Alesia Galati, Author at Galati Media

Podcast

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2 Jun

Success with a Very Niche Podcast with Sam & Karyn

By Alesia Galati Content , Listeners to Leads Podcast , Mindset No Comments

People are sometimes scared of niching down too far but Making Website Magic provides something that is so specific and honestly missing in their industry and that is what their audience really appreciates about them. They provide something that literally no one else is. This week, episode 50 of Listeners to Leads is about success with a very niche podcast!

In this episode of Listeners to Leads, Sam and Karyn of Making Website Magic and I are sharing the importance of niching down to clarify your message and actionable steps you can take right now to truly speak to your ideal client and listener.

Here are a few resources to help you in your podcasting journey:

FREE OFFERS: Podcasting Resources
Listen to the Listeners to Leads Podcast
Our top podcast host pick is Buzzsprout

Sam, Karyn and I also chat about the following:

Their experience with being and having cohosts, and how they make it work together.
Why you should share all the information you have in your podcast episodes, and not save some for the elite clients, or be a gate-keeper in a sense, around your topic.
Why they decided to niche down so much, and how that’s benefitted them throughout their 50+ episodes.
How Sam and Karyn come up with endless content ideas for their podcast, and how they manage to continue to make content that resonates with their audience.

If you’ve been nervous about niching down in fear of running out of content, this episode is for you!

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

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Podcast

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Episode 34: Lisa Zawrotny

LINKS MENTIONED:

Success with a Niche Podcast - Listeners to Leads with Alesia Galati

14 Apr

Creating and Keeping SMART Podcast Goals

By Alesia Galati Listeners to Leads Podcast , Marketing No Comments

As a podcaster, it is crucial that you set clear, achievable goals and treat your podcast like you would any other part of your business. This way, you don’t set yourself up for failure and don’t burn out or worry about failing. This week, episode 43 of Listeners to Leads is about creating and keeping SMART podcast goals you’ll actually stick to!

In this episode of Listeners to Leads, I’m sharing the importance of having and setting goals for your podcast and actionable steps you can take right now to create SMART goals.

I also chat about the following:

Setting specific goals so that you don’t feel like you are throwing spaghetti at the wall, but understand exactly what it is that you’re trying to achieve.
Making sure your goals can be measured is important in order to determine how close you are to achievement and success.
The power in setting relevant goals to help you actually achieve them.
Why you need to make sure you’re adding a time limit, or a time-based, goal, but also how important it is to make sure that it’s actually a deadline you can meet for podcasting.
How to make sure your goals are front of mind and that you actually keep them by

This episode will help you not only create goals that will be specific enough to follow and measurable to know when you’re successful, but also to be achievable and time-bound too, so you actually get it done!

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

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27 Jan

How to Generate Leads with Your Podcast

By Alesia Galati Listeners to Leads Podcast , Monetization No Comments

How do you generate leads with your show? I get this question all the time, and since this is exactly what the podcast is all about I wanted to share my responses. There are no secrets; it’s all hard work, dedication, and creating good content, but I want to share what’s working in the industry so you can stay on top of your game as podcast host and business owner. That’s why this week, episode 33 of Listeners to Leads is about generating leads with your podcast!

In this episode of Listeners to Leads, I’m sharing the importance of your podcast content in converting listeners to leads and actionable steps you can take right now to create a call to action your audience actually wants to click on.

I also chat about the following:

The importance of solo episodes and showing up as the expert of your show.
The power in a call to action in every single episode, and where you can place them to make the most impact.
The CTAs we’ve seen in our own podcast and clients’ podcasts that actually work.
A few strategies I believe you should try for your next episode to increase leads and conversions.

The important thing to remember is to try one of these at a time, and stick with it for a few months before switching to another. Doing too many at a time can be confusing and podcasting is a slow-burn process.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

Does your content address your customer problems?

Go back and listen to content specific episodes:

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20 Jan

The Importance of Storytelling in Your Podcast Content with Darlene Hawley

By Alesia Galati Content , Listeners to Leads Podcast No Comments

Darlene Hawley is a business coach and authentic storyteller who shares her tips today on how to connect on a deeper level with your podcast listeners. Darlene is passionate about connecting through authentic conversation and stories from your personal experiences that makes you unique and special. This week, episode 32 of Listeners to Leads is about the importance of storytelling in your podcast content!

In this episode of Listeners to Leads, Darlene is sharing the importance of storytelling in podcasting and actionable steps you can take right now to connect with your listeners on a deeper level naturally.

Darlene Hawley is a speaker, personal branding and online business coach who shows ambitious, heart-centered service-based entrepreneurs how to create a profitable online business while making space for themselves and their families. Her genius is showing entrepreneurs 2+ years into their business how to deepen their business foundation and go after visibility so they can share their message with the world, attract dream clients, and have the impact, freedom, and flexibility they desire. As the host of the Attract & Stand Out Podcast, Darlene has been featured on podcasts, in articles, and on stages such as the Thoughtful Entrepreneur, Authority Magazine, Elephant Journal, Salvation Army, Pechanga Casino, UNLV, MACC Project, Bank of America and San Diego Gas & Electric. Prior to starting her own business, she worked her way up in big box retail operations management, as a mortgage loan officer, and as a financial coach. Darlene has been committed to helping entrepreneurs launch and grow their businesses since 2007. Darlene is the SCORE Inland Empire Workshop Chapter Chair and the former president of the International Coach Federation of Nevada. She is a mom of four, and a wife, connector, storyteller, and dream builder based in Temecula, California. You can connect with Darlene and learn more about her speaking and coaching at darlenehawley.com.

Darlene and I also chat about the following:

Comparisonitis; how to make sure you feel comfortable and confident in the way you present yourself so others are drawn to you naturally.
Utilizing storytelling in podcasting to connect with your audience on a deeper level.
Making sure you’re keeping your content within your brand pillars so you are the same person on and off the internet, just maybe a little shorter or taller than your virtual followers thought.
How to show up as your true, authentic self but not pressuring yourself to share those skeletons in your closet that you aren’t ready or willing to share.

You can connect on a deeper level with your audience through being genuine, authentically sharing personal stories, while also remaining private about things you don’t feel comfortable sharing.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

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The Importance of Storytelling in Your Podcast Content - Pin 2

The Importance of Storytelling in Your Podcast Content - Pin 1

13 Jan

Using Coaching Skills to Become a Better Podcast Interviewer with Lee Chaix McDonough

By Alesia Galati Content , Listeners to Leads Podcast , Mindset No Comments

As coaches, we have powerful tools that can help us with our podcast and create a better listening experience for our audience. That’s exactly why I pulled in Lee Chaix McDonough for this episode! This week, episode 31 of Listeners to Leads is about becoming a better interviewer through utilizing your coaching skills!

In this episode of Listeners to Leads, Lee Chaix McDonough is sharing the importance of utilizing your coaching skills to create a more engaging and insightful listener experience and actionable steps you can take right now to build that experience if you need to start.

I and Lee Chaix McDonough also chat about the following:

How your client-centered business naturally makes your podcast listener-centered, and how that helps with conversion.
Why business core values are very important for conversion and client identity that your coaching program is for them.
Why coming to the podcast episode with an equal partnership mentality helps bring the best out of both the host and the guest of the show.
How our ability to ask powerful questions as a strong coach can help us ask powerful and reflective questions.
How to utilize these skills not just in guest episodes, but also in solo episodes as well.

These skills are already in your back pocket, and you use them for coaching clients all the time; it’s time to bring them into your podcast so your listeners convert more readily and see what it’s like to work with you before you even build the relationship together.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH Lee Chaix McDonough:

Coach with Clarity Business Blueprint

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6 Jan

Using Email Marketing to Grow your Podcast

By Alesia Galati Listeners to Leads Podcast , Marketing No Comments

Email marketing is severely under-utilized by podcasters for promoting their show. However, by utilizing emails for listeners, you’re cultivating an audience that’s already interested in what you have to say. This week, episode 30 of Listeners to Leads is about Using Email Marketing to Grow your Podcast!

In this episode of Listeners to Leads, I’m sharing the importance of email marketing and actionable steps you can take right now to nurture your email subscribers without spamming them.

I also chat about the following:

Why email marketing is a great option for promoting your show.
How to utilize a welcome email to promote your show.
How podcasts with a lot of episodes in a short period of time can benefit from a newsletter style email marketing strategy.
How to survey your listeners and audience to create content they need, get reviews even from platforms that don’t have the ability to share them, and more.
How to upgrade your “new episode” emails so they provide your email subscribers value.
The importance of a giveaway or contest email option.

Emails can be tricky, but the good thing is that with these 5 email strategies, you can provide value, get engagement and input, and share important information while cultivating your audience.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

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30 Dec

How to Monetize Your Podcast by Selling your Own Services and Products

By Alesia Galati Listeners to Leads Podcast , Monetization No Comments

There are so many ways to monetize your services and products from your podcast, but a lot of podcast hosts make some of the key mistakes or feel gross about their sales strategy. I have worked with many clients on how to sell without feeling gross, getting rid of those big mistakes, and help turn your podcast into a good sales funnel strategy. This week, episode 29 of Listeners to Leads is about How to Monetize Your Podcast by Selling Your Own Services and Products!

In this episode of Listeners to Leads, I’m sharing the importance of talking about your products and services and actionable steps you can take right now to earn that “cash money dollars”.

I also chat about the following:

What a sales funnel is, and how your podcast can fit into that in regards to your products and services being sold.
How to monetize your show to cultivate those leads through your listenership and make that money.
How to talk about your offerings without feeling gross about it.
The 6 mistakes podcasters make when it comes to monetizing their products on their show.

Episodes mentioned:

How to Monetize any podcast: https://listenerstoleads.buzzsprout.com/1748421/9689066-how-to-monetize-any-podcast

Episode 5: 6 mistakes Podcasters Make https://listenerstoleads.buzzsprout.com/1748421/8895776-6-mistakes-podcasters-make-that-are-costing-them-leads

You want to make it easy for listeners to know what you sell, who you work with, and how to sign up.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

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23 Dec

Using your Podcast to Build Connection and Sell Authentically with Vince Warnock

By Alesia Galati Content , Listeners to Leads Podcast , Marketing No Comments

Vince Warnock is a Podcast host, author and marketing coach, but his expertise goes far beyond anything that could be written down on paper. Vince utilizes his past experience being one of the top marketing professionals at Adobe to create an authentic and genuine podcast presence, which builds stronger connections with his listeners and guests, leading to more genuine leads. This week, episode 28 of Listeners to Leads is about Using your Podcast to Build Connections and Sell Authentically with Vince Warnock!

In this episode of Listeners to Leads, Vince is sharing the importance of integrity and authenticity in podcasting and actionable steps you can take right now to build stronger connections with your guests and audience members today.

Vince Warnock is an award-winning Business and Marketing Strategist, coach, author and host of the Chasing the Insights podcast. An ex-radio announcer with over 20 years in marketing. Vince has been recognized by his peers with numerous awards including being named a Fearless50, a program to recognize the top 50 marketers in the world who drive bold, fearless marketing and digital transformation. Previously the CMO at Cigna, Vince has founded multiple companies including the Chasing the Insights Academy where he empowers entrepreneurs and business owners to make sense of marketing and grow the business they have always dreamed of.

Here are a few resources to help you in your podcasting journey:

FREE OFFERS: Podcasting Resources
Listen to the Listeners to Leads Podcast
Our top podcast host pick is Buzzsprout

Vince Warnock and I also chat about the following:

Vince shares his experience being one of the top marketing professionals in Adobe, becoming a full-time author, having ADHD as a podcaster, and more, which really sets the tone for the authentic nature of his brand.
Why Vince, as a professional marketing coach and previous marketing director, didn’t want marketing on his show, and how he approached it differently from day one.
How he encourages his clients to embrace their past – good and bad – to craft a unique brand that stands out.
How Vince utilizes Patreon to create and share extra content to monetize his podcast.
The unique and extremely personal relationship you form with your listeners through their listening habits sparks a relationship before you’ve even talked in person together.
Horror stories of Vince and bad guests; and he shares the basic principles to being a good guest so you don’t end up a horror-filled guest story yourself!
Why it’s important to respect the process of the host of a show you’re pitching, and why personalized pitching is best for you as a guest.

You can hear throughout this entire episode just how genuine Vince is, and his voice speaks to hard and difficult past guest experiences in a very relatable way. If you listened to this episode while in the shower, driving, or walking your dog, make sure to come back and take notes on being a good genuine guest!

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH Vince Warnock:

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16 Dec

The Power of Difficult Podcast Conversations with Helen King

By Alesia Galati Content , Listeners to Leads Podcast , Marketing No Comments

Helen King knows quite a bit about difficult conversations; from being diagnosed with cancer, to her podcast The C Word Radio, to ADHD as a podcast manager, she has had much experience with discussing hard topics and even how to manage her ADHD as a podcaster. This week, episode 27 of Listeners to Leads is about the power of difficult podcast conversations, with Helen King!

In this episode of Listeners to Leads, Helen King is sharing the power of difficult conversations and actionable steps you can take right now to connect with your listeners on a deeper level with vulnerable conversations.

A former journalist, I launched my podcast The C Word Radio last year during lockdown. Drawing on my own experience with breast cancer I set out to create a podcast that provides a platform for people to share authentically. I discovered I love editing and making podcasts which led me to start my own podcast management/ editing business.

Here are a few resources to help you in your podcasting journey:

FREE OFFERS: Podcasting Resources
Listen to the Listeners to Leads Podcast
Our top podcast host pick is Buzzsprout

Helen and I also chat about the following:

How therapeutic vulnerable conversations can be for both you as the host and the listener, and how much community comes from those tough conversations.
How to balance deep conversations with lighter subject matter or humor to help alleviate the density of the conversations happenin, and why it’s so important to leave space for the emotions to process as the host or the listener.
Tips for time management with ADHD.
How to reset your own expectations around hustle culture, and redefining what “productive” means.

This episode dives deep into how to handle, and why to have, difficult conversations, why you should allow the space to feel the feelings outside of your body, and ways to manage time and productivity as someone with ADHD.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH Helen King:

Podcast

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