are a few resources to help you in your podcasting journey:

FREE OFFERS: Podcasting Resources
Listen to the Listeners to Leads Podcast
Our top podcast host pick is Buzzsprout

7 Jul

How Much Money Can You Make With Your Podcast?

By Alesia Galati Listeners to Leads Podcast , Monetization No Comments

We’ve talked at length on the podcast about ways in which you can monetize your podcast, but how much money can you actually make from your show? There’s a lot of noise on the internet about ways to get podcast income, and many people with one-size-fits-all plans to sell, but what are the realistic expectations around monetizing your podcast? This week, episode 55 of Listeners to Leads is about how much money you can actually make from your show!

In this episode of Listeners to Leads, I’m sharing the importance of an aligned monetization strategy and actionable steps you can take right now to truly understand the realistic expectations of monetizing your podcast.

I also chat about the following:

Why all those podcasters claiming thousands of dollars a month in sponsorships aren’t the majority, and why it isn’t practical for everyone to get that much money from an episode.
How I look at where my podcast episodes produce income for my business, and how I break down where my leads come from.
Why your podcast goals and values matter when it comes to how much and where to monetize your podcast.
How to avoid distractions and really focus on what’s working for you, your podcast, and your audience in order to make money.

If you’ve listened to the past episodes about how to monetize, but you’ve been curious how much money is realistic to earn through your show, this is the perfect episode to cut through the noise online and give you realistic expectations.

Here are a few resources to help you in your podcasting journey:

FREE OFFERS: Podcasting Resources
Listen to the Listeners to Leads Podcast
Our top podcast host pick is Buzzsprout

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

CONNECT WITH ALESIA GALATI: